Investing in their product. Market research. Retaining talent.
There are way too many answers for this question.
There are a couple people left at Spreedly who are intelligent and capable.
Spreedly is a sinking ship. There’s nothing special about the product. Reckless decisions from management will alienate users.
Compensation is too low. Give equity instead of options. Well, maybe not, since the company isn’t going anywhere anyways. Just give the compensation, actually.