Baidu Claimed Company

EMPLOYEE PARTICIPANTS: 15

TOTAL RATINGS: 93

Google Claimed Company

EMPLOYEE PARTICIPANTS: 7061

TOTAL RATINGS: 78415

Baidu vs Google

Compare Baidu versus Google for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 15 employees and customers of Baidu and 7061 employees and customers of Google.

Baidu

Baidu's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Baidu. Their current market cap is $38.98B.

Google

Google's brand is ranked #8 in the list of Global Top 100 Brands, as rated by customers of Google. Their current market cap is $1.42T.

3.3/5

Product Quality

4.1/5

3.2/5

Pricing

4/5

3.2/5

Customer Service

4/5

-6

NPS Score

37%	Promoters
20%	Passive
43%	Detractors

NPS Score

63%	Promoters
16%	Passive
21%	Detractors

Net Promoter Score
Winner by 48

See how Baidu compares to its competitors

Yahoo

Alibaba Group Holding Limited

Working at Baidu vs Working at Google

74 / 100

CEO Rating

Sundar Pichai

79 / 100

CEO Rating
Winner by 5%

Baidu

Baidu doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

Google

Employees at Google rate their CEO, Sundar Pichai, 79/100. This score is 5% higher than the scores of Baidu's CEO, Robin Li. Employees in the HR and Communications departments rate Sundar Pichai the highest.

CEO Score 74

CEO Score

CEO Score 79

Overall Culture 76

Overall Culture

Overall Culture 78

eNPS

Gender Score 75

Gender Score

Gender Score 79

Diversity Score 76

Diversity Score

Diversity Score 77

Perk And Benefits 68

Perk And Benefits

Perk And Benefits 86

Professional Dev. 78

Professional Dev.

Professional Dev. 67

Overall Culture at Baidu vs Google

/ 100

Baidu

Employees at Baidu rate their Overall Culture a 76/100.

/ 100

Google

Employees at Google rate their Overall Culture a /100, with Communications and HR as the two departments that rate their experience the highest.

Overall Culture
Winner by 2%

Baidu
Google78

Employee Net Promoter Score at Baidu vs Google

eNPS

Baidu

3 Promoters 30%

4 Passives 40%

3 Detractors 30%

eNPS

Google

3050 Promoters 56%

1023 Passives 19%

1365 Detractors 25%

Employee Net Promoter Score
Winner by %

Baidu
Google31

Gender Score at Baidu vs Google

/ 100

Baidu

Employees at Baidu rate their Gender Score a 75/100.

/ 100

Google

Employees at Google rate their Gender Score a /100, with HR and Communications as the two departments that rate their experience the highest.

Gender Score
Winner by 4%

Baidu
Google79

Diversity Score at Baidu vs Google

/ 100

Baidu

Employees at Baidu rate their Diversity Score a 76/100.

/ 100

Google

Employees at Google rate their Diversity Score a /100, with Marketing and HR as the two departments that rate their experience the highest.

Diversity Score
Winner by 1%

Baidu
Google77

Perk and Benefits Score at Baidu vs Google

/ 100

Baidu

Employees at Baidu rate their Perk and Benefits Score a 68/100.

/ 100

Google

Employees at Google rate their Perk and Benefits Score a /100, with Customer Success and Business Development as the two departments that rate their experience the highest.

Perk and Benefits Score
Winner by 18%

Baidu
Google86

Professional Development Score at Baidu vs Google

/ 100

Baidu

Employees at Baidu rate their Professional Development Score a 78/100.

Professional Development Score
Winner by 11%

/ 100

Google

Employees at Google rate their Professional Development Score a /100, with Product and Customer Success as the two departments that rate their experience the highest.

Baidu
Google67

Leadership Culture Ratings vs Google

Baidu rates % lower than Google on Leadership Culture Ratings vs Google Ratings based on looking at 17364 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you approve of your CEOs management style?" and "What do you like best about the leadership team?".

Baidu
Google78

Compensation Culture Ratings vs Google

Baidu rates % lower than Google on Compensation Culture Ratings vs Google Ratings based on looking at 12498 ratings from employees of the two companies. Ratings come from the answers to questions like "Why do you feel undervalued and what would make you feel better about your compensation?" and "Does your company give annual bonuses?".

Baidu
Google83

Team Culture Ratings vs Google

Baidu doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

Google81

Environment Culture Ratings vs Google

Baidu rates % lower than Google on Environment Culture Ratings vs Google Ratings based on looking at 11456 ratings from employees of the two companies. Ratings come from the answers to questions like "What needs to change to make the company culture better?" and "What % of the time are you bored at work?".

Baidu
Google74

Sentiment Culture Ratings vs Google

Baidu rates % lower than Google on Sentiment Culture Ratings vs Google Ratings based on looking at 13013 ratings from employees of the two companies. Ratings come from the answers to questions like "How do your customers perceive your company?" and "How confident are you about the future success of your company?".

Baidu
Google81