ANNUITAS Culture Company

Needles is CEO of ANNUITAS. Prior to this role, he spent four and a half years serving as Chief Strategy Officer and is the architect of the company’s core Demand Process methodology. He is an expert in helping companies build buyer-driven Perpetual Demand Generation Programs and transform their lead-to-revenue processes to drive profitable revenue growth and build sustainable brands. Prior to joining ANNUITAS, Needles was Chief Strategy Officer at LeftBrain DGA, a Silicon Valley-based demand generation agency, where he authored the book Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model. Before that, he was the Director of Field Marketing and B2B Marketing Evangelist at Atlanta-based Silverpop, a marketing automation company acquired by IBM in 2014. Prior to Silverpop, Needles spent four and a half years as the Vice President of Development and Marketing for technology industry analysis firm The 451 Group. Needles holds an MBA from the Center for Brand and Product Management at the University of Wisconsin – Madison and a BSFS from the School of Foreign Service at Georgetown University.

Lauren Goldstein serves as the Chief Revenue Officer of ANNUITAS. Lauren started at ANNUITAS in Jun of 2017. Lauren currently resides in the Portland, Oregon Area.

Kendra Hathway serves as the Vice President Strategy of ANNUITAS. Kendra started at ANNUITAS in Nov of 2016. Kendra currently resides in the Greater Atlanta Area.

Erin Kelley serves as the Vice President, Strategy of ANNUITAS. Erin started at ANNUITAS in Jun of 2017. Erin currently resides in the Portland, Oregon Area.

Jennifer Harmel serves as the Executive Vice President and Principal of ANNUITAS. Jennifer currently resides in the Houston, Texas Area.

Jenny Robertson serves as the Vice President, Marketing Technology of ANNUITAS. Jenny currently resides in the Greater Atlanta Area.