Mo'men Group Cultura da Companhia

Missão

Étoile sets out to cater to Egyptian tastes. Using Egyptian taste buds as a starting point, Étoile selects whatever appeals to Egyptians from different international cuisines and adapt it to meet local preferences. It even modifies French pastries and customizes them to appeal to the Egyptian customers.

Visão

Within 10 years it is hoped that the Étoile brand would definitely have covered all of Egypt, and also expanded into at least 5 countries in the Middle East. Étoile aims to penetrate many other industries and markets that relate to its passion for the industry.

Valores

• Modification to suit taste buds
• Customization to appeal
• No compromise in standards