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Comparably | 2021
Top 100 Brands
Comparably Top 100 Brands is a carefully curated list of brands rated by customers as the best.
  1. Rank
    1
    Peloton
    • New York City, NY
    • Health and Wellness
    • 1,001-5,000 Employees
  2. Rank
    2
    Netflix
    • Los Gatos, CA
    • Media and Entertainment
  3. Rank
    3
    Costco
    • Seattle, WA
    • Retail
  4. 4
    Chick-fil-A
    • Atlanta, GA
    • Food and Beverages
  5. 5
    Amazon
    • Seattle, WA
    • Retail
  6. 6
    Apple
    • Cupertino, CA
    • Tech
  7. 7
    Nike
    • Beaverton, OR
    • Fashion and Beauty
  8. 8
    Target
    • Minneapolis, MN
    • Retail
  9. 9
    Google
    • Mountain View, CA
    • Tech
  10. 10
    Spotify
    • New York
    • Tech
  11. 11
    Trader Joe's
    • Monrovia, CA
    • Retail
  12. 12
    Zoom Video Communications
    • San Jose, CA
    • Tech
  13. 13
    The Walt Disney Company
    • Burbank, CA
    • Media and Entertainment
  14. 14
    ROBLOX
    • San Mateo, CA
    • Media and Entertainment
  15. 15
    In-N-Out Burger
    • Irvine, CA
    • Travel and Hospitality
  16. 16
    Vans
    • Costa Mesa, CA
    • Fashion and Beauty
  17. 17
    Nintendo
    • Redmond, WA
    • Media and Entertainment
  18. 18
    Headspace
    • Santa Monica, CA
    • Health and Wellness
  19. 19
    REI
    • Seattle, WA
    • Retail
  20. 20
    Lego Group
    • Enfield, CT
    • Consumer Goods
  21. 21
    Delta Air Lines
    • Atlanta, GA
    • Travel and Hospitality
  22. 22
    Microsoft
    • Redmond, WA
    • Tech
  23. 23
    Instagram
    • Menlo Park, CA
    • Media and Entertainment
  24. 24
    Southwest Airlines
    • Dallas, TX
    • Travel and Hospitality
  25. 25
    American Eagle Outfitters
    • Pittsburgh, PA
    • Retail
  26. 26
    Glossier
    • New York City, NY
    • Fashion and Beauty
  27. 27
    Rockstar Games
    • New York City, NY
    • Media and Entertainment
  28. 28
    CHANEL
    • New York
    • Fashion and Beauty
  29. 29
    LinkedIn
    • Sunnyvale, CA
    • Tech
  30. 30
    Uniqlo
    • New York City, NY
    • Fashion and Beauty
  31. 31
    PlayStation
    • San Mateo, CA
    • Media and Entertainment
  32. 32
    Tesla Motors
    • Palo Alto, CA
    • Automotive and Transportation
  33. 33
    Starbucks
    • Seattle, WA
    • Travel and Hospitality
  34. 34
    nvidia
    • Santa Clara, CA
    • Tech
  35. 35
    Salesforce / Slack
    • San Francisco, CA
    • Tech
  36. 36
    Honda
    • Automotive and Transportation
  37. 37
    Audi
    • Automotive and Transportation
  38. 38
    Red Bull
    • Santa Monica, CA
    • Food and Beverages
  39. 39
    Colgate Palmolive
    • New York City, NY
    • Consumer Goods
  40. 40
    Bath & Body Works
    • Reynoldsburg, OH
    • Retail
  41. 41
    Mercedes-Benz USA
    • Automotive and Transportation
  42. 42
    Hershey Company
    • Hershey, PA
    • Food and Beverages
  43. 43
    Dunkin'
    • Canton, MA
    • Travel and Hospitality
  44. 44
    Porsche
    • Atlanta
    • Automotive and Transportation
  45. 45
    Chipotle
    • Newport Beach, CA
    • Travel and Hospitality
  46. 46
    BMW Group
    • Automotive and Transportation
  47. 47
    Pinterest
    • San Francisco, CA
    • Tech
  48. 48
    Logitech
    • Newark, CA
    • Tech
  49. 49
    Ritz-Carlton
    • Chase, MD
    • Travel and Hospitality
  50. 50
    Shopify
    • Ottawa
    • Tech
  51. 51
    Crocs
    • Broomfield, CO
    • Fashion and Beauty
  52. 52
    Gucci
    • Florence
    • Fashion and Beauty
  53. 53
    AMD
    • Santa Clara, CA
    • Tech
  54. 54
    Tiffany & Co
    • New York City, NY
    • Fashion and Beauty
  55. 55
    The Coca-Cola Company
    • Atlanta, GA
    • Food and Beverages
  56. 56
    Rooster Teeth
    • Austin, TX
    • Media and Entertainment
  57. 57
    National Geographic
    • Washington, DC
    • Media and Entertainment
  58. 58
    adidas
    • Portland, OR
    • Fashion and Beauty
  59. 59
    SEPHORA
    • San Francisco, CA
    • Retail
  60. 60
    HBO
    • New York City, NY
    • Media and Entertainment
  61. 61
    Mars
    • Mclean, VA
    • Food and Beverages
  62. 62
    American Express
    • New York City, NY
    • Banking and Financial Services
  63. 63
    PUMA
    • Westford, MA
    • Fashion and Beauty
  64. 64
    Versace
    • Austin
    • Fashion and Beauty
  65. 65
    Visa
    • San Francisco, CA
    • Banking and Financial Services
  66. 66
    Adobe
    • San Jose, CA
    • Tech
  67. 67
    Square
    • San Francisco, CA
    • Tech
  68. 68
    Whole Foods Market
    • Austin, TX
    • Retail
  69. 69
    Unilever
    • Consumer Goods
  70. 70
    USAA
    • San Antonio, TX
    • Banking and Financial Services
  71. 71
    Cisco
    • San Jose, CA
    • Tech
  72. 72
    JPMorgan Chase & Co
    • New York City, NY
    • Banking and Financial Services
  73. 73
    Bungie
    • Bellevue, WA
    • Media and Entertainment
  74. 74
    MAC Cosmetics
    • New York City, NY
    • Fashion and Beauty
  75. 75
    YouTube
    • San Bruno, CA
    • Media and Entertainment
  76. 76
    LVMH
    • Paris
    • Fashion and Beauty
  77. 77
    Riot Games
    • Los Angeles, CA
    • Media and Entertainment
  78. 78
    Airbnb
    • San Francisco, CA
    • Travel and Hospitality
  79. 79
    Marriott
    • Bethesda, MD
    • Travel and Hospitality
  80. 80
    Ubisoft
    • Saint-Mande
    • Media and Entertainment
  81. 81
    Toyota
    • Automotive and Transportation
  82. 82
    Tommy Hilfiger
    • Amsterdam
    • Fashion and Beauty
  83. 83
    Hilton
    • Mclean, VA
    • Travel and Hospitality
  84. 84
    McDonald's
    • Chicago, IL
    • Food and Beverages
  85. 85
    The Home Depot
    • Atlanta, GA
    • Retail
  86. 86
    Baskin Robbins
    • Canton, MA
    • Travel and Hospitality
  87. 87
    Mastercard
    • Purchase, NY
    • Banking and Financial Services
  88. 88
    Johnson & Johnson
    • New Brunswick, NJ
    • Consumer Goods
  89. 89
    Uber
    • San Francisco, CA
    • Travel and Hospitality
  90. 90
    Twitter
    • San Francisco, CA
    • Tech
  91. 91
    Procter & Gamble
    • Cincinnati, OH
    • Consumer Goods
  92. 92
    7-Eleven
    • Dallas, TX
    • Retail
  93. 93
    Coinbase
    • San Francisco, CA
    • Tech
  94. 94
    FedEx
    • Memphis, TN
    • Automotive and Transportation
  95. 95
    3M
    • Saint Paul, MN
    • Consumer Goods
  96. 96
    Nordstrom
    • Seattle, WA
    • Retail
  97. 97
    Philips
    • Framingham, MA
    • Consumer Goods
  98. 98
    Bose
    • Framingham, MA
    • Consumer Goods
  99. 99
    Foot Locker
    • New York City, NY
    • Retail
  100. 100
    Best Buy
    • Minneapolis, MN
    • Retail