
Exceeding Customer Expectations In Everything We Do. For over 60 years Hopkins has developed a reputation for delivering value to consumers through innovation. We began as a single product company, pioneering head-light aiming technology that transformed work in auto repair shops around the world. In the 1970s, our focus shifted to consumer markets. Our dedication to improving the customer’s experience has allowed us to earn leading positions in a number of automotive aftermarket categories. For us, innovation starts by walking in the consumer’s shoes. Listening. Developing actionable insights. Our development teams are skilled at understanding what makes consumers tick. We leverage these insights with creative solutions to design products that make the experience easier & better for the consumer.















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