Heavily involved in all parts of the business, really committed to their people (in the main office, at least)

Better systems for employee support and growth, more culture building events across all departments and facilities. Mandated production training for corporate employees and vice versa would go a long way.

Communication across teams is pretty dismal. Getting better since the new People Ops leadership came on, but still a long way to go. Also, the divide between production and corporate is worse than in most other similar companies.

Pay is pretty consistently below market. Yes, Thistle is a startup, but the only way to grow is to invest in your people. Similar roles to mine elsewhere make 25-30k more annually on average, with a better defined bonus structure.

I joined the company largely because of the long term vision and sustainable growth mindset. It seems that's gone out the window for the sake of flashy growth initiatives. Focus on the core business and the people you have. You say you're a family, but it doesn't feel much like it.