Mr. John S. Sheldon serves as President of First Beverage Financial at First Beverage Group since January 2016. Prior to joining First Beverage, he was Managing Director of the consumer products and services group at Peter J. Solomon Company where he worked on a broad range of transactions. Before PJSC, Mr. Sheldon worked at Lazard & Co. for six years as a Managing Director covering the consumer products sector. Prior to that, he was Managing Director of investment banking services at Goldman Sachs & Co., Co-Head of the global consumer/retail investment banking group at J.P. Morgan & Co., Partner in the Private Equity and mergers and acquisitions group at The Lodestar Group and Vice President of the mergers and acquisitions group at Goldman Sachs & Co. At JP Morgan he co-headed that Global Consumer Products practice and at Goldman Sachs was a leader in its investment banking team focused on the largest privately held companies in the world. Mr. Sheldon is a Director of the Union Land & Grazing Company. As a 27 year Mergers and Acquisitions veteran, he has represented clients across a wide range of Consumer Products sectors including Food, Beverage, Tobacco, Wine, Spirits, Beer, Luxury Goods, Apparel, Household Products, Personal Care and Consumer Durables. Mr. Sheldon is an investment banking veteran with over thirty years of experience in the consumer products sectors including, food, beverage, tobacco, wine, spirits, beer, luxury goods, apparel, household products, personal care and consumer durables. He received his MBA degree from Harvard Business School. He holds B.A. Degree in Political Economy from Bennington College.