Mr. James George Petcoff, also known as Jim, J.D, has been the Chairman and Chief Executive Officer of Conifer Holdings, Inc. since 2009. Mr. Petcoff has been the President and Director of Midfield Insurance Company since December 2004. Mr. Petcoff has been the Chairman and Chief Executive Officer of North Pointe Insurance Company since 1987. Mr. Petcoff has been a Director and President of South Pointe since 2003. He has been the President and Chief Executive Officer of N.P. Premium Finance since 1987. Mr. Petcoff served as the Chairman of North Pointe Financial Services, Inc. and served as the President and Chief Executive Officer since 1986 until April 2008. He served as the Chairman and Chief Executive Officer of Home Pointe Insurance from February 2005 to April 30, 2008. He served as a Director and President of North Pointe Casualty from March 2004 to April 30, 2008. He served as President and Director of Unisure Premium Finance Company from 1999 to 2001. Mr. Petcoff served as the Chief Executive Officer and Chairman of North Pointe Holdings Corp. from January 13, 2005 to April 30, 2008 and its President from 2001 to April 30, 2008. He served as President of Home Pointe Managing General Agency, Inc., since February 2005. He served as President and Chief Executive Officer of Queensway Financial Holdings Ltd. from 1999 to 2001. From 1980 to 1986, he served as an employee and in management positions at independent commercial insurance agencies. He served as Vice President of Queens Pointe Financial from 1997 to 2002 and Treasurer from 1999 to 2002. He has 35 years of experience in the insurance industry. Mr. Petcoff founded North Pointe Insurance Company and North Pointe Financial in 1986. He served as the Chairman of Queensway Holdings Inc. from 2000 to 2001 and President from 1998 to 2000. He served as Chairman of North Pointe Insurance Company. He served as Chairman of Atlantic Alliance Fidelity, from 1999 to 2001 and Pembridge Insurance Services Corp., from 1998 to 2001. Mr. Petcoff has been the Chairman of Queensway Financial Holdings Ltd. since 1999. He has been a Director of N.P. Premium Finance since 1987. He has been a Director of Home Pointe Managing General Agency, Inc., since February 2005. He served as Director of North Pointe Holdings Corp. from 2001 to April 30, 2008. He served as Director of Queens Pointe Financial until 2002. Mr. Petcoff is a co-owner and Board member of LCA Bank Corporation. He sits on the Michigan Strategic Board Fund for the Michigan Economic Development Corporation. He serves as a Member of Advisory Board of Shore Capital Partners, LLC. He serves as Director of White Pine Insurance Company and Lease Corporation of America. He served as a Director of Rentrak Corp., from September 2000 to August 2004. He served as Director of Sun States Insurance Group Inc. from 1998 to 2001. He served as a Director of Alexander Underwriters General Agency Inc. from 1999 to 2000. He served as a Director of Alexander Underwriters General Agency Inc. from 1999 to 2000; Director of Alexander Underwriters Inc. from 1999 to 2000; Director of Innovative Technology Systems Inc. from 1999 to 2000; Director of International Indemnity Company from 1998 to 2000; Director of Pembridge General, from 1998 to 1999. He served as a Director of Queensway Holdings Inc. from 1999 to 2000 and Director of Consolidated Property & Casualty from 1998 to 2002. Mr. Petcoff holds a J.D. from the University of Detroit school of Law in 1992 and an MBA degree from University of Detroit in 1980. He graduated with a B.A. degree from Michigan State University in 1977.