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Costco is

Ranked

Global Top 100 Brands

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Costco is ranked #1 in Global Top 100 Brands
Awards & Recognition

About Costco's Brand

Costco is a membership-only warehouse club that provides a wide selection of merchandise. Costco’s brand is ranked #1 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Costco. When compared to other organizations within the Retail industry, Costco is ranked #1. Among its major competitors, Costco is ranked in 1st place for NPS while Amazon is 2nd, and Target is 3rd. Overall, Costco has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $157.15B

Brand at a Glance

89%

Customer Loyalty

4.3/5

Product Quality

4.1/5

Pricing

4.2/5

Customer Service

Costco Ranking

^#1 / 100 in Global Best Brands
^#7 in Top Brands for Millennials
^#17 in Top Brands for Gen Z
^#1 in Retail
^#1 / 4 of its competitors

Costco NPS

Costco's Net Promoter Score (NPS) is a 50 with 68% Promoters, 14% Passives, and 18% Detractors. Net Promoter Score tracks whether Costco's customers would recommend using the product based on a scale of -100 to 100.

Costco Overall NPS

NPS

68%	Promoters
14%	Passives
18%	Detractors

Costco NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 50	Feb 2025	50
Mar 2025 50	Mar 2025	50
Apr 2025 51	Apr 2025	51
May 2025 51	May 2025	51
Jun 2025 51	Jun 2025	51
Jul 2025 50	Jul 2025	50
Aug 2025 50	Aug 2025	50
Sep 2025 50	Sep 2025	50
Oct 2025 51	Oct 2025	51
Nov 2025 50	Nov 2025	50
Dec 2025 50	Dec 2025	50
Jan 2026 50	Jan 2026	50

How Other Brands Compare

Costco is ranked first for NPS among its competitors. Amazon and Target come in second and third, with Best Buy coming in at #4. Among those competitors, it is the second most valued company behind Amazon.

	Costco	Target	Amazon	Best Buy
Global Ranking	#1	#7	#9	#101
NPS	50	36	49	-3
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	-	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$157.15B	$94.56B	$1.64T	$28.95B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Costco NPS by Gender

Female customers rated Costco's NPS 3 points higher than Male customers.

Male

Costco's NPS was rated 56 by Male customers on Comparably.

72%

Promoters

12%

Passives

16%

Detractors

Female

Costco's NPS was rated 59 by Female customers on Comparably.

71%

Promoters

17%

Passives

12%

Detractors

Costco NPS by Ethnicity

Costco's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 63	Caucasian	63
Hispanic or Latino 74	Hispanic or Latino	74
African American/Black 32	African American/Black	32
Asian or Pacific Islander 55	Asian or Pacific Islander	55
Native American 70	Native American	70
Other 21	Other	21

Costco NPS by Age

Costco's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

18-25

71%

21%

26-30

70%

16%

14%

31-35

77%

12%

11%

36-40

71%

15%

14%

41-45

76%

12%

46-50

63%

23%

14%

51-55

67%

15%

18%

56-60

73%

18%

61-65

67%

13%

20%

66+

73%

10%

17%

Costco NPS by Usage

Costco's NPS was rated the highest by customers who have used Costco's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 29	Less than 1 Year	29
1 to 2 Years 50	1 to 2 Years	50
2 to 5 Years 65	2 to 5 Years	65
5 to 10 Years 61	5 to 10 Years	61
Over 10 Years 63	Over 10 Years	63

Costco NPS vs. Competitors

Compared to its competitors, Costco's NPS is rated right above Amazon.

COMPANY		NPS Score
	Costco	50
	Amazon	49
	Target	36
	Dell Technologies	17
	Walmart	7
	Meijer	7
	Best Buy	-3
	Crate and Barrel	-23

Costco NPS vs Companies in Retail

In the Retail industry, Costco's NPS is rated right above Amazon, and is preceded by REI.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Chipotle	16

Costco Customer Reviews

Out of the 260 Costco customer reviews 236 were positive and 24 were constructive. Costco customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Costco Customer Loyalty

89%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

89% of Costco users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

89%

11%

Costco Customer Loyalty Score by Gender

Female customers rated Costco's Customer Loyalty score 2% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Costco.

Male

90%

Yes

Female

92%

Yes

Costco Customer Loyalty Score by Ethnicity

Costco's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Costco Customer Loyalty Score by Age

Costco's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Costco.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 87%	18-25	87%
26-30 83%	26-30	83%
31-35 91%	31-35	91%
36-40 92%	36-40	92%
41-45 91%	41-45	91%
46-50 90%	46-50	90%
51-55 95%	51-55	95%
56-60 94%	56-60	94%
61-65 96%	61-65	96%
66+ 91%	66+	91%

Costco Customer Loyalty Score by Usage

Costco's Customer Loyalty score was rated the highest by customers who have used Costco's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	76%
1 to 2 Years	77%
2 to 5 Years	92%
5 to 10 Years	94%
Over 10 Years	96%

Costco Customer Loyalty Score by Industry

Costco's Customer Loyalty score was rated the highest by Commercial Real Estate industry customers, and the lowest by Environmental Services industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	91%
Accounting	90%
Aerospace and Aviation	73%
Fashion and Beauty	78%
Architecture and Planning	84%
Arts and Entertainment	94%
Automotive and Transportation	92%
Banking and Financial Services	83%
Beverage, Wine and Spirits	61%
Biotech and Pharmaceuticals	90%
Business and Consumer Services	90%
Business Supplies and Equipment	92%
Commercial Real Estate	100%
Computer Hardware	70%
Construction	86%
Consulting	91%
Consumer Goods	94%
Consumer Services	100%
Education	96%
Environmental Services	40%
Events Services	100%
Facilities Services	100%
Government and Public Policy	95%
Healthcare, Hospitals and Medicine	95%
Hospitality	90%
Import and Export	100%
Individual and Family Services	100%
Insurance	92%
Legal	88%
Travel and Hospitality	100%
Logistics and Supply Chain	100%
Manufacturing and Machinery	93%
Marketing, Advertising and Research	88%
Media and Entertainment	100%
Military and Defense	100%
Non-Profit	100%
Energy and Manufacturing	82%
Philanthropy	70%
Professional Services	78%
Public Relations and Communications	100%
Real Estate	100%
Restaurants	91%
Retail	88%
Security and Investigations	100%
Sporting Goods	100%
Telecommunications	82%
Transportation	91%
Warehousing	85%
Wholesale	100%

Costco Customer Loyalty vs. Competitors

Compared to its competitors, Costco's Customer Loyalty score is rated right above Amazon.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	Target	82%
	Meijer	80%
	Dell Technologies	78%
	Walmart	76%
	Best Buy	76%
	Crate and Barrel	65%

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Customer Loyalty for Other Retail Brands

In the Retail industry, Costco's Customer Loyalty score is rated right above Amazon.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Chipotle	76%

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Costco Product Quality

4.3/5

Costco has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.

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Costco Product Information

Costco’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Individual and Family Services industry rated Costco's product the highest. Reviewers from the Logistics and Supply Chain industry rated Costco the lowest at 4.8.

Website: http://costco.com

Company Size: 10,000+ Employees

Industry

Ecommerce and Marketplaces

Food and Beverages

Marketplaces

Quick Insights into Costco Product Quality

Costco's Product Quality score was rated highest by customers from the Individual and Family Services industry, and rated lowest by customers from the Security and Investigations industry.

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Ranked Costco Product Quality the Highest

Individual and Family Services	5
Native American	4.6
1 to 2 Years	4.4

Ranked Costco Product Quality the Lowest

Less than 1 Year	3.8
Other	3.8
Security and Investigations	2

Costco Product Quality Score by Gender

Female customers rated Costco's Product Quality score 0.2 stars higher than Male customers.

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Male

4.2/5

Female

4.4/5

Costco Product Quality Score by Ethnicity

Costco's Product Quality score was rated the highest by Native American customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4.4	Caucasian	4.4
Hispanic or Latino 4.5	Hispanic or Latino	4.5
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 4.2	Asian or Pacific Islander	4.2
Native American 4.6	Native American	4.6
Other 3.8	Other	3.8

Costco Product Quality Score by Age

Costco's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 4.4	18-25	4.4
26-30 4.3	26-30	4.3
31-35 4.4	31-35	4.4
36-40 4.4	36-40	4.4
41-45 4.3	41-45	4.3
46-50 4.3	46-50	4.3
51-55 4.2	51-55	4.2
56-60 4.4	56-60	4.4
61-65 4.1	61-65	4.1
66+ 4.3	66+	4.3

Costco Product Quality Score by Usage

Costco's Product Quality score was rated the highest by customers who have used Costco's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.8
1 to 2 Years	4.4
2 to 5 Years	4.4
5 to 10 Years	4.4
Over 10 Years	4.4

Costco Product Quality Score by Industry

Costco's Product Quality score was rated the highest by Individual and Family Services industry customers, and the lowest by Security and Investigations industry customers.

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Tech	4.2
Accounting	4.2
Aerospace and Aviation	3.9
Fashion and Beauty	4.7
Architecture and Planning	3.8
Arts and Entertainment	4.3
Automotive and Transportation	4.4
Banking and Financial Services	4.5
Beverage, Wine and Spirits	4.3
Biotech and Pharmaceuticals	4.4
Business and Consumer Services	4.2
Business Supplies and Equipment	4.5
Commercial Real Estate	3.4
Computer Hardware	2.3
Construction	4.4
Consulting	4.7
Consumer Goods	4.4
Consumer Services	4.7
Education	4.6
Environmental Services	4.6
Events Services	4.6
Facilities Services	3.5
Government and Public Policy	4.4
Healthcare, Hospitals and Medicine	4.1
Hospitality	4.2
Import and Export	3.9
Individual and Family Services	5
Insurance	4.9
Legal	4.3
Travel and Hospitality	5
Logistics and Supply Chain	4.8
Manufacturing and Machinery	4.4
Marketing, Advertising and Research	4.7
Media and Entertainment	5
Military and Defense	5
Non-Profit	4.7
Energy and Manufacturing	4.6
Philanthropy	3.5
Professional Services	3.9
Public Relations and Communications	4.3
Real Estate	4.4
Restaurants	3.7
Retail	4.6
Security and Investigations	2
Sporting Goods	5
Telecommunications	3.9
Transportation	4.2
Warehousing	4.3
Wholesale	5

Costco Product Quality vs. Competitors

Compared to its competitors, Costco's Product Quality score is rated right above Amazon.

COMPANY		Product Quality Score
	Costco	4.3/5
	Amazon	4.2/5
	Target	4.1/5
	Dell Technologies	3.5/5
	Walmart	3.5/5
	Meijer	3.5/5
	Best Buy	3.1/5
	Crate and Barrel	3/5

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Product Quality for Other Retail Brands

In the Retail industry, Costco's Product Quality score is rated right above Amazon, and is preceded by REI.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5

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Costco Pricing

Costco ROI & Value For Money

4.1/5

Costco has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

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Costco Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Travel and Hospitality industry. The users from the Security and Investigations industry think that they had the lowest ROI from Costco.

Quick Insights into Costco ROI

Costco's ROI score was rated highest by customers from the Travel and Hospitality industry, and rated lowest by customers from the Security and Investigations industry.

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Ranked Costco ROI the Highest

Travel and Hospitality	5
Hispanic or Latino	4.4
31-35	4.3

Ranked Costco ROI the Lowest

Less than 1 Year	3.8
Other	3.6
Security and Investigations	2.6

Costco ROI Score by Gender

Female customers rated Costco's ROI score 0.1 stars higher than Male customers.

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Male

4.1/5

Female

4.2/5

Costco ROI Score by Ethnicity

Costco's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4.2	Caucasian	4.2
Hispanic or Latino 4.4	Hispanic or Latino	4.4
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Native American 4.3	Native American	4.3
Other 3.6	Other	3.6

Costco ROI Score by Age

Costco's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.

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Summary	Age	Score
18-25 4.2	18-25	4.2
26-30 4.2	26-30	4.2
31-35 4.3	31-35	4.3
36-40 4.1	36-40	4.1
41-45 4.1	41-45	4.1
46-50 4	46-50	4
51-55 4	51-55	4
56-60 4.2	56-60	4.2
61-65 4.1	61-65	4.1
66+ 4.2	66+	4.2

Costco ROI Score by Usage

Costco's ROI score was rated the highest by customers who have used Costco's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.8
1 to 2 Years	4
2 to 5 Years	4.2
5 to 10 Years	4.3
Over 10 Years	4.2

Costco ROI Score by Industry

Costco's ROI score was rated the highest by Travel and Hospitality industry customers, and the lowest by Security and Investigations industry customers.

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Tech	4
Accounting	4.1
Aerospace and Aviation	4
Fashion and Beauty	4.4
Architecture and Planning	3.8
Arts and Entertainment	3.9
Automotive and Transportation	4.5
Banking and Financial Services	4.1
Beverage, Wine and Spirits	4.3
Biotech and Pharmaceuticals	4.3
Business and Consumer Services	4.1
Business Supplies and Equipment	4
Commercial Real Estate	3.6
Computer Hardware	3.1
Construction	4.3
Consulting	4.5
Consumer Goods	4.4
Consumer Services	4.4
Education	4.3
Environmental Services	4.3
Events Services	4.4
Facilities Services	3.6
Government and Public Policy	4.2
Healthcare, Hospitals and Medicine	4
Hospitality	4.2
Import and Export	3.6
Individual and Family Services	4.9
Insurance	4.7
Legal	4
Travel and Hospitality	5
Logistics and Supply Chain	4.8
Manufacturing and Machinery	4.5
Marketing, Advertising and Research	4.4
Media and Entertainment	4.6
Military and Defense	4.7
Non-Profit	4.2
Energy and Manufacturing	4.3
Philanthropy	3.1
Professional Services	4.2
Public Relations and Communications	4.6
Real Estate	3.8
Restaurants	3.8
Retail	4.5
Security and Investigations	2.6
Sporting Goods	4.6
Telecommunications	4.4
Transportation	4
Warehousing	4.2
Wholesale	4.7

Costco Pricing vs. Competitors

Compared to its competitors, Costco's ROI score is rated right above Amazon.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	Target	3.9/5
	Dell Technologies	3.5/5
	Walmart	3.5/5
	Meijer	3.3/5
	Best Buy	3/5
	Crate and Barrel	2.7/5

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ROI for Other Retail Brands

In the Retail industry, Costco's ROI score is rated right above Amazon.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5

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Costco Customer Satisfaction (CSAT)

Costco Customer Satisfaction (CSAT) Score

84 / 100

Costco has an overall Customer Satisfaction score of 84 rated by its users and customers.

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Very Satisfied	58%
Satisfied	26%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	3%
Very Dissatisfied	8%

Very Satisfied

58%

Satisfied

26%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Costco Customer Satisfaction

Costco's Customer Satisfaction score was rated highest by customers from the Biotech and Pharmaceuticals industry, and rated lowest by customers from the Professional Services industry.

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Ranked Costco Customer Satisfaction the Highest

Biotech and Pharmaceuticals	100%
Native American	100%
2 to 5 Years	92%

Ranked Costco Customer Satisfaction the Lowest

Other	75%
Less than 1 Year	73%
Professional Services	58%

Costco Customer Satisfaction Score by Gender

Female customers rated Costco's Customer Satisfaction score 1 points higher than Male customers.

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84 / 100

Male

	Very Satisfied	62%
	Satisfied	22%
	Neither Satisfied nor Dissatisfied	3%
	Dissatisfied	5%
	Very Dissatisfied	8%

85 / 100

Female

	Very Satisfied	61%
	Satisfied	24%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	1%
	Very Dissatisfied	9%

Costco Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Costco's Customer Satisfaction (CSAT) score was rated 87% according to Caucasian users and customers.

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87 / 100

Very Satisfied	68%
Satisfied	19%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	3%
Very Dissatisfied	7%

Very Satisfied

68%

Satisfied

19%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

Costco's Customer Satisfaction (CSAT) score was rated 91% according to Hispanic or Latino users and customers.

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91 / 100

Very Satisfied	66%
Satisfied	25%
Neither Satisfied nor Dissatisfied	2%
Dissatisfied	2%
Very Dissatisfied	5%

Very Satisfied

66%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Costco's Customer Satisfaction (CSAT) score was rated 77% according to African American/Black users and customers.

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77 / 100

Very Satisfied	53%
Satisfied	24%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	5%
Very Dissatisfied	15%

Very Satisfied

53%

Satisfied

24%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

15%

CSAT according to Asian or Pacific Islander

Costco's Customer Satisfaction (CSAT) score was rated 82% according to Asian or Pacific Islander users and customers.

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82 / 100

Very Satisfied	49%
Satisfied	33%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	2%
Very Dissatisfied	8%

Very Satisfied

49%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Native American

Costco's Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.

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100 / 100

Very Satisfied	70%
Satisfied	30%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

70%

Satisfied

30%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

Costco's Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.

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75 / 100

Very Satisfied	49%
Satisfied	26%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	5%
Very Dissatisfied	14%

Very Satisfied

49%

Satisfied

26%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

14%

Costco Customer Satisfaction Score by Age

Costco's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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100

Breakdown

Age

Score

18-25

91%

26-30

86%

31-35

90%

36-40

86%

41-45

88%

46-50

83%

51-55

87%

56-60

76%

61-65

75%

66+

82%

Costco Customer Satisfaction Score by Usage

Costco's Customer Satisfaction score was rated the highest by customers who have used Costco's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	73
1 to 2 Years	87
2 to 5 Years	92
5 to 10 Years	84
Over 10 Years	85

Costco Customer Satisfaction Score by Industry

Costco's Customer Satisfaction score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Professional Services industry customers.

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{
	"title": "Costco Customer Satisfaction Score by Industry",
	"text": "Costco's Customer Satisfaction score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Professional Services industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 81,
			"stars": 0,
			"csatScore": 81,
			"text": "Costco's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 81
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 78,
			"stars": 0,
			"csatScore": 78,
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			"scoreClassName": "",
			"scoreLabel": 78
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			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 72,
			"stars": 0,
			"csatScore": 72,
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			"scoreClassName": "",
			"scoreLabel": 72
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		{
			"label": "Fashion and Beauty",
			"groupId": 497,
			"score": 67,
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			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 73,
			"stars": 0,
			"csatScore": 73,
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			"scoreClassName": "",
			"scoreLabel": 73
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 88,
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			"csatScore": 88,
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			"scoreClassName": "",
			"scoreLabel": 88
		},
		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 88,
			"stars": 0,
			"csatScore": 88,
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			"scoreClassName": "",
			"scoreLabel": 88
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 81,
			"stars": 0,
			"csatScore": 81,
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			"scoreClassName": "",
			"scoreLabel": 81
		},
		{
			"label": "Beverage, Wine and Spirits",
			"groupId": 502,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
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			"scoreClassName": "",
			"scoreLabel": 67
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		{
			"label": "Biotech and Pharmaceuticals",
			"groupId": 503,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
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			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 82,
			"stars": 0,
			"csatScore": 82,
			"text": "Costco's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 82
		},
		{
			"label": "Business Supplies and Equipment",
			"groupId": 505,
			"score": 90,
			"stars": 0,
			"csatScore": 90,
			"text": "Costco's Customer Satisfaction score is  rated by Business Supplies and Equipment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 90
		},
		{
			"label": "Commercial Real Estate",
			"groupId": 508,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Costco's Customer Satisfaction score is  rated by Commercial Real Estate customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 91,
			"stars": 0,
			"csatScore": 91,
			"text": "Costco's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 91
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Costco's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 93,
			"stars": 0,
			"csatScore": 93,
			"text": "Costco's Customer Satisfaction score is  rated by Consumer Goods customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 93
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 92,
			"stars": 0,
			"csatScore": 92,
			"text": "Costco's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 92
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 92,
			"stars": 0,
			"csatScore": 92,
			"text": "Costco's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 92
		},
		{
			"label": "Events Services",
			"groupId": 517,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Costco's Customer Satisfaction score is  rated by Events Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Costco's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 82,
			"stars": 0,
			"csatScore": 82,
			"text": "Costco's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 82
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 77,
			"stars": 0,
			"csatScore": 77,
			"text": "Costco's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 77
		},
		{
			"label": "Import and Export",
			"groupId": 524,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Costco's Customer Satisfaction score is  rated by Import and Export customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Individual and Family Services",
			"groupId": 525,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Costco's Customer Satisfaction score is  rated by Individual and Family Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 89,
			"stars": 0,
			"csatScore": 89,
			"text": "Costco's Customer Satisfaction score is  rated by Insurance customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 89
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 84,
			"stars": 0,
			"csatScore": 84,
			"text": "Costco's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 84
		},
		{
			"label": "Travel and Hospitality",
			"groupId": 530,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Costco's Customer Satisfaction score is  rated by Travel and Hospitality customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Logistics and Supply Chain",
			"groupId": 531,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Costco's Customer Satisfaction score is  rated by Logistics and Supply Chain customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 90,
			"stars": 0,
			"csatScore": 90,
			"text": "Costco's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 90
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 91,
			"stars": 0,
			"csatScore": 91,
			"text": "Costco's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 91
		},
		{
			"label": "Media and Entertainment",
			"groupId": 537,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Costco's Customer Satisfaction score is  rated by Media and Entertainment customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Military and Defense",
			"groupId": 538,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Costco's Customer Satisfaction score is  rated by Military and Defense customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 89,
			"stars": 0,
			"csatScore": 89,
			"text": "Costco's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 89
		},
		{
			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 90,
			"stars": 0,
			"csatScore": 90,
			"text": "Costco's Customer Satisfaction score is  rated by Energy and Manufacturing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 90
		},
		{
			"label": "Philanthropy",
			"groupId": 545,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Costco's Customer Satisfaction score is  rated by Philanthropy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Professional Services",
			"groupId": 549,
			"score": 58,
			"stars": 0,
			"csatScore": 58,
			"text": "Costco's Customer Satisfaction score is  rated by Professional Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 58
		},
		{
			"label": "Real Estate",
			"groupId": 554,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "Costco's Customer Satisfaction score is  rated by Real Estate customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Restaurants",
			"groupId": 558,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Costco's Customer Satisfaction score is  rated by Restaurants customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 96,
			"stars": 0,
			"csatScore": 96,
			"text": "Costco's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 96
		},
		{
			"label": "Telecommunications",
			"groupId": 564,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Costco's Customer Satisfaction score is  rated by Telecommunications customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Transportation",
			"groupId": 567,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
			"text": "Costco's Customer Satisfaction score is  rated by Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 86
		},
		{
			"label": "Warehousing",
			"groupId": 570,
			"score": 90,
			"stars": 0,
			"csatScore": 90,
			"text": "Costco's Customer Satisfaction score is  rated by Warehousing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 90
		},
		{
			"label": "Wholesale",
			"groupId": 571,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Costco's Customer Satisfaction score is  rated by Wholesale customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		}
	]
}

Tech	81
Accounting	78
Aerospace and Aviation	72
Fashion and Beauty	67
Architecture and Planning	73
Arts and Entertainment	88
Automotive and Transportation	88
Banking and Financial Services	81
Beverage, Wine and Spirits	67
Biotech and Pharmaceuticals	100
Business and Consumer Services	82
Business Supplies and Equipment	90
Commercial Real Estate	75
Construction	91
Consulting	100
Consumer Goods	93
Consumer Services	92
Education	92
Events Services	100
Government and Public Policy	80
Healthcare, Hospitals and Medicine	82
Hospitality	77
Import and Export	75
Individual and Family Services	100
Insurance	89
Legal	84
Travel and Hospitality	100
Logistics and Supply Chain	100
Manufacturing and Machinery	90
Marketing, Advertising and Research	91
Media and Entertainment	100
Military and Defense	100
Non-Profit	89
Energy and Manufacturing	90
Philanthropy	67
Professional Services	58
Real Estate	60
Restaurants	75
Retail	96
Telecommunications	100
Transportation	86
Warehousing	90
Wholesale	100

Costco Customer Satisfaction vs. Competitors

Compared to its competitors, Costco's Customer Satisfaction score is rated right above Amazon.

COMPANY		Customer Satisfaction (CSAT) Score
	Costco	84%
	Amazon	84%
	Target	79%
	Dell Technologies	68%
	Walmart	66%
	Meijer	59%
	Best Buy	53%
	Crate and Barrel	44%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Costco's Customer Satisfaction score is rated right above Amazon, and is preceded by REI.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Chipotle	62%

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Costco Customer Service

4.2/5

Costco has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.

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About Costco's Customer Service

Address

Seattle, WA 98134

Website

http://costco.com

Phone Number

(425) 313-6922

Quick Insights into Costco Customer Service

Costco's Customer Service score was rated highest by customers from the Individual and Family Services industry, and rated lowest by customers from the Security and Investigations industry.

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Ranked Costco Customer Service the Highest

Individual and Family Services	5
Hispanic or Latino	4.4
2 to 5 Years	4.3

Ranked Costco Customer Service the Lowest

Less than 1 Year	3.8
Other	3.5
Security and Investigations	1.6

Costco Customer Service Score by Gender

Female customers rated Costco's Customer Service score 0.1 stars higher than Male customers.

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Male

4.1/5

Female

4.2/5

Costco Customer Service Score by Ethnicity

Costco's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.2	Caucasian	4.2
Hispanic or Latino 4.4	Hispanic or Latino	4.4
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Native American 4.3	Native American	4.3
Other 3.5	Other	3.5

Costco Customer Service Score by Age

Costco's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.

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100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
26-30 4.3	26-30	4.3
31-35 4.3	31-35	4.3
36-40 4.2	36-40	4.2
41-45 4.2	41-45	4.2
46-50 4.1	46-50	4.1
51-55 4	51-55	4
56-60 4.1	56-60	4.1
61-65 4	61-65	4
66+ 4.1	66+	4.1

Costco Customer Service Score by Usage

Costco's Customer Service score was rated the highest by customers who have used Costco's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.8
1 to 2 Years	4.1
2 to 5 Years	4.3
5 to 10 Years	4.3
Over 10 Years	4.2

Costco Customer Service Score by Industry

Costco's Customer Service score was rated the highest by Individual and Family Services industry customers, and the lowest by Security and Investigations industry customers.

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Tech	4.1
Accounting	4.1
Aerospace and Aviation	4
Fashion and Beauty	4.4
Architecture and Planning	3.9
Arts and Entertainment	3.9
Automotive and Transportation	4.4
Banking and Financial Services	4.2
Beverage, Wine and Spirits	4
Biotech and Pharmaceuticals	4.3
Business and Consumer Services	4.1
Business Supplies and Equipment	3.8
Commercial Real Estate	3.7
Computer Hardware	2.8
Construction	4.3
Consulting	4.4
Consumer Goods	4.4
Consumer Services	4.6
Education	4.4
Environmental Services	4.6
Events Services	4.3
Facilities Services	3.5
Government and Public Policy	4.1
Healthcare, Hospitals and Medicine	4
Hospitality	4
Import and Export	3.9
Individual and Family Services	5
Insurance	4.8
Legal	3.9
Travel and Hospitality	4.9
Logistics and Supply Chain	4.8
Manufacturing and Machinery	4.4
Marketing, Advertising and Research	4.4
Media and Entertainment	4.8
Military and Defense	4.9
Non-Profit	4.3
Energy and Manufacturing	4.3
Philanthropy	3.3
Professional Services	4.1
Public Relations and Communications	4.1
Real Estate	4.1
Restaurants	3.5
Retail	4.5
Security and Investigations	1.6
Sporting Goods	5
Telecommunications	3.4
Transportation	3.9
Warehousing	4.1
Wholesale	4.7

Costco Customer Service vs. Competitors

Compared to its competitors, Costco's Customer Service score is rated right above Amazon.

COMPANY		Customer Service Score
	Costco	4.2/5
	Amazon	4.2/5
	Target	4/5
	Dell Technologies	3.4/5
	Walmart	3.3/5
	Meijer	3.2/5
	Best Buy	2.9/5
	Crate and Barrel	2.5/5

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Customer Service for Other Retail Brands

In the Retail industry, Costco's Customer Service score is rated right above Amazon, and is preceded by REI.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5

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Costco as an Employer

4.6/5

Costco has a 4.6/5 stars for its overall company culture rated by their employees

top

CEO of Costco

W. Craig Jelinek

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Costco scored a 50 for Net Promoter Score and a 26 for Employee Net Promoter Score. NPS gauges how likely a customer of Costco would recommend the brand to a friend. ENPS measures how likely Costco employees would recommend working at Costco to a friend.

Net Promoter Score

NPS Score

68%	Promoters
14%	Passive
18%	Detractors

Employee Net Promoter Score

eNPS Score

55%	Promoters
16%	Passive
29%	Detractors

Global Ranking Snapshot

Costco is ranked #1 in the Global Top 100 Brands. It ranks just ahead of Peloton.

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail

Retail Ranking Snapshot

Costco is ranked #1 in the Retail Industry. It ranks just ahead of Target.

RANK		Location
1	Costco	Seattle, WA
2	Target	Minneapolis, MN
3	Amazon	Seattle, WA
4	Trader Joe's	Monrovia, CA
5	REI	Seattle, WA
6	American Eagle Outfitters	Pittsburgh, PA
7	Bath & Body Works	Reynoldsburg, OH

Costco is ranked #1 in Global Top 100 BrandsAwards & Recognition

Awards & Recognition

About Costco's Brand

Brand at a Glance

Costco Ranking

Costco NPS

Costco Overall NPS

Costco NPS Trend

How Other Brands Compare

What is NPS

Costco NPS by Gender

Male

Female

Costco NPS by Ethnicity

Costco NPS by Age

Costco NPS by Usage

Costco NPS vs. Competitors

Costco NPS vs Companies in Retail

Costco Customer Reviews

Costco Customer Loyalty

Costco Customer Loyalty Score by Gender

Costco Customer Loyalty Score by Ethnicity

Costco Customer Loyalty Score by Age

Costco Customer Loyalty Score by Usage

Costco Customer Loyalty Score by Industry

Costco Customer Loyalty vs. Competitors

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Customer Loyalty for Other Retail Brands

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Costco Product Quality

Costco Product Information

Industry

Quick Insights into Costco Product Quality

Ranked Costco Product Quality the Highest

Ranked Costco Product Quality the Lowest

Costco Product Quality Score by Gender

Male

Female

Costco Product Quality Score by Ethnicity

Costco Product Quality Score by Age

Costco Product Quality Score by Usage

Costco Product Quality Score by Industry

Costco Product Quality vs. Competitors

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Product Quality for Other Retail Brands

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Costco Pricing

Costco ROI & Value For Money

Costco Pricing Plans

Quick Insights into Costco ROI

Ranked Costco ROI the Highest

Ranked Costco ROI the Lowest

Costco ROI Score by Gender

Male

Female

Costco ROI Score by Ethnicity

Costco ROI Score by Age

Costco ROI Score by Usage

Costco ROI Score by Industry

Costco Pricing vs. Competitors

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ROI for Other Retail Brands

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Costco Customer Satisfaction (CSAT)

Costco Customer Satisfaction (CSAT) Score

What is Customer Satisfaction (CSAT) Score

Quick Insights into Costco Customer Satisfaction

Ranked Costco Customer Satisfaction the Highest

Ranked Costco Customer Satisfaction the Lowest

Costco Customer Satisfaction Score by Gender

Costco Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

CSAT according to Hispanic or Latino

CSAT according to African American/Black

CSAT according to Asian or Pacific Islander

CSAT according to Native American

CSAT according to Other

Costco Customer Satisfaction Score by Age

Costco Customer Satisfaction Score by Usage

Costco Customer Satisfaction Score by Industry

Costco is ranked #1 in Global Top 100 Brands
Awards & Recognition