12
NPS
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Ranked
#23
Automotive and Transportation Brands
Brand Page
Textron
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Textron is ranked #23 in Automotive and Transportation Brands
Textron is ranked #23 in Automotive and Transportation Brands
About Textron's Brand
Textron Inc. (NYSE: TXT) is one of the world’s best known multi-industry companies, recognized for its powerful brands such as Bell, Cessna, Beechcraft, E-Z-GO, Arctic Cat and many more. Textron’s brand is ranked #339 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Textron. When compared to other organizations within the Automotive and Transportation industry, Textron is ranked #23. Among its major competitors, Textron is ranked in 4th place for NPS while Embraer is 1st, and Bombardier, Inc is 2nd.Their current market cap is $13.14B
Brand at a Glance
78%
Customer Loyalty
4/5
Product Quality
3.5/5
Pricing
4/5
Customer Service
Textron Ranking
- #339 in Global Best Brands
- #23 in Automotive and Transportation
- #2 / 4 of its competitors
Textron NPS
Textron's Net Promoter Score (NPS) is a 12 with 44% Promoters, 24% Passives, and 32% Detractors. Net Promoter Score tracks whether Textron's customers would recommend using the product based on a scale of -100 to 100.
Textron Overall NPS
| 44% | Promoters |
|---|---|
| 24% | Passives |
| 32% | Detractors |
Textron NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2021 0 | May 2021 | 0 |
Jun 2021 18 | Jun 2021 | 18 |
Aug 2021 25 | Aug 2021 | 25 |
Nov 2021 36 | Nov 2021 | 36 |
Dec 2021 31 | Dec 2021 | 31 |
Jan 2022 39 | Jan 2022 | 39 |
Feb 2022 30 | Feb 2022 | 30 |
Apr 2022 24 | Apr 2022 | 24 |
Jul 2022 23 | Jul 2022 | 23 |
Jan 2024 16 | Jan 2024 | 16 |
May 2024 11 | May 2024 | 11 |
Jun 2025 12 | Jun 2025 | 12 |
How Other Brands Compare
Textron is ranked second for NPS among its competitors. Northrop Grumman Corporation and Boeing come in first and third, with Raytheon Technologies coming in at #4. Among those competitors, it is the lowest valued company behind Boeing.
Textron |  Boeing |  Northrop Grumman Corporation |  Raytheon Technologies | |
| Global Ranking | #339 | #132 | #177 | #635 |
| NPS | 12 | 7 | 16 | 7 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $13.14B | $147.47B | $54.60B | $32.56B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Textron NPS vs. Competitors
Compared to its competitors, Textron's NPS is rated right above Boeing, and is preceded by Northrop Grumman Corporation.
| COMPANY | NPS Score | |
|---|---|---|
 | Embraer | 41 |
 | Bombardier, Inc | 37 |
| Northrop Grumman Corporation | 16 |
| Textron | 12 |
| Boeing | 7 |
| Raytheon Technologies | 7 |
 | Polaris Inc. | 2 |
 | Cirrus | N/A |
 | Johnson Controls | -17 |
Textron Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Textron users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Textron Customer Loyalty vs. Competitors
Compared to its competitors, Textron's Customer Loyalty score is rated right above Raytheon Technologies, and is preceded by Embraer.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Bombardier, Inc | 83% |
| Polaris Inc. | 83% |
| Embraer | 81% |
| Textron | 78% |
| Raytheon Technologies | 74% |
| Johnson Controls | 71% |
| Boeing | 68% |
| Northrop Grumman Corporation | 66% |
| Cirrus | N/A |
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Customer Loyalty for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Textron's Customer Loyalty score is rated right above Tesla, and is preceded by BMW Group.
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Textron Product Quality
4/5
Textron has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Textron Product Information
Textron’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- http://textron.com
- Company Size
- 501-1,000 Employees
Industry
Transportation
Textron Product Quality vs. Competitors
Compared to its competitors, Textron's Product Quality score is rated right above Bombardier, Inc, and is preceded by Embraer.
| COMPANY | Product Quality Score | |
|---|---|---|
| Embraer | 4/5 |
| Textron | 4/5 |
| Bombardier, Inc | 3.9/5 |
| Northrop Grumman Corporation | 3.8/5 |
| Raytheon Technologies | 3.6/5 |
| Boeing | 3.5/5 |
| Polaris Inc. | 3.3/5 |
| Johnson Controls | 3.1/5 |
| Cirrus | N/A |
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Product Quality for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Textron's Product Quality score is rated right above Tesla, and is preceded by BMW Group.
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Textron Pricing
Textron ROI & Value For Money
3.5/5
Textron has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Textron Pricing vs. Competitors
Compared to its competitors, Textron's ROI score is rated right above Boeing, and is preceded by Raytheon Technologies.
| COMPANY | Pricing Score | |
|---|---|---|
| Embraer | 3.8/5 |
| Northrop Grumman Corporation | 3.7/5 |
| Bombardier, Inc | 3.7/5 |
| Raytheon Technologies | 3.6/5 |
| Textron | 3.5/5 |
| Boeing | 3.5/5 |
| Polaris Inc. | 3.1/5 |
| Johnson Controls | 3/5 |
| Cirrus | N/A |
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ROI for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Textron's ROI score is rated right above FedEx, and is preceded by BMW Group.
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Textron Customer Satisfaction (CSAT)
Textron Customer Satisfaction (CSAT) Score
82 / 100
Textron has an overall Customer Satisfaction score of 82 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
45%
Satisfied
37%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Textron Customer Satisfaction vs. Competitors
Compared to its competitors, Textron's Customer Satisfaction score is rated right above Embraer.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Textron | 82% |
| Embraer | 77% |
| Bombardier, Inc | 71% |
| Northrop Grumman Corporation | 66% |
| Boeing | 62% |
| Raytheon Technologies | 61% |
| Polaris Inc. | 59% |
| Johnson Controls | 52% |
| Cirrus | 0% |
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Customer Satisfaction for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Textron's Customer Satisfaction score is rated right above Toyota, and is preceded by Porsche.
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Textron Customer Service
4/5
Textron has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Textron's Customer Service
Address
40 Westminster St, Providence, RI 02903
Website
http://textron.com
Phone Number
(401) 142-1280
Textron's Social Links
Textron Customer Service vs. Competitors
Compared to its competitors, Textron's Customer Service score is rated right above Embraer.
| COMPANY | Customer Service Score | |
|---|---|---|
| Textron | 4/5 |
| Embraer | 3.9/5 |
| Northrop Grumman Corporation | 3.8/5 |
| Bombardier, Inc | 3.7/5 |
| Boeing | 3.6/5 |
| Raytheon Technologies | 3.6/5 |
| Polaris Inc. | 3.1/5 |
| Johnson Controls | 3/5 |
| Cirrus | N/A |
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Customer Service for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Textron's Customer Service score is rated right above Honda, and is preceded by Toyota.
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Textron as an Employer
4.6/5
Textron has a 4.6/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Textron scored a 12 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of Textron would recommend the brand to a friend. ENPS measures how likely Textron employees would recommend working at Textron to a friend.
Net Promoter Score
12
NPS Score
| 44% | Promoters |
|---|---|
| 24% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
23
eNPS Score
| 44% | Promoters |
|---|---|
| 35% | Passive |
| 21% | Detractors |
Global Ranking Snapshot
Textron is ranked #339 in the Global Top 100 Brands. It ranks just behind Duke Energy Corporation and just ahead of Snap-on Tools.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
337 |  | InVision |  | Jeff Chow | Tech |
338 |  | Duke Energy Corporation |  | Lynn Good | Energy and Manufacturing |
339 | | Textron | | Scott Donnelly | Automotive and Transportation |
340 |  | Snap-on Tools |  | Nicholas Pinchuk | Energy and Manufacturing |
341 |  | GOAT Group |  | Eddy Lu | Fashion and Beauty |
342 |  | Darden Restaurants |  | Gene Lee | Food and Beverages |
343 |  | Poshmark |  | Manish Chandra | Tech |
Automotive and Transportation Ranking Snapshot
Textron is ranked #23 in the Automotive and Transportation Industry. It ranks just behind Uline and just ahead of Dodge.
| RANK | COMPANY | Location | |
|---|---|---|---|
21 |  | Michelin | |
22 |  | Uline | Pleasant Prairie, WI |
23 | | Textron | Providence, RI |
24 |  | Dodge | New York City, NY |
25 |  | Lockheed Martin | Bethesda, MD |
26 |  | Cadillac | Detroit, MI |
27 |  | Ryder System |
