YouGov PLC carries out online research using proprietary software to produce accurate market research, political and media opinion polling and stakeholder consultation. The use of internet-based research enables the group to produce accurate research using larger sample sizes while keeping costs lower than traditional research companies that use telephone and face-to-face interview techniques. The group has operations in UK, Middle East and North Africa, Germany, Nordic and North America. Lire la suite
Zero intelligence, zero awareness, zero credibility
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Leading a a business rather than looking after themselves
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