

Snap-on Tools’s brand is ranked #340 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Snap-on Tools. When compared to other organizations within the Energy and Manufacturing industry, Snap-on Tools is ranked #25. Among its major competitors, Snap-on Tools is ranked in 3rd place for NPS while ITT Corporation is 1st, and Stanley Black & Decker is 2nd.Their current market cap is $13.75B
Snap-on Tools's Net Promoter Score (NPS) is a 19 with 52% Promoters, 15% Passives, and 33% Detractors. Net Promoter Score tracks whether Snap-on Tools's customers would recommend using the product based on a scale of -100 to 100.
| 52% | Promoters |
|---|---|
| 15% | Passives |
| 33% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2024 15 | Dec 2024 | 15 |
Jan 2025 15 | Jan 2025 | 15 |
Feb 2025 17 | Feb 2025 | 17 |
Mar 2025 16 | Mar 2025 | 16 |
Apr 2025 17 | Apr 2025 | 17 |
Jun 2025 17 | Jun 2025 | 17 |
Aug 2025 16 | Aug 2025 | 16 |
Sep 2025 16 | Sep 2025 | 16 |
Oct 2025 18 | Oct 2025 | 18 |
Nov 2025 18 | Nov 2025 | 18 |
Dec 2025 20 | Dec 2025 | 20 |
Jan 2026 20 | Jan 2026 | 20 |
Snap-on Tools is ranked second for NPS among its competitors. Stanley Black & Decker and Toro come in first and third, with BorgWarner coming in at #4. Among those competitors, it is the second most valued company behind Stanley Black & Decker.
![]() Snap-on Tools | ![]() Stanley Black & Decker | ![]() Toro | ![]() BorgWarner | |
| Global Ranking | #340 | #123 | #- | #- |
| NPS | 19 | 22 | 0 | -3 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $13.75B | $13.94B | $11.34B | $10.65B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Snap-on Tools's NPS 51 points higher than Male customers.
Snap-on Tools's NPS was rated 15 by Male customers on Comparably.
Snap-on Tools's NPS was rated 66 by Female customers on Comparably.
Snap-on Tools's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 21 | Caucasian | 21 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
Asian or Pacific Islander -67 | Asian or Pacific Islander | -67 |
Native American 34 | Native American | 34 |
Snap-on Tools's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
Snap-on Tools's NPS was rated the highest by customers who have used Snap-on Tools's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -28 | Less than 1 Year | -28 |
1 to 2 Years 11 | 1 to 2 Years | 11 |
2 to 5 Years 33 | 2 to 5 Years | 33 |
5 to 10 Years 40 | 5 to 10 Years | 40 |
Over 10 Years 21 | Over 10 Years | 21 |
Compared to its competitors, Snap-on Tools's NPS is rated right above Husqvarna, and is preceded by Stanley Black & Decker.
| COMPANY | NPS Score | |
|---|---|---|
![]() | ITT Corporation | 25 |
![]() | Stanley Black & Decker | 22 |
![]() | Snap-on Tools | 19 |
![]() | Husqvarna | 11 |
![]() | Toro | 0 |
![]() | Visteon Corporation | -1 |
![]() | BorgWarner | -3 |
![]() | Aam | -25 |
In the Energy and Manufacturing industry, Snap-on Tools's NPS is rated right above Ford Motor Company, and is preceded by Stanley Black & Decker.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Toyota | 43 |
![]() | Mercedes-Benz USA | 39 |
![]() | Honda | 37 |
![]() | Audi | 34 |
![]() | Tesla | 29 |
![]() | 3M | 22 |
![]() | Stanley Black & Decker | 22 |
![]() | Snap-on Tools | 19 |
![]() | Ford Motor Company | 13 |
Out of the 29 Snap-on Tools customer reviews 24 were positive and 5 were constructive. Snap-on Tools customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Snap-on Tools users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Snap-on Tools's Customer Loyalty score 16% higher than Male customers.
Snap-on Tools's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Snap-on Tools's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 88% | 18-25 | 88% |
26-30 80% | 26-30 | 80% |
31-35 100% | 31-35 | 100% |
36-40 82% | 36-40 | 82% |
41-45 89% | 41-45 | 89% |
46-50 100% | 46-50 | 100% |
51-55 72% | 51-55 | 72% |
56-60 67% | 56-60 | 67% |
61-65 87% | 61-65 | 87% |
66+ 94% | 66+ | 94% |
Snap-on Tools's Customer Loyalty score was rated the highest by customers who have used Snap-on Tools's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Snap-on Tools's Customer Loyalty score was rated the highest by Transportation industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Compared to its competitors, Snap-on Tools's Customer Loyalty score is rated right above Stanley Black & Decker.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Snap-on Tools | 84% |
![]() | Stanley Black & Decker | 82% |
![]() | ITT Corporation | 77% |
![]() | BorgWarner | 76% |
![]() | Husqvarna | 72% |
![]() | Aam | 72% |
![]() | Visteon Corporation | 64% |
![]() | Toro | 55% |
In the Energy and Manufacturing industry, Snap-on Tools's Customer Loyalty score is rated right above Audi, and is preceded by Honda.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Honda | 86% |
![]() | Snap-on Tools | 84% |
![]() | Audi | 84% |
![]() | Mercedes-Benz USA | 84% |
![]() | Toyota | 83% |
![]() | Stanley Black & Decker | 82% |
![]() | 3M | 80% |
![]() | Ford Motor Company | 80% |
![]() | Tesla | 77% |
Snap-on Tools has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Snap-on Tools’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Construction industry rated Snap-on Tools's product the highest. Reviewers from the Manufacturing and Machinery industry rated Snap-on Tools the lowest at 3.1.
Snap-on Tools's Product Quality score was rated highest by customers from the Construction industry, and rated lowest by customers from the Manufacturing and Machinery industry.
Female customers rated Snap-on Tools's Product Quality score 0.9 stars higher than Male customers.
Snap-on Tools's Product Quality score was rated the highest by Caucasian customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
Native American 4.1 | Native American | 4.1 |
Snap-on Tools's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.6 | 41-45 | 3.6 |
46-50 4.5 | 46-50 | 4.5 |
51-55 4.1 | 51-55 | 4.1 |
56-60 4.6 | 56-60 | 4.6 |
61-65 3.4 | 61-65 | 3.4 |
66+ 4.4 | 66+ | 4.4 |
Snap-on Tools's Product Quality score was rated the highest by customers who have used Snap-on Tools's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Snap-on Tools's Product Quality score was rated the highest by Construction industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Compared to its competitors, Snap-on Tools's Product Quality score is rated right above Toro.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Snap-on Tools | 4.2/5 |
![]() | Toro | 4/5 |
![]() | BorgWarner | 3.9/5 |
![]() | Stanley Black & Decker | 3.8/5 |
![]() | ITT Corporation | 3.7/5 |
![]() | Husqvarna | 3.3/5 |
![]() | Visteon Corporation | 3.3/5 |
![]() | Aam | 3.2/5 |
In the Energy and Manufacturing industry, Snap-on Tools's Product Quality score is rated right above Mercedes-Benz USA.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Snap-on Tools | 4.2/5 |
![]() | Mercedes-Benz USA | 4.2/5 |
![]() | Honda | 4.1/5 |
![]() | Toyota | 4.1/5 |
![]() | Tesla | 3.9/5 |
![]() | 3M | 3.9/5 |
![]() | Audi | 3.9/5 |
![]() | Stanley Black & Decker | 3.8/5 |
![]() | Ford Motor Company | 3.5/5 |
Snap-on Tools has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Transportation industry. The users from the Manufacturing and Machinery industry think that they had the lowest ROI from Snap-on Tools.
Snap-on Tools's ROI score was rated highest by customers from the Transportation industry, and rated lowest by customers from the Manufacturing and Machinery industry.
Female customers rated Snap-on Tools's ROI score 1.1 stars higher than Male customers.
Snap-on Tools's ROI score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 2.6 | Hispanic or Latino | 2.6 |
Native American 3.1 | Native American | 3.1 |
Snap-on Tools's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 2.7 | 26-30 | 2.7 |
31-35 3.1 | 31-35 | 3.1 |
36-40 3.9 | 36-40 | 3.9 |
41-45 2.9 | 41-45 | 2.9 |
46-50 3.1 | 46-50 | 3.1 |
51-55 3.3 | 51-55 | 3.3 |
56-60 3.3 | 56-60 | 3.3 |
61-65 3 | 61-65 | 3 |
66+ 3.8 | 66+ | 3.8 |
Snap-on Tools's ROI score was rated the highest by customers who have used Snap-on Tools's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Snap-on Tools's ROI score was rated the highest by Transportation industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Compared to its competitors, Snap-on Tools's ROI score is rated right above BorgWarner, and is preceded by Toro.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | ITT Corporation | 3.8/5 |
![]() | Stanley Black & Decker | 3.7/5 |
![]() | Toro | 3.5/5 |
![]() | Snap-on Tools | 3.4/5 |
![]() | BorgWarner | 3.4/5 |
![]() | Husqvarna | 3.2/5 |
![]() | Aam | 3.2/5 |
![]() | Visteon Corporation | 3.1/5 |
In the Energy and Manufacturing industry, Snap-on Tools's ROI score is rated right above Ford Motor Company, and is preceded by Stanley Black & Decker.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Toyota | 4/5 |
![]() | Mercedes-Benz USA | 4/5 |
![]() | Honda | 3.9/5 |
![]() | Tesla | 3.9/5 |
![]() | 3M | 3.8/5 |
![]() | Audi | 3.8/5 |
![]() | Stanley Black & Decker | 3.7/5 |
![]() | Snap-on Tools | 3.4/5 |
![]() | Ford Motor Company | 3.4/5 |
Snap-on Tools has an overall Customer Satisfaction score of 72 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Snap-on Tools's Customer Satisfaction score was rated highest by customers from the Transportation industry, and rated lowest by Native American customers.
Female customers rated Snap-on Tools's Customer Satisfaction score 11 points higher than Male customers.
Very Satisfied | 42% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 7% | |
Very Dissatisfied | 13% |
Very Satisfied | 80% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Snap-on Tools' Customer Satisfaction (CSAT) score was rated 72% according to Caucasian users and customers.
Snap-on Tools' Customer Satisfaction (CSAT) score was rated 60% according to Hispanic or Latino users and customers.
Snap-on Tools' Customer Satisfaction (CSAT) score was rated 34% according to Native American users and customers.
Snap-on Tools's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 26-30.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 85% | |||||||||||||||
| 26-30 | 50% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 60% | |||||||||||||||
| 41-45 | 63% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 51-55 | 59% | |||||||||||||||
| 56-60 | 67% | |||||||||||||||
| 61-65 | 72% | |||||||||||||||
| 66+ | 86% |
Snap-on Tools's Customer Satisfaction score was rated the highest by customers who have used Snap-on Tools's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Snap-on Tools's Customer Satisfaction score was rated the highest by Transportation industry customers, and the lowest by Aerospace and Aviation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Snap-on Tools's Customer Satisfaction score is rated right above BorgWarner, and is preceded by ITT Corporation.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | ITT Corporation | 77% |
![]() | Snap-on Tools | 72% |
![]() | BorgWarner | 72% |
![]() | Stanley Black & Decker | 70% |
![]() | Visteon Corporation | 54% |
![]() | Husqvarna | 52% |
![]() | Toro | 50% |
![]() | Aam | 50% |
In the Energy and Manufacturing industry, Snap-on Tools's Customer Satisfaction score is rated right above Stanley Black & Decker, and is preceded by Audi.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Toyota | 82% |
![]() | Honda | 81% |
![]() | Mercedes-Benz USA | 80% |
![]() | 3M | 75% |
![]() | Tesla | 74% |
![]() | Audi | 74% |
![]() | Snap-on Tools | 72% |
![]() | Stanley Black & Decker | 70% |
![]() | Ford Motor Company | 61% |
Snap-on Tools has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Snap-on Tools' overall Customer Service score rated by its users and customers.
U 6 110 Station Rd, Kenosha, WI 2147
https://www1.snapon.com
61-02-9837-9100
Snap-on Tools's Customer Service score was rated highest by customers from the Transportation industry, and rated lowest by customers from the Manufacturing and Machinery industry.
Female customers rated Snap-on Tools's Customer Service score 0.7 stars higher than Male customers.
Snap-on Tools's Customer Service score was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 2.5 | Hispanic or Latino | 2.5 |
Native American 3.5 | Native American | 3.5 |
Snap-on Tools's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 2.9 | 26-30 | 2.9 |
31-35 3.2 | 31-35 | 3.2 |
36-40 3.2 | 36-40 | 3.2 |
41-45 3.2 | 41-45 | 3.2 |
46-50 3.3 | 46-50 | 3.3 |
51-55 3.2 | 51-55 | 3.2 |
56-60 3.2 | 56-60 | 3.2 |
61-65 2.6 | 61-65 | 2.6 |
66+ 3.8 | 66+ | 3.8 |
Snap-on Tools's Customer Service score was rated the highest by customers who have used Snap-on Tools's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Snap-on Tools's Customer Service score was rated the highest by Transportation industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Compared to its competitors, Snap-on Tools's Customer Service score is rated right above Visteon Corporation, and is preceded by Toro.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Stanley Black & Decker | 3.8/5 |
![]() | BorgWarner | 3.8/5 |
![]() | ITT Corporation | 3.8/5 |
![]() | Toro | 3.7/5 |
![]() | Snap-on Tools | 3.6/5 |
![]() | Visteon Corporation | 3.4/5 |
![]() | Husqvarna | 3.2/5 |
![]() | Aam | 3/5 |
In the Energy and Manufacturing industry, Snap-on Tools's Customer Service score is rated right above Ford Motor Company, and is preceded by 3M.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Mercedes-Benz USA | 4.1/5 |
![]() | Toyota | 4/5 |
![]() | Honda | 4/5 |
![]() | Tesla | 3.8/5 |
![]() | Audi | 3.8/5 |
![]() | Stanley Black & Decker | 3.8/5 |
![]() | 3M | 3.8/5 |
![]() | Snap-on Tools | 3.6/5 |
![]() | Ford Motor Company | 3.4/5 |
Snap-on Tools has a 2.8/5 stars for its overall company culture rated by their employees

Snap-on Tools scored a 19 for Net Promoter Score and a -12 for Employee Net Promoter Score. NPS gauges how likely a customer of Snap-on Tools would recommend the brand to a friend. ENPS measures how likely Snap-on Tools employees would recommend working at Snap-on Tools to a friend.
| 52% | Promoters |
|---|---|
| 15% | Passive |
| 33% | Detractors |
| 37% | Promoters |
|---|---|
| 14% | Passive |
| 49% | Detractors |
Snap-on Tools is ranked #340 in the Global Top 100 Brands. It ranks just behind Textron and just ahead of GOAT Group.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
338 | ![]() | Duke Energy Corporation | ![]() | Lynn Good | Energy and Manufacturing |
339 | ![]() | Textron | ![]() | Scott Donnelly | Automotive and Transportation |
340 | ![]() | Snap-on Tools | ![]() | Nicholas Pinchuk | Energy and Manufacturing |
341 | ![]() | GOAT Group | ![]() | Eddy Lu | Fashion and Beauty |
342 | ![]() | Darden Restaurants | ![]() | Gene Lee | Food and Beverages |
343 | ![]() | Poshmark | ![]() | Manish Chandra | Tech |
344 | ![]() | Diageo | ![]() | Ivan Menezes | Food and Beverages |
Snap-on Tools is ranked #25 in the Energy and Manufacturing Industry. It ranks just behind Duke Energy Corporation and just ahead of Ingersoll Rand.
| RANK | COMPANY | Location | |
|---|---|---|---|
23 | ![]() | General Electric | Boston, MA |
24 | ![]() | Duke Energy Corporation | Charlotte, NC |
25 | ![]() | Snap-on Tools | Kenosha, WI |
26 | ![]() | Ingersoll Rand | Swords Creek, VA |
27 | ![]() | Schneider Electric | Boston, MA |
28 | ![]() | Barrick Gold Corporation | Toronto, KS |
29 | ![]() | Micron Technology | Boise, ID |