Viamedia Company Culture

Anita James serves as the SVP of FP&A of Viamedia. Anita started at Viamedia in February of 2017. Anita is currently based in the Lexington, Kentucky Area.

An industry veteran with over 30 years of experience leading advertising sales and technology development, David Solomon is the President and CEO of Viamedia, the largest independent advertising representative firm championing cable and video service providers across the US. Joining Viamedia in 2003 as a corporate vice president, David quickly became a vital leader, rising to executive vice president in 2006, CRO in 2016 and then CEO in 2020. David’s innovative leadership has been pivotal to keeping Viamedia at the forefront of the fast-changing advertising industry, ensuring the company and its customers capitalize on emerging trends, opportunities and technologies. David’s tenure at Viamedia is distinguished by substantial growth, strategic advancements, and a steadfast dedication to business development, finance, and fostering a positive corporate culture. He played a significant role in scaling the company from fewer than a dozen employees to over 400 today. Prior to joining Viamedia, Solomon amassed a wealth of experience in advertising sales, spanning over twenty years. His career journey took him from Telecable in Lexington, Kentucky, to significant roles in sales management at TCI, AT&T cable advertising, and Comcast Spotlight advertising. Solomon has been honored as a 2023 Cablefax 100. He is revered for his effective coaching and proven ability to build high-performing sales teams and foster a culture of growth and mentorship. Recognized as a thought leader, Sol

Will Gray serves as the Divisional Vice President of Cross Media of Viamedia. Will started at Viamedia in July of 2018. Will currently resides in the Kansas City, Missouri Area.

Jessica Hollifield serves as the Vice President of Local Sales for Viamedia. Jessica started at Viamedia in July of 2018. Jessica currently resides in the Lexington, Kentucky Area.

Rick Tarvin serves as the Chief Revenue Officer of Viamedia. Rick started at Viamedia in January of 2006. Rick currently resides in the Cincinnati, Ohio Area.

Brad Henderson serves as the Vice President, National Advanced Advertising of Viamedia. Brad started at Viamedia in January of 2012. Brad currently resides in the Greater Chicago Area.

Becky Jones is a respected twenty year cable television advertising veteran. She began her career in research at TCI at the point it was being acquired by AT&T. After leaving AT&T Media Services she played a key role in the strategy and development of Viamedia’s sales support infrastructure that today supports the organization. Becky’s has been at the highest levels of the company’s corporate leadership team for nearly two decades. Her primary oversight is corporate communications, training, company culture, marketing, branding, research and creative services. Her teams assists the sales efforts across the company with marketing & research tools to support local advertising sales utilizing Viamedia’s extensive research catalog. Becky also oversees Viamedia’s social media platforms and overall marketing / public relations efforts for the company. In September 2016, she added the oversight of the company’s training, mentoring, coaching, and development among her other responsibilities. She has been the face of the organization at trade and industry events for over a decade and is known throughout the industry and across the United States for her personality, attention to detail and leadership abilities. Becky has received numerous national awards and has been nationally recognized for her impact within the cable industry. She has received honors as industry’s “Cable Marketer of the Year” and has been named as one of the “Most Powerful Women in Cable” every year since 2013.