Mr. Zvika Shenfeld serves as Vice President of Private & Retail Division at Partner Communications Company Ltd. and served as Vice President of Retail Division since October 2013. Mr. Shenfeld served as Acting Head of Marketing, Content and Growth Engines Division of Partner Communications Company Ltd. since February 1, 2013. Mr. Shenfeld served as Vice President of Sales and Marketing at Goldmind Media Ltd. since March 2007. He served as the Vice President of Marketing of Internet Gold Golden Lines Ltd. since January 2006. From June 2003 to January 2006, Mr. Shenfeld served as the Marketing Manager of the Israeli branch of AIG Golden Insurance Ltd., an international insurance company. Prior to that, from March 1999 to May 2003 He served at various marketing positions in 013 Barak, a telecom provider. He served as Vice President, Sales and Marketing of Smile.Communications since January 2006. From 2006 to 2009, Mr. Shenfeld held various positions at the Eurocom Group including Vice President of marketing and Business development at Internet Gold and Deputy Chief Executive Officer of MSN Israel. From 2009 to 2012 he served as the marketing, strategy and business development at Newpan, an electronic home and small appliances distributor and retail chain. Mr. Shenfeld holds a B.A. degree in Economics and Logistics from Bar Ilan University and an M.B.A. in business administration from Ono Academic College.