7
NPS
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Ranked
#10
Automotive and Transportation Brands
Brand Page
Boeing
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Boeing is ranked #10 in Automotive and Transportation Brands
Boeing is ranked #10 in Automotive and Transportation Brands
About Boeing's Brand
"Boeing is a manufacturer of commercial jetliners, defense, space and security systems." Boeing’s brand is ranked #132 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Boeing. When compared to other organizations within the Automotive and Transportation industry, Boeing is ranked #10. Among its major competitors, Boeing is ranked in 5th place for NPS while Lockheed Martin is 1st, and Airbus is 2nd. Overall, Boeing has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $147.47B
Brand at a Glance
68%
Customer Loyalty
3.5/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service
Boeing Ranking
- #10 in Automotive and Transportation
- #4 / 4 of its competitors
Boeing NPS
Boeing's Net Promoter Score (NPS) is a 7 with 44% Promoters, 19% Passives, and 37% Detractors. Net Promoter Score tracks whether Boeing's customers would recommend using the product based on a scale of -100 to 100.
Boeing Overall NPS
| 44% | Promoters |
|---|---|
| 19% | Passives |
| 37% | Detractors |
Boeing NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2025 8 | Feb 2025 | 8 |
Mar 2025 6 | Mar 2025 | 6 |
Apr 2025 6 | Apr 2025 | 6 |
May 2025 8 | May 2025 | 8 |
Jun 2025 8 | Jun 2025 | 8 |
Jul 2025 7 | Jul 2025 | 7 |
Aug 2025 7 | Aug 2025 | 7 |
Sep 2025 7 | Sep 2025 | 7 |
Oct 2025 7 | Oct 2025 | 7 |
Nov 2025 7 | Nov 2025 | 7 |
Dec 2025 7 | Dec 2025 | 7 |
Jan 2026 7 | Jan 2026 | 7 |
How Other Brands Compare
Boeing is ranked #4 for NPS among its competitors. Lockheed Martin and Airbus come in first and second, with BAE Systems coming in at third. Among those competitors, it is the most valued company.
Boeing |  Airbus |  Lockheed Martin |  BAE Systems | |
| Global Ranking | #132 | #236 | #418 | #540 |
| NPS | 7 | 27 | 30 | 17 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Very Positive | Neutral |
| Valuation Updated every 24 hours for public companies | $147.47B | $93.02B | $116.46B | $126.78B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Boeing NPS by Gender
Boeing's NPS was rated 6 by both Female and Male customers on Comparably.
Male
6
Boeing's NPS was rated 6 by Male customers on Comparably.
41%
Promoters
24%
Passives
35%
Detractors
Female
6
Boeing's NPS was rated 6 by Female customers on Comparably.
43%
Promoters
20%
Passives
37%
Detractors
Boeing NPS by Ethnicity
Boeing's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 9 | Caucasian | 9 |
Hispanic or Latino 33 | Hispanic or Latino | 33 |
African American/Black -5 | African American/Black | -5 |
Asian or Pacific Islander -3 | Asian or Pacific Islander | -3 |
Native American -22 | Native American | -22 |
Other 27 | Other | 27 |
Boeing NPS by Age
Boeing's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Boeing NPS by Usage
Boeing's NPS was rated the highest by customers who have used Boeing's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -7 | Less than 1 Year | -7 |
1 to 2 Years 16 | 1 to 2 Years | 16 |
2 to 5 Years 33 | 2 to 5 Years | 33 |
5 to 10 Years 20 | 5 to 10 Years | 20 |
Over 10 Years -16 | Over 10 Years | -16 |
Boeing NPS vs. Competitors
Compared to its competitors, Boeing's NPS is rated right above Raytheon Technologies, and is preceded by Bombardier.
| COMPANY | NPS Score | |
|---|---|---|
| Lockheed Martin | 30 |
| Airbus | 27 |
| BAE Systems | 17 |
 | Bombardier | 13 |
| Boeing | 7 |
 | Raytheon Technologies | 7 |
 | KEYW Corporation | N/A |
Boeing Customer Reviews
Out of the 17 Boeing customer reviews 12 were positive and 5 were constructive. Boeing customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Boeing Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Boeing users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Boeing Customer Loyalty Score by Gender
Male customers rated Boeing's Customer Loyalty score 3% higher than Female customers.
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Male
67%
Yes
Female
64%
Yes
Boeing Customer Loyalty Score by Ethnicity
Boeing's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Boeing.
63
out of 100
Caucasian
85
out of 100
Hispanic or Latino
57
out of 100
African American/Black
69
out of 100
Asian or Pacific Islander
70
out of 100
Native American
58
out of 100
Other
Boeing Customer Loyalty Score by Age
Boeing's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 59% | 18-25 | 59% |
26-30 62% | 26-30 | 62% |
31-35 64% | 31-35 | 64% |
36-40 70% | 36-40 | 70% |
41-45 61% | 41-45 | 61% |
46-50 73% | 46-50 | 73% |
51-55 90% | 51-55 | 90% |
56-60 82% | 56-60 | 82% |
61-65 55% | 61-65 | 55% |
66+ 66% | 66+ | 66% |
Boeing Customer Loyalty Score by Usage
Boeing's Customer Loyalty score was rated the highest by customers who have used Boeing's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Boeing Customer Loyalty Score by Industry
Boeing's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Government and Public Policy industry customers.
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Boeing Customer Loyalty vs. Competitors
Compared to its competitors, Boeing's Customer Loyalty score is rated right above Bombardier, and is preceded by BAE Systems.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Airbus | 82% |
| Lockheed Martin | 79% |
| Raytheon Technologies | 74% |
| BAE Systems | 72% |
| Boeing | 68% |
| Bombardier | 61% |
| KEYW Corporation | N/A |
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Customer Loyalty for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Boeing's Customer Loyalty score is rated right below FedEx.
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Boeing Product Quality
3.5/5
Boeing has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Boeing Product Information
Boeing’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Boeing's product the highest. Reviewers from the Government and Public Policy industry rated Boeing the lowest at 1.8.
- Website
- http://www.boeing.com/
- Company Size
- 10,000+ Employees
Industry
Aerospace and Aviation
Printing
Government & Legal
Quick Insights into Boeing Product Quality
Boeing's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers from the Government and Public Policy industry.
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Ranked Boeing Product Quality the Highest
Ranked Boeing Product Quality the Lowest
Boeing Product Quality Score by Gender
Male customers rated Boeing's Product Quality score 0.2 stars higher than Female customers.
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Male
3.4/5
Female
3.2/5
Boeing Product Quality Score by Ethnicity
Boeing's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 2.9 | Native American | 2.9 |
Other 3.4 | Other | 3.4 |
Boeing Product Quality Score by Age
Boeing's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 3.4 | 26-30 | 3.4 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3.7 | 41-45 | 3.7 |
46-50 3.1 | 46-50 | 3.1 |
51-55 4.4 | 51-55 | 4.4 |
56-60 2.9 | 56-60 | 2.9 |
61-65 2.3 | 61-65 | 2.3 |
66+ 3.2 | 66+ | 3.2 |
Boeing Product Quality Score by Usage
Boeing's Product Quality score was rated the highest by customers who have used Boeing's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Boeing Product Quality Score by Industry
Boeing's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Government and Public Policy industry customers.
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Boeing Product Quality vs. Competitors
Compared to its competitors, Boeing's Product Quality score is rated right above Bombardier, and is preceded by Raytheon Technologies.
| COMPANY | Product Quality Score | |
|---|---|---|
| Airbus | 4.1/5 |
| Lockheed Martin | 3.9/5 |
| BAE Systems | 3.8/5 |
| Raytheon Technologies | 3.6/5 |
| Boeing | 3.5/5 |
| Bombardier | 3.3/5 |
| KEYW Corporation | N/A |
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Product Quality for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Boeing's Product Quality score is rated right below FedEx.
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Boeing Pricing
Boeing ROI & Value For Money
3.5/5
Boeing has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Boeing Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Government and Public Policy industry think that they had the lowest ROI from Boeing.
Quick Insights into Boeing ROI
Boeing's ROI score was rated highest by customers ages 51-55, and rated lowest by customers from the Government and Public Policy industry.
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Ranked Boeing ROI the Highest
Ranked Boeing ROI the Lowest
Boeing ROI Score by Gender
Female customers rated Boeing's ROI score 0.1 stars higher than Male customers.
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Male
3.4/5
Female
3.5/5
Boeing ROI Score by Ethnicity
Boeing's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Native American 3 | Native American | 3 |
Other 3.3 | Other | 3.3 |
Boeing ROI Score by Age
Boeing's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3.4 | 36-40 | 3.4 |
41-45 4.1 | 41-45 | 4.1 |
46-50 3.3 | 46-50 | 3.3 |
51-55 4.2 | 51-55 | 4.2 |
56-60 3.2 | 56-60 | 3.2 |
61-65 3.1 | 61-65 | 3.1 |
66+ 2.7 | 66+ | 2.7 |
Boeing ROI Score by Usage
Boeing's ROI score was rated the highest by customers who have used Boeing's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Boeing ROI Score by Industry
Boeing's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Government and Public Policy industry customers.
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Boeing Pricing vs. Competitors
Compared to its competitors, Boeing's ROI score is rated right above Bombardier, and is preceded by Raytheon Technologies.
| COMPANY | Pricing Score | |
|---|---|---|
| Lockheed Martin | 4/5 |
| Airbus | 3.9/5 |
| BAE Systems | 3.7/5 |
| Raytheon Technologies | 3.6/5 |
| Boeing | 3.5/5 |
| Bombardier | 2.8/5 |
| KEYW Corporation | N/A |
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ROI for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Boeing's ROI score is rated right above FedEx, and is preceded by BMW Group.
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Boeing Customer Satisfaction (CSAT)
Boeing Customer Satisfaction (CSAT) Score
62 / 100
Boeing has an overall Customer Satisfaction score of 62 rated by its users and customers.
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Very Satisfied
35%
Satisfied
27%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
7%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Boeing Customer Satisfaction
Boeing's Customer Satisfaction score was rated highest by customers ages 51-55, and rated lowest by customers from the Government and Public Policy industry.
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Ranked Boeing Customer Satisfaction the Highest
Ranked Boeing Customer Satisfaction the Lowest
Boeing Customer Satisfaction Score by Gender
Female customers rated Boeing's Customer Satisfaction score 1 points higher than Male customers.
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60 / 100
MaleVery Satisfied | 32% | |
|---|---|---|
Satisfied | 28% | |
Neither Satisfied nor Dissatisfied | 15% | |
Dissatisfied | 11% | |
Very Dissatisfied | 14% |
61 / 100
FemaleVery Satisfied | 27% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 8% | |
Very Dissatisfied | 18% |
Boeing Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Boeing's Customer Satisfaction (CSAT) score was rated 57% according to Caucasian users and customers.
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57 / 100
Very Satisfied
38%
Satisfied
19%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
9%
Very Dissatisfied
21%
CSAT according to Hispanic or Latino
Boeing's Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.
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50 / 100
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
17%
CSAT according to African American/Black
Boeing's Customer Satisfaction (CSAT) score was rated 53% according to African American/Black users and customers.
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53 / 100
Very Satisfied
24%
Satisfied
29%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
12%
Very Dissatisfied
17%
CSAT according to Asian or Pacific Islander
Boeing's Customer Satisfaction (CSAT) score was rated 71% according to Asian or Pacific Islander users and customers.
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71 / 100
Very Satisfied
21%
Satisfied
50%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
13%
Very Dissatisfied
3%
CSAT according to Native American
Boeing's Customer Satisfaction (CSAT) score was rated 45% according to Native American users and customers.
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45 / 100
Very Satisfied
23%
Satisfied
22%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
11%
Very Dissatisfied
22%
CSAT according to Other
Boeing's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
40%
Satisfied
27%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
7%
Very Dissatisfied
19%
Boeing Customer Satisfaction Score by Age
Boeing's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 63% | |||||||||||||||
| 26-30 | 75% | |||||||||||||||
| 31-35 | 58% | |||||||||||||||
| 36-40 | 40% | |||||||||||||||
| 41-45 | 72% | |||||||||||||||
| 46-50 | 43% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 56-60 | 60% | |||||||||||||||
| 61-65 | 17% | |||||||||||||||
| 66+ | 38% |
Boeing Customer Satisfaction Score by Usage
Boeing's Customer Satisfaction score was rated the highest by customers who have used Boeing's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Boeing Customer Satisfaction Score by Industry
Boeing's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Government and Public Policy industry customers.
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}Boeing Customer Satisfaction vs. Competitors
Compared to its competitors, Boeing's Customer Satisfaction score is rated right above Raytheon Technologies, and is preceded by BAE Systems.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Airbus | 82% |
| Lockheed Martin | 72% |
| BAE Systems | 72% |
| Boeing | 62% |
| Raytheon Technologies | 61% |
| Bombardier | 53% |
| KEYW Corporation | 0% |
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Customer Satisfaction for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Boeing's Customer Satisfaction score is rated right below FedEx.
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Boeing Customer Service
3.6/5
Boeing has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Boeing's Customer Service
Address
100 North Riverside, Chicago, IL 60606
Website
http://www.boeing.com/
Phone Number
+1-931-839-5000
Boeing's Social Links
Quick Insights into Boeing Customer Service
Boeing's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers from the Government and Public Policy industry.
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Ranked Boeing Customer Service the Highest
Ranked Boeing Customer Service the Lowest
Boeing Customer Service Score by Gender
Female customers rated Boeing's Customer Service score 0.1 stars higher than Male customers.
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Male
3.4/5
Female
3.5/5
Boeing Customer Service Score by Ethnicity
Boeing's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Native American 3.1 | Native American | 3.1 |
Other 3.1 | Other | 3.1 |
Boeing Customer Service Score by Age
Boeing's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3 | 31-35 | 3 |
36-40 3.6 | 36-40 | 3.6 |
41-45 4.2 | 41-45 | 4.2 |
46-50 3.7 | 46-50 | 3.7 |
51-55 4.2 | 51-55 | 4.2 |
56-60 3.3 | 56-60 | 3.3 |
61-65 3.1 | 61-65 | 3.1 |
66+ 2.8 | 66+ | 2.8 |
Boeing Customer Service Score by Usage
Boeing's Customer Service score was rated the highest by customers who have used Boeing's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Boeing Customer Service Score by Industry
Boeing's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Government and Public Policy industry customers.
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Boeing Customer Service vs. Competitors
Compared to its competitors, Boeing's Customer Service score is rated right above Raytheon Technologies, and is preceded by BAE Systems.
| COMPANY | Customer Service Score | |
|---|---|---|
| Airbus | 4.1/5 |
| Lockheed Martin | 3.9/5 |
| BAE Systems | 3.7/5 |
| Boeing | 3.6/5 |
| Raytheon Technologies | 3.6/5 |
| Bombardier | 2.6/5 |
| KEYW Corporation | N/A |
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Customer Service for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Boeing's Customer Service score is rated right above FedEx, and is preceded by Audi.
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Boeing as an Employer
3.1/5
Boeing has a 3.1/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Boeing scored a 7 for Net Promoter Score and a -6 for Employee Net Promoter Score. NPS gauges how likely a customer of Boeing would recommend the brand to a friend. ENPS measures how likely Boeing employees would recommend working at Boeing to a friend.
Net Promoter Score
7
NPS Score
| 44% | Promoters |
|---|---|
| 19% | Passive |
| 37% | Detractors |
Employee Net Promoter Score
-6
eNPS Score
| 35% | Promoters |
|---|---|
| 24% | Passive |
| 41% | Detractors |
Global Ranking Snapshot
Boeing is ranked #132 in the Global Top 100 Brands. It ranks just behind Docusign and just ahead of Stripe.
Automotive and Transportation Ranking Snapshot
Boeing is ranked #10 in the Automotive and Transportation Industry. It ranks just behind Ford Motor Company and just ahead of American Airlines.
| RANK | COMPANY | Location | |
|---|---|---|---|
8 | | FedEx | Memphis, TN |
9 |  | Ford Motor Company | Dearborn, MI |
10 | | Boeing | Chicago, IL |
11 |  | American Airlines | Fort Worth, TX |
12 |  | General Motors | Detroit, MI |
13 |  | JetBlue Airways | Long Island City, NY |
14 |  | Sysco | Houston, TX |
