Self-service data prep is a fast-growth market and this is where the business is seeing promising results. These products address the skills gap in the corporate world in data-science and deep data analytics by allowing the average business user to quickly produce impactful analysis with clean, reliable data, with minimal IT involvement. Data visualization is not as promising - it's a crowded space and hard to differentiate. Visualization products are becoming commodity and the value of visualization is limited by the ability to feed a dashboard with clean, well-structured data.
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