Banque Centrale Populaire Company Culture

Mission Statement

Coming from different cultures and backgrounds, our customers have, however, in common, the same requirement of professionalism and quality of listening. Also, anticipating their ever-changing expectations is our main goal, to achieve it requires technical skills, but above all, timeless human qualities, such as ethics and discretion. Understanding the specific objectives of our customers requires time, availability and a genuine desire to seek their best interest in all circumstances. The great stability of our staff and the irreproachable ethics rooted in the culture of Banque Populaire make it possible to offer our privileged clients a truly personalized management. Each client receives "tailor-made" advice from his or her advisor, which promotes mutual trust and decision-making in complete confidentiality.

Vision Statement

True to its spirit of enterprise, Crdit Populaire du Maroc has set itself the goal of supporting all medium and small enterprises, craft, industrial and service companies with short, medium and long-term credit distribution. It offers a broad and comprehensive range of financial services and products that meet all of its clients' needs. It also develops its activities through four major strategic orientations:

Values

• Solidarity
• Proximity
• The citizenship
• The performance