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NPS
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Audi is ranked #37 in Global Top 100 BrandsAwards & Recognition
Audi is ranked #37 in Global Top 100 Brands
Awards & Recognition
About Audi's Brand
Audi develops, produces, assembles, distributes, and sells vehicles of the Audi and Lamborghini brands in Germany and internationally. Audi’s brand is ranked #37 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Audi. When compared to other organizations within the Automotive and Transportation industry, Audi is ranked #3. Among its major competitors, Audi is ranked in 5th place for NPS while Porsche is 1st, and Volvo Car Corporation is 2nd.Their current market cap is $1.38B
Brand at a Glance
84%
Customer Loyalty
3.9/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service
Audi CMO
Audi Ranking
- #37 / 100 in Global Best Brands
- #3 in Automotive and Transportation
- #3 / 4 of its competitors
Audi NPS
Audi's Net Promoter Score (NPS) is a 34 with 60% Promoters, 14% Passives, and 26% Detractors. Net Promoter Score tracks whether Audi's customers would recommend using the product based on a scale of -100 to 100.
Audi Overall NPS
| 60% | Promoters |
|---|---|
| 14% | Passives |
| 26% | Detractors |
Audi NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2025 33 | Jan 2025 | 33 |
Feb 2025 33 | Feb 2025 | 33 |
Mar 2025 33 | Mar 2025 | 33 |
Apr 2025 33 | Apr 2025 | 33 |
May 2025 33 | May 2025 | 33 |
Jun 2025 33 | Jun 2025 | 33 |
Jul 2025 33 | Jul 2025 | 33 |
Aug 2025 33 | Aug 2025 | 33 |
Sep 2025 33 | Sep 2025 | 33 |
Oct 2025 33 | Oct 2025 | 33 |
Nov 2025 33 | Nov 2025 | 33 |
Dec 2025 33 | Dec 2025 | 33 |
How Other Brands Compare
Audi is ranked third for NPS among its competitors. Porsche and Honda come in first and second, with Tesla coming in at #4. Among those competitors, it is the lowest valued company behind Tesla.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Audi NPS by Gender
Male customers rated Audi's NPS 3 points higher than Female customers.
Male
27
Audi's NPS was rated 27 by Male customers on Comparably.
55%
Promoters
17%
Passives
28%
Detractors
Female
24
Audi's NPS was rated 24 by Female customers on Comparably.
56%
Promoters
12%
Passives
32%
Detractors
Audi NPS by Ethnicity
Audi's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Hispanic or Latino 33 | Hispanic or Latino | 33 |
African American/Black 34 | African American/Black | 34 |
Asian or Pacific Islander 47 | Asian or Pacific Islander | 47 |
Other 18 | Other | 18 |
Audi NPS by Age
Audi's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
Audi NPS by Usage
Audi's NPS was rated the highest by customers who have used Audi's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 30 | Less than 1 Year | 30 |
1 to 2 Years 27 | 1 to 2 Years | 27 |
2 to 5 Years 44 | 2 to 5 Years | 44 |
5 to 10 Years 9 | 5 to 10 Years | 9 |
Over 10 Years 5 | Over 10 Years | 5 |
Audi NPS vs. Competitors
Compared to its competitors, Audi's NPS is rated right above Tesla, and is preceded by BMW Group.
| COMPANY | NPS Score | |
|---|---|---|
 | Porsche | 60 |
 | Volvo Car Corporation | 41 |
 | Honda | 37 |
 | BMW Group | 34 |
 | Audi | 34 |
 | Tesla | 29 |
 | Volkswagen | 16 |
 | Groupe Renault | -15 |
 | Lexus | -33 |
Audi Customer Reviews
Out of the 40 Audi customer reviews 25 were positive and 15 were constructive. Audi customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Audi Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Audi users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Audi Customer Loyalty Score by Gender
Male customers rated Audi's Customer Loyalty score 8% higher than Female customers.
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Male
90%
Yes
Female
82%
Yes
Audi Customer Loyalty Score by Ethnicity
Audi's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Audi.
90
out of 100
Caucasian
78
out of 100
Hispanic or Latino
93
out of 100
African American/Black
91
out of 100
Asian or Pacific Islander
82
out of 100
Other
Audi Customer Loyalty Score by Age
Audi's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 91% | 18-25 | 91% |
26-30 75% | 26-30 | 75% |
31-35 90% | 31-35 | 90% |
36-40 92% | 36-40 | 92% |
41-45 83% | 41-45 | 83% |
46-50 74% | 46-50 | 74% |
51-55 74% | 51-55 | 74% |
56-60 94% | 56-60 | 94% |
61-65 100% | 61-65 | 100% |
66+ 85% | 66+ | 85% |
Audi Customer Loyalty Score by Usage
Audi's Customer Loyalty score was rated the highest by customers who have used Audi's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Audi Customer Loyalty Score by Industry
Audi's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Arts and Entertainment industry customers.
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Audi Customer Loyalty vs. Competitors
Compared to its competitors, Audi's Customer Loyalty score is rated right above BMW Group, and is preceded by Porsche.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Groupe Renault | 89% |
| Honda | 86% |
| Porsche | 85% |
| Audi | 84% |
| BMW Group | 82% |
| Lexus | 81% |
| Volvo Car Corporation | 80% |
| Volkswagen | 78% |
| Tesla | 77% |
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Customer Loyalty for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Audi's Customer Loyalty score is rated right above Mercedes-Benz USA, and is preceded by Porsche.
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Audi Product Quality
3.9/5
Audi has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Audi Product Information
Audi’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Audi's product the highest. Reviewers from the Business and Consumer Services industry rated Audi the lowest at 4.
- Website
- http://audiusa.com
- Company Size
- 10,000+ Employees
Industry
Hardware and Devices
Manufacturing
Quick Insights into Audi Product Quality
Audi's Product Quality score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Manufacturing and Machinery industry.
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Ranked Audi Product Quality the Highest
Ranked Audi Product Quality the Lowest
Audi Product Quality Score by Gender
Male customers rated Audi's Product Quality score 0.2 stars higher than Female customers.
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Male
3.9/5
Female
3.7/5
Audi Product Quality Score by Ethnicity
Audi's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4 | Other | 4 |
Audi Product Quality Score by Age
Audi's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.5 | 31-35 | 4.5 |
36-40 3.6 | 36-40 | 3.6 |
41-45 2.7 | 41-45 | 2.7 |
46-50 2.8 | 46-50 | 2.8 |
51-55 2.7 | 51-55 | 2.7 |
56-60 3 | 56-60 | 3 |
61-65 2.9 | 61-65 | 2.9 |
66+ 2.8 | 66+ | 2.8 |
Audi Product Quality Score by Usage
Audi's Product Quality score was rated the highest by customers who have used Audi's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Audi Product Quality Score by Industry
Audi's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Audi Product Quality vs. Competitors
Compared to its competitors, Audi's Product Quality score is rated right above Volkswagen, and is preceded by Tesla.
| COMPANY | Product Quality Score | |
|---|---|---|
| Porsche | 4.4/5 |
| Volvo Car Corporation | 4.2/5 |
| Honda | 4.1/5 |
| BMW Group | 4.1/5 |
| Tesla | 3.9/5 |
| Audi | 3.9/5 |
| Volkswagen | 3.8/5 |
| Groupe Renault | 3.6/5 |
| Lexus | 2.5/5 |
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Product Quality for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Audi's Product Quality score is rated right above FedEx, and is preceded by Tesla.
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Audi Pricing
Audi ROI & Value For Money
3.8/5
Audi has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Audi Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Manufacturing and Machinery industry think that they had the lowest ROI from Audi.
Quick Insights into Audi ROI
Audi's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Manufacturing and Machinery industry.
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Ranked Audi ROI the Highest
Ranked Audi ROI the Lowest
Audi ROI Score by Gender
Male customers rated Audi's ROI score 0.2 stars higher than Female customers.
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Male
3.7/5
Female
3.5/5
Audi ROI Score by Ethnicity
Audi's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 3.5 | Other | 3.5 |
Audi ROI Score by Age
Audi's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.8 | 26-30 | 3.8 |
31-35 4.4 | 31-35 | 4.4 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.1 | 41-45 | 3.1 |
46-50 3 | 46-50 | 3 |
51-55 2.4 | 51-55 | 2.4 |
56-60 2.9 | 56-60 | 2.9 |
61-65 3.2 | 61-65 | 3.2 |
66+ 2.4 | 66+ | 2.4 |
Audi ROI Score by Usage
Audi's ROI score was rated the highest by customers who have used Audi's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Audi ROI Score by Industry
Audi's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Audi Pricing vs. Competitors
Compared to its competitors, Audi's ROI score is rated right above Groupe Renault, and is preceded by Tesla.
| COMPANY | Pricing Score | |
|---|---|---|
| Porsche | 4.1/5 |
| Honda | 3.9/5 |
| Volvo Car Corporation | 3.9/5 |
| Tesla | 3.9/5 |
| Audi | 3.8/5 |
| Groupe Renault | 3.8/5 |
| BMW Group | 3.7/5 |
| Volkswagen | 3.5/5 |
| Lexus | 2.4/5 |
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ROI for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Audi's ROI score is rated right above BMW Group, and is preceded by Tesla.
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Audi Customer Satisfaction (CSAT)
Audi Customer Satisfaction (CSAT) Score
74 / 100
Audi has an overall Customer Satisfaction score of 74 rated by its users and customers.
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Very Satisfied
45%
Satisfied
29%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
4%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Audi Customer Satisfaction
Audi's Customer Satisfaction score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Consulting industry.
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Ranked Audi Customer Satisfaction the Highest
Ranked Audi Customer Satisfaction the Lowest
Audi Customer Satisfaction Score by Gender
Audi's Customer Satisfaction score was rated 71 by both Female and Male customers on Comparably.
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71 / 100
MaleVery Satisfied | 47% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 7% | |
Very Dissatisfied | 14% |
71 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 3% | |
Very Dissatisfied | 18% |
Audi Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Audi's Customer Satisfaction (CSAT) score was rated 53% according to Caucasian users and customers.
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53 / 100
Very Satisfied
37%
Satisfied
16%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
10%
Very Dissatisfied
29%
CSAT according to Hispanic or Latino
Audi's Customer Satisfaction (CSAT) score was rated 76% according to Hispanic or Latino users and customers.
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76 / 100
Very Satisfied
59%
Satisfied
17%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
8%
CSAT according to African American/Black
Audi's Customer Satisfaction (CSAT) score was rated 83% according to African American/Black users and customers.
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83 / 100
Very Satisfied
40%
Satisfied
43%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
0%
Very Dissatisfied
13%
CSAT according to Asian or Pacific Islander
Audi's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
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80 / 100
Very Satisfied
52%
Satisfied
28%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
3%
Very Dissatisfied
7%
CSAT according to Other
Audi's Customer Satisfaction (CSAT) score was rated 78% according to Other users and customers.
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78 / 100
Very Satisfied
43%
Satisfied
35%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
3%
Very Dissatisfied
10%
Audi Customer Satisfaction Score by Age
Audi's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 90% | |||||||||||||||
| 26-30 | 80% | |||||||||||||||
| 31-35 | 94% | |||||||||||||||
| 36-40 | 78% | |||||||||||||||
| 41-45 | 34% | |||||||||||||||
| 46-50 | 46% | |||||||||||||||
| 51-55 | 40% | |||||||||||||||
| 56-60 | 50% | |||||||||||||||
| 61-65 | 40% | |||||||||||||||
| 66+ | 41% |
Audi Customer Satisfaction Score by Usage
Audi's Customer Satisfaction score was rated the highest by customers who have used Audi's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Audi Customer Satisfaction Score by Industry
Audi's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Consulting industry customers.
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{
"title": "Audi Customer Satisfaction Score by Industry",
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{
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]
}Audi Customer Satisfaction vs. Competitors
Compared to its competitors, Audi's Customer Satisfaction score is rated right above Tesla, and is preceded by BMW Group.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Porsche | 86% |
| Honda | 81% |
| Volvo Car Corporation | 78% |
| Volkswagen | 77% |
| BMW Group | 76% |
| Audi | 74% |
| Tesla | 74% |
| Groupe Renault | 67% |
| Lexus | 28% |
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Customer Satisfaction for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Audi's Customer Satisfaction score is rated right above Tesla, and is preceded by BMW Group.
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Audi Customer Service
3.8/5
Audi has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Audi's Customer Service
Address
Germany
Website
http://audiusa.com
Phone Number
49 841 89 0
Quick Insights into Audi Customer Service
Audi's Customer Service score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Manufacturing and Machinery industry.
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Ranked Audi Customer Service the Highest
Ranked Audi Customer Service the Lowest
Audi Customer Service Score by Gender
Female customers rated Audi's Customer Service score 0.1 stars higher than Male customers.
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Male
3.6/5
Female
3.7/5
Audi Customer Service Score by Ethnicity
Audi's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.5 | Other | 3.5 |
Audi Customer Service Score by Age
Audi's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4.7 | 31-35 | 4.7 |
36-40 4.2 | 36-40 | 4.2 |
41-45 2.6 | 41-45 | 2.6 |
46-50 2.6 | 46-50 | 2.6 |
51-55 2.4 | 51-55 | 2.4 |
56-60 2.9 | 56-60 | 2.9 |
61-65 3.6 | 61-65 | 3.6 |
66+ 2.5 | 66+ | 2.5 |
Audi Customer Service Score by Usage
Audi's Customer Service score was rated the highest by customers who have used Audi's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Audi Customer Service Score by Industry
Audi's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Audi Customer Service vs. Competitors
Compared to its competitors, Audi's Customer Service score is rated right above Tesla, and is preceded by BMW Group.
| COMPANY | Customer Service Score | |
|---|---|---|
| Porsche | 4.3/5 |
| Honda | 4/5 |
| Volvo Car Corporation | 3.9/5 |
| BMW Group | 3.9/5 |
| Audi | 3.8/5 |
| Tesla | 3.8/5 |
| Groupe Renault | 3.8/5 |
| Volkswagen | 3.6/5 |
| Lexus | 2.1/5 |
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Customer Service for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Audi's Customer Service score is rated right above Tesla, and is preceded by BMW Group.
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Audi as an Employer
4.2/5
Audi has a 4.2/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Audi scored a 34 for Net Promoter Score and a 24 for Employee Net Promoter Score. NPS gauges how likely a customer of Audi would recommend the brand to a friend. ENPS measures how likely Audi employees would recommend working at Audi to a friend.
Net Promoter Score
34
NPS Score
| 60% | Promoters |
|---|---|
| 14% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
24
eNPS Score
| 53% | Promoters |
|---|---|
| 18% | Passive |
| 29% | Detractors |
Global Ranking Snapshot
Audi is ranked #37 in the Global Top 100 Brands. It ranks just behind Honda and just ahead of Red Bull.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
35 |  | Slack |  | Stewart Butterfield | Tech |
36 | | Honda |  | Takahiro Hachigo | Automotive and Transportation |
37 | | Audi | | Markus Duesmann | Automotive and Transportation |
38 |  | Red Bull |  | Dietrich Mateschitz | Food and Beverages |
39 |  | Colgate Palmolive |  | Noel Wallace | Consumer Goods |
40 |  | Bath & Body Works |  | Andrew Meslow | Retail |
41 | | Mercedes-Benz USA |  | Ola Källenius | Automotive and Transportation |
