Cost-share with the company and employees. 3 options.
Interesting, professional and they are approachable.
Available and understand the company and stays true to the Core Values
The CEO took interest in every role by personally meeting each one.
People that work here are genuine and believe we are making a difference for the better in the product.
It all comes down to the people... a lot of companies might say this but I have never experienced a group of people all trying to make this better and before.