Merida Industry Company Culture Company

Missione

From conceptual planning, via first riding prototypes, integration of colour and graphics into the overall project, refining the pre-production models to the final bike that makes its way to the shop floor of your local MERIDA dealer.

Vision Statement

We are doing everything we can to provide our customers with the most refined and secure product possible. Our in-house testing facilities push our products beyond the industry standards, and we work with the best external test laboratories to be sure that MERIDA bikes will withstand even the most demanding trail, the steepest climb, the heaviest load or the daily gruelling chore.

Valori

• Improvements
• Team work
• Professionalism
• Experience