-6
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Baidu
Marketing or Exec? Claim Your Free Account
About Baidu's Brand
Baidu is a Chinese website and search engine that enables individuals to obtain information and find what they need. Among its major competitors, Baidu is ranked in 5th place for NPS while Google is 1st, and Yandex is 2nd.Their current market cap is $38.98B
Brand at a Glance
74%
Customer Loyalty
3.3/5
Product Quality
3.2/5
Pricing
3.2/5
Customer Service
Baidu Ranking
- #3 / 4 of its competitors
Baidu NPS
Baidu's Net Promoter Score (NPS) is a -6 with 37% Promoters, 20% Passives, and 43% Detractors. Net Promoter Score tracks whether Baidu's customers would recommend using the product based on a scale of -100 to 100.
Baidu Overall NPS
| 37% | Promoters |
|---|---|
| 20% | Passives |
| 43% | Detractors |
Baidu NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2022 5 | Dec 2022 | 5 |
Mar 2023 3 | Mar 2023 | 3 |
May 2023 0 | May 2023 | 0 |
Jun 2023 -4 | Jun 2023 | -4 |
Oct 2023 -8 | Oct 2023 | -8 |
Nov 2023 -11 | Nov 2023 | -11 |
Dec 2023 -8 | Dec 2023 | -8 |
May 2024 -7 | May 2024 | -7 |
Jul 2024 -4 | Jul 2024 | -4 |
Dec 2024 0 | Dec 2024 | 0 |
Mar 2025 -3 | Mar 2025 | -3 |
Jun 2025 -5 | Jun 2025 | -5 |
How Other Brands Compare
Baidu is ranked third for NPS among its competitors. Google and Yandex come in first and second, with Yahoo coming in at #4. Among those competitors, it is the second most valued company behind Google.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Baidu NPS by Gender
Female customers rated Baidu's NPS 92 points higher than Male customers.
Male
-25
Baidu's NPS was rated -25 by Male customers on Comparably.
25%
Promoters
25%
Passives
50%
Detractors
Female
67
Baidu's NPS was rated 67 by Female customers on Comparably.
67%
Promoters
33%
Passives
0%
Detractors
Baidu NPS by Ethnicity
Baidu's NPS was rated 0 points by Asian or Pacific Islander customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Baidu NPS by Age
Baidu's NPS was rated 50 points by customers ages 18-25 on Comparably.
Baidu Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Baidu users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Baidu Customer Loyalty Score by Gender
Female customers rated Baidu's Customer Loyalty score 22% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Baidu.
Male
78%
Yes
Female
100%
Yes
Baidu Customer Loyalty Score by Ethnicity
Baidu's Customer Loyalty score was rated 100% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Baidu.
100
out of 100
Asian or Pacific Islander
Baidu Customer Loyalty Score by Age
Baidu's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Baidu.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
Baidu Customer Loyalty vs. Competitors
Compared to its competitors, Baidu's Customer Loyalty score is rated right above Yahoo, and is preceded by Yandex.
Unlock Baidu Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Baidu Customer Loyalty vs. Competitors data and gain insights into your customers today.
Baidu Product Quality
3.3/5
Baidu has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Baidu's overall Product Quality score rated by its users and customers.
Baidu Product Information
Baidu’s product quality score is a 3.3 out of 5 as rated by its users and customers.
- Website
- http://www.baidu.com
- Company Size
- 10,000+ Employees
Industry
Tech
Arts and Entertainment
Beverage, Wine and Spirits
SaaS
Social
Quick Insights into Baidu Product Quality
Baidu's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Baidu's Product Quality.
Ranked Baidu Product Quality the Highest
Ranked Baidu Product Quality the Lowest
Baidu Product Quality Score by Gender
Female customers rated Baidu's Product Quality score 2.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Baidu.
Male
2.4/5
Female
4.6/5
Baidu Product Quality Score by Ethnicity
Baidu's Product Quality score was rated 3.8 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Baidu.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Baidu Product Quality Score by Age
Baidu's Product Quality score was rated 4.5 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Baidu.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
Baidu Product Quality vs. Competitors
Compared to its competitors, Baidu's Product Quality score is rated right above Yahoo, and is preceded by Alibaba Group Holding Limited.
Unlock Baidu Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Baidu Product Quality vs. Competitors data and gain insights into your customers today.
Baidu Pricing
Baidu ROI & Value For Money
3.2/5
Baidu has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Baidu's overall ROI score rated by its users and customers.
Quick Insights into Baidu ROI
Baidu's ROI score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Baidu's ROI score.
Ranked Baidu ROI the Highest
Ranked Baidu ROI the Lowest
Baidu ROI Score by Gender
Female customers rated Baidu's ROI score 2.4 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Baidu.
Male
2.6/5
Female
5/5
Baidu ROI Score by Ethnicity
Baidu's ROI score was rated 4.6 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Baidu.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Baidu ROI Score by Age
Baidu's ROI score was rated 4.5 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Baidu.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
Baidu Pricing vs. Competitors
Compared to its competitors, Baidu's ROI score is rated right above Yahoo, and is preceded by Alibaba Group Holding Limited.
Unlock Baidu ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Baidu ROI vs. Competitors data and gain insights into your customers today.
Baidu Customer Satisfaction (CSAT)
Baidu Customer Satisfaction (CSAT) Score
55 / 100
Baidu has an overall Customer Satisfaction score of 55 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
28%
Satisfied
27%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
9%
Very Dissatisfied
18%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Baidu Customer Satisfaction
Baidu's Customer Satisfaction score was rated highest by customers ages 18-25.
Sign Up to unlock insights into how customers have ranked Baidu's Customer Satisfaction.
Ranked Baidu Customer Satisfaction the Highest
Baidu Customer Satisfaction Score by Gender
Baidu's Customer Satisfaction score was rated 100 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Baidu.
100 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Baidu Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
Baidu's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Baidu.
100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Baidu Customer Satisfaction Score by Age
Baidu's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Baidu.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
Baidu Customer Satisfaction vs. Competitors
Compared to its competitors, Baidu's Customer Satisfaction score is rated right above Yahoo, and is preceded by Google.
Unlock Baidu Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Baidu Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Baidu Customer Service
3.2/5
Baidu has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Baidu's overall Customer Service score rated by its users and customers.
About Baidu's Customer Service
Address
Hardin, IL
Website
http://www.baidu.com
Phone Number
+86 10 5992 8888
Quick Insights into Baidu Customer Service
Baidu's Customer Service score was rated highest by customers ages 18-25, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Baidu's Customer Service score.
Ranked Baidu Customer Service the Highest
Ranked Baidu Customer Service the Lowest
Baidu Customer Service Score by Gender
Female customers rated Baidu's Customer Service score 1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Baidu.
Male
3/5
Female
4/5
Baidu Customer Service Score by Ethnicity
Baidu's Customer Service score was rated 3.5 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Baidu.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Baidu Customer Service Score by Age
Baidu's Customer Service score was rated 4 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Baidu.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
Baidu Customer Service vs. Competitors
Compared to its competitors, Baidu's Customer Service score is rated right above Yahoo, and is preceded by Alibaba Group Holding Limited.
Unlock Baidu Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Baidu Customer Service vs. Competitors data and gain insights into your customers today.
Consumer vs. Employees
Baidu scored a -6 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Baidu would recommend the brand to a friend. ENPS measures how likely Baidu employees would recommend working at Baidu to a friend.
Net Promoter Score
-6
NPS Score
| 37% | Promoters |
|---|---|
| 20% | Passive |
| 43% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 30% | Promoters |
|---|---|
| 40% | Passive |
| 30% | Detractors |
