

In the Bottom 40% of 2013 Similar Sized Companies on Comparably
2nd place versus 3 competitors rated on Comparably
With over two decades of retail, food, and packaged goods industry expertise, Russell Diez-Canseco believes it is possible to produce ethical food at scale. Since he joined Vital Farms in 2014, the company has grown over 400%, entered its second major category, butter, and built its first full-scale egg packing plant, Egg Central Station. Under Russell’s leadership, the company’s commitment to Conscious Capitalism has led to its recognition as a certified B-Corp, a Forbes Magazine Small Giant, and a Great Game of Business Rookie of the Year candidate.
Prior to joining Vital Farms, Russell spent several years with McKinsey & Company, H-E-B Grocery, and the Central Intelligence Agency. He holds an AB in economics from the University of California at Berkeley and an MBA from Harvard Business School.
The CEO score provides an understanding of how employees feel about the CEO’s leadership style and effectiveness at Vital Farms.
Based on 13 ratings, Russell Diez-Canseco ranks right below ezCater's CEO, Stefania Mallett.
Vital Farms' CEO is highly regarded by employees with Over 10 Years experience, African American/Black employees, and Female employees. Overall, the CEO score has remained stable over the last 90 days.
Vital Farms ranks in the Bottom 40% of other companies on Comparably with 201-500 Employees for CEO Rating Score.
