Mr. Daniel R. Orlando, also known as Dan, has been the Chief Operating Officer of Vericel Corporation since August 2013. Mr. Orlando served as Chief Business Officer of Aastrom Biosciences, Inc. since May 2013 to August 2013 and served as its Chief Commercial Officer since September 5, 2012. Mr. Orlando served as the Chief Executive Officer and Interim President of Aastrom Biosciences, Inc. from December 14, 2012 to March 01, 2013. Mr. Orlando served as Vice President of Sales at Takeda Pharmaceuticals North America, Inc. Mr. Orlando was responsible for managing all sales functions including Sales Operations, Sales Training & Development and a Diabetes and Cardiovascular Care, Neurosciences and Medical Center sales force of more than 2,000 individuals. He was with Takeda Pharmaceuticals for over 13 years in executive leadership positions in marketing, sales and business development, served as Vice President of Business Development for North and South America. Previously, he was with Abbott Laboratories for more than 11 years in progressive sales and marketing roles. During his career, he has helped to establish dozens of pharmaceutical brands including, most significantly, Actos(R). Under Dan's leadership, Actos(R) became the top brand in diabetes. Mr. Orlando joined Takeda in 1999 as the Director of Marketing for Actos??? (pioglitazone HCl) - Takeda's drug for type 2 diabetes. From 2003 to 2005 he managed both the West and East Diabetes and Cardiovascular Care sales forces as a Zone director, leading about 400 to 700 sales representatives. Prior to joining Takeda, he worked at Abbott Laboratories for more than 11 years, holding a variety of roles that combined sales with marketing from overseeing product launches to managing and training sales teams to, where he began his career, holding a variety of field sales positions in South Florida. He holds an M.B.A. in management from Florida Atlantic University and a Bachelor of Science degree from the University of Florida.