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Kroger is

Ranked

#27

Retail Brands

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Kroger

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Kroger

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Kroger is ranked #27 in Retail Brands

About Kroger's Brand

The Kroger Co. is one of the world's largest grocery retailers. The Kroger Co. spans many states with store formats that include grocery Kroger’s brand is ranked #151 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Kroger. When compared to other organizations within the Retail industry, Kroger is ranked #27. Among its major competitors, Kroger is ranked in 7th place for NPS while Costco is 1st, and Carrefour is 2nd.Their current market cap is $27.03B

Brand at a Glance

79%

Customer Loyalty

3.4/5

Product Quality

3.2/5

Pricing

3.2/5

Customer Service

Kroger CMO

Stuart W. Aitken

Kroger Ranking

^#151 in Global Best Brands
^#27 in Retail
^#4 / 4 of its competitors

Kroger NPS

Kroger's Net Promoter Score (NPS) is a 0 with 42% Promoters, 16% Passives, and 42% Detractors. Net Promoter Score tracks whether Kroger's customers would recommend using the product based on a scale of -100 to 100.

Kroger Overall NPS

NPS

42%	Promoters
16%	Passives
42%	Detractors

Kroger NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 1	Feb 2025	1
Mar 2025 -1	Mar 2025	-1
Apr 2025 -1	Apr 2025	-1
May 2025 1	May 2025	1
Jun 2025 1	Jun 2025	1
Jul 2025 1	Jul 2025	1
Aug 2025 0	Aug 2025	0
Sep 2025 0	Sep 2025	0
Oct 2025 0	Oct 2025	0
Nov 2025 0	Nov 2025	0
Dec 2025 0	Dec 2025	0
Jan 2026 0	Jan 2026	0

How Other Brands Compare

Kroger is ranked #4 for NPS among its competitors. Costco and Whole Foods Market come in first and second, with Walmart coming in at third. Among those competitors, it is the lowest valued company behind Walmart.

	Kroger	Costco	Whole Foods Market	Walmart
Global Ranking	#151	#1	#68	#104
NPS	0	50	19	7
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$27.03B	$157.15B	-	$382.64B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Kroger NPS by Gender

Female customers rated Kroger's NPS 3 points higher than Male customers.

Male

-13

Kroger's NPS was rated -13 by Male customers on Comparably.

36%

Promoters

15%

Passives

49%

Detractors

Female

-10

Kroger's NPS was rated -10 by Female customers on Comparably.

38%

Promoters

14%

Passives

48%

Detractors

Kroger NPS by Ethnicity

Kroger's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -22	Caucasian	-22
Hispanic or Latino -7	Hispanic or Latino	-7
African American/Black 31	African American/Black	31
Asian or Pacific Islander 28	Asian or Pacific Islander	28
Native American -25	Native American	-25
Other -29	Other	-29

Kroger NPS by Age

Kroger's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

100

Summary

Age

Promoters

Passives

Detractors

18-25

53%

25%

22%

26-30

42%

20%

38%

31-35

44%

12%

44%

36-40

43%

22%

35%

41-45

29%

65%

46-50

25%

67%

51-55

29%

10%

61%

56-60

31%

60%

61-65

34%

59%

66+

34%

17%

49%

Kroger NPS by Usage

Kroger's NPS was rated the highest by customers who have used Kroger's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -8	Less than 1 Year	-8
1 to 2 Years 3	1 to 2 Years	3
2 to 5 Years 30	2 to 5 Years	30
5 to 10 Years -10	5 to 10 Years	-10
Over 10 Years -21	Over 10 Years	-21

Kroger NPS vs. Competitors

Compared to its competitors, Kroger's NPS is rated right above Safeway, and is preceded by Albertsons Companies.

COMPANY		NPS Score
	Costco	50
	Carrefour	44
	Whole Foods Market	19
	KMart	13
	Walmart	7
	Albertsons Companies	3
	Kroger	0
	Safeway	-41

Kroger NPS vs Companies in Retail

In the Retail industry, Kroger's NPS is rated right below Chipotle.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Chipotle	16
	Kroger	0

Kroger Customer Reviews

Out of the 122 Kroger customer reviews 70 were positive and 52 were constructive. Kroger customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Kroger Customer Loyalty

79%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

79% of Kroger users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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79%

21%

Kroger Customer Loyalty Score by Gender

Female customers rated Kroger's Customer Loyalty score 4% higher than Male customers.

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Male

80%

Yes

Female

84%

Yes

Kroger Customer Loyalty Score by Ethnicity

Kroger's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Kroger Customer Loyalty Score by Age

Kroger's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 87%	18-25	87%
26-30 93%	26-30	93%
31-35 81%	31-35	81%
36-40 83%	36-40	83%
41-45 80%	41-45	80%
46-50 74%	46-50	74%
51-55 82%	51-55	82%
56-60 77%	56-60	77%
61-65 76%	61-65	76%
66+ 83%	66+	83%

Kroger Customer Loyalty Score by Usage

Kroger's Customer Loyalty score was rated the highest by customers who have used Kroger's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	68%
1 to 2 Years	72%
2 to 5 Years	87%
5 to 10 Years	87%
Over 10 Years	82%

Kroger Customer Loyalty Score by Industry

Kroger's Customer Loyalty score was rated the highest by Construction industry customers, and the lowest by Non-Profit industry customers.

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Tech	85%
Accounting	75%
Aerospace and Aviation	76%
Fashion and Beauty	55%
Architecture and Planning	84%
Arts and Entertainment	79%
Automotive and Transportation	89%
Banking and Financial Services	80%
Beverage, Wine and Spirits	78%
Biotech and Pharmaceuticals	78%
Business and Consumer Services	74%
Business Supplies and Equipment	85%
Chemicals	70%
Construction	100%
Consulting	78%
Consumer Goods	85%
Consumer Services	87%
Education	83%
Government and Public Policy	74%
Healthcare, Hospitals and Medicine	83%
Hospitality	73%
Legal	87%
Logistics and Supply Chain	78%
Manufacturing and Machinery	100%
Marketing, Advertising and Research	85%
Mechanical, Civil or Industrial Engineering	100%
Military and Defense	40%
Non-Profit	40%
Energy and Manufacturing	40%
Professional Services	70%
Public Safety	55%
Real Estate	70%
Restaurants	70%
Retail	78%
Security and Investigations	100%
Telecommunications	100%
Transportation	89%
Warehousing	100%

Kroger Customer Loyalty vs. Competitors

Compared to its competitors, Kroger's Customer Loyalty score is rated right above Whole Foods Market, and is preceded by KMart.

COMPANY		Customer Loyalty Score
	Costco	89%
	Carrefour	81%
	Safeway	80%
	KMart	79%
	Kroger	79%
	Whole Foods Market	78%
	Walmart	76%
	Albertsons Companies	72%

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Customer Loyalty for Other Retail Brands

In the Retail industry, Kroger's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Kroger	79%
	Chipotle	76%

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Kroger Product Quality

3.4/5

Kroger has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.

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Kroger Product Information

Kroger’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Kroger's product the highest. Reviewers from the Automotive and Transportation industry rated Kroger the lowest at 3.9.

Website: http://www.kroger.com

Company Size: 10,000+ Employees

Industry

Ecommerce and Marketplaces

Food and Beverages

Marketplaces

Quick Insights into Kroger Product Quality

Kroger's Product Quality score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Security and Investigations industry.

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Ranked Kroger Product Quality the Highest

Marketing, Advertising and Research	4.8
18-25	4.1
2 to 5 Years	4

Ranked Kroger Product Quality the Lowest

Native American	2.8
41-45	2.4
Security and Investigations	1.5

Kroger Product Quality Score by Gender

Kroger's Product Quality score was rated 3.2 by both Female and Male customers on Comparably.

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Male

3.2/5

Female

3.2/5

Kroger Product Quality Score by Ethnicity

Kroger's Product Quality score was rated the highest by African American/Black customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 3.1	Caucasian	3.1
Hispanic or Latino 3.8	Hispanic or Latino	3.8
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Native American 2.8	Native American	2.8
Other 2.9	Other	2.9

Kroger Product Quality Score by Age

Kroger's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 4.1	18-25	4.1
26-30 3.8	26-30	3.8
31-35 3.3	31-35	3.3
36-40 3.7	36-40	3.7
41-45 2.4	41-45	2.4
46-50 2.9	46-50	2.9
51-55 3.1	51-55	3.1
56-60 2.8	56-60	2.8
61-65 3	61-65	3
66+ 3.1	66+	3.1

Kroger Product Quality Score by Usage

Kroger's Product Quality score was rated the highest by customers who have used Kroger's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.4
1 to 2 Years	3.3
2 to 5 Years	4
5 to 10 Years	3.4
Over 10 Years	3.1

Kroger Product Quality Score by Industry

Kroger's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Security and Investigations industry customers.

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Tech	3.2
Accounting	3.4
Aerospace and Aviation	3
Fashion and Beauty	2.7
Architecture and Planning	3.7
Arts and Entertainment	3.2
Automotive and Transportation	3.9
Banking and Financial Services	2.6
Beverage, Wine and Spirits	2.7
Biotech and Pharmaceuticals	3.4
Business and Consumer Services	3.6
Business Supplies and Equipment	4.4
Chemicals	2.3
Construction	3.9
Consulting	3.1
Consumer Goods	4.1
Consumer Services	3.4
Education	3
Government and Public Policy	2.7
Healthcare, Hospitals and Medicine	2.9
Hospitality	3.7
Legal	1.8
Logistics and Supply Chain	4.7
Manufacturing and Machinery	3.9
Marketing, Advertising and Research	4.8
Mechanical, Civil or Industrial Engineering	3.5
Military and Defense	3.5
Non-Profit	2.1
Energy and Manufacturing	2
Professional Services	1.5
Public Safety	1.5
Real Estate	3.8
Restaurants	4.6
Retail	3.8
Security and Investigations	1.5
Telecommunications	3.6
Transportation	4.1
Warehousing	4.6

Kroger Product Quality vs. Competitors

Compared to its competitors, Kroger's Product Quality score is rated right above Safeway, and is preceded by Walmart.

COMPANY		Product Quality Score
	Costco	4.3/5
	Carrefour	4.2/5
	Whole Foods Market	4/5
	KMart	3.6/5
	Albertsons Companies	3.6/5
	Walmart	3.5/5
	Kroger	3.4/5
	Safeway	2.5/5

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Product Quality for Other Retail Brands

In the Retail industry, Kroger's Product Quality score is rated right below Chipotle.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5
	Kroger	3.4/5

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Kroger Pricing

Kroger ROI & Value For Money

3.2/5

Kroger has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.

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Kroger Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Warehousing industry. The users from the Public Safety industry think that they had the lowest ROI from Kroger.

Quick Insights into Kroger ROI

Kroger's ROI score was rated highest by customers from the Warehousing industry, and rated lowest by customers from the Public Safety industry.

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Ranked Kroger ROI the Highest

Warehousing	4.8
18-25	3.7
2 to 5 Years	3.7

Ranked Kroger ROI the Lowest

Native American	2.5
41-45	2.3
Public Safety	1.5

Kroger ROI Score by Gender

Kroger's ROI score was rated 3 by both Female and Male customers on Comparably.

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Male

3/5

Female

3/5

Kroger ROI Score by Ethnicity

Kroger's ROI score was rated the highest by African American/Black customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 2.8	Caucasian	2.8
Hispanic or Latino 3.2	Hispanic or Latino	3.2
African American/Black 3.6	African American/Black	3.6
Asian or Pacific Islander 3.4	Asian or Pacific Islander	3.4
Native American 2.5	Native American	2.5
Other 2.9	Other	2.9

Kroger ROI Score by Age

Kroger's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 3.7	18-25	3.7
26-30 3.4	26-30	3.4
31-35 3	31-35	3
36-40 3.2	36-40	3.2
41-45 2.3	41-45	2.3
46-50 2.5	46-50	2.5
51-55 2.8	51-55	2.8
56-60 2.7	56-60	2.7
61-65 2.8	61-65	2.8
66+ 3	66+	3

Kroger ROI Score by Usage

Kroger's ROI score was rated the highest by customers who have used Kroger's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.1
1 to 2 Years	3.3
2 to 5 Years	3.7
5 to 10 Years	3.2
Over 10 Years	2.8

Kroger ROI Score by Industry

Kroger's ROI score was rated the highest by Warehousing industry customers, and the lowest by Public Safety industry customers.

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Tech	3.2
Accounting	3
Aerospace and Aviation	2.5
Fashion and Beauty	2.5
Architecture and Planning	3.4
Arts and Entertainment	2.8
Automotive and Transportation	3.7
Banking and Financial Services	2.6
Beverage, Wine and Spirits	2.2
Biotech and Pharmaceuticals	2.6
Business and Consumer Services	3.3
Business Supplies and Equipment	3.6
Chemicals	1.6
Construction	2.2
Consulting	2.7
Consumer Goods	3.3
Consumer Services	3.1
Education	3.1
Government and Public Policy	2.8
Healthcare, Hospitals and Medicine	2.7
Hospitality	3.1
Legal	1.7
Logistics and Supply Chain	4.2
Manufacturing and Machinery	3.5
Marketing, Advertising and Research	4.6
Mechanical, Civil or Industrial Engineering	2.6
Military and Defense	1.6
Non-Profit	2.5
Energy and Manufacturing	2
Professional Services	1.6
Public Safety	1.5
Real Estate	3.3
Restaurants	3.3
Retail	3.4
Security and Investigations	2.1
Telecommunications	3.2
Transportation	3.9
Warehousing	4.8

Kroger Pricing vs. Competitors

Compared to its competitors, Kroger's ROI score is rated right above Safeway, and is preceded by Albertsons Companies.

COMPANY		Pricing Score
	Costco	4.1/5
	Carrefour	4/5
	Whole Foods Market	3.6/5
	KMart	3.6/5
	Walmart	3.5/5
	Albertsons Companies	3.3/5
	Kroger	3.2/5
	Safeway	2.3/5

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ROI for Other Retail Brands

In the Retail industry, Kroger's ROI score is rated right below Chipotle.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5
	Kroger	3.2/5

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Kroger Customer Satisfaction (CSAT)

Kroger Customer Satisfaction (CSAT) Score

59 / 100

Kroger has an overall Customer Satisfaction score of 59 rated by its users and customers.

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Very Satisfied	32%
Satisfied	27%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	8%
Very Dissatisfied	21%

Very Satisfied

32%

Satisfied

27%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

Very Dissatisfied

21%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Kroger Customer Satisfaction

Kroger's Customer Satisfaction score was rated highest by customers from the Logistics and Supply Chain industry, and rated lowest by customers from the Legal industry.

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Ranked Kroger Customer Satisfaction the Highest

Logistics and Supply Chain	100%
18-25	86%
Hispanic or Latino	84%

Ranked Kroger Customer Satisfaction the Lowest

51-55	42%
Native American	41%
Legal	15%

Kroger Customer Satisfaction Score by Gender

Male customers rated Kroger's Customer Satisfaction score 4 points higher than Female customers.

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57 / 100

Male

	Very Satisfied	32%
	Satisfied	25%
	Neither Satisfied nor Dissatisfied	10%
	Dissatisfied	10%
	Very Dissatisfied	23%

53 / 100

Female

	Very Satisfied	30%
	Satisfied	23%
	Neither Satisfied nor Dissatisfied	12%
	Dissatisfied	8%
	Very Dissatisfied	27%

Kroger Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Kroger's Customer Satisfaction (CSAT) score was rated 49% according to Caucasian users and customers.

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49 / 100

Very Satisfied	27%
Satisfied	22%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	11%
Very Dissatisfied	28%

Very Satisfied

27%

Satisfied

22%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

11%

Very Dissatisfied

28%

CSAT according to Hispanic or Latino

Kroger's Customer Satisfaction (CSAT) score was rated 84% according to Hispanic or Latino users and customers.

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84 / 100

Very Satisfied	29%
Satisfied	55%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	4%
Very Dissatisfied	8%

Very Satisfied

29%

Satisfied

55%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Kroger's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.

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75 / 100

Very Satisfied	52%
Satisfied	23%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	2%
Very Dissatisfied	16%

Very Satisfied

52%

Satisfied

23%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

16%

CSAT according to Asian or Pacific Islander

Kroger's Customer Satisfaction (CSAT) score was rated 66% according to Asian or Pacific Islander users and customers.

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66 / 100

Very Satisfied	34%
Satisfied	32%
Neither Satisfied nor Dissatisfied	21%
Dissatisfied	3%
Very Dissatisfied	10%

Very Satisfied

34%

Satisfied

32%

Neither Satisfied nor Dissatisfied

21%

Dissatisfied

Very Dissatisfied

10%

CSAT according to Native American

Kroger's Customer Satisfaction (CSAT) score was rated 41% according to Native American users and customers.

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41 / 100

Very Satisfied	33%
Satisfied	8%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	17%
Very Dissatisfied	42%

Very Satisfied

33%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

17%

Very Dissatisfied

42%

CSAT according to Other

Kroger's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.

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50 / 100

Very Satisfied	25%
Satisfied	25%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	5%
Very Dissatisfied	31%

Very Satisfied

25%

Satisfied

25%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

Very Dissatisfied

31%

Kroger Customer Satisfaction Score by Age

Kroger's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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100

Breakdown

Age

Score

18-25

86%

26-30

70%

31-35

52%

36-40

62%

41-45

48%

46-50

47%

51-55

42%

56-60

47%

61-65

47%

66+

49%

Kroger Customer Satisfaction Score by Usage

Kroger's Customer Satisfaction score was rated the highest by customers who have used Kroger's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	60
1 to 2 Years	66
2 to 5 Years	68
5 to 10 Years	66
Over 10 Years	49

Kroger Customer Satisfaction Score by Industry

Kroger's Customer Satisfaction score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Legal industry customers.

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	"title": "Kroger Customer Satisfaction Score by Industry",
	"text": "Kroger's Customer Satisfaction score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Legal industry customers.",
	"bars": [
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			"label": "Tech",
			"groupId": 104,
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			"scoreClassName": "",
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			"groupId": 502,
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			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 54,
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		{
			"label": "Business Supplies and Equipment",
			"groupId": 505,
			"score": 84,
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			"scoreClassName": "",
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		},
		{
			"label": "Chemicals",
			"groupId": 506,
			"score": 50,
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			"scoreClassName": "",
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		{
			"label": "Construction",
			"groupId": 510,
			"score": 50,
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		{
			"label": "Consulting",
			"groupId": 511,
			"score": 67,
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			"scoreClassName": "",
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		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 60,
			"stars": 0,
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			"label": "Consumer Services",
			"groupId": 514,
			"score": 55,
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			"scoreClassName": "",
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		{
			"label": "Education",
			"groupId": 515,
			"score": 45,
			"stars": 0,
			"csatScore": 45,
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			"scoreClassName": "",
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		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 43,
			"stars": 0,
			"csatScore": 43,
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			"scoreClassName": "",
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		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 50,
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			"scoreClassName": "",
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		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 63,
			"stars": 0,
			"csatScore": 63,
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			"scoreClassName": "",
			"scoreLabel": 63
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			"label": "Legal",
			"groupId": 529,
			"score": 15,
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			"label": "Logistics and Supply Chain",
			"groupId": 531,
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		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 84,
			"stars": 0,
			"csatScore": 84,
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			"scoreClassName": "",
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		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
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			"scoreClassName": "",
			"scoreLabel": 80
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		{
			"label": "Mechanical, Civil or Industrial Engineering",
			"groupId": 536,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
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		{
			"label": "Military and Defense",
			"groupId": 538,
			"score": 34,
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			"csatScore": 34,
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			"scoreClassName": "",
			"scoreLabel": 34
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
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			"scoreClassName": "",
			"scoreLabel": 33
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		{
			"label": "Public Safety",
			"groupId": 551,
			"score": 33,
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		{
			"label": "Retail",
			"groupId": 559,
			"score": 65,
			"stars": 0,
			"csatScore": 65,
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			"scoreClassName": "",
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		{
			"label": "Security and Investigations",
			"groupId": 560,
			"score": 25,
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			"csatScore": 25,
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			"scoreClassName": "",
			"scoreLabel": 25
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		{
			"label": "Telecommunications",
			"groupId": 564,
			"score": 67,
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			"csatScore": 67,
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			"scoreClassName": "",
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		},
		{
			"label": "Transportation",
			"groupId": 567,
			"score": 72,
			"stars": 0,
			"csatScore": 72,
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			"scoreClassName": "",
			"scoreLabel": 72
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		{
			"label": "Warehousing",
			"groupId": 570,
			"score": 100,
			"stars": 0,
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			"scoreClassName": "max",
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}

Tech	53
Accounting	57
Aerospace and Aviation	57
Architecture and Planning	73
Arts and Entertainment	51
Automotive and Transportation	86
Banking and Financial Services	33
Beverage, Wine and Spirits	67
Biotech and Pharmaceuticals	67
Business and Consumer Services	54
Business Supplies and Equipment	84
Chemicals	50
Construction	50
Consulting	67
Consumer Goods	60
Consumer Services	55
Education	45
Government and Public Policy	43
Healthcare, Hospitals and Medicine	50
Hospitality	63
Legal	15
Logistics and Supply Chain	100
Manufacturing and Machinery	84
Marketing, Advertising and Research	80
Mechanical, Civil or Industrial Engineering	75
Military and Defense	34
Non-Profit	33
Public Safety	33
Retail	65
Security and Investigations	25
Telecommunications	67
Transportation	72
Warehousing	100

Kroger Customer Satisfaction vs. Competitors

Compared to its competitors, Kroger's Customer Satisfaction score is rated right above Safeway, and is preceded by Whole Foods Market.

COMPANY		Customer Satisfaction (CSAT) Score
	Costco	84%
	Carrefour	83%
	KMart	68%
	Walmart	66%
	Albertsons Companies	65%
	Whole Foods Market	64%
	Kroger	59%
	Safeway	33%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Kroger's Customer Satisfaction score is rated right below Chipotle.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Chipotle	62%
	Kroger	59%

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Kroger Customer Service

3.2/5

Kroger has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.

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About Kroger's Customer Service

Address

1014 Vine Street, Cincinnati, OH Ohio 45202

Website

http://www.kroger.com

Phone Number

(513)762-4000

Quick Insights into Kroger Customer Service

Kroger's Customer Service score was rated highest by customers from the Warehousing industry, and rated lowest by customers from the Public Safety industry.

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Ranked Kroger Customer Service the Highest

Warehousing	4.8
18-25	3.9
2 to 5 Years	3.7

Ranked Kroger Customer Service the Lowest

Native American	2.5
41-45	2.3
Public Safety	1.5

Kroger Customer Service Score by Gender

Female customers rated Kroger's Customer Service score 0.1 stars higher than Male customers.

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Male

2.9/5

Female

3/5

Kroger Customer Service Score by Ethnicity

Kroger's Customer Service score was rated the highest by African American/Black customers, and the lowest by Native American customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.7	Caucasian	2.7
Hispanic or Latino 3.6	Hispanic or Latino	3.6
African American/Black 3.6	African American/Black	3.6
Asian or Pacific Islander 3.5	Asian or Pacific Islander	3.5
Native American 2.5	Native American	2.5
Other 2.7	Other	2.7

Kroger Customer Service Score by Age

Kroger's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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100

Summary	Age	Customer Service Score
18-25 3.9	18-25	3.9
26-30 3.3	26-30	3.3
31-35 3	31-35	3
36-40 3.3	36-40	3.3
41-45 2.3	41-45	2.3
46-50 2.8	46-50	2.8
51-55 2.6	51-55	2.6
56-60 2.5	56-60	2.5
61-65 2.7	61-65	2.7
66+ 2.9	66+	2.9

Kroger Customer Service Score by Usage

Kroger's Customer Service score was rated the highest by customers who have used Kroger's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.2
1 to 2 Years	3.2
2 to 5 Years	3.7
5 to 10 Years	3.2
Over 10 Years	2.8

Kroger Customer Service Score by Industry

Kroger's Customer Service score was rated the highest by Warehousing industry customers, and the lowest by Public Safety industry customers.

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Tech	3.1
Accounting	3.1
Aerospace and Aviation	2.7
Fashion and Beauty	2.4
Architecture and Planning	3.6
Arts and Entertainment	2.8
Automotive and Transportation	3.7
Banking and Financial Services	2.3
Beverage, Wine and Spirits	1.5
Biotech and Pharmaceuticals	2.7
Business and Consumer Services	3.3
Business Supplies and Equipment	3.7
Chemicals	2.5
Construction	2.2
Consulting	2.7
Consumer Goods	3.7
Consumer Services	3.3
Education	3
Government and Public Policy	3.3
Healthcare, Hospitals and Medicine	2.7
Hospitality	3.4
Legal	1.5
Logistics and Supply Chain	4.5
Manufacturing and Machinery	3.4
Marketing, Advertising and Research	3.5
Mechanical, Civil or Industrial Engineering	3.2
Military and Defense	2.5
Non-Profit	2.3
Energy and Manufacturing	2
Professional Services	1.5
Public Safety	1.5
Real Estate	3.3
Restaurants	4.5
Retail	3.5
Security and Investigations	2.4
Telecommunications	3.5
Transportation	3.7
Warehousing	4.8

Kroger Customer Service vs. Competitors

Compared to its competitors, Kroger's Customer Service score is rated right above Safeway, and is preceded by Walmart.

COMPANY		Customer Service Score
	Costco	4.2/5
	Carrefour	4/5
	Whole Foods Market	3.8/5
	Albertsons Companies	3.6/5
	KMart	3.4/5
	Walmart	3.3/5
	Kroger	3.2/5
	Safeway	2.3/5

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Customer Service for Other Retail Brands

In the Retail industry, Kroger's Customer Service score is rated right below Chipotle.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5
	Kroger	3.2/5

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Kroger as an Employer

2.6/5

Kroger has a 2.6/5 stars for its overall company culture rated by their employees

bottom

CEO of Kroger

Rodney McMullen

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Kroger scored a 0 for Net Promoter Score and a -39 for Employee Net Promoter Score. NPS gauges how likely a customer of Kroger would recommend the brand to a friend. ENPS measures how likely Kroger employees would recommend working at Kroger to a friend.

Net Promoter Score

NPS Score

42%	Promoters
16%	Passive
42%	Detractors

Employee Net Promoter Score

-39

eNPS Score

23%	Promoters
15%	Passive
62%	Detractors

Global Ranking Snapshot

Kroger is ranked #151 in the Global Top 100 Brands. It ranks just behind UPS and just ahead of Bank of America.

RANK			INDUSTRY
149	Intuit	Sasan Goodarzi	SaaS
150	UPS	Carol B. Tomé	Automotive and Transportation
151	Kroger	Rodney McMullen	Retail
152	Bank of America	Brian Moynihan	Banking and Financial Services
153	Pizza Hut	Arthur Starrs	Food and Beverages
154	Deloitte (US)	Joe Ucuzoglu	Business and Consumer Services
155	DoorDash	Tony Xu	Tech

Retail Ranking Snapshot

Kroger is ranked #27 in the Retail Industry. It ranks just behind Taco Bell and just ahead of Patagonia.

RANK		Location
25	Yum! Brands	Louisville, KY
26	Taco Bell	Irvine, CA
27	Kroger	Cincinnati, OH
28	Patagonia	Ventura, CA
29	Chewy	Plantation, FL
30	Skechers U.S.A.	Manhattan Beach, CA
31	Albertsons Companies	Boise, ID