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UPS is
Ranked
#15
in
Automotive and Transportation Brands
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UPS is ranked #15 in Automotive and Transportation Brands

About UPS' Brand

UPS has become the world's largest package delivery company and a leading global provider of specialized transportation and logistics services. UPS’s brand is ranked #150 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of UPS. When compared to other organizations within the Automotive and Transportation industry, UPS is ranked #15. Among its major competitors, UPS is ranked in 4th place for NPS while Amazon is 1st, and DHL is 2nd. Overall, UPS has a negative social sentiment, when analyzing social media channels and online mentions.Their current market cap is $146.94B

Brand at a Glance

77%
Customer Loyalty
3.7/5
Product Quality
3.5/5
Pricing
3.5/5
Customer Service
UPS CMO
  UPS CMO

Kevin Warren

Kevin Warren serves as the Chief Marketing Officer of UPS. Kevin started at UPS in May of 2018. Kevin currently resides in the Greater Atlanta Area.

UPS Ranking

UPS NPS

UPS's Net Promoter Score (NPS) is a 21 with 51% Promoters, 19% Passives, and 30% Detractors. Net Promoter Score tracks whether UPS's customers would recommend using the product based on a scale of -100 to 100.

UPS Overall NPS

21
NPS
51%Promoters
19%Passives
30%Detractors
UPS Overall NPS

UPS NPS Trend

-100
-50
0
50
100
Jun 2021
25
Jun 202125
Jul 2021
23
Jul 202123
Aug 2021
26
Aug 202126
Sep 2021
22
Sep 202122
Oct 2021
23
Oct 202123
Nov 2021
26
Nov 202126
Dec 2021
24
Dec 202124
Jan 2022
25
Jan 202225
Feb 2022
22
Feb 202222
Mar 2022
19
Mar 202219
Apr 2022
20
Apr 202220
May 2022
20
May 202220

How Other Brands Compare

UPS is ranked third for NPS among its competitors. Amazon and FedEx come in first and second, with XPO Logistics coming in at #4. Among those competitors, it is the second most valued company behind Amazon.

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UPS' Logo
UPS
Amazon's Logo
Amazon
FedEx's Logo
FedEx
XPO Logistics' Logo
XPO Logistics
Global Ranking#150#5#95#-
NPS215327-34
Social Sentiment Calculated by analyzing social media and other online mentionsNegativeNeutralNegativeNegative
Valuation Updated every 24 hours for public companies$146.94B$1.64T$52.76B$12.21B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

UPS NPS by Gender

Female customers rated UPS's NPS 14 points higher than Male customers.

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Male

-2

UPS's NPS was rated -2 by Male customers on Comparably.

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39%
Promoters
20%
Passives
41%
Detractors

Female

12

UPS's NPS was rated 12 by Female customers on Comparably.

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46%
Promoters
20%
Passives
34%
Detractors

UPS NPS by Ethnicity

UPS's NPS was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of UPS.
-100
-50
0
50
100
Caucasian
-10
Caucasian-10
Hispanic or Latino
-30
Hispanic or Latino-30
African American/Black
57
African American/Black57
Asian or Pacific Islander
17
Asian or Pacific Islander17
Native American
0
Native American0
Other
0
Other0

UPS NPS by Age

UPS's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of UPS.
0
20
40
60
80
100
Promoters
59%
Passives
23%
Detractors
18%
18-2559%23%18%
Promoters
47%
Passives
18%
Detractors
35%
26-3047%18%35%
Promoters
44%
Passives
25%
Detractors
31%
31-3544%25%31%
Promoters
42%
Passives
29%
Detractors
29%
36-4042%29%29%
Promoters
15%
Passives
31%
Detractors
54%
41-4515%31%54%
Promoters
25%
Passives
25%
Detractors
50%
46-5025%25%50%
Promoters
32%
Passives
18%
Detractors
50%
51-5532%18%50%
Promoters
31%
Passives
15%
Detractors
54%
56-6031%15%54%
Promoters
22%
Passives
0%
Detractors
78%
61-6522%0%78%
Promoters
69%
Passives
0%
Detractors
31%
66+69%0%31%

UPS NPS by Usage

UPS's NPS was rated the highest by customers who have used UPS's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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-100
-50
0
50
100
Less than 1 Year
-23
Less than 1 Year-23
1 to 2 Years
27
1 to 2 Years27
2 to 5 Years
10
2 to 5 Years10
5 to 10 Years
9
5 to 10 Years9
Over 10 Years
2
Over 10 Years2

UPS NPS vs. Competitors

Compared to its competitors, UPS's NPS is rated right above YRC Worldwide, and is preceded by FedEx.

COMPANYNPS Score
Amazon
53
DHL
37
FedEx
27
UPS
21
YRC Worldwide
-15
XPO Logistics
-34

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UPS' Logo
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Amazon's Logo
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FedEx's Logo
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XPO Logistics' Logo

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UPS NPS vs Companies in Automotive and Transportation

In the Automotive and Transportation industry, UPS's NPS is rated right below FedEx.

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UPS' Logo
VS
Porsche's Logo
Mercedes-Benz USA's Logo
Toyota's Logo
Honda's Logo
Audi's Logo
Tesla Motors' Logo
BMW Group's Logo
FedEx's Logo

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UPS Customer Reviews

Out of the 46 UPS customer reviews 22 were positive and 24 were constructive. UPS customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
They don't care and don't take responsability for their actions. I tried to get a package stopped before they delivered it to the wrong company when it was discovered. They made no effort. When they delivered it, I tried to have it picked up. Fail. They then paid the wrong company for the mistake
Review from Atlanta, GA / Male / Other / 56-60Posted a month ago
What do you value most about this brand?
Dekivery of my goods and purchases
Review from Atlanta, GA / Male / Other / 36-40Posted 10 days ago
What can this brand most improve?
Not give people the run around, the truth is better
Review from Atlanta, GA / Male / Caucasian / 51-55Posted 13 days ago
What do you value most about this brand?
on time delivery and high quality servise
Review from Atlanta, GA / Male / Other / 26-30Posted 20 days ago
What do you value most about this brand?
The most valuable quality to me is reliability.
Review from Akron, OH / Female / African American/Black / 56-60Posted a month ago

UPS Customer Loyalty

77%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

77% of UPS users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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77
77%
23
23%
UPS Customer Loyalty

UPS Customer Loyalty Score by Gender

Female customers rated UPS's Customer Loyalty score 13% higher than Male customers.

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Male
68%
Yes
Female
81%
Yes

UPS Customer Loyalty Score by Ethnicity

UPS's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

% who answered "Yes"

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73
out of 100
Caucasian
64
out of 100
Hispanic or Latino
87
out of 100
African American/Black
93
out of 100
Asian or Pacific Islander
55
out of 100
Native American
70
out of 100
Other

UPS Customer Loyalty Score by Age

UPS's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

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0
20%
40%
60%
80%
100%
18-25
70%
18-2570%
26-30
84%
26-3084%
31-35
76%
31-3576%
36-40
81%
36-4081%
41-45
72%
41-4572%
46-50
72%
46-5072%
51-55
80%
51-5580%
56-60
65%
56-6065%
61-65
80%
61-6580%
66+
79%
66+79%

UPS Customer Loyalty Score by Usage

UPS's Customer Loyalty score was rated the highest by customers who have used UPS's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
39%
1 to 2 Years
76%
2 to 5 Years
88%
5 to 10 Years
82%
Over 10 Years
78%

UPS Customer Loyalty Score by Industry

UPS's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Automotive and Transportation industry customers.

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Tech
75%
Accounting
70%
Aerospace and Aviation
79%
Arts and Entertainment
100%
Automotive and Transportation
10%
Banking and Financial Services
70%
Biotech and Pharmaceuticals
100%
Business and Consumer Services
64%
Business Supplies and Equipment
100%
Construction
100%
Consulting
40%
Consumer Goods
78%
Consumer Services
70%
Education
78%
Government and Public Policy
55%
Healthcare, Hospitals and Medicine
85%
Logistics and Supply Chain
87%
Manufacturing and Machinery
46%
Marketing, Advertising and Research
78%
Media and Entertainment
33%
Package, Freight Delivery or Containers
100%
Retail
64%
Transportation
70%
Warehousing
100%

UPS Customer Loyalty vs. Competitors

Compared to its competitors, UPS's Customer Loyalty score is rated right above FedEx, and is preceded by DHL.

COMPANYCustomer Loyalty Score
Amazon90%
YRC Worldwide81%
DHL77%
UPS77%
FedEx75%
XPO Logistics48%

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UPS' Logo
VS
Amazon's Logo
YRC Worldwide's Logo
DHL's Logo
FedEx's Logo
XPO Logistics' Logo

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Customer Loyalty for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, UPS's Customer Loyalty score is rated right above FedEx, and is preceded by BMW Group.

COMPANYCustomer Loyalty Score
Honda88%
Audi84%
Mercedes-Benz USA84%
Toyota84%
Porsche81%
Tesla Motors80%
BMW Group80%
UPS77%
FedEx75%

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UPS' Logo
VS
Honda's Logo
Audi's Logo
Mercedes-Benz USA's Logo
Toyota's Logo
Porsche's Logo
Tesla Motors' Logo
BMW Group's Logo
FedEx's Logo

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UPS Product Quality

3.7/5

UPS has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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UPS Product Information

UPS serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. UPS supports Web devices and offers products for small, medium, and large sized businesses.

UPS’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Package, Freight Delivery or Containers industry rated UPS's product the highest. Reviewers from the Transportation industry rated UPS the lowest at 3.8.

Website
https://www.ups.com/
Company Size
10,000+ Employees

Industry

Package, Freight Delivery or Containers

Languages Supported

English
Dutch
French
German
Portuguese
Spanish
Chinese (Simplified)
Japanese
Turkish
Italian
Russian
Hebrew
Ukrainian
Czech
Swedish
Polish
Danish
Finnish
Hungarian
Norwegian

Product Type

Shipping Software

Quick Insights into UPS Product Quality

UPS's Product Quality score was rated highest by customers from the Package, Freight Delivery or Containers industry, and rated lowest by customers from the Manufacturing and Machinery industry.

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Ranked UPS Product Quality the Highest

Package, Freight Delivery or Containers
5
Asian or Pacific Islander
4.3
18-25
4.1

Ranked UPS Product Quality the Lowest

Less than 1 Year
2.6
61-65
1.8
Manufacturing and Machinery
1.5

UPS Product Quality Score by Gender

Female customers rated UPS's Product Quality score 0.2 stars higher than Male customers.

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Male

3.2/5

Female

3.4/5

UPS Product Quality Score by Ethnicity

UPS's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
2.9
Caucasian2.9
Hispanic or Latino
3.6
Hispanic or Latino3.6
African American/Black
3.7
African American/Black3.7
Asian or Pacific Islander
4.3
Asian or Pacific Islander4.3
Native American
3.6
Native American3.6
Other
2.8
Other2.8

UPS Product Quality Score by Age

UPS's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
18-25
4.1
18-254.1
26-30
3.5
26-303.5
31-35
3.2
31-353.2
36-40
3.9
36-403.9
41-45
2.6
41-452.6
46-50
2.7
46-502.7
51-55
2.9
51-552.9
56-60
2.7
56-602.7
61-65
1.8
61-651.8
66+
3.9
66+3.9

UPS Product Quality Score by Usage

UPS's Product Quality score was rated the highest by customers who have used UPS's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.6
1 to 2 Years
3.9
2 to 5 Years
3.4
5 to 10 Years
3.6
Over 10 Years
3.2

UPS Product Quality Score by Industry

UPS's Product Quality score was rated the highest by Package, Freight Delivery or Containers industry customers, and the lowest by Manufacturing and Machinery industry customers.

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Tech
3.3
Accounting
3
Aerospace and Aviation
4.2
Arts and Entertainment
3.1
Automotive and Transportation
1.6
Banking and Financial Services
2.3
Biotech and Pharmaceuticals
3.1
Business and Consumer Services
2.8
Business Supplies and Equipment
3.1
Construction
4.6
Consulting
2.8
Consumer Goods
4.5
Consumer Services
2
Education
2.7
Government and Public Policy
2.7
Healthcare, Hospitals and Medicine
3.6
Logistics and Supply Chain
4.3
Manufacturing and Machinery
1.5
Marketing, Advertising and Research
3.2
Media and Entertainment
2.7
Package, Freight Delivery or Containers
5
Retail
4.1
Transportation
3.8
Warehousing
4.3

UPS Product Quality vs. Competitors

Compared to its competitors, UPS's Product Quality score is rated right above YRC Worldwide, and is preceded by FedEx.

COMPANYProduct Quality Score
Amazon4.3/5
DHL3.9/5
FedEx3.9/5
UPS3.7/5
YRC Worldwide3.2/5
XPO Logistics2.4/5

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UPS' Logo
VS
Amazon's Logo
DHL's Logo
FedEx's Logo
YRC Worldwide's Logo
XPO Logistics' Logo

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Product Quality for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, UPS's Product Quality score is rated right below FedEx.

COMPANYProduct Quality Score
Porsche4.4/5
Mercedes-Benz USA4.3/5
Honda4.3/5
Toyota4.2/5
BMW Group4.2/5
Audi4.1/5
Tesla Motors4.1/5
FedEx3.9/5
UPS3.7/5

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UPS' Logo
VS
Porsche's Logo
Mercedes-Benz USA's Logo
Honda's Logo
Toyota's Logo
BMW Group's Logo
Audi's Logo
Tesla Motors' Logo
FedEx's Logo

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UPS Pricing

UPS ROI & Value For Money

3.5/5

UPS has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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UPS Pricing Plans

UPS has a pricing structure that accommodates small, medium, and large businesses.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Package, Freight Delivery or Containers industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from UPS.

Who Uses UPS?

Small Businesses
Medium Businesses
Large Enterprises

Quick Insights into UPS ROI

UPS's ROI score was rated highest by customers from the Package, Freight Delivery or Containers industry, and rated lowest by customers from the Manufacturing and Machinery industry.

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Ranked UPS ROI the Highest

Package, Freight Delivery or Containers
4.8
African American/Black
3.9
18-25
3.8

Ranked UPS ROI the Lowest

Other
2.5
61-65
2
Manufacturing and Machinery
1.5

UPS ROI Score by Gender

Female customers rated UPS's ROI score 0.3 stars higher than Male customers.

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Male

3/5

Female

3.3/5

UPS ROI Score by Ethnicity

UPS's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
2.9
Caucasian2.9
Hispanic or Latino
3.3
Hispanic or Latino3.3
African American/Black
3.9
African American/Black3.9
Asian or Pacific Islander
3.4
Asian or Pacific Islander3.4
Native American
3.2
Native American3.2
Other
2.5
Other2.5

UPS ROI Score by Age

UPS's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
18-25
3.8
18-253.8
26-30
3.4
26-303.4
31-35
3.3
31-353.3
36-40
3.4
36-403.4
41-45
2.4
41-452.4
46-50
2.7
46-502.7
51-55
2.7
51-552.7
56-60
2.5
56-602.5
61-65
2
61-652
66+
3.7
66+3.7

UPS ROI Score by Usage

UPS's ROI score was rated the highest by customers who have used UPS's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.5
1 to 2 Years
3.6
2 to 5 Years
3.2
5 to 10 Years
3.3
Over 10 Years
3

UPS ROI Score by Industry

UPS's ROI score was rated the highest by Package, Freight Delivery or Containers industry customers, and the lowest by Manufacturing and Machinery industry customers.

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Tech
3.1
Accounting
2.9
Aerospace and Aviation
3.5
Arts and Entertainment
3.3
Automotive and Transportation
1.5
Banking and Financial Services
2.6
Biotech and Pharmaceuticals
2.5
Business and Consumer Services
2.1
Business Supplies and Equipment
3
Construction
4.3
Consulting
2.8
Consumer Goods
4
Consumer Services
2
Education
2.9
Government and Public Policy
2.2
Healthcare, Hospitals and Medicine
3.4
Logistics and Supply Chain
4.1
Manufacturing and Machinery
1.5
Marketing, Advertising and Research
4.1
Media and Entertainment
2.4
Package, Freight Delivery or Containers
4.8
Retail
3.8
Transportation
3.8
Warehousing
4.1

UPS Pricing vs. Competitors

Compared to its competitors, UPS's ROI score is rated right above YRC Worldwide, and is preceded by FedEx.

COMPANYPricing Score
Amazon4.1/5
DHL3.8/5
FedEx3.6/5
UPS3.5/5
YRC Worldwide3/5
XPO Logistics2.3/5

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UPS' Logo
VS
Amazon's Logo
DHL's Logo
FedEx's Logo
YRC Worldwide's Logo
XPO Logistics' Logo

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ROI for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, UPS's ROI score is rated right below FedEx.

COMPANYPricing Score
Porsche4.2/5
Toyota4.1/5
Tesla Motors4.1/5
Mercedes-Benz USA4.1/5
Honda4/5
Audi3.9/5
BMW Group3.9/5
FedEx3.6/5
UPS3.5/5

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UPS' Logo
VS
Porsche's Logo
Toyota's Logo
Tesla Motors' Logo
Mercedes-Benz USA's Logo
Honda's Logo
Audi's Logo
BMW Group's Logo
FedEx's Logo

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UPS Customer Service

3.5/5

UPS has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.

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About UPS's Customer Service

Address

55 Glenlake Parkway NE, Atlanta, GA 30328


Website

https://www.ups.com/


Phone Number

1-800-742-5877

Quick Insights into UPS Customer Service

UPS's Customer Service score was rated highest by customers from the Package, Freight Delivery or Containers industry, and rated lowest by customers from the Manufacturing and Machinery industry.

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Ranked UPS Customer Service the Highest

Package, Freight Delivery or Containers
4.8
African American/Black
4
18-25
3.9

Ranked UPS Customer Service the Lowest

Other
2.4
61-65
1.5
Manufacturing and Machinery
1.5

UPS Customer Service Score by Gender

Female customers rated UPS's Customer Service score 0.3 stars higher than Male customers.

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Male

3/5

Female

3.3/5

UPS Customer Service Score by Ethnicity

UPS's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of UPS.
0
1
2
3
4
5
Caucasian
2.9
Caucasian2.9
Hispanic or Latino
3.1
Hispanic or Latino3.1
African American/Black
4
African American/Black4
Asian or Pacific Islander
3.4
Asian or Pacific Islander3.4
Native American
3
Native American3
Other
2.4
Other2.4

UPS Customer Service Score by Age

UPS's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
18-25
3.9
18-253.9
26-30
3.8
26-303.8
31-35
3.4
31-353.4
36-40
3.4
36-403.4
41-45
2.1
41-452.1
46-50
2.7
46-502.7
51-55
2.8
51-552.8
56-60
2.6
56-602.6
61-65
1.5
61-651.5
66+
3.6
66+3.6

UPS Customer Service Score by Usage

UPS's Customer Service score was rated the highest by customers who have used UPS's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.7
1 to 2 Years
3.6
2 to 5 Years
3.3
5 to 10 Years
3.3
Over 10 Years
3

UPS Customer Service Score by Industry

UPS's Customer Service score was rated the highest by Package, Freight Delivery or Containers industry customers, and the lowest by Manufacturing and Machinery industry customers.

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Tech
3.3
Accounting
2.9
Aerospace and Aviation
3.6
Arts and Entertainment
3.3
Automotive and Transportation
1.5
Banking and Financial Services
2.1
Biotech and Pharmaceuticals
2.1
Business and Consumer Services
2.3
Business Supplies and Equipment
3.6
Construction
4.3
Consulting
2.6
Consumer Goods
4.1
Consumer Services
2
Education
2.7
Government and Public Policy
2.6
Healthcare, Hospitals and Medicine
3.5
Logistics and Supply Chain
4
Manufacturing and Machinery
1.5
Marketing, Advertising and Research
4
Media and Entertainment
2.4
Package, Freight Delivery or Containers
4.8
Retail
3.7
Transportation
3.8
Warehousing
4.3

UPS Customer Service vs. Competitors

Compared to its competitors, UPS's Customer Service score is rated right above YRC Worldwide, and is preceded by FedEx.

COMPANYCustomer Service Score
Amazon4.2/5
DHL3.9/5
FedEx3.7/5
UPS3.5/5
YRC Worldwide3.1/5
XPO Logistics2.1/5

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UPS' Logo
VS
Amazon's Logo
DHL's Logo
FedEx's Logo
YRC Worldwide's Logo
XPO Logistics' Logo

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Customer Service for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, UPS's Customer Service score is rated right below FedEx.

COMPANYCustomer Service Score
Porsche4.4/5
Mercedes-Benz USA4.3/5
Toyota4.1/5
Honda4.1/5
BMW Group4.1/5
Tesla Motors4/5
Audi4/5
FedEx3.7/5
UPS3.5/5

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UPS' Logo
VS
Porsche's Logo
Mercedes-Benz USA's Logo
Toyota's Logo
Honda's Logo
BMW Group's Logo
Tesla Motors' Logo
Audi's Logo
FedEx's Logo

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UPS as an Employer

3.4/5

UPS has a 3.4/5 stars for its overall company culture rated by their employees

  UPS CEO
bottom
40%
CEO of UPS

In the Bottom 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

UPS scored a 21 for Net Promoter Score and a -5 for Employee Net Promoter Score. NPS gauges how likely a customer of UPS would recommend the brand to a friend. ENPS measures how likely UPS employees would recommend working at UPS to a friend.

Net Promoter Score

21
NPS Score
51%Promoters
19%Passive
30%Detractors

Employee Net Promoter Score

-5
eNPS Score
37%Promoters
21%Passive
42%Detractors

Global Ranking Snapshot

UPS is ranked #150 in the Global Top 100 Brands. It ranks just behind Intuit and just ahead of Kroger.

RANKCOMPANYCEOINDUSTRY
148
Western Union  Western Union CEO
Devin McGranahan
Banking and Financial Services
149
Intuit  Intuit CEO
Sasan Goodarzi
SaaS
150
UPS  UPS CEO
Carol B. Tomé
Automotive and Transportation
151
Kroger  Kroger CEO
Rodney McMullen
Retail
152
Bank of America  Bank of America CEO
Brian Moynihan
Banking and Financial Services
153
Pizza Hut  Pizza Hut CEO
Arthur Starrs
Food and Beverages
154
Deloitte (US)  Deloitte (US) CEO
Joe Ucuzoglu
Business and Consumer Services

Automotive and Transportation Ranking Snapshot

UPS is ranked #15 in the Automotive and Transportation Industry. It ranks just behind Sysco and just ahead of Harley-Davidson.

RANKCOMPANYLocation
13
JetBlue Airways
Long Island City, NY
14
Sysco
Houston, TX
15
UPS
Atlanta, GA
16
Harley-Davidson
Milwaukee, WI
17
Chevrolet
Detroit, MI
18
Northrop Grumman Corporation
Falls Church, VA
19
Lexus
Plano, TX