Avid Technology Compagnie réclamée
Avid Technology is a media platform specializes in digital media creation tools for film, video, audio, and broadcast professionals. Lire la suite
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Company in transitional phase, went from public to private equity owned, Avid still tries to establish themselves as an Enterprise Saas company whereas in contrast has a large amount in the individual creative space, this is happily ignored by the management and they continue to run it as a Saas
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it used to be easy
Que faut-il changer pour améliorer la culture de l’entreprise?
In a company with different segments, leadership needs to understand the core of the business and need to reflect what the cultural environment is that they need to navigate, as Enterprise Saas overrules all individual creative segments despite this being the segment with largest challenges
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