
The design is based on a linear typeface that expresses innovativeness, reliability, and high quality, and the round letters express humanity and flexibility. "Orchestrating" emphasizes the comprehensive capability of the NEC Group to underpin social infrastructures. The change of color from blue to bright orange, expresses "a brighter world".
NEC is committed to realizing a society that embodies the values of Safety, Security, Efficiency, and Equality. This is why we are focusing our efforts on solutions that leverage information and communications technologies (ICT) to create advanced social infrastructure. These solutions are known as NEC's Solutions for Society.

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