19
NPS
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Ranked
#68
Global Top 100 Brands
Brand Page
Whole Foods Market
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Whole Foods Market is ranked #68 in Global Top 100 BrandsAwards & Recognition
Whole Foods Market is ranked #68 in Global Top 100 Brands
Awards & Recognition
About Whole Foods Market's Brand
Nourishing people and the planet. Whole Foods Market’s brand is ranked #68 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Whole Foods Market. When compared to other organizations within the Retail industry, Whole Foods Market is ranked #13. Among its major competitors, Whole Foods Market is ranked in 4th place for NPS while Trader Joe's is 1st, and Publix Super Markets is 2nd. Overall, Whole Foods Market has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
78%
Customer Loyalty
4/5
Product Quality
3.6/5
Pricing
3.8/5
Customer Service
Whole Foods Market CMO
Whole Foods Market Ranking
- #68 / 100 in Global Best Brands
- #13 in Retail
- #2 / 4 of its competitors
Whole Foods Market NPS
Whole Foods Market's Net Promoter Score (NPS) is a 19 with 51% Promoters, 17% Passives, and 32% Detractors. Net Promoter Score tracks whether Whole Foods Market's customers would recommend using the product based on a scale of -100 to 100.
Whole Foods Market Overall NPS
| 51% | Promoters |
|---|---|
| 17% | Passives |
| 32% | Detractors |
Whole Foods Market NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2024 24 | May 2024 | 24 |
Jun 2024 23 | Jun 2024 | 23 |
Jul 2024 25 | Jul 2024 | 25 |
Aug 2024 23 | Aug 2024 | 23 |
Sep 2024 23 | Sep 2024 | 23 |
Dec 2024 23 | Dec 2024 | 23 |
Jan 2025 24 | Jan 2025 | 24 |
Feb 2025 22 | Feb 2025 | 22 |
Mar 2025 21 | Mar 2025 | 21 |
Apr 2025 19 | Apr 2025 | 19 |
May 2025 19 | May 2025 | 19 |
Jan 2026 19 | Jan 2026 | 19 |
How Other Brands Compare
Whole Foods Market is ranked second for NPS among its competitors. Trader Joe's and Walmart come in first and third, with Kroger coming in at #4.
Whole Foods Market |  Trader Joe's |  Walmart |  Kroger | |
| Global Ranking | #68 | #11 | #104 | #151 |
| NPS | 19 | 46 | 7 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | - | $382.64B | $27.03B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Whole Foods Market NPS by Gender
Female customers rated Whole Foods Market's NPS 14 points higher than Male customers.
Male
27
Whole Foods Market's NPS was rated 27 by Male customers on Comparably.
55%
Promoters
17%
Passives
28%
Detractors
Female
41
Whole Foods Market's NPS was rated 41 by Female customers on Comparably.
62%
Promoters
17%
Passives
21%
Detractors
Whole Foods Market NPS by Ethnicity
Whole Foods Market's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 15 | Caucasian | 15 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
African American/Black 49 | African American/Black | 49 |
Other -63 | Other | -63 |
Whole Foods Market NPS by Age
Whole Foods Market's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Whole Foods Market NPS by Usage
Whole Foods Market's NPS was rated the highest by customers who have used Whole Foods Market's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 28 | Less than 1 Year | 28 |
1 to 2 Years 43 | 1 to 2 Years | 43 |
2 to 5 Years 28 | 2 to 5 Years | 28 |
5 to 10 Years 55 | 5 to 10 Years | 55 |
Over 10 Years 7 | Over 10 Years | 7 |
Whole Foods Market NPS vs. Competitors
Compared to its competitors, Whole Foods Market's NPS is rated right above Sprouts Farmers Market, and is preceded by ALDI USA.
Whole Foods Market NPS vs Companies in Retail
In the Retail industry, Whole Foods Market's NPS is rated right above Chipotle, and is preceded by Target.
| COMPANY | NPS Score | |
|---|---|---|
 | REI | 53 |
 | Costco | 50 |
 | Amazon | 49 |
| Trader Joe's | 46 |
 | American Eagle Outfitters | 44 |
 | Bath & Body Works | 38 |
 | Target | 36 |
| Whole Foods Market | 19 |
 | Chipotle | 16 |
Whole Foods Market Customer Reviews
Out of the 11 Whole Foods Market customer reviews 8 were positive and 3 were constructive. Whole Foods Market customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Whole Foods Market Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Whole Foods Market users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Whole Foods Market Customer Loyalty Score by Gender
Female customers rated Whole Foods Market's Customer Loyalty score 6% higher than Male customers.
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Male
79%
Yes
Female
85%
Yes
Whole Foods Market Customer Loyalty Score by Ethnicity
Whole Foods Market's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Whole Foods Market.
81
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
African American/Black
44
out of 100
Other
Whole Foods Market Customer Loyalty Score by Age
Whole Foods Market's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 86% | 18-25 | 86% |
26-30 100% | 26-30 | 100% |
31-35 74% | 31-35 | 74% |
36-40 78% | 36-40 | 78% |
41-45 87% | 41-45 | 87% |
46-50 80% | 46-50 | 80% |
51-55 73% | 51-55 | 73% |
56-60 100% | 56-60 | 100% |
61-65 66% | 61-65 | 66% |
66+ 100% | 66+ | 100% |
Whole Foods Market Customer Loyalty Score by Usage
Whole Foods Market's Customer Loyalty score was rated the highest by customers who have used Whole Foods Market's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Whole Foods Market Customer Loyalty Score by Industry
Whole Foods Market's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.
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Whole Foods Market Customer Loyalty vs. Competitors
Compared to its competitors, Whole Foods Market's Customer Loyalty score is rated right above The Fresh Market, and is preceded by Kroger.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
 | Publix Super Markets | 87% |
| Trader Joe's | 86% |
 | ALDI USA | 83% |
| Kroger | 79% |
| Whole Foods Market | 78% |
 | The Fresh Market | 77% |
| Walmart | 76% |
 | Sprouts Farmers Market | 74% |
 | Albertsons Companies | 72% |
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Customer Loyalty for Other Retail Brands
In the Retail industry, Whole Foods Market's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Costco | 89% |
| Amazon | 89% |
| REI | 87% |
| American Eagle Outfitters | 87% |
| Bath & Body Works | 87% |
| Trader Joe's | 86% |
| Target | 82% |
| Whole Foods Market | 78% |
| Chipotle | 76% |
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Whole Foods Market Product Quality
4/5
Whole Foods Market has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Whole Foods Market Product Information
Whole Foods Market’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Whole Foods Market's product the highest. Reviewers from the Hospitality industry rated Whole Foods Market the lowest at 3.6.
- Company Size
- 10,000+ Employees
Industry
Retail
Quick Insights into Whole Foods Market Product Quality
Whole Foods Market's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers from the Accounting industry.
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Ranked Whole Foods Market Product Quality the Highest
Ranked Whole Foods Market Product Quality the Lowest
Whole Foods Market Product Quality Score by Gender
Female customers rated Whole Foods Market's Product Quality score 0.2 stars higher than Male customers.
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Male
4/5
Female
4.2/5
Whole Foods Market Product Quality Score by Ethnicity
Whole Foods Market's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 4.1 | African American/Black | 4.1 |
Other 2.8 | Other | 2.8 |
Whole Foods Market Product Quality Score by Age
Whole Foods Market's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
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| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 5 | 26-30 | 5 |
31-35 4.2 | 31-35 | 4.2 |
36-40 3.9 | 36-40 | 3.9 |
41-45 4.3 | 41-45 | 4.3 |
46-50 4.3 | 46-50 | 4.3 |
51-55 3.7 | 51-55 | 3.7 |
56-60 3.6 | 56-60 | 3.6 |
61-65 3.4 | 61-65 | 3.4 |
66+ 3.2 | 66+ | 3.2 |
Whole Foods Market Product Quality Score by Usage
Whole Foods Market's Product Quality score was rated the highest by customers who have used Whole Foods Market's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Whole Foods Market Product Quality Score by Industry
Whole Foods Market's Product Quality score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
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Whole Foods Market Product Quality vs. Competitors
Compared to its competitors, Whole Foods Market's Product Quality score is rated right above ALDI USA, and is preceded by Publix Super Markets.
| COMPANY | Product Quality Score | |
|---|---|---|
| Trader Joe's | 4.2/5 |
| Publix Super Markets | 4/5 |
| Whole Foods Market | 4/5 |
| ALDI USA | 3.8/5 |
| Sprouts Farmers Market | 3.8/5 |
| Albertsons Companies | 3.6/5 |
| Walmart | 3.5/5 |
| The Fresh Market | 3.4/5 |
| Kroger | 3.4/5 |
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Product Quality for Other Retail Brands
In the Retail industry, Whole Foods Market's Product Quality score is rated right above Chipotle, and is preceded by Target.
| COMPANY | Product Quality Score | |
|---|---|---|
| REI | 4.3/5 |
| Costco | 4.3/5 |
| Amazon | 4.2/5 |
| Trader Joe's | 4.2/5 |
| American Eagle Outfitters | 4.2/5 |
| Bath & Body Works | 4.1/5 |
| Target | 4.1/5 |
| Whole Foods Market | 4/5 |
| Chipotle | 3.8/5 |
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Whole Foods Market Pricing
Whole Foods Market ROI & Value For Money
3.6/5
Whole Foods Market has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Whole Foods Market Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Whole Foods Market.
Quick Insights into Whole Foods Market ROI
Whole Foods Market's ROI score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by Other customers.
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Ranked Whole Foods Market ROI the Highest
Ranked Whole Foods Market ROI the Lowest
Whole Foods Market ROI Score by Gender
Female customers rated Whole Foods Market's ROI score 0.3 stars higher than Male customers.
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Male
3.4/5
Female
3.7/5
Whole Foods Market ROI Score by Ethnicity
Whole Foods Market's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.9 | African American/Black | 3.9 |
Other 1.7 | Other | 1.7 |
Whole Foods Market ROI Score by Age
Whole Foods Market's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.3 | 36-40 | 3.3 |
41-45 3.8 | 41-45 | 3.8 |
46-50 3.5 | 46-50 | 3.5 |
51-55 3.1 | 51-55 | 3.1 |
56-60 3.2 | 56-60 | 3.2 |
61-65 3 | 61-65 | 3 |
66+ 2.8 | 66+ | 2.8 |
Whole Foods Market ROI Score by Usage
Whole Foods Market's ROI score was rated the highest by customers who have used Whole Foods Market's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Whole Foods Market ROI Score by Industry
Whole Foods Market's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Banking and Financial Services industry customers.
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Whole Foods Market Pricing vs. Competitors
Compared to its competitors, Whole Foods Market's ROI score is rated right above Sprouts Farmers Market, and is preceded by Publix Super Markets.
| COMPANY | Pricing Score | |
|---|---|---|
| Trader Joe's | 4/5 |
| ALDI USA | 4/5 |
| Publix Super Markets | 3.7/5 |
| Whole Foods Market | 3.6/5 |
| Sprouts Farmers Market | 3.5/5 |
| Walmart | 3.5/5 |
| Albertsons Companies | 3.3/5 |
| The Fresh Market | 3.3/5 |
| Kroger | 3.2/5 |
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ROI for Other Retail Brands
In the Retail industry, Whole Foods Market's ROI score is rated right above Chipotle, and is preceded by Bath & Body Works.
| COMPANY | Pricing Score | |
|---|---|---|
| Costco | 4.1/5 |
| Amazon | 4.1/5 |
| REI | 4.1/5 |
| Trader Joe's | 4/5 |
| Target | 3.9/5 |
| American Eagle Outfitters | 3.8/5 |
| Bath & Body Works | 3.8/5 |
| Whole Foods Market | 3.6/5 |
| Chipotle | 3.5/5 |
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Whole Foods Market Customer Satisfaction (CSAT)
Whole Foods Market Customer Satisfaction (CSAT) Score
64 / 100
Whole Foods Market has an overall Customer Satisfaction score of 64 rated by its users and customers.
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Very Satisfied
48%
Satisfied
16%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
8%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Whole Foods Market Customer Satisfaction
Whole Foods Market's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Other customers.
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Ranked Whole Foods Market Customer Satisfaction the Highest
Ranked Whole Foods Market Customer Satisfaction the Lowest
Whole Foods Market Customer Satisfaction Score by Gender
Female customers rated Whole Foods Market's Customer Satisfaction score 8 points higher than Male customers.
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54 / 100
MaleVery Satisfied | 39% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 31% | |
Dissatisfied | 0% | |
Very Dissatisfied | 15% |
62 / 100
FemaleVery Satisfied | 58% | |
|---|---|---|
Satisfied | 4% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 13% | |
Very Dissatisfied | 21% |
Whole Foods Market Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Whole Foods Market's Customer Satisfaction (CSAT) score was rated 64% according to Caucasian users and customers.
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64 / 100
Very Satisfied
50%
Satisfied
14%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
27%
CSAT according to African American/Black
Whole Foods Market's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
17%
Very Dissatisfied
0%
CSAT according to Other
Whole Foods Market's Customer Satisfaction (CSAT) score was rated 17% according to Other users and customers.
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17 / 100
Very Satisfied
17%
Satisfied
0%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
67%
Very Dissatisfied
0%
Whole Foods Market Customer Satisfaction Score by Age
Whole Foods Market's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 31-35 | 40% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 51-55 | 63% | |||||||||||||||
| 61-65 | 40% | |||||||||||||||
| 66+ | 33% |
Whole Foods Market Customer Satisfaction Score by Usage
Whole Foods Market's Customer Satisfaction score was rated the highest by customers who have used Whole Foods Market's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Whole Foods Market Customer Satisfaction Score by Industry
Whole Foods Market's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Retail industry customers.
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}Whole Foods Market Customer Satisfaction vs. Competitors
Compared to its competitors, Whole Foods Market's Customer Satisfaction score is rated right above The Fresh Market, and is preceded by Albertsons Companies.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Trader Joe's | 79% |
| Publix Super Markets | 73% |
| Sprouts Farmers Market | 68% |
| ALDI USA | 67% |
| Walmart | 66% |
| Albertsons Companies | 65% |
| Whole Foods Market | 64% |
| The Fresh Market | 61% |
| Kroger | 59% |
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Customer Satisfaction for Other Retail Brands
In the Retail industry, Whole Foods Market's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| REI | 85% |
| Costco | 84% |
| Amazon | 84% |
| American Eagle Outfitters | 82% |
| Bath & Body Works | 81% |
| Target | 79% |
| Trader Joe's | 79% |
| Whole Foods Market | 64% |
| Chipotle | 62% |
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Whole Foods Market Customer Service
3.8/5
Whole Foods Market has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Whole Foods Market's Customer Service
Address
550 Bowie St, Austin, TX 78703
Website
http://www.wholefoodsmarket.com/
Phone Number
512-477-4455
Whole Foods Market's Social Links
Quick Insights into Whole Foods Market Customer Service
Whole Foods Market's Customer Service score was rated highest by customers from the Construction industry, and rated lowest by customers from the Banking and Financial Services industry.
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Ranked Whole Foods Market Customer Service the Highest
Ranked Whole Foods Market Customer Service the Lowest
Whole Foods Market Customer Service Score by Gender
Whole Foods Market's Customer Service score was rated 3.8 by both Female and Male customers on Comparably.
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Male
3.8/5
Female
3.8/5
Whole Foods Market Customer Service Score by Ethnicity
Whole Foods Market's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 4.3 | African American/Black | 4.3 |
Other 1.8 | Other | 1.8 |
Whole Foods Market Customer Service Score by Age
Whole Foods Market's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.4 | 26-30 | 4.4 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.7 | 36-40 | 3.7 |
41-45 4.3 | 41-45 | 4.3 |
46-50 4.1 | 46-50 | 4.1 |
51-55 3 | 51-55 | 3 |
56-60 3.4 | 56-60 | 3.4 |
61-65 2.8 | 61-65 | 2.8 |
66+ 3.1 | 66+ | 3.1 |
Whole Foods Market Customer Service Score by Usage
Whole Foods Market's Customer Service score was rated the highest by customers who have used Whole Foods Market's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Whole Foods Market Customer Service Score by Industry
Whole Foods Market's Customer Service score was rated the highest by Construction industry customers, and the lowest by Banking and Financial Services industry customers.
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Whole Foods Market Customer Service vs. Competitors
Compared to its competitors, Whole Foods Market's Customer Service score is rated right above ALDI USA, and is preceded by Publix Super Markets.
| COMPANY | Customer Service Score | |
|---|---|---|
| Trader Joe's | 4.2/5 |
| Publix Super Markets | 3.9/5 |
| Whole Foods Market | 3.8/5 |
| ALDI USA | 3.7/5 |
| Albertsons Companies | 3.6/5 |
| Sprouts Farmers Market | 3.5/5 |
| The Fresh Market | 3.4/5 |
| Walmart | 3.3/5 |
| Kroger | 3.2/5 |
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Customer Service for Other Retail Brands
In the Retail industry, Whole Foods Market's Customer Service score is rated right above Chipotle, and is preceded by Bath & Body Works.
| COMPANY | Customer Service Score | |
|---|---|---|
| REI | 4.4/5 |
| Costco | 4.2/5 |
| Amazon | 4.2/5 |
| Trader Joe's | 4.2/5 |
| American Eagle Outfitters | 4/5 |
| Target | 4/5 |
| Bath & Body Works | 4/5 |
| Whole Foods Market | 3.8/5 |
| Chipotle | 3.6/5 |
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Whole Foods Market as an Employer
4.5/5
Whole Foods Market has a 4.5/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Whole Foods Market scored a 19 for Net Promoter Score and a 27 for Employee Net Promoter Score. NPS gauges how likely a customer of Whole Foods Market would recommend the brand to a friend. ENPS measures how likely Whole Foods Market employees would recommend working at Whole Foods Market to a friend.
Net Promoter Score
19
NPS Score
| 51% | Promoters |
|---|---|
| 17% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
27
eNPS Score
| 49% | Promoters |
|---|---|
| 29% | Passive |
| 22% | Detractors |
Global Ranking Snapshot
Whole Foods Market is ranked #68 in the Global Top 100 Brands. It ranks just behind Block and just ahead of Unilever.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
66 |  | Adobe |  | Shantanu Narayen | Tech |
67 |  | Block |  | Jack Dorsey | Tech |
68 | | Whole Foods Market | | Jason Buechel | Retail |
69 |  | Unilever |  | Fabian Garcia | Consumer Goods |
70 |  | USAA |  | Wayne Peacock | Banking and Financial Services |
71 |  | Cisco |  | Chuck Robbins | Tech |
72 |  | JPMorgan Chase & Co |  | Jamie Dimon | Banking and Financial Services |
Retail Ranking Snapshot
Whole Foods Market is ranked #13 in the Retail Industry. It ranks just behind Versace and just ahead of The Home Depot.
| RANK | COMPANY | Location | |
|---|---|---|---|
11 |  | SEPHORA | San Francisco, CA |
12 |  | Versace | Austin |
13 | | Whole Foods Market | Austin, TX |
14 |  | The Home Depot | Atlanta, GA |
15 |  | 7-Eleven | Dallas, TX |
16 |  | Nordstrom | Seattle, WA |
17 |  | Foot Locker | New York City, NY |
