35
NPS
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Ranked
#20
Automotive and Transportation Brands
Brand Page
Airbus
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Airbus is ranked #20 in Automotive and Transportation Brands
Airbus is ranked #20 in Automotive and Transportation Brands
About Airbus' Brand
We pioneer sustainable aerospace for a safe and united world. Airbus’s brand is ranked #236 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Airbus. When compared to other organizations within the Automotive and Transportation industry, Airbus is ranked #20. Among its major competitors, Airbus is ranked in 3rd place for NPS while Ultra Electronics is 1st, and Gulfstream Aerospace is 2nd. Overall, Airbus has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $93.02B
Brand at a Glance
86%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
4/5
Customer Service
Airbus Ranking
- #20 in Automotive and Transportation
- #2 / 4 of its competitors
Airbus NPS
Airbus's Net Promoter Score (NPS) is a 35 with 54% Promoters, 27% Passives, and 19% Detractors. Net Promoter Score tracks whether Airbus's customers would recommend using the product based on a scale of -100 to 100.
Airbus Overall NPS
| 54% | Promoters |
|---|---|
| 27% | Passives |
| 19% | Detractors |
Airbus NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2021 46 | Jul 2021 | 46 |
Aug 2021 47 | Aug 2021 | 47 |
Sep 2021 43 | Sep 2021 | 43 |
Oct 2021 42 | Oct 2021 | 42 |
Nov 2021 42 | Nov 2021 | 42 |
Dec 2021 34 | Dec 2021 | 34 |
Jan 2022 36 | Jan 2022 | 36 |
Feb 2022 34 | Feb 2022 | 34 |
Mar 2022 31 | Mar 2022 | 31 |
Apr 2022 31 | Apr 2022 | 31 |
May 2022 35 | May 2022 | 35 |
Jun 2022 35 | Jun 2022 | 35 |
How Other Brands Compare
Airbus is ranked second for NPS among its competitors. Gulfstream Aerospace and Lockheed Martin come in first and third, with Boeing coming in at #4. Among those competitors, it is the third most valued company behind Boeing.
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Airbus |  Boeing |  Lockheed Martin |  Gulfstream Aerospace | |
| Global Ranking | #236 | #132 | #418 | #- |
| NPS | 35 | 22 | 26 | 55 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Very Positive | - |
| Valuation Updated every 24 hours for public companies | $93.02B | $147.47B | $111.51B | $47.17B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Airbus NPS by Gender
Female customers rated Airbus's NPS 32 points higher than Male customers.
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Male
54
Airbus's NPS was rated 54 by Male customers on Comparably.
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68%
Promoters
18%
Passives
14%
Detractors
Female
86
Airbus's NPS was rated 86 by Female customers on Comparably.
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86%
Promoters
14%
Passives
0%
Detractors
Airbus NPS by Ethnicity
Airbus's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 28 | Caucasian | 28 |
African American/Black 100 | African American/Black | 100 |
Asian or Pacific Islander 86 | Asian or Pacific Islander | 86 |
Other 50 | Other | 50 |
Airbus NPS by Age
Airbus's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
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Airbus NPS by Usage
Airbus's NPS was rated the highest by customers who have used Airbus's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 67 | Less than 1 Year | 67 |
1 to 2 Years 50 | 1 to 2 Years | 50 |
2 to 5 Years 70 | 2 to 5 Years | 70 |
5 to 10 Years 57 | 5 to 10 Years | 57 |
Over 10 Years 70 | Over 10 Years | 70 |
Airbus NPS vs. Competitors
Compared to its competitors, Airbus's NPS is rated right above Lockheed Martin, and is preceded by Gulfstream Aerospace.
| COMPANY | NPS Score | |
|---|---|---|
 | Ultra Electronics | 100 |
| Gulfstream Aerospace | 55 |
| Airbus | 35 |
| Lockheed Martin | 26 |
| Boeing | 22 |
 | Bombardier, Inc | 20 |
 | General Dynamics | 11 |
 | Bombardier | 0 |
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Airbus NPS vs Companies in Automotive and Transportation
In the Automotive and Transportation industry, Airbus's NPS is rated right above FedEx, and is preceded by BMW Group.
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Airbus Customer Reviews
Out of the 8 Airbus customer reviews 7 were positive and 1 was constructive. Airbus customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Airbus Customer Loyalty
86%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of Airbus users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Airbus Customer Loyalty Score by Gender
Female customers rated Airbus's Customer Loyalty score 8% higher than Male customers.
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Male
92%
Yes
Female
100%
Yes
Airbus Customer Loyalty Score by Ethnicity
Airbus's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
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87
out of 100
Caucasian
100
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
100
out of 100
Other
Airbus Customer Loyalty Score by Age
Airbus's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
36-40 100% | 36-40 | 100% |
41-45 78% | 41-45 | 78% |
46-50 100% | 46-50 | 100% |
51-55 70% | 51-55 | 70% |
56-60 100% | 56-60 | 100% |
Airbus Customer Loyalty Score by Usage
Airbus's Customer Loyalty score was rated the highest by customers who have used Airbus's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Airbus Customer Loyalty Score by Industry
Airbus's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Airbus Customer Loyalty vs. Competitors
Compared to its competitors, Airbus's Customer Loyalty score is rated right above General Dynamics, and is preceded by Gulfstream Aerospace.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Gulfstream Aerospace | 86% |
| Airbus | 86% |
| General Dynamics | 78% |
| Lockheed Martin | 77% |
| Bombardier, Inc | 74% |
| Boeing | 71% |
| Bombardier | 10% |
| Ultra Electronics | N/A |
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Customer Loyalty for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Airbus's Customer Loyalty score is rated right above Mercedes-Benz USA, and is preceded by Honda.
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Airbus Product Quality
4.1/5
Airbus has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Airbus Product Information
Airbus’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Airbus's product the highest. Reviewers from the Aerospace and Aviation industry rated Airbus the lowest at 4.
- Website
- http://www.airbus.com/
- Company Size
- 10,000+ Employees
Industry
Aerospace and Aviation
Quick Insights into Airbus Product Quality
Airbus's Product Quality score was rated highest by customers ages 56-60, and rated lowest by customers ages 41-45.
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Ranked Airbus Product Quality the Highest
Ranked Airbus Product Quality the Lowest
Airbus Product Quality Score by Gender
Female customers rated Airbus's Product Quality score 0.7 stars higher than Male customers.
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Male
4/5
Female
4.7/5
Airbus Product Quality Score by Ethnicity
Airbus's Product Quality score was rated the highest by Other customers, and the lowest by African American/Black customers.
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0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.5 | Other | 4.5 |
Airbus Product Quality Score by Age
Airbus's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
36-40 4.4 | 36-40 | 4.4 |
41-45 2.4 | 41-45 | 2.4 |
46-50 4.6 | 46-50 | 4.6 |
51-55 4.1 | 51-55 | 4.1 |
56-60 5 | 56-60 | 5 |
Airbus Product Quality Score by Usage
Airbus's Product Quality score was rated the highest by customers who have used Airbus's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Airbus Product Quality Score by Industry
Airbus's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.
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Airbus Product Quality vs. Competitors
Compared to its competitors, Airbus's Product Quality score is rated right above Lockheed Martin, and is preceded by Gulfstream Aerospace.
| COMPANY | Product Quality Score | |
|---|---|---|
| Gulfstream Aerospace | 4.3/5 |
| Airbus | 4.1/5 |
| Lockheed Martin | 3.9/5 |
| Bombardier, Inc | 3.8/5 |
| Boeing | 3.7/5 |
| General Dynamics | 3.5/5 |
| Bombardier | 2.7/5 |
| Ultra Electronics | N/A |
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Product Quality for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Airbus's Product Quality score is rated right above Audi, and is preceded by BMW Group.
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Airbus Pricing
Airbus ROI & Value For Money
3.9/5
Airbus has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Airbus Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Tech industry think that they had the lowest ROI from Airbus.
Quick Insights into Airbus ROI
Airbus's ROI score was rated highest by customers ages 56-60, and rated lowest by customers ages 41-45.
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Ranked Airbus ROI the Highest
Ranked Airbus ROI the Lowest
Airbus ROI Score by Gender
Female customers rated Airbus's ROI score 0.4 stars higher than Male customers.
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Male
3.9/5
Female
4.3/5
Airbus ROI Score by Ethnicity
Airbus's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
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3
4
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4 | Other | 4 |
Airbus ROI Score by Age
Airbus's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
36-40 4.6 | 36-40 | 4.6 |
41-45 2.7 | 41-45 | 2.7 |
46-50 4.6 | 46-50 | 4.6 |
51-55 4.1 | 51-55 | 4.1 |
56-60 5 | 56-60 | 5 |
Airbus ROI Score by Usage
Airbus's ROI score was rated the highest by customers who have used Airbus's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Airbus ROI Score by Industry
Airbus's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
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Airbus Pricing vs. Competitors
Compared to its competitors, Airbus's ROI score is rated right above Boeing, and is preceded by Lockheed Martin.
| COMPANY | Pricing Score | |
|---|---|---|
| Gulfstream Aerospace | 4.1/5 |
| Lockheed Martin | 3.9/5 |
| Airbus | 3.9/5 |
| Boeing | 3.7/5 |
| General Dynamics | 3.6/5 |
| Bombardier, Inc | 3.4/5 |
| Bombardier | 1.5/5 |
| Ultra Electronics | N/A |
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ROI for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Airbus's ROI score is rated right above FedEx, and is preceded by BMW Group.
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Airbus Customer Satisfaction (CSAT)
Airbus Customer Satisfaction (CSAT) Score
88 / 100
Airbus has an overall Customer Satisfaction score of 88 rated by its users and customers.
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Very Satisfied
47%
Satisfied
41%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
1%
Very Dissatisfied
3%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Airbus Customer Satisfaction
Airbus's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers ages 41-45.
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Ranked Airbus Customer Satisfaction the Highest
Ranked Airbus Customer Satisfaction the Lowest
Airbus Customer Satisfaction Score by Gender
Female customers rated Airbus's Customer Satisfaction score 23 points higher than Male customers.
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77 / 100
MaleVery Satisfied | 46% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 0% | |
Very Dissatisfied | 15% |
100 / 100
FemaleVery Satisfied | 80% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Airbus Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Airbus' Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to African American/Black
Airbus' Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Asian or Pacific Islander
Airbus' Customer Satisfaction (CSAT) score was rated 86% according to Asian or Pacific Islander users and customers.
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86 / 100
Very Satisfied
57%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Airbus' Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Airbus Customer Satisfaction Score by Age
Airbus's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
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0
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 83% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 33% | |||||||||||||||
| 56-60 | 100% |
Airbus Customer Satisfaction Score by Usage
Airbus's Customer Satisfaction score was rated the highest by customers who have used Airbus's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Airbus Customer Satisfaction Score by Industry
Airbus's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.
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"title": "Airbus Customer Satisfaction Score by Industry",
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}Airbus Customer Satisfaction vs. Competitors
Compared to its competitors, Airbus's Customer Satisfaction score is rated right above Lockheed Martin, and is preceded by Gulfstream Aerospace.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Ultra Electronics | 100% |
| Gulfstream Aerospace | 100% |
| Airbus | 88% |
| Lockheed Martin | 67% |
| Boeing | 67% |
| Bombardier, Inc | 66% |
| Bombardier | 50% |
| General Dynamics | 43% |
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Customer Satisfaction for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Airbus's Customer Satisfaction score is rated right above Mercedes-Benz USA.
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Airbus Customer Service
4/5
Airbus has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Airbus's Customer Service
Address
2 Rdpt Emile Dewoitine, Blagnac 31700 France
Website
http://www.airbus.com/
Airbus's Social Links
Quick Insights into Airbus Customer Service
Airbus's Customer Service score was rated highest by customers ages 56-60, and rated lowest by customers ages 41-45.
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Ranked Airbus Customer Service the Highest
Ranked Airbus Customer Service the Lowest
Airbus Customer Service Score by Gender
Female customers rated Airbus's Customer Service score 0.5 stars higher than Male customers.
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Male
4/5
Female
4.5/5
Airbus Customer Service Score by Ethnicity
Airbus's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
20
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 4.1 | Other | 4.1 |
Airbus Customer Service Score by Age
Airbus's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 41-45.
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0
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40
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
36-40 4.7 | 36-40 | 4.7 |
41-45 2.6 | 41-45 | 2.6 |
46-50 3.8 | 46-50 | 3.8 |
51-55 4.1 | 51-55 | 4.1 |
56-60 5 | 56-60 | 5 |
Airbus Customer Service Score by Usage
Airbus's Customer Service score was rated the highest by customers who have used Airbus's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Airbus Customer Service Score by Industry
Airbus's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Accounting industry customers.
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Airbus Customer Service vs. Competitors
Compared to its competitors, Airbus's Customer Service score is rated right above Lockheed Martin, and is preceded by Gulfstream Aerospace.
| COMPANY | Customer Service Score | |
|---|---|---|
| Gulfstream Aerospace | 4.3/5 |
| Airbus | 4/5 |
| Lockheed Martin | 3.9/5 |
| General Dynamics | 3.8/5 |
| Boeing | 3.7/5 |
| Bombardier, Inc | 3.4/5 |
| Bombardier | 1.5/5 |
| Ultra Electronics | N/A |
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Customer Service for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Airbus's Customer Service score is rated right above Tesla, and is preceded by BMW Group.
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Airbus as an Employer
4.5/5
Airbus has a 4.5/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Airbus scored a 35 for Net Promoter Score and a 27 for Employee Net Promoter Score. NPS gauges how likely a customer of Airbus would recommend the brand to a friend. ENPS measures how likely Airbus employees would recommend working at Airbus to a friend.
Net Promoter Score
35
NPS Score
| 54% | Promoters |
|---|---|
| 27% | Passive |
| 19% | Detractors |
Employee Net Promoter Score
27
eNPS Score
| 51% | Promoters |
|---|---|
| 25% | Passive |
| 24% | Detractors |
Global Ranking Snapshot
Airbus is ranked #236 in the Global Top 100 Brands. It ranks just behind QVC and just ahead of GoDaddy.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
234 |  | Tim Hortons |  | Marc Caira | Food and Beverages |
235 |  | QVC |  | Mike George | Retail |
236 | | Airbus | | Guillaume Faury | Automotive and Transportation |
237 |  | GoDaddy |  | Aman Bhutani | Tech |
238 |  | Autodesk |  | Andrew Anagnost | Tech |
239 |  | Charles Schwab |  | Walter Bettinger II | Banking and Financial Services |
240 |  | Old Navy |  | Sonia Syngal | Retail |
Automotive and Transportation Ranking Snapshot
Airbus is ranked #20 in the Automotive and Transportation Industry. It ranks just behind Lexus and just ahead of Michelin.
