Sentrana Company Culture

Mission Statement

Make sales and marketing organizations smarter and enterprises more profitable through insanely easy precision sales & marketing tools. Clarity We provide the ability to aggregate and disentangle the effects of the numerous pricing, assortment mix, advertising & promotions, and sales variables at play that affect demand in complex market environments. Collaboration By taking a holistic rather than a piecemeal approach to sales & marketing decisions, our solutions help overcome the limitations of organizational silos and achieve a clear, coordinated view of the market for their products and services. Connection Historical data can only go so far in an environment where customers' tastes, budgets and spending needs are in constant flux. We enable our clients to connect their experience and intuition with historical data models in real time for optimal decision guidance. Customization For us there is no such thing as an average client. We tailor each solution to the specific environment of each client and drive our guidance down to the most granular level possible to meaningfully improve targeted firmwide performance measures.

Values

• We exist to extend the capabilities of our customers.
• We measure our success only as a byproduct of the success we create for our clients.
• Our foremost priority is to create value for our customers, then intellectual and professional growth for our team.
• We place equal emphasis on scientific, engineering and business theory - combining all disciplines seamlessly to form the foundation of all our products and services.
• We serve our customers through original insight and thought leadership.
• We do not seek to serve all customers identically, but to help each client uniquely so that they may in turn realize unique competitive advantages.