
FirstREX provides homeowners and home buyers with smart new financing alternatives to home equity loans and mortgages.
Founder is not a manager, but a "visionary" which comes with the antecedent issues. Has no idea how to delegate or institute a consistent decision making process. Does not communicate well in groups, which undermines credibility of vision.
No 401k match, salaries are slightly under market but the opportunity for growth is huge.
Driving impact. Even small projects have a demonstrable way of improving our business.
Respect the org chart .

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Great, but tired (too much going on!)
Ad hoc, but formalizing annual reviews.
Self-starters, collaborators, analytics.
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