

UPS has become the world's largest package delivery company and a leading global provider of specialized transportation and logistics services. UPS’s brand is ranked #150 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of UPS. When compared to other organizations within the Automotive and Transportation industry, UPS is ranked #15. Among its major competitors, UPS is ranked in 4th place for NPS while Amazon is 1st, and DHL is 2nd. Overall, UPS has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $146.94B

Kevin Warren serves as the Chief Marketing Officer of UPS. Kevin started at UPS in May of 2018. Kevin currently resides in the Greater Atlanta Area.
UPS's Net Promoter Score (NPS) is a -1 with 43% Promoters, 13% Passives, and 44% Detractors. Net Promoter Score tracks whether UPS's customers would recommend using the product based on a scale of -100 to 100.
| 43% | Promoters |
|---|---|
| 13% | Passives |
| 44% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2025 0 | Jun 2025 | 0 |
Jul 2025 0 | Jul 2025 | 0 |
Aug 2025 0 | Aug 2025 | 0 |
Sep 2025 0 | Sep 2025 | 0 |
Oct 2025 0 | Oct 2025 | 0 |
Nov 2025 0 | Nov 2025 | 0 |
Dec 2025 0 | Dec 2025 | 0 |
Jan 2026 0 | Jan 2026 | 0 |
Feb 2026 0 | Feb 2026 | 0 |
Mar 2026 0 | Mar 2026 | 0 |
Apr 2026 0 | Apr 2026 | 0 |
May 2026 0 | May 2026 | 0 |
UPS is ranked third for NPS among its competitors. Amazon and FedEx come in first and second, with XPO coming in at #4. Among those competitors, it is the second most valued company behind Amazon.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated UPS's NPS 15 points higher than Male customers.
UPS's NPS was rated -37 by Male customers on Comparably.
UPS's NPS was rated -22 by Female customers on Comparably.
UPS's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -38 | Caucasian | -38 |
Hispanic or Latino -37 | Hispanic or Latino | -37 |
African American/Black -15 | African American/Black | -15 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Native American -24 | Native American | -24 |
Other -45 | Other | -45 |
UPS's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
UPS's NPS was rated the highest by customers who have used UPS's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -27 | Less than 1 Year | -27 |
1 to 2 Years 2 | 1 to 2 Years | 2 |
2 to 5 Years -22 | 2 to 5 Years | -22 |
5 to 10 Years -29 | 5 to 10 Years | -29 |
Over 10 Years -35 | Over 10 Years | -35 |
Out of the 135 UPS customer reviews 59 were positive and 76 were constructive. UPS customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of UPS users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated UPS's Customer Loyalty score 10% higher than Male customers.
UPS's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
UPS's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 68% | 18-25 | 68% |
26-30 72% | 26-30 | 72% |
31-35 75% | 31-35 | 75% |
36-40 71% | 36-40 | 71% |
41-45 67% | 41-45 | 67% |
46-50 70% | 46-50 | 70% |
51-55 79% | 51-55 | 79% |
56-60 68% | 56-60 | 68% |
61-65 59% | 61-65 | 59% |
66+ 76% | 66+ | 76% |
UPS's Customer Loyalty score was rated the highest by customers who have used UPS's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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UPS's Customer Loyalty score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Automotive and Transportation industry customers.
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Compared to its competitors, UPS's Customer Loyalty score is rated right above YRC Worldwide, and is preceded by FedEx.
In the Automotive and Transportation industry, UPS's Customer Loyalty score is rated right below FedEx.
UPS has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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UPS serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. UPS supports Web devices and offers products for small, medium, and large sized businesses.
UPS’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Package, Freight Delivery or Containers industry rated UPS's product the highest. Reviewers from the Accounting industry rated UPS the lowest at 3.1.
UPS's Product Quality score was rated highest by customers from the Package, Freight Delivery or Containers industry, and rated lowest by customers from the Real Estate industry.
Female customers rated UPS's Product Quality score 0.3 stars higher than Male customers.
UPS's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 2.6 | Hispanic or Latino | 2.6 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 2.9 | Native American | 2.9 |
Other 1.8 | Other | 1.8 |
UPS's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.2 | 26-30 | 3.2 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3 | 36-40 | 3 |
41-45 2.4 | 41-45 | 2.4 |
46-50 2.1 | 46-50 | 2.1 |
51-55 2.2 | 51-55 | 2.2 |
56-60 1.9 | 56-60 | 1.9 |
61-65 1.6 | 61-65 | 1.6 |
66+ 1.9 | 66+ | 1.9 |
UPS's Product Quality score was rated the highest by customers who have used UPS's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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UPS's Product Quality score was rated the highest by Package, Freight Delivery or Containers industry customers, and the lowest by Real Estate industry customers.
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Compared to its competitors, UPS's Product Quality score is rated right above YRC Worldwide, and is preceded by FedEx.
In the Automotive and Transportation industry, UPS's Product Quality score is rated right below FedEx.
UPS has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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UPS has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Package, Freight Delivery or Containers industry. The users from the Facilities Services industry think that they had the lowest ROI from UPS.
UPS's ROI score was rated highest by customers from the Package, Freight Delivery or Containers industry, and rated lowest by customers from the Real Estate industry.
Female customers rated UPS's ROI score 0.3 stars higher than Male customers.
UPS's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 2.4 | Hispanic or Latino | 2.4 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Native American 2.5 | Native American | 2.5 |
Other 1.8 | Other | 1.8 |
UPS's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3 | 26-30 | 3 |
31-35 3.4 | 31-35 | 3.4 |
36-40 2.8 | 36-40 | 2.8 |
41-45 2.3 | 41-45 | 2.3 |
46-50 2 | 46-50 | 2 |
51-55 2.1 | 51-55 | 2.1 |
56-60 1.9 | 56-60 | 1.9 |
61-65 1.6 | 61-65 | 1.6 |
66+ 2 | 66+ | 2 |
UPS's ROI score was rated the highest by customers who have used UPS's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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UPS's ROI score was rated the highest by Package, Freight Delivery or Containers industry customers, and the lowest by Real Estate industry customers.
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Compared to its competitors, UPS's ROI score is rated right above YRC Worldwide, and is preceded by FedEx.
In the Automotive and Transportation industry, UPS's ROI score is rated right below FedEx.
UPS has an overall Customer Satisfaction score of 54 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
UPS's Customer Satisfaction score was rated highest by customers from the Package, Freight Delivery or Containers industry, and rated lowest by customers from the Printing industry.
Female customers rated UPS's Customer Satisfaction score 8 points higher than Male customers.
Very Satisfied | 23% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 9% | |
Very Dissatisfied | 48% |
Very Satisfied | 29% | |
|---|---|---|
Satisfied | 16% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 5% | |
Very Dissatisfied | 44% |
UPS' Customer Satisfaction (CSAT) score was rated 36% according to Caucasian users and customers.
UPS' Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.
UPS' Customer Satisfaction (CSAT) score was rated 45% according to African American/Black users and customers.
UPS' Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
UPS' Customer Satisfaction (CSAT) score was rated 37% according to Native American users and customers.
UPS' Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.
UPS's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 65% | |||||||||||||||
| 26-30 | 68% | |||||||||||||||
| 31-35 | 65% | |||||||||||||||
| 36-40 | 56% | |||||||||||||||
| 41-45 | 38% | |||||||||||||||
| 46-50 | 37% | |||||||||||||||
| 51-55 | 31% | |||||||||||||||
| 56-60 | 28% | |||||||||||||||
| 61-65 | 19% | |||||||||||||||
| 66+ | 29% |
UPS's Customer Satisfaction score was rated the highest by customers who have used UPS's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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UPS's Customer Satisfaction score was rated the highest by Package, Freight Delivery or Containers industry customers, and the lowest by Printing industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "UPS Customer Satisfaction Score by Industry",
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{
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"groupId": 499,
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{
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"groupId": 501,
"score": 14,
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"scoreClassName": "",
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{
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"groupId": 502,
"score": 67,
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{
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"groupId": 503,
"score": 75,
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{
"label": "Business Supplies and Equipment",
"groupId": 505,
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{
"label": "Construction",
"groupId": 510,
"score": 55,
"stars": 0,
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"scoreClassName": "",
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{
"label": "Consulting",
"groupId": 511,
"score": 43,
"stars": 0,
"csatScore": 43,
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"scoreClassName": "",
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},
{
"label": "Consumer Goods",
"groupId": 513,
"score": 62,
"stars": 0,
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{
"label": "Consumer Services",
"groupId": 514,
"score": 36,
"stars": 0,
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"scoreClassName": "",
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{
"label": "Education",
"groupId": 515,
"score": 36,
"stars": 0,
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"scoreClassName": "",
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},
{
"label": "Facilities Services",
"groupId": 518,
"score": 25,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 11,
"stars": 0,
"csatScore": 11,
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"scoreClassName": "",
"scoreLabel": 11
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 47,
"stars": 0,
"csatScore": 47,
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"scoreClassName": "",
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},
{
"label": "Hospitality",
"groupId": 523,
"score": 58,
"stars": 0,
"csatScore": 58,
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"scoreClassName": "",
"scoreLabel": 58
},
{
"label": "Individual and Family Services",
"groupId": 525,
"score": 80,
"stars": 0,
"csatScore": 80,
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"scoreClassName": "",
"scoreLabel": 80
},
{
"label": "Insurance",
"groupId": 526,
"score": 34,
"stars": 0,
"csatScore": 34,
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"scoreClassName": "",
"scoreLabel": 34
},
{
"label": "Legal",
"groupId": 529,
"score": 13,
"stars": 0,
"csatScore": 13,
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"scoreClassName": "",
"scoreLabel": 13
},
{
"label": "Logistics and Supply Chain",
"groupId": 531,
"score": 28,
"stars": 0,
"csatScore": 28,
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"scoreClassName": "",
"scoreLabel": 28
},
{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 37,
"stars": 0,
"csatScore": 37,
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"scoreClassName": "",
"scoreLabel": 37
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 0,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 0
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{
"label": "Media and Entertainment",
"groupId": 537,
"score": 0,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 0
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{
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"groupId": 540,
"score": 33,
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"scoreClassName": "",
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"label": "Package, Freight Delivery or Containers",
"groupId": 543,
"score": 86,
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"groupId": 548,
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"stars": 0,
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"scoreClassName": "",
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{
"label": "Professional Services",
"groupId": 549,
"score": 40,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 40
},
{
"label": "Public Safety",
"groupId": 551,
"score": 33,
"stars": 0,
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"scoreClassName": "",
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},
{
"label": "Real Estate",
"groupId": 554,
"score": 25,
"stars": 0,
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"scoreClassName": "",
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},
{
"label": "Restaurants",
"groupId": 558,
"score": 67,
"stars": 0,
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},
{
"label": "Retail",
"groupId": 559,
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{
"label": "Telecommunications",
"groupId": 564,
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"scoreClassName": "",
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},
{
"label": "Transportation",
"groupId": 567,
"score": 50,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Warehousing",
"groupId": 570,
"score": 83,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 83
},
{
"label": "Wholesale",
"groupId": 571,
"score": 13,
"stars": 0,
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]
}Compared to its competitors, UPS's Customer Satisfaction score is rated right above YRC Worldwide, and is preceded by FedEx.
In the Automotive and Transportation industry, UPS's Customer Satisfaction score is rated right below FedEx.
UPS has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock UPS' overall Customer Service score rated by its users and customers.
55 Glenlake Parkway NE, Atlanta, GA 30328
https://www.ups.com/
1-800-742-5877
UPS's Customer Service score was rated highest by customers from the Package, Freight Delivery or Containers industry, and rated lowest by customers from the Printing industry.
Female customers rated UPS's Customer Service score 0.4 stars higher than Male customers.
UPS's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 2.4 | Hispanic or Latino | 2.4 |
African American/Black 2.8 | African American/Black | 2.8 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Native American 2.6 | Native American | 2.6 |
Other 1.7 | Other | 1.7 |
UPS's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.3 | 26-30 | 3.3 |
31-35 3.3 | 31-35 | 3.3 |
36-40 2.7 | 36-40 | 2.7 |
41-45 2.3 | 41-45 | 2.3 |
46-50 2 | 46-50 | 2 |
51-55 2.1 | 51-55 | 2.1 |
56-60 2 | 56-60 | 2 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.8 | 66+ | 1.8 |
UPS's Customer Service score was rated the highest by customers who have used UPS's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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UPS's Customer Service score was rated the highest by Package, Freight Delivery or Containers industry customers, and the lowest by Printing industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, UPS's Customer Service score is rated right above YRC Worldwide, and is preceded by FedEx.
In the Automotive and Transportation industry, UPS's Customer Service score is rated right below FedEx.
UPS has a 3.2/5 stars for its overall company culture rated by their employees

UPS scored a -1 for Net Promoter Score and a -11 for Employee Net Promoter Score. NPS gauges how likely a customer of UPS would recommend the brand to a friend. ENPS measures how likely UPS employees would recommend working at UPS to a friend.
| 43% | Promoters |
|---|---|
| 13% | Passive |
| 44% | Detractors |
| 35% | Promoters |
|---|---|
| 19% | Passive |
| 46% | Detractors |
UPS is ranked #150 in the Global Top 100 Brands. It ranks just behind Intuit and just ahead of Kroger.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
148 | ![]() | Western Union | ![]() | Devin McGranahan | Banking and Financial Services |
149 | ![]() | Intuit | ![]() | Sasan Goodarzi | SaaS |
150 | ![]() | UPS | ![]() | Carol B. Tomé | Automotive and Transportation |
151 | ![]() | Kroger | ![]() | Rodney McMullen | Retail |
152 | ![]() | Bank of America | ![]() | Brian Moynihan | Banking and Financial Services |
153 | ![]() | Pizza Hut | ![]() | Arthur Starrs | Food and Beverages |
154 | ![]() | Deloitte (US) | ![]() | Joe Ucuzoglu | Business and Consumer Services |
UPS is ranked #15 in the Automotive and Transportation Industry. It ranks just behind Sysco and just ahead of Harley-Davidson.
| RANK | COMPANY | Location | |
|---|---|---|---|
13 | ![]() | JetBlue Airways | Long Island City, NY |
14 | ![]() | Sysco | Houston, TX |
15 | ![]() | UPS | Atlanta, GA |
16 | ![]() | Harley-Davidson | Milwaukee, WI |
17 | ![]() | Chevrolet | Detroit, MI |
18 | ![]() | Northrop Grumman Corporation | Falls Church, VA |
19 | ![]() | Lexus | Plano, TX |