
His aim was to make the British seaside break accessible to all. It started on a short visit to Barry Island where Billy felt sorry for families staying in drab guest houses with nothing much to do. He wanted to create a "place of colour and happiness" where quality activities and entertainment would be provided so that families could really enjoy their time together.
Billy Butlin promised someone to look after you always, and today we still believe it's the service you receive that really makes your break special. Find out about the birth of the Redcoat at Butlin's.

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