27
NPS
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Ranked
#20
Automotive and Transportation Brands
Brand Page
Airbus
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Airbus is ranked #20 in Automotive and Transportation Brands
Airbus is ranked #20 in Automotive and Transportation Brands
About Airbus' Brand
We pioneer sustainable aerospace for a safe and united world. Airbus’s brand is ranked #236 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Airbus. When compared to other organizations within the Automotive and Transportation industry, Airbus is ranked #20. Among its major competitors, Airbus is ranked in 5th place for NPS while Ultra Electronics is 1st, and Bombardier, Inc is 2nd. Overall, Airbus has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $93.02B
Brand at a Glance
82%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
4.1/5
Customer Service
Airbus Ranking
- #20 in Automotive and Transportation
- #3 / 4 of its competitors
Airbus NPS
Airbus's Net Promoter Score (NPS) is a 27 with 52% Promoters, 23% Passives, and 25% Detractors. Net Promoter Score tracks whether Airbus's customers would recommend using the product based on a scale of -100 to 100.
Airbus Overall NPS
| 52% | Promoters |
|---|---|
| 23% | Passives |
| 25% | Detractors |
Airbus NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2024 26 | Aug 2024 | 26 |
Sep 2024 28 | Sep 2024 | 28 |
Oct 2024 26 | Oct 2024 | 26 |
Nov 2024 26 | Nov 2024 | 26 |
Jan 2025 26 | Jan 2025 | 26 |
Feb 2025 26 | Feb 2025 | 26 |
Mar 2025 26 | Mar 2025 | 26 |
Apr 2025 26 | Apr 2025 | 26 |
May 2025 26 | May 2025 | 26 |
Oct 2025 28 | Oct 2025 | 28 |
Dec 2025 26 | Dec 2025 | 26 |
Jan 2026 28 | Jan 2026 | 28 |
How Other Brands Compare
Airbus is ranked third for NPS among its competitors. Gulfstream Aerospace and Lockheed Martin come in first and second, with Boeing coming in at #4. Among those competitors, it is the third most valued company behind Boeing.
Airbus |  Boeing |  Lockheed Martin |  Gulfstream Aerospace | |
| Global Ranking | #236 | #132 | #418 | #- |
| NPS | 27 | 7 | 30 | 32 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Very Positive | - |
| Valuation Updated every 24 hours for public companies | $93.02B | $147.47B | $116.46B | $47.17B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Airbus NPS by Gender
Male customers rated Airbus's NPS 25 points higher than Female customers.
Male
40
Airbus's NPS was rated 40 by Male customers on Comparably.
60%
Promoters
20%
Passives
20%
Detractors
Female
15
Airbus's NPS was rated 15 by Female customers on Comparably.
47%
Promoters
21%
Passives
32%
Detractors
Airbus NPS by Ethnicity
Airbus's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
African American/Black 100 | African American/Black | 100 |
Asian or Pacific Islander 36 | Asian or Pacific Islander | 36 |
Native American 67 | Native American | 67 |
Other 16 | Other | 16 |
Airbus NPS by Age
Airbus's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
Airbus NPS by Usage
Airbus's NPS was rated the highest by customers who have used Airbus's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -14 | Less than 1 Year | -14 |
1 to 2 Years 44 | 1 to 2 Years | 44 |
2 to 5 Years 59 | 2 to 5 Years | 59 |
5 to 10 Years 42 | 5 to 10 Years | 42 |
Over 10 Years 45 | Over 10 Years | 45 |
Airbus NPS vs. Competitors
Compared to its competitors, Airbus's NPS is rated right above General Dynamics, and is preceded by Lockheed Martin.
Airbus Customer Reviews
Out of the 11 Airbus customer reviews 10 were positive and 1 was constructive. Airbus customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Airbus Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Airbus users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Airbus Customer Loyalty Score by Gender
Male customers rated Airbus's Customer Loyalty score 10% higher than Female customers.
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Male
91%
Yes
Female
81%
Yes
Airbus Customer Loyalty Score by Ethnicity
Airbus's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Airbus.
86
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
African American/Black
84
out of 100
Asian or Pacific Islander
100
out of 100
Native American
93
out of 100
Other
Airbus Customer Loyalty Score by Age
Airbus's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 91% | 18-25 | 91% |
26-30 78% | 26-30 | 78% |
31-35 78% | 31-35 | 78% |
36-40 91% | 36-40 | 91% |
41-45 89% | 41-45 | 89% |
46-50 100% | 46-50 | 100% |
51-55 85% | 51-55 | 85% |
56-60 87% | 56-60 | 87% |
Airbus Customer Loyalty Score by Usage
Airbus's Customer Loyalty score was rated the highest by customers who have used Airbus's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Airbus Customer Loyalty Score by Industry
Airbus's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Business and Consumer Services industry customers.
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Airbus Customer Loyalty vs. Competitors
Compared to its competitors, Airbus's Customer Loyalty score is rated right above Lockheed Martin, and is preceded by Bombardier, Inc.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
 | Surrey Satellite Technology Ltd. | 100% |
| Gulfstream Aerospace | 90% |
 | Bombardier, Inc | 83% |
| Airbus | 82% |
| Lockheed Martin | 79% |
 | General Dynamics | 75% |
| Boeing | 68% |
 | Bombardier | 61% |
 | Ultra Electronics | N/A |
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Customer Loyalty for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Airbus's Customer Loyalty score is rated right above BMW Group, and is preceded by Toyota.
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Airbus Product Quality
4.1/5
Airbus has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Airbus Product Information
Airbus’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated Airbus's product the highest. Reviewers from the Tech industry rated Airbus the lowest at 3.9.
- Website
- http://www.airbus.com/
- Company Size
- 10,000+ Employees
Industry
Aerospace and Aviation
Quick Insights into Airbus Product Quality
Airbus's Product Quality score was rated highest by Native American customers, and rated lowest by customers ages 41-45.
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Ranked Airbus Product Quality the Highest
Ranked Airbus Product Quality the Lowest
Airbus Product Quality Score by Gender
Female customers rated Airbus's Product Quality score 0.5 stars higher than Male customers.
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Male
4/5
Female
4.5/5
Airbus Product Quality Score by Ethnicity
Airbus's Product Quality score was rated the highest by Native American customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.7 | Hispanic or Latino | 4.7 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 5 | Native American | 5 |
Other 4.5 | Other | 4.5 |
Airbus Product Quality Score by Age
Airbus's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.5 | 31-35 | 4.5 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.5 | 41-45 | 3.5 |
46-50 4.5 | 46-50 | 4.5 |
51-55 4.2 | 51-55 | 4.2 |
56-60 4.3 | 56-60 | 4.3 |
Airbus Product Quality Score by Usage
Airbus's Product Quality score was rated the highest by customers who have used Airbus's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Airbus Product Quality Score by Industry
Airbus's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
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Airbus Product Quality vs. Competitors
Compared to its competitors, Airbus's Product Quality score is rated right above Gulfstream Aerospace.
| COMPANY | Product Quality Score | |
|---|---|---|
| Airbus | 4.1/5 |
| Gulfstream Aerospace | 4/5 |
| Ultra Electronics | 4/5 |
| General Dynamics | 4/5 |
| Surrey Satellite Technology Ltd. | 4/5 |
| Bombardier, Inc | 3.9/5 |
| Lockheed Martin | 3.9/5 |
| Boeing | 3.5/5 |
| Bombardier | 3.3/5 |
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Product Quality for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Airbus's Product Quality score is rated right above Honda, and is preceded by Mercedes-Benz USA.
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Airbus Pricing
Airbus ROI & Value For Money
3.9/5
Airbus has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Airbus Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from Airbus.
Quick Insights into Airbus ROI
Airbus's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Business and Consumer Services industry.
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Ranked Airbus ROI the Highest
Ranked Airbus ROI the Lowest
Airbus ROI Score by Gender
Male customers rated Airbus's ROI score 0.2 stars higher than Female customers.
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Male
4/5
Female
3.8/5
Airbus ROI Score by Ethnicity
Airbus's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.9 | Hispanic or Latino | 4.9 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 4.8 | Native American | 4.8 |
Other 3.7 | Other | 3.7 |
Airbus ROI Score by Age
Airbus's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4.5 | 31-35 | 4.5 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.4 | 41-45 | 3.4 |
46-50 4.5 | 46-50 | 4.5 |
51-55 4.4 | 51-55 | 4.4 |
56-60 4 | 56-60 | 4 |
Airbus ROI Score by Usage
Airbus's ROI score was rated the highest by customers who have used Airbus's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Airbus ROI Score by Industry
Airbus's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Business and Consumer Services industry customers.
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Airbus Pricing vs. Competitors
Compared to its competitors, Airbus's ROI score is rated right above General Dynamics, and is preceded by Gulfstream Aerospace.
| COMPANY | Pricing Score | |
|---|---|---|
| Ultra Electronics | 4/5 |
| Lockheed Martin | 4/5 |
| Surrey Satellite Technology Ltd. | 4/5 |
| Gulfstream Aerospace | 3.9/5 |
| Airbus | 3.9/5 |
| General Dynamics | 3.7/5 |
| Bombardier, Inc | 3.7/5 |
| Boeing | 3.5/5 |
| Bombardier | 2.8/5 |
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ROI for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Airbus's ROI score is rated right above Tesla, and is preceded by Honda.
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Airbus Customer Satisfaction (CSAT)
Airbus Customer Satisfaction (CSAT) Score
82 / 100
Airbus has an overall Customer Satisfaction score of 82 rated by its users and customers.
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Very Satisfied
45%
Satisfied
37%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
3%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Airbus Customer Satisfaction
Airbus's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers ages 41-45.
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Ranked Airbus Customer Satisfaction the Highest
Ranked Airbus Customer Satisfaction the Lowest
Airbus Customer Satisfaction Score by Gender
Female customers rated Airbus's Customer Satisfaction score 13 points higher than Male customers.
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75 / 100
MaleVery Satisfied | 41% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 5% | |
Very Dissatisfied | 8% |
88 / 100
FemaleVery Satisfied | 53% | |
|---|---|---|
Satisfied | 35% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Airbus Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Airbus' Customer Satisfaction (CSAT) score was rated 74% according to Caucasian users and customers.
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74 / 100
Very Satisfied
31%
Satisfied
43%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
13%
CSAT according to Hispanic or Latino
Airbus' Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.
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75 / 100
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Airbus' Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
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80 / 100
Very Satisfied
60%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
CSAT according to Asian or Pacific Islander
Airbus' Customer Satisfaction (CSAT) score was rated 73% according to Asian or Pacific Islander users and customers.
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73 / 100
Very Satisfied
46%
Satisfied
27%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
9%
Very Dissatisfied
0%
CSAT according to Native American
Airbus' Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Airbus' Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Airbus Customer Satisfaction Score by Age
Airbus's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 87% | |||||||||||||||
| 26-30 | 75% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 77% | |||||||||||||||
| 41-45 | 57% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 51-55 | 75% | |||||||||||||||
| 56-60 | 83% |
Airbus Customer Satisfaction Score by Usage
Airbus's Customer Satisfaction score was rated the highest by customers who have used Airbus's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Airbus Customer Satisfaction Score by Industry
Airbus's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.
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}Airbus Customer Satisfaction vs. Competitors
Compared to its competitors, Airbus's Customer Satisfaction score is rated right above General Dynamics, and is preceded by Gulfstream Aerospace.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Surrey Satellite Technology Ltd. | 100% |
| Gulfstream Aerospace | 85% |
| Airbus | 82% |
| General Dynamics | 78% |
| Lockheed Martin | 72% |
| Bombardier, Inc | 71% |
| Boeing | 62% |
| Bombardier | 53% |
| Ultra Electronics | 50% |
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Customer Satisfaction for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Airbus's Customer Satisfaction score is rated right above Toyota, and is preceded by Porsche.
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Airbus Customer Service
4.1/5
Airbus has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Airbus's Customer Service
Address
2 Rdpt Emile Dewoitine, Blagnac 31700 France
Website
http://www.airbus.com/
Airbus's Social Links
Quick Insights into Airbus Customer Service
Airbus's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by African American/Black customers.
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Ranked Airbus Customer Service the Highest
Ranked Airbus Customer Service the Lowest
Airbus Customer Service Score by Gender
Airbus's Customer Service score was rated 4.1 by both Female and Male customers on Comparably.
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Male
4.1/5
Female
4.1/5
Airbus Customer Service Score by Ethnicity
Airbus's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.9 | Hispanic or Latino | 4.9 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 4.8 | Native American | 4.8 |
Other 4.1 | Other | 4.1 |
Airbus Customer Service Score by Age
Airbus's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.5 | 31-35 | 4.5 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.7 | 41-45 | 3.7 |
46-50 4.1 | 46-50 | 4.1 |
51-55 4.4 | 51-55 | 4.4 |
56-60 4.5 | 56-60 | 4.5 |
Airbus Customer Service Score by Usage
Airbus's Customer Service score was rated the highest by customers who have used Airbus's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Airbus Customer Service Score by Industry
Airbus's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Accounting industry customers.
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Airbus Customer Service vs. Competitors
Compared to its competitors, Airbus's Customer Service score is rated right above General Dynamics, and is preceded by Gulfstream Aerospace.
| COMPANY | Customer Service Score | |
|---|---|---|
| Gulfstream Aerospace | 4.1/5 |
| Airbus | 4.1/5 |
| General Dynamics | 4/5 |
| Surrey Satellite Technology Ltd. | 4/5 |
| Lockheed Martin | 3.9/5 |
| Bombardier, Inc | 3.7/5 |
| Boeing | 3.6/5 |
| Bombardier | 2.6/5 |
| Ultra Electronics | N/A |
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Customer Service for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Airbus's Customer Service score is rated right above Mercedes-Benz USA, and is preceded by Porsche.
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Airbus as an Employer
4.6/5
Airbus has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Airbus scored a 27 for Net Promoter Score and a 30 for Employee Net Promoter Score. NPS gauges how likely a customer of Airbus would recommend the brand to a friend. ENPS measures how likely Airbus employees would recommend working at Airbus to a friend.
Net Promoter Score
27
NPS Score
| 52% | Promoters |
|---|---|
| 23% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
30
eNPS Score
| 54% | Promoters |
|---|---|
| 22% | Passive |
| 24% | Detractors |
Global Ranking Snapshot
Airbus is ranked #236 in the Global Top 100 Brands. It ranks just behind QVC and just ahead of GoDaddy.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
234 |  | Tim Hortons |  | Marc Caira | Food and Beverages |
235 |  | QVC |  | Mike George | Retail |
236 | | Airbus | | Guillaume Faury | Automotive and Transportation |
237 |  | GoDaddy |  | Aman Bhutani | Tech |
238 |  | Autodesk |  | Andrew Anagnost | Tech |
239 |  | Charles Schwab |  | Rick Wurster | Banking and Financial Services |
240 |  | Old Navy |  | Haio Barbeito | Retail |
Automotive and Transportation Ranking Snapshot
Airbus is ranked #20 in the Automotive and Transportation Industry. It ranks just behind Lexus and just ahead of Michelin.
