YouGov Competitors | Comparably
YouGov PLC carries out online research using proprietary software to produce accurate market research, political and media opinion polling and stakeholder consultation. The use of internet-based research enables the group to produce accurate research using larger sample sizes while keeping costs lower than traditional research companies that use telephone and face-to-face interview techniques. The group has operations in UK, Middle East and North Africa, Germany, Nordic and North America. read more
EMPLOYEE
PARTICIPANTS
33
TOTAL
RATINGS
309

YouGov Competitors

YouGov competitors include Toluna, Credera, Swagbucks, Ipsos and Mergermarket. YouGov ranks 5th in CEO Score on Comparably vs its competitors. See below how YouGov compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

CEO Rank
5th
eNPS Rank
6th
Gender Rank
N/A
Diversity Rank
N/A
Product Quality
4th
NPS Rank
5th
Pricing Rank
4th
Customer Service
4th

See YouGov Culture vs Competitors:

YouGov Competitors
RankCompanyScore
1Credera78
2Toluna78
3Swagbucks71
4Ipsos65
5Mergermarket65
6YouGov57
Product Quality Score Comparison

YouGov Ranks 4th in Product Quality Score

32 Customers rate YouGov's Product Quality Score a 3.2/5, which ranks it 4th against its competitors, below Credera.

  1. 1st
    Toluna
    4.2 / 5
  2. 2nd
    Ipsos
    3.9 / 5
  3. 3rd
    Credera
    3.6 / 5
  4. 4th
    YouGov
    3.2 / 5
  5. 5th
    Swagbucks
    3.1 / 5
Product Quality Score Comparison
RankCompany Score
1Toluna84
2Ipsos79
3Credera72
4YouGov65
5Swagbucks63
NPS Comparison

YouGov Ranks 5th in Net Promoter Score

40 Customers rate YouGov's Net Promoter Score a -23, which ranks it 5th against its competitors, below Swagbucks. Net Promoter score tracks customers' overall score to this question - “On a scale from 0-10, how likely are you to recommend YouGov to a friend?”.

  1. 1st
    Toluna
    45
  2. 2nd
    Ipsos
    25
  3. 3rd
    Credera
    16
  4. 4th
    Swagbucks
    -11
  5. 5th
    YouGov
    -23
NPS Comparison
RankCompany Score
1Toluna45
2Ipsos25
3Credera16
4Swagbucks-11
5YouGov-23
Pricing Score Comparison

YouGov Ranks 4th in Pricing Score

29 Customers rate YouGov's Pricing Score a 3.2/5, which ranks it 4th against its competitors, below Credera.

  1. 1st
    Toluna
    4.2 / 5
  2. 2nd
    Ipsos
    3.7 / 5
  3. 3rd
    Credera
    3.5 / 5
  4. 4th
    YouGov
    3.2 / 5
  5. 5th
    Swagbucks
    3 / 5
Pricing Score Comparison
RankCompany Score
1Toluna84
2Ipsos74
3Credera70
4YouGov65
5Swagbucks60
Customer Service Comparison

YouGov Ranks 4th in Customer Service

25 Customers rate YouGov's Customer Service a 3.1/5, which ranks it 4th against its competitors, below Credera.

  1. 1st
    Ipsos
    3.8 / 5
  2. 2nd
    Toluna
    3.6 / 5
  3. 3rd
    Credera
    3.4 / 5
  4. 4th
    YouGov
    3.1 / 5
  5. 5th
    Swagbucks
    2.9 / 5
Customer Service Comparison
RankCompany Score
1Ipsos76
2Toluna73
3Credera68
4YouGov62
5Swagbucks59
Overall Culture Score Comparison

YouGov Ranks 6th in Overall Culture Score

33 Employees rate YouGov's Overall Culture a 57/100, which ranks it 6th against its competitors, below Mergermarket. Overall Culture scores are aggregated from all of the questions employees at a company answer on Comparably.

  1. 1st
    Credera
    78 / 100
  2. 2nd
    Toluna
    78 / 100
  3. 3rd
    Swagbucks
    71 / 100
  4. 4th
    Ipsos
    65 / 100
  5. 5th
    Mergermarket
    65 / 100
  6. 6th
    YouGov
    57 / 100
Overall Culture Score Comparison
RankCompany Score
1Credera78
2Toluna78
3Swagbucks71
4Ipsos65
5Mergermarket65
6YouGov57
eNPS Comparison

YouGov Ranks 6th in Employee Net Promoter Score

27 Employees rate YouGov's Employee Net Promoter Score a -19, which ranks it 6th against its competitors, below Ipsos. Employee Net Promoter score tracks employees' overall score to this question - “On a scale from 0-10, how likely are you to recommend working at YouGov to a friend?”.

  1. 1st
    Credera
    44
  2. 2nd
    Swagbucks
    32
  3. 3rd
    Mergermarket
    20
  4. 4th
    Toluna
    19
  5. 5th
    Ipsos
    -11
  6. 6th
    YouGov
    -19
eNPS Comparison
RankCompany eNPS
1Credera44
2Swagbucks32
3Mergermarket20
4Toluna19
5Ipsos-11
6YouGov-19
Gender Score Comparison
Not Enough Ratings To Rank YouGov
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Diversity Score Comparison
Not Enough Ratings To Rank YouGov
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