Baidu Culture | Comparably
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Baidu Claimed Company
Baidu is a Chinese website and search engine that enables individuals to obtain information and find what they need. read more
EMPLOYEE
PARTICIPANTS
15
TOTAL
RATINGS
93
Updated on: July 12, 2025

Baidu Company Culture

Baidu Culture

This score is derived from employee ratings & reviews
4.3/5
Baidu's Overall Culture is rated A-

Top Rated Culture Dimensions

Compensation
A+
Professional Development
A+
Manager
A
Work Culture
A
Diversity
A-

Baidu CEO

Top 25%Top 25% of Similar Size Companies on Comparably
Robin Li Baidu's CEO
Robin Li
74 /100
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Let Baidu Know You Want To Work There

Tell Baidu you're interested in working at the company, while keeping your personal identity anonymous. Comparably will give Baidu the opportunity to hire you. When there's a job opening that's a fit we'll make the match happen.

H1B Visa

In 2019, Baidu applied for 34 H1B visas. Of the work permits applied for, 97% were approved.

Work Permit Application Outcome

34
Total Applied
  • 97% Granted (33 out of 34)
  • 0% Denied ( out of 34)
  • 0% Withdrawn Application was withdrawn by the employer before approval/rejection ( out of 34)
  • 3% Certified-Withdrawn Application was approved but later withdrawn by employer (1 out of 34)

This data was calculated using publicly sourced data from OFLC Performance Data

Gender Score How positively women rate their overall experience at Baidu

top 20% Gender

Baidu currently ranks in the Top 20% of similarly sized companies on Comparably

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Diversity Score How positively minorities rate their overall experience at Baidu

top 15% Diversity

Baidu currently ranks in the Top 15% of similarly sized companies on Comparably

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eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"
Top 50%Top 50% of Similar Size Companies on Comparably
0
eNPS Score
30%Promoters
40%Passives
30%Detractors
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Baidu Culture Video

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Mission, Vision, & Values

As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they’re looking for.

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Baidu Culture At a Glance

15 employees at Baidu have reviewed Baidu across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.

Overall, the 15 Baidu employees give their leadership a grade of B, or Top 25% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.

Employees at Baidu are pleased with their total compensation at Baidu, which includes a combination of pay, stock and equity, and benefits.

The majority of employees at Baidu believe the environment at Baidu is positive. Most Participants believe the pace of work at Baidu is moderate.

Overall, the employees at Baidu are happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

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Baidu vs Competitors

  1. 1st
    Google
    78 / 100
  2. 2nd
    Baidu
    76 / 100
  3. 3rd
    Alibaba Group Holding Limited
    75 / 100
  4. 4th
    Yahoo
    71 / 100
See All Competitors

Perks & Benefits

Health & Wellness
Dental Insurance
Paid Time Off
PTO / Vacation Policy
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