21
NPS
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Ranked
#15
Automotive and Transportation Brands
Brand Page
UPS
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UPS is ranked #15 in Automotive and Transportation Brands
UPS is ranked #15 in Automotive and Transportation Brands
About UPS' Brand
UPS has become the world's largest package delivery company and a leading global provider of specialized transportation and logistics services. UPS’s brand is ranked #150 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of UPS. When compared to other organizations within the Automotive and Transportation industry, UPS is ranked #15. Among its major competitors, UPS is ranked in 4th place for NPS while Amazon is 1st, and DHL is 2nd. Overall, UPS has a negative social sentiment, when analyzing social media channels and online mentions.Their current market cap is $146.94B
Brand at a Glance
77%
Customer Loyalty
3.7/5
Product Quality
3.5/5
Pricing
3.5/5
Customer Service
UPS CMO
Kevin Warren
Kevin Warren serves as the Chief Marketing Officer of UPS. Kevin started at UPS in May of 2018. Kevin currently resides in the Greater Atlanta Area.
UPS Ranking
- #15 in Automotive and Transportation
- #3 / 4 of its competitors
UPS NPS
UPS's Net Promoter Score (NPS) is a 21 with 51% Promoters, 19% Passives, and 30% Detractors. Net Promoter Score tracks whether UPS's customers would recommend using the product based on a scale of -100 to 100.
UPS Overall NPS
| 51% | Promoters |
|---|---|
| 19% | Passives |
| 30% | Detractors |
UPS NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 25 | Jun 2021 | 25 |
Jul 2021 23 | Jul 2021 | 23 |
Aug 2021 26 | Aug 2021 | 26 |
Sep 2021 22 | Sep 2021 | 22 |
Oct 2021 23 | Oct 2021 | 23 |
Nov 2021 26 | Nov 2021 | 26 |
Dec 2021 24 | Dec 2021 | 24 |
Jan 2022 25 | Jan 2022 | 25 |
Feb 2022 22 | Feb 2022 | 22 |
Mar 2022 19 | Mar 2022 | 19 |
Apr 2022 20 | Apr 2022 | 20 |
May 2022 20 | May 2022 | 20 |
How Other Brands Compare
UPS is ranked third for NPS among its competitors. Amazon and FedEx come in first and second, with XPO Logistics coming in at #4. Among those competitors, it is the second most valued company behind Amazon.
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UPS |  Amazon |  FedEx |  XPO Logistics | |
| Global Ranking | #150 | #5 | #95 | #- |
| NPS | 21 | 53 | 27 | -34 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Negative | Neutral | Negative | Negative |
| Valuation Updated every 24 hours for public companies | $146.94B | $1.64T | $52.76B | $12.21B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
UPS NPS by Gender
Female customers rated UPS's NPS 14 points higher than Male customers.
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Male
-2
UPS's NPS was rated -2 by Male customers on Comparably.
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39%
Promoters
20%
Passives
41%
Detractors
Female
12
UPS's NPS was rated 12 by Female customers on Comparably.
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46%
Promoters
20%
Passives
34%
Detractors
UPS NPS by Ethnicity
UPS's NPS was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -10 | Caucasian | -10 |
Hispanic or Latino -30 | Hispanic or Latino | -30 |
African American/Black 57 | African American/Black | 57 |
Asian or Pacific Islander 17 | Asian or Pacific Islander | 17 |
Native American 0 | Native American | 0 |
Other 0 | Other | 0 |
UPS NPS by Age
UPS's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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UPS NPS by Usage
UPS's NPS was rated the highest by customers who have used UPS's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -23 | Less than 1 Year | -23 |
1 to 2 Years 27 | 1 to 2 Years | 27 |
2 to 5 Years 10 | 2 to 5 Years | 10 |
5 to 10 Years 9 | 5 to 10 Years | 9 |
Over 10 Years 2 | Over 10 Years | 2 |
UPS NPS vs. Competitors
Compared to its competitors, UPS's NPS is rated right above YRC Worldwide, and is preceded by FedEx.
| COMPANY | NPS Score | |
|---|---|---|
| Amazon | 53 |
 | DHL | 37 |
| FedEx | 27 |
| UPS | 21 |
 | YRC Worldwide | -15 |
| XPO Logistics | -34 |
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UPS NPS vs Companies in Automotive and Transportation
In the Automotive and Transportation industry, UPS's NPS is rated right below FedEx.
| COMPANY | NPS Score | |
|---|---|---|
 | Porsche | 63 |
 | Mercedes-Benz USA | 51 |
 | Toyota | 46 |
 | Honda | 43 |
 | Audi | 43 |
 | Tesla Motors | 39 |
 | BMW Group | 36 |
| FedEx | 27 |
| UPS | 21 |
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UPS Customer Reviews
Out of the 46 UPS customer reviews 22 were positive and 24 were constructive. UPS customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
UPS Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of UPS users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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UPS Customer Loyalty Score by Gender
Female customers rated UPS's Customer Loyalty score 13% higher than Male customers.
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Male
68%
Yes
Female
81%
Yes
UPS Customer Loyalty Score by Ethnicity
UPS's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
% who answered "Yes"
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73
out of 100
Caucasian
64
out of 100
Hispanic or Latino
87
out of 100
African American/Black
93
out of 100
Asian or Pacific Islander
55
out of 100
Native American
70
out of 100
Other
UPS Customer Loyalty Score by Age
UPS's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 84% | 26-30 | 84% |
31-35 76% | 31-35 | 76% |
36-40 81% | 36-40 | 81% |
41-45 72% | 41-45 | 72% |
46-50 72% | 46-50 | 72% |
51-55 80% | 51-55 | 80% |
56-60 65% | 56-60 | 65% |
61-65 80% | 61-65 | 80% |
66+ 79% | 66+ | 79% |
UPS Customer Loyalty Score by Usage
UPS's Customer Loyalty score was rated the highest by customers who have used UPS's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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UPS Customer Loyalty Score by Industry
UPS's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Automotive and Transportation industry customers.
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UPS Customer Loyalty vs. Competitors
Compared to its competitors, UPS's Customer Loyalty score is rated right above FedEx, and is preceded by DHL.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Amazon | 90% |
| YRC Worldwide | 81% |
| DHL | 77% |
| UPS | 77% |
| FedEx | 75% |
| XPO Logistics | 48% |
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Customer Loyalty for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, UPS's Customer Loyalty score is rated right above FedEx, and is preceded by BMW Group.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Honda | 88% |
| Audi | 84% |
| Mercedes-Benz USA | 84% |
| Toyota | 84% |
| Porsche | 81% |
| Tesla Motors | 80% |
| BMW Group | 80% |
| UPS | 77% |
| FedEx | 75% |
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UPS Product Quality
3.7/5
UPS has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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UPS Product Information
UPS serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. UPS supports Web devices and offers products for small, medium, and large sized businesses.
UPS’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Package, Freight Delivery or Containers industry rated UPS's product the highest. Reviewers from the Transportation industry rated UPS the lowest at 3.8.
- Website
- https://www.ups.com/
- Company Size
- 10,000+ Employees
Industry
Package, Freight Delivery or Containers
Languages Supported
English
Dutch
French
German
Portuguese
Spanish
Chinese (Simplified)
Japanese
Turkish
Italian
Russian
Hebrew
Ukrainian
Czech
Swedish
Polish
Danish
Finnish
Hungarian
Norwegian
Product Type
Shipping Software
Quick Insights into UPS Product Quality
UPS's Product Quality score was rated highest by customers from the Package, Freight Delivery or Containers industry, and rated lowest by customers from the Manufacturing and Machinery industry.
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Ranked UPS Product Quality the Highest
Ranked UPS Product Quality the Lowest
UPS Product Quality Score by Gender
Female customers rated UPS's Product Quality score 0.2 stars higher than Male customers.
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Male
3.2/5
Female
3.4/5
UPS Product Quality Score by Ethnicity
UPS's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Native American 3.6 | Native American | 3.6 |
Other 2.8 | Other | 2.8 |
UPS Product Quality Score by Age
UPS's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.2 | 31-35 | 3.2 |
36-40 3.9 | 36-40 | 3.9 |
41-45 2.6 | 41-45 | 2.6 |
46-50 2.7 | 46-50 | 2.7 |
51-55 2.9 | 51-55 | 2.9 |
56-60 2.7 | 56-60 | 2.7 |
61-65 1.8 | 61-65 | 1.8 |
66+ 3.9 | 66+ | 3.9 |
UPS Product Quality Score by Usage
UPS's Product Quality score was rated the highest by customers who have used UPS's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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UPS Product Quality Score by Industry
UPS's Product Quality score was rated the highest by Package, Freight Delivery or Containers industry customers, and the lowest by Manufacturing and Machinery industry customers.
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UPS Product Quality vs. Competitors
Compared to its competitors, UPS's Product Quality score is rated right above YRC Worldwide, and is preceded by FedEx.
| COMPANY | Product Quality Score | |
|---|---|---|
| Amazon | 4.3/5 |
| DHL | 3.9/5 |
| FedEx | 3.9/5 |
| UPS | 3.7/5 |
| YRC Worldwide | 3.2/5 |
| XPO Logistics | 2.4/5 |
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Product Quality for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, UPS's Product Quality score is rated right below FedEx.
| COMPANY | Product Quality Score | |
|---|---|---|
| Porsche | 4.4/5 |
| Mercedes-Benz USA | 4.3/5 |
| Honda | 4.3/5 |
| Toyota | 4.2/5 |
| BMW Group | 4.2/5 |
| Audi | 4.1/5 |
| Tesla Motors | 4.1/5 |
| FedEx | 3.9/5 |
| UPS | 3.7/5 |
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UPS Pricing
UPS ROI & Value For Money
3.5/5
UPS has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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UPS Pricing Plans
UPS has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Package, Freight Delivery or Containers industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from UPS.
Who Uses UPS?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into UPS ROI
UPS's ROI score was rated highest by customers from the Package, Freight Delivery or Containers industry, and rated lowest by customers from the Manufacturing and Machinery industry.
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Ranked UPS ROI the Highest
Ranked UPS ROI the Lowest
UPS ROI Score by Gender
Female customers rated UPS's ROI score 0.3 stars higher than Male customers.
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Male
3/5
Female
3.3/5
UPS ROI Score by Ethnicity
UPS's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Native American 3.2 | Native American | 3.2 |
Other 2.5 | Other | 2.5 |
UPS ROI Score by Age
UPS's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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1
2
3
4
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| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.4 | 26-30 | 3.4 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3.4 | 36-40 | 3.4 |
41-45 2.4 | 41-45 | 2.4 |
46-50 2.7 | 46-50 | 2.7 |
51-55 2.7 | 51-55 | 2.7 |
56-60 2.5 | 56-60 | 2.5 |
61-65 2 | 61-65 | 2 |
66+ 3.7 | 66+ | 3.7 |
UPS ROI Score by Usage
UPS's ROI score was rated the highest by customers who have used UPS's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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UPS ROI Score by Industry
UPS's ROI score was rated the highest by Package, Freight Delivery or Containers industry customers, and the lowest by Manufacturing and Machinery industry customers.
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UPS Pricing vs. Competitors
Compared to its competitors, UPS's ROI score is rated right above YRC Worldwide, and is preceded by FedEx.
| COMPANY | Pricing Score | |
|---|---|---|
| Amazon | 4.1/5 |
| DHL | 3.8/5 |
| FedEx | 3.6/5 |
| UPS | 3.5/5 |
| YRC Worldwide | 3/5 |
| XPO Logistics | 2.3/5 |
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ROI for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, UPS's ROI score is rated right below FedEx.
| COMPANY | Pricing Score | |
|---|---|---|
| Porsche | 4.2/5 |
| Toyota | 4.1/5 |
| Tesla Motors | 4.1/5 |
| Mercedes-Benz USA | 4.1/5 |
| Honda | 4/5 |
| Audi | 3.9/5 |
| BMW Group | 3.9/5 |
| FedEx | 3.6/5 |
| UPS | 3.5/5 |
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UPS Customer Service
3.5/5
UPS has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About UPS's Customer Service
Address
55 Glenlake Parkway NE, Atlanta, GA 30328
Website
https://www.ups.com/
Phone Number
1-800-742-5877
Quick Insights into UPS Customer Service
UPS's Customer Service score was rated highest by customers from the Package, Freight Delivery or Containers industry, and rated lowest by customers from the Manufacturing and Machinery industry.
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Ranked UPS Customer Service the Highest
Ranked UPS Customer Service the Lowest
UPS Customer Service Score by Gender
Female customers rated UPS's Customer Service score 0.3 stars higher than Male customers.
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Male
3/5
Female
3.3/5
UPS Customer Service Score by Ethnicity
UPS's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Native American 3 | Native American | 3 |
Other 2.4 | Other | 2.4 |
UPS Customer Service Score by Age
UPS's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.4 | 36-40 | 3.4 |
41-45 2.1 | 41-45 | 2.1 |
46-50 2.7 | 46-50 | 2.7 |
51-55 2.8 | 51-55 | 2.8 |
56-60 2.6 | 56-60 | 2.6 |
61-65 1.5 | 61-65 | 1.5 |
66+ 3.6 | 66+ | 3.6 |
UPS Customer Service Score by Usage
UPS's Customer Service score was rated the highest by customers who have used UPS's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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UPS Customer Service Score by Industry
UPS's Customer Service score was rated the highest by Package, Freight Delivery or Containers industry customers, and the lowest by Manufacturing and Machinery industry customers.
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UPS Customer Service vs. Competitors
Compared to its competitors, UPS's Customer Service score is rated right above YRC Worldwide, and is preceded by FedEx.
| COMPANY | Customer Service Score | |
|---|---|---|
| Amazon | 4.2/5 |
| DHL | 3.9/5 |
| FedEx | 3.7/5 |
| UPS | 3.5/5 |
| YRC Worldwide | 3.1/5 |
| XPO Logistics | 2.1/5 |
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Customer Service for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, UPS's Customer Service score is rated right below FedEx.
| COMPANY | Customer Service Score | |
|---|---|---|
| Porsche | 4.4/5 |
| Mercedes-Benz USA | 4.3/5 |
| Toyota | 4.1/5 |
| Honda | 4.1/5 |
| BMW Group | 4.1/5 |
| Tesla Motors | 4/5 |
| Audi | 4/5 |
| FedEx | 3.7/5 |
| UPS | 3.5/5 |
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UPS as an Employer
3.4/5
UPS has a 3.4/5 stars for its overall company culture rated by their employees
bottom
40%
Consumer vs. Employees
UPS scored a 21 for Net Promoter Score and a -5 for Employee Net Promoter Score. NPS gauges how likely a customer of UPS would recommend the brand to a friend. ENPS measures how likely UPS employees would recommend working at UPS to a friend.
Net Promoter Score
21
NPS Score
| 51% | Promoters |
|---|---|
| 19% | Passive |
| 30% | Detractors |
Employee Net Promoter Score
-5
eNPS Score
| 37% | Promoters |
|---|---|
| 21% | Passive |
| 42% | Detractors |
Global Ranking Snapshot
UPS is ranked #150 in the Global Top 100 Brands. It ranks just behind Intuit and just ahead of Kroger.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
148 |  | Western Union |  | Devin McGranahan | Banking and Financial Services |
149 |  | Intuit |  | Sasan Goodarzi | SaaS |
150 | | UPS | | Carol B. Tomé | Automotive and Transportation |
151 |  | Kroger |  | Rodney McMullen | Retail |
152 |  | Bank of America |  | Brian Moynihan | Banking and Financial Services |
153 |  | Pizza Hut |  | Arthur Starrs | Food and Beverages |
154 |  | Deloitte (US) |  | Joe Ucuzoglu | Business and Consumer Services |
Automotive and Transportation Ranking Snapshot
UPS is ranked #15 in the Automotive and Transportation Industry. It ranks just behind Sysco and just ahead of Harley-Davidson.
| RANK | COMPANY | Location | |
|---|---|---|---|
13 |  | JetBlue Airways | Long Island City, NY |
14 |  | Sysco | Houston, TX |
15 | | UPS | Atlanta, GA |
16 |  | Harley-Davidson | Milwaukee, WI |
17 |  | Chevrolet | Detroit, MI |
18 |  | Northrop Grumman Corporation | Falls Church, VA |
19 |  | Lexus | Plano, TX |
Popular Brands in the Industry
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