JetBlue airways to bring humanity back to air travel. JetBlue Airways’s brand is ranked #142 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of JetBlue Airways. When compared to other organizations within the Automotive and Transportation industry, JetBlue Airways is ranked #13. Among its major competitors, JetBlue Airways is ranked in 5th place for NPS while Southwest Airlines is 1st, and Delta Air Lines is 2nd. Overall, JetBlue Airways has a negative social sentiment, when analyzing social media channels and online mentions.Their current market cap is $6.45B
JetBlue Airways's Net Promoter Score (NPS) is a -4 with 42% Promoters, 12% Passives, and 46% Detractors. Net Promoter Score tracks whether JetBlue Airways's customers would recommend using the product based on a scale of -100 to 100.
42% | Promoters |
---|---|
12% | Passives |
46% | Detractors |
Summary | Date | Score |
---|---|---|
Aug 2021 23 | Aug 2021 | 23 |
Sep 2021 20 | Sep 2021 | 20 |
Oct 2021 18 | Oct 2021 | 18 |
Nov 2021 18 | Nov 2021 | 18 |
Dec 2021 15 | Dec 2021 | 15 |
Jan 2022 15 | Jan 2022 | 15 |
Feb 2022 9 | Feb 2022 | 9 |
Mar 2022 7 | Mar 2022 | 7 |
Apr 2022 -3 | Apr 2022 | -3 |
May 2022 -3 | May 2022 | -3 |
Jun 2022 -6 | Jun 2022 | -6 |
Jul 2022 -5 | Jul 2022 | -5 |
JetBlue Airways is ranked #4 for NPS among its competitors. Southwest Airlines and Delta Air Lines come in first and second, with American Airlines coming in at third. Among those competitors, it is the lowest valued company behind Southwest Airlines.
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![]() JetBlue Airways | ![]() Delta Air Lines | ![]() Southwest Airlines | ![]() American Airlines | |
Global Ranking | #142 | #21 | #24 | #138 |
NPS | -4 | 49 | 58 | 25 |
Social Sentiment Calculated by analyzing social media and other online mentions | Negative | Negative | Negative | Negative |
Valuation Updated every 24 hours for public companies | $6.45B | $31.16B | $31.19B | $11.95B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated JetBlue Airways's NPS 40 points higher than Male customers.
JetBlue Airways's NPS was rated -55 by Male customers on Comparably.
JetBlue Airways's NPS was rated -15 by Female customers on Comparably.
JetBlue Airways's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
Summary | Ethnicity | Score |
---|---|---|
Caucasian -57 | Caucasian | -57 |
Hispanic or Latino 12 | Hispanic or Latino | 12 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander -100 | Asian or Pacific Islander | -100 |
Other -42 | Other | -42 |
JetBlue Airways's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
JetBlue Airways's NPS was rated the highest by customers who have used JetBlue Airways's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Summary | Usage | Score |
---|---|---|
Less than 1 Year -33 | Less than 1 Year | -33 |
1 to 2 Years 17 | 1 to 2 Years | 17 |
2 to 5 Years 26 | 2 to 5 Years | 26 |
5 to 10 Years -30 | 5 to 10 Years | -30 |
Over 10 Years -41 | Over 10 Years | -41 |
Compared to its competitors, JetBlue Airways's NPS is rated right below United Airlines.
COMPANY | NPS Score | |
---|---|---|
![]() | Southwest Airlines | 58 |
![]() | Delta Air Lines | 49 |
![]() | American Airlines | 25 |
![]() | United Airlines | 12 |
![]() | JetBlue Airways | -4 |
In the Automotive and Transportation industry, JetBlue Airways's NPS is rated right below FedEx.
COMPANY | NPS Score | |
---|---|---|
![]() | Porsche | 65 |
![]() | Mercedes-Benz USA | 53 |
![]() | Toyota | 48 |
![]() | Audi | 43 |
![]() | Honda | 41 |
![]() | Tesla | 39 |
![]() | BMW Group | 37 |
![]() | FedEx | 28 |
![]() | JetBlue Airways | -4 |
Out of the 49 JetBlue Airways customer reviews 9 were positive and 40 were constructive. JetBlue Airways customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of JetBlue Airways users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated JetBlue Airways's Customer Loyalty score 15% higher than Male customers.
JetBlue Airways's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
JetBlue Airways's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
Summary | Age | Score |
---|---|---|
18-25 72% | 18-25 | 72% |
26-30 87% | 26-30 | 87% |
31-35 64% | 31-35 | 64% |
36-40 93% | 36-40 | 93% |
41-45 61% | 41-45 | 61% |
46-50 87% | 46-50 | 87% |
51-55 65% | 51-55 | 65% |
56-60 59% | 56-60 | 59% |
61-65 78% | 61-65 | 78% |
66+ 80% | 66+ | 80% |
JetBlue Airways's Customer Loyalty score was rated the highest by customers who have used JetBlue Airways's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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JetBlue Airways's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, JetBlue Airways's Customer Loyalty score is rated right above American Airlines, and is preceded by Delta Air Lines.
COMPANY | Customer Loyalty Score | |
---|---|---|
![]() | Southwest Airlines | 86% |
![]() | Delta Air Lines | 85% |
![]() | JetBlue Airways | 75% |
![]() | American Airlines | 72% |
![]() | United Airlines | 72% |
In the Automotive and Transportation industry, JetBlue Airways's Customer Loyalty score is rated right above FedEx, and is preceded by BMW Group.
COMPANY | Customer Loyalty Score | |
---|---|---|
![]() | Honda | 89% |
![]() | Mercedes-Benz USA | 85% |
![]() | Audi | 84% |
![]() | Toyota | 83% |
![]() | Porsche | 82% |
![]() | Tesla | 80% |
![]() | BMW Group | 80% |
![]() | JetBlue Airways | 75% |
![]() | FedEx | 75% |
JetBlue Airways has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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JetBlue Airways’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated JetBlue Airways's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated JetBlue Airways the lowest at 2.2.
JetBlue Airways's Product Quality score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Arts and Entertainment industry.
Female customers rated JetBlue Airways's Product Quality score 0.7 stars higher than Male customers.
JetBlue Airways's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Summary | Ethnicity | Score |
---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 2.4 | African American/Black | 2.4 |
Asian or Pacific Islander 2.5 | Asian or Pacific Islander | 2.5 |
Other 2.4 | Other | 2.4 |
JetBlue Airways's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Summary | Age | Score |
---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 2.4 | 26-30 | 2.4 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3.1 | 36-40 | 3.1 |
41-45 2.3 | 41-45 | 2.3 |
46-50 1.9 | 46-50 | 1.9 |
51-55 2.5 | 51-55 | 2.5 |
56-60 1.7 | 56-60 | 1.7 |
61-65 2.1 | 61-65 | 2.1 |
66+ 1.8 | 66+ | 1.8 |
JetBlue Airways's Product Quality score was rated the highest by customers who have used JetBlue Airways's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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JetBlue Airways's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, JetBlue Airways's Product Quality score is rated right below United Airlines.
COMPANY | Product Quality Score | |
---|---|---|
![]() | Southwest Airlines | 4.3/5 |
![]() | Delta Air Lines | 4.3/5 |
![]() | American Airlines | 3.6/5 |
![]() | United Airlines | 3.5/5 |
![]() | JetBlue Airways | 3/5 |
In the Automotive and Transportation industry, JetBlue Airways's Product Quality score is rated right below FedEx.
COMPANY | Product Quality Score | |
---|---|---|
![]() | Porsche | 4.4/5 |
![]() | Mercedes-Benz USA | 4.3/5 |
![]() | Honda | 4.3/5 |
![]() | Toyota | 4.2/5 |
![]() | BMW Group | 4.2/5 |
![]() | Audi | 4.1/5 |
![]() | Tesla | 4.1/5 |
![]() | FedEx | 3.8/5 |
![]() | JetBlue Airways | 3/5 |
JetBlue Airways has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Education industry think that they had the lowest ROI from JetBlue Airways.
JetBlue Airways's ROI score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Education industry.
Female customers rated JetBlue Airways's ROI score 0.4 stars higher than Male customers.
JetBlue Airways's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
Summary | Ethnicity | Score |
---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 1.8 | Asian or Pacific Islander | 1.8 |
Other 2.2 | Other | 2.2 |
JetBlue Airways's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Summary | Age | Score |
---|---|---|
18-25 4 | 18-25 | 4 |
26-30 2.2 | 26-30 | 2.2 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3.5 | 36-40 | 3.5 |
41-45 1.8 | 41-45 | 1.8 |
46-50 1.9 | 46-50 | 1.9 |
51-55 2.2 | 51-55 | 2.2 |
56-60 1.8 | 56-60 | 1.8 |
61-65 1.9 | 61-65 | 1.9 |
66+ 2 | 66+ | 2 |
JetBlue Airways's ROI score was rated the highest by customers who have used JetBlue Airways's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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JetBlue Airways's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Education industry customers.
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Compared to its competitors, JetBlue Airways's ROI score is rated right below United Airlines.
COMPANY | Pricing Score | |
---|---|---|
![]() | Southwest Airlines | 4.2/5 |
![]() | Delta Air Lines | 4/5 |
![]() | American Airlines | 3.6/5 |
![]() | United Airlines | 3.3/5 |
![]() | JetBlue Airways | 3/5 |
In the Automotive and Transportation industry, JetBlue Airways's ROI score is rated right below FedEx.
COMPANY | Pricing Score | |
---|---|---|
![]() | Porsche | 4.2/5 |
![]() | Mercedes-Benz USA | 4.1/5 |
![]() | Toyota | 4.1/5 |
![]() | Tesla | 4.1/5 |
![]() | Honda | 4/5 |
![]() | Audi | 3.9/5 |
![]() | BMW Group | 3.9/5 |
![]() | FedEx | 3.6/5 |
![]() | JetBlue Airways | 3/5 |
JetBlue Airways has an overall Customer Satisfaction score of 42 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
JetBlue Airways's Customer Satisfaction score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Legal industry.
Female customers rated JetBlue Airways's Customer Satisfaction score 23 points higher than Male customers.
Very Satisfied | 11% | |
---|---|---|
Satisfied | 4% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 10% | |
Very Dissatisfied | 64% |
Very Satisfied | 19% | |
---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 2% | |
Very Dissatisfied | 58% |
JetBlue Airways' Customer Satisfaction (CSAT) score was rated 21% according to Caucasian users and customers.
JetBlue Airways' Customer Satisfaction (CSAT) score was rated 66% according to Hispanic or Latino users and customers.
JetBlue Airways' Customer Satisfaction (CSAT) score was rated 45% according to African American/Black users and customers.
JetBlue Airways' Customer Satisfaction (CSAT) score was rated 0% according to Asian or Pacific Islander users and customers.
JetBlue Airways' Customer Satisfaction (CSAT) score was rated 27% according to Other users and customers.
JetBlue Airways's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Breakdown | Age | Score | |||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 55% | |||||||||||||||
| 26-30 | 0% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 41-45 | 17% | |||||||||||||||
| 46-50 | 20% | |||||||||||||||
| 51-55 | 37% | |||||||||||||||
| 56-60 | 10% | |||||||||||||||
| 61-65 | 20% | |||||||||||||||
| 66+ | 21% |
JetBlue Airways's Customer Satisfaction score was rated the highest by customers who have used JetBlue Airways's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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JetBlue Airways's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Legal industry customers.
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Compared to its competitors, JetBlue Airways's Customer Satisfaction score is rated right below United Airlines.
COMPANY | Customer Satisfaction (CSAT) Score | |
---|---|---|
![]() | Southwest Airlines | 85% |
![]() | Delta Air Lines | 85% |
![]() | American Airlines | 74% |
![]() | United Airlines | 71% |
![]() | JetBlue Airways | 42% |
In the Automotive and Transportation industry, JetBlue Airways's Customer Satisfaction score is rated right below FedEx.
COMPANY | Customer Satisfaction (CSAT) Score | |
---|---|---|
![]() | Porsche | 88% |
![]() | Mercedes-Benz USA | 87% |
![]() | Toyota | 87% |
![]() | Honda | 86% |
![]() | Audi | 81% |
![]() | BMW Group | 81% |
![]() | Tesla | 78% |
![]() | FedEx | 74% |
![]() | JetBlue Airways | 42% |
JetBlue Airways has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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27-01 Queens Plaza North, Long Island City, NY
http://www.jetblue.com/
7184259482
JetBlue Airways's Customer Service score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Education industry.
Female customers rated JetBlue Airways's Customer Service score 0.7 stars higher than Male customers.
JetBlue Airways's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
Summary | Ethnicity | Customer Service Score |
---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Other 2.2 | Other | 2.2 |
JetBlue Airways's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Summary | Age | Customer Service Score |
---|---|---|
18-25 4 | 18-25 | 4 |
26-30 2.2 | 26-30 | 2.2 |
31-35 3.2 | 31-35 | 3.2 |
36-40 3.2 | 36-40 | 3.2 |
41-45 1.5 | 41-45 | 1.5 |
46-50 2 | 46-50 | 2 |
51-55 2 | 51-55 | 2 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.8 | 61-65 | 1.8 |
66+ 1.6 | 66+ | 1.6 |
JetBlue Airways's Customer Service score was rated the highest by customers who have used JetBlue Airways's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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JetBlue Airways's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Education industry customers.
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Compared to its competitors, JetBlue Airways's Customer Service score is rated right below United Airlines.
COMPANY | Customer Service Score | |
---|---|---|
![]() | Southwest Airlines | 4.3/5 |
![]() | Delta Air Lines | 4.2/5 |
![]() | American Airlines | 3.6/5 |
![]() | United Airlines | 3.4/5 |
![]() | JetBlue Airways | 2.8/5 |
In the Automotive and Transportation industry, JetBlue Airways's Customer Service score is rated right below FedEx.
COMPANY | Customer Service Score | |
---|---|---|
![]() | Porsche | 4.4/5 |
![]() | Mercedes-Benz USA | 4.3/5 |
![]() | Toyota | 4.1/5 |
![]() | BMW Group | 4.1/5 |
![]() | Tesla | 4/5 |
![]() | Honda | 4/5 |
![]() | Audi | 4/5 |
![]() | FedEx | 3.7/5 |
![]() | JetBlue Airways | 2.8/5 |
JetBlue Airways has a 2.3/5 stars for its overall company culture rated by their employees
JetBlue Airways scored a -4 for Net Promoter Score and a -49 for Employee Net Promoter Score. NPS gauges how likely a customer of JetBlue Airways would recommend the brand to a friend. ENPS measures how likely JetBlue Airways employees would recommend working at JetBlue Airways to a friend.
42% | Promoters |
---|---|
12% | Passive |
46% | Detractors |
22% | Promoters |
---|---|
7% | Passive |
71% | Detractors |
JetBlue Airways is ranked #142 in the Global Top 100 Brands. It ranks just behind Nestle USA and just ahead of Taco Bell.
RANK | COMPANY | CEO | INDUSTRY | ||
---|---|---|---|---|---|
140 | ![]() | General Motors | ![]() | Mary Barra | Automotive and Transportation |
141 | ![]() | Nestle USA | ![]() | Steve Presley | Food and Beverages |
142 | ![]() | JetBlue Airways | ![]() | Robin Hayes | Automotive and Transportation |
143 | ![]() | Taco Bell | ![]() | Mark King | Travel and Hospitality |
144 | ![]() | United Airlines | ![]() | Scott Kirby | Travel and Hospitality |
145 | ![]() | Goldman Sachs | ![]() | David M. Solomon | Banking and Financial Services |
146 | ![]() | Sysco | ![]() | Kevin Hourican | Food and Beverages |
JetBlue Airways is ranked #13 in the Automotive and Transportation Industry. It ranks just behind General Motors and just ahead of Sysco.
RANK | COMPANY | Location | |
---|---|---|---|
11 | ![]() | American Airlines | Fort Worth, TX |
12 | ![]() | General Motors | Detroit, MI |
13 | ![]() | JetBlue Airways | Long Island City, NY |
14 | ![]() | Sysco | Houston, TX |
15 | ![]() | UPS | Atlanta, GA |
16 | ![]() | Harley-Davidson | Milwaukee, WI |
17 | ![]() | Chevrolet | Detroit, MI |