

We enable mobility to keep the world moving. Goodyear’s brand is ranked #193 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Goodyear. When compared to other organizations within the Energy and Manufacturing industry, Goodyear is ranked #17. Among its major competitors, Goodyear is ranked in 5th place for NPS while Pirelli & C. is 1st, and Michelin is 2nd. Overall, Goodyear has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $4.05B
Goodyear's Net Promoter Score (NPS) is a 12 with 48% Promoters, 16% Passives, and 36% Detractors. Net Promoter Score tracks whether Goodyear's customers would recommend using the product based on a scale of -100 to 100.
| 48% | Promoters |
|---|---|
| 16% | Passives |
| 36% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2024 16 | Jun 2024 | 16 |
Jul 2024 14 | Jul 2024 | 14 |
Aug 2024 15 | Aug 2024 | 15 |
Sep 2024 14 | Sep 2024 | 14 |
Oct 2024 16 | Oct 2024 | 16 |
Nov 2024 15 | Nov 2024 | 15 |
Dec 2024 14 | Dec 2024 | 14 |
Jan 2025 14 | Jan 2025 | 14 |
Feb 2025 13 | Feb 2025 | 13 |
Mar 2025 14 | Mar 2025 | 14 |
Apr 2025 13 | Apr 2025 | 13 |
May 2025 13 | May 2025 | 13 |
Goodyear is ranked #4 for NPS among its competitors. Pirelli & C. and Michelin come in first and second, with Continental coming in at third. Among those competitors, it is the lowest valued company behind Michelin.
![]() Goodyear | ![]() Michelin | ![]() Continental | ![]() Pirelli & C. | |
| Global Ranking | #193 | #290 | #- | #- |
| NPS | 12 | 39 | 21 | 50 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - | - |
| Valuation Updated every 24 hours for public companies | $4.05B | $27.04B | $9.45B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Goodyear's NPS 16 points higher than Female customers.
Goodyear's NPS was rated 24 by Male customers on Comparably.
Goodyear's NPS was rated 8 by Female customers on Comparably.
Goodyear's NPS was rated the highest by Other customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 17 | Caucasian | 17 |
Hispanic or Latino 20 | Hispanic or Latino | 20 |
African American/Black -1 | African American/Black | -1 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other 40 | Other | 40 |
Goodyear's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 51-55.
Goodyear's NPS was rated the highest by customers who have used Goodyear's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -26 | 1 to 2 Years | -26 |
2 to 5 Years 18 | 2 to 5 Years | 18 |
5 to 10 Years -20 | 5 to 10 Years | -20 |
Over 10 Years 37 | Over 10 Years | 37 |
Compared to its competitors, Goodyear's NPS is rated right above Kumho Tire USA, and is preceded by Bridgestone Americas.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Pirelli & C. | 50 |
![]() | Michelin | 39 |
![]() | Continental | 21 |
![]() | Bridgestone Americas | 15 |
![]() | Goodyear | 12 |
![]() | Kumho Tire USA | 0 |
In the Energy and Manufacturing industry, Goodyear's NPS is rated right below Ford Motor Company.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Toyota | 43 |
![]() | Mercedes-Benz USA | 39 |
![]() | Honda | 37 |
![]() | Audi | 34 |
![]() | Tesla | 29 |
![]() | 3M | 22 |
![]() | Stanley Black & Decker | 22 |
![]() | Ford Motor Company | 13 |
![]() | Goodyear | 12 |
Out of the 14 Goodyear customer reviews 13 were positive and 1 was constructive. Goodyear customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Goodyear users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Goodyear's Customer Loyalty score 6% higher than Female customers.
Goodyear's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Goodyear's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
26-30 49% | 26-30 | 49% |
31-35 82% | 31-35 | 82% |
36-40 74% | 36-40 | 74% |
41-45 100% | 41-45 | 100% |
46-50 80% | 46-50 | 80% |
51-55 55% | 51-55 | 55% |
56-60 100% | 56-60 | 100% |
61-65 82% | 61-65 | 82% |
66+ 74% | 66+ | 74% |
Goodyear's Customer Loyalty score was rated the highest by customers who have used Goodyear's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Goodyear's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Goodyear's Customer Loyalty score is rated right above Kumho Tire USA, and is preceded by Bridgestone Americas.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Pirelli & C. | 100% |
![]() | Michelin | 81% |
![]() | Continental | 76% |
![]() | Bridgestone Americas | 74% |
![]() | Goodyear | 73% |
![]() | Kumho Tire USA | N/A |
In the Energy and Manufacturing industry, Goodyear's Customer Loyalty score is rated right below Tesla.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Honda | 86% |
![]() | Audi | 84% |
![]() | Mercedes-Benz USA | 84% |
![]() | Toyota | 83% |
![]() | Stanley Black & Decker | 82% |
![]() | 3M | 80% |
![]() | Ford Motor Company | 80% |
![]() | Tesla | 77% |
![]() | Goodyear | 73% |
Goodyear has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Goodyear’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Automotive and Transportation industry rated Goodyear's product the highest. Reviewers from the Tech industry rated Goodyear the lowest at 3.3.
Goodyear's Product Quality score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers ages 51-55.
Male customers rated Goodyear's Product Quality score 0.5 stars higher than Female customers.
Goodyear's Product Quality score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 4.6 | Other | 4.6 |
Goodyear's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
26-30 3 | 26-30 | 3 |
31-35 3.2 | 31-35 | 3.2 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4.5 | 41-45 | 4.5 |
46-50 3.8 | 46-50 | 3.8 |
51-55 1.6 | 51-55 | 1.6 |
56-60 2.6 | 56-60 | 2.6 |
61-65 4.8 | 61-65 | 4.8 |
66+ 3.5 | 66+ | 3.5 |
Goodyear's Product Quality score was rated the highest by customers who have used Goodyear's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Goodyear's Product Quality score was rated the highest by Automotive and Transportation industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Goodyear's Product Quality score is rated right above Bridgestone Americas, and is preceded by Continental.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Pirelli & C. | 5/5 |
![]() | Michelin | 4.1/5 |
![]() | Continental | 3.9/5 |
![]() | Goodyear | 3.6/5 |
![]() | Bridgestone Americas | 3.4/5 |
![]() | Kumho Tire USA | 2.5/5 |
In the Energy and Manufacturing industry, Goodyear's Product Quality score is rated right above Ford Motor Company, and is preceded by Stanley Black & Decker.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Mercedes-Benz USA | 4.2/5 |
![]() | Honda | 4.1/5 |
![]() | Toyota | 4.1/5 |
![]() | Tesla | 3.9/5 |
![]() | 3M | 3.9/5 |
![]() | Audi | 3.9/5 |
![]() | Stanley Black & Decker | 3.8/5 |
![]() | Goodyear | 3.6/5 |
![]() | Ford Motor Company | 3.5/5 |
Goodyear has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Automotive and Transportation industry. The users from the Tech industry think that they had the lowest ROI from Goodyear.
Goodyear's ROI score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers ages 51-55.
Male customers rated Goodyear's ROI score 0.2 stars higher than Female customers.
Goodyear's ROI score was rated the highest by Other customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 4.3 | Other | 4.3 |
Goodyear's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
26-30 3.4 | 26-30 | 3.4 |
31-35 3 | 31-35 | 3 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4.1 | 41-45 | 4.1 |
46-50 3.6 | 46-50 | 3.6 |
51-55 1.9 | 51-55 | 1.9 |
56-60 2.9 | 56-60 | 2.9 |
61-65 4.5 | 61-65 | 4.5 |
66+ 3.4 | 66+ | 3.4 |
Goodyear's ROI score was rated the highest by customers who have used Goodyear's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Goodyear's ROI score was rated the highest by Automotive and Transportation industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Goodyear's ROI score is rated right above Bridgestone Americas, and is preceded by Continental.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Pirelli & C. | 5/5 |
![]() | Michelin | 3.9/5 |
![]() | Continental | 3.7/5 |
![]() | Goodyear | 3.6/5 |
![]() | Bridgestone Americas | 3.5/5 |
![]() | Kumho Tire USA | N/A |
In the Energy and Manufacturing industry, Goodyear's ROI score is rated right above Ford Motor Company, and is preceded by Stanley Black & Decker.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Toyota | 4/5 |
![]() | Mercedes-Benz USA | 4/5 |
![]() | Honda | 3.9/5 |
![]() | Tesla | 3.9/5 |
![]() | 3M | 3.8/5 |
![]() | Audi | 3.8/5 |
![]() | Stanley Black & Decker | 3.7/5 |
![]() | Goodyear | 3.6/5 |
![]() | Ford Motor Company | 3.4/5 |
Goodyear has an overall Customer Satisfaction score of 76 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Goodyear's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers ages 51-55.
Goodyear's Customer Satisfaction score was rated 73 by both Female and Male customers on Comparably.
Very Satisfied | 32% | |
|---|---|---|
Satisfied | 41% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 6% | |
Very Dissatisfied | 12% |
Very Satisfied | 18% | |
|---|---|---|
Satisfied | 55% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 9% | |
Very Dissatisfied | 9% |
Goodyear's Customer Satisfaction (CSAT) score was rated 74% according to Caucasian users and customers.
Goodyear's Customer Satisfaction (CSAT) score was rated 60% according to Hispanic or Latino users and customers.
Goodyear's Customer Satisfaction (CSAT) score was rated 76% according to African American/Black users and customers.
Goodyear's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
Goodyear's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Goodyear's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 67% | |||||||||||||||
| 31-35 | 60% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 46-50 | 71% | |||||||||||||||
| 51-55 | 25% | |||||||||||||||
| 61-65 | 75% | |||||||||||||||
| 66+ | 83% |
Goodyear's Customer Satisfaction score was rated the highest by customers who have used Goodyear's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Goodyear's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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}Compared to its competitors, Goodyear's Customer Satisfaction score is rated right above Bridgestone Americas, and is preceded by Michelin.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Kumho Tire USA | 100% |
![]() | Continental | 78% |
![]() | Michelin | 76% |
![]() | Goodyear | 76% |
![]() | Bridgestone Americas | 57% |
![]() | Pirelli & C. | 50% |
In the Energy and Manufacturing industry, Goodyear's Customer Satisfaction score is rated right above 3M, and is preceded by Mercedes-Benz USA.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Toyota | 82% |
![]() | Honda | 81% |
![]() | Mercedes-Benz USA | 80% |
![]() | Goodyear | 76% |
![]() | 3M | 75% |
![]() | Tesla | 74% |
![]() | Audi | 74% |
![]() | Stanley Black & Decker | 70% |
![]() | Ford Motor Company | 61% |
Goodyear has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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Innovation Way, Akron, OH 44316
https://corporate.goodyear.com
Goodyear's Customer Service score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers ages 51-55.
Male customers rated Goodyear's Customer Service score 0.4 stars higher than Female customers.
Goodyear's Customer Service score was rated the highest by Other customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 4.4 | Other | 4.4 |
Goodyear's Customer Service score was rated the highest by customers ages 61-65, and the lowest by customers ages 51-55.
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.5 | 26-30 | 3.5 |
31-35 3 | 31-35 | 3 |
36-40 4.3 | 36-40 | 4.3 |
41-45 4.5 | 41-45 | 4.5 |
46-50 3.6 | 46-50 | 3.6 |
51-55 2.1 | 51-55 | 2.1 |
56-60 2.9 | 56-60 | 2.9 |
61-65 4.8 | 61-65 | 4.8 |
66+ 3.8 | 66+ | 3.8 |
Goodyear's Customer Service score was rated the highest by customers who have used Goodyear's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Goodyear's Customer Service score was rated the highest by Automotive and Transportation industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Goodyear's Customer Service score is rated right above Bridgestone Americas, and is preceded by Continental.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Pirelli & C. | 5/5 |
![]() | Michelin | 4/5 |
![]() | Continental | 3.8/5 |
![]() | Goodyear | 3.8/5 |
![]() | Bridgestone Americas | 3.5/5 |
![]() | Kumho Tire USA | N/A |
In the Energy and Manufacturing industry, Goodyear's Customer Service score is rated right above 3M, and is preceded by Stanley Black & Decker.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Mercedes-Benz USA | 4.1/5 |
![]() | Toyota | 4/5 |
![]() | Honda | 4/5 |
![]() | Tesla | 3.8/5 |
![]() | Audi | 3.8/5 |
![]() | Stanley Black & Decker | 3.8/5 |
![]() | Goodyear | 3.8/5 |
![]() | 3M | 3.8/5 |
![]() | Ford Motor Company | 3.4/5 |
Goodyear has a 2.8/5 stars for its overall company culture rated by their employees


Goodyear scored a 12 for Net Promoter Score and a -8 for Employee Net Promoter Score. NPS gauges how likely a customer of Goodyear would recommend the brand to a friend. ENPS measures how likely Goodyear employees would recommend working at Goodyear to a friend.
| 48% | Promoters |
|---|---|
| 16% | Passive |
| 36% | Detractors |
| 36% | Promoters |
|---|---|
| 20% | Passive |
| 44% | Detractors |
Goodyear is ranked #193 in the Global Top 100 Brands. It ranks just behind Eli Lilly and Company and just ahead of Skechers U.S.A..
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
191 | ![]() | Clorox | ![]() | Linda Rendle | Consumer Goods |
192 | ![]() | Eli Lilly and Company | ![]() | David Ricks | Health and Wellness |
193 | ![]() | Goodyear | ![]() | Richard Kramer | Energy and Manufacturing |
194 | ![]() | Skechers U.S.A. | ![]() | Robert Greenberg | Retail |
195 | ![]() | Paychex | ![]() | John B. Gibson, Jr. | Business and Consumer Services |
196 | ![]() | Dow Chemical Company | ![]() | Jim Fitterling | Energy and Manufacturing |
197 | ![]() | Albertsons Companies | ![]() | Vivek Sankaran | Retail |
Goodyear is ranked #17 in the Energy and Manufacturing Industry. It ranks just behind John Deere and just ahead of Dow Chemical Company .
| RANK | COMPANY | Location | |
|---|---|---|---|
15 | ![]() | Honeywell | Charlotte, NC |
16 | ![]() | John Deere | Moline, IL |
17 | ![]() | Goodyear | Akron, OH |
18 | ![]() | Dow Chemical Company | Midland, MI |
19 | ![]() | Avery Dennison | Glendale, CA |
20 | ![]() | Kimberly-Clark | Irving, TX |
21 | ![]() | Corning | Corning, NY |