Ms. Kristin Beischel has been Chief Marketing Officer and Executive Vice President of magicJack VocalTec Ltd. since March 2017. Ms. Beischel has over 10 years of experience building large-scale customer acquisition programs for public and private organizations looking to drive an immediate increase in sales. From 2007 to 2015, Ms. Beischel was employee #2 at IMM, a full-service digital agency, where she helped build the business over 8 years to a 9-figure revenue organization. She held multiple senior management and operating roles at IMM, most recently as Vice President & Group Partnership Director where she consulted with CMO-level clients, managed client services teams, led business development and built out the agency's media capabilities and services. From 2015 to 2017, Ms. Beischel served as Senior Advisor to Boulder Heavy Industries, a leading private investment and adtech incubator firm, where she led business due diligence and advised portfolio companies on sales, marketing and operations while founding a successful technology startup, Bake Like A Champ, a digital learning platform.