
Our enduring vision is to energise the vast stock of privately held gold in India. India's households own about 18,000 tons of gold, the equivalent of two thirds of the country's GDP, of which hardly 10 percent is monetised. We hope to unlock the value of this gold to the benefit of the common people of India most of whom have savings in the form of gold jewellery.
Our purpose is to bring convenience to the lives of the ordinary people of India, to "make life easy" for them. We provide them with "instant" credit at reasonable rates of interest against their used gold jewellery to enable them to meet their requirements for short term funds.
Provider of financial services in India. The company provides services which include deposits, gold and vehicle financing, forex and general and life insurance.

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