21
NPS
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Continental
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About Continental's Brand
Continental is an automotive manufacturing firm which specializes in tires, brake systems and chassis components. Among its major competitors, Continental is ranked in 3rd place for NPS while Michelin is 1st, and Valeo is 2nd.Their current market cap is $9.45B
Brand at a Glance
76%
Customer Loyalty
3.9/5
Product Quality
3.7/5
Pricing
3.8/5
Customer Service
Continental Ranking
- #3 / 4 of its competitors
Continental NPS
Continental's Net Promoter Score (NPS) is a 21 with 53% Promoters, 15% Passives, and 32% Detractors. Net Promoter Score tracks whether Continental's customers would recommend using the product based on a scale of -100 to 100.
Continental Overall NPS
| 53% | Promoters |
|---|---|
| 15% | Passives |
| 32% | Detractors |
Continental NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2023 14 | Jul 2023 | 14 |
Aug 2023 18 | Aug 2023 | 18 |
Oct 2023 17 | Oct 2023 | 17 |
Dec 2023 15 | Dec 2023 | 15 |
Jan 2024 19 | Jan 2024 | 19 |
Mar 2024 20 | Mar 2024 | 20 |
Apr 2024 22 | Apr 2024 | 22 |
May 2024 24 | May 2024 | 24 |
Jul 2024 21 | Jul 2024 | 21 |
Nov 2024 19 | Nov 2024 | 19 |
Jan 2025 18 | Jan 2025 | 18 |
May 2025 20 | May 2025 | 20 |
How Other Brands Compare
Continental is ranked third for NPS among its competitors. Michelin and Valeo come in first and second, with Goodyear coming in at #4. Among those competitors, it is the second most valued company behind Michelin.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Continental NPS by Gender
Female customers rated Continental's NPS 61 points higher than Male customers.
Male
-1
Continental's NPS was rated -1 by Male customers on Comparably.
41%
Promoters
17%
Passives
42%
Detractors
Female
60
Continental's NPS was rated 60 by Female customers on Comparably.
80%
Promoters
0%
Passives
20%
Detractors
Continental NPS by Ethnicity
Continental's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -50 | Caucasian | -50 |
Asian or Pacific Islander -28 | Asian or Pacific Islander | -28 |
Other 100 | Other | 100 |
Continental NPS by Age
Continental's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
Continental NPS by Usage
Continental's NPS was rated the highest by customers who have used Continental's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 0 | 1 to 2 Years | 0 |
5 to 10 Years -20 | 5 to 10 Years | -20 |
Over 10 Years 100 | Over 10 Years | 100 |
Continental NPS vs. Competitors
Compared to its competitors, Continental's NPS is rated right above Goodyear, and is preceded by Valeo.
| COMPANY | NPS Score | |
|---|---|---|
 | Michelin | 39 |
 | Valeo | 33 |
| Continental | 21 |
 | Goodyear | 12 |
 | Bosch USA | -45 |
Continental Customer Reviews
Out of the 3 Continental customer reviews 3 were positive and 0 were constructive. Continental customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Continental Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Continental users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Continental Customer Loyalty Score by Gender
Male customers rated Continental's Customer Loyalty score 3% higher than Female customers.
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Male
85%
Yes
Female
82%
Yes
Continental Customer Loyalty Score by Ethnicity
Continental's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
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78
out of 100
Caucasian
74
out of 100
Asian or Pacific Islander
70
out of 100
Other
Continental Customer Loyalty Score by Age
Continental's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
41-45 100% | 41-45 | 100% |
56-60 70% | 56-60 | 70% |
Continental Customer Loyalty Score by Usage
Continental's Customer Loyalty score was rated the highest by customers who have used Continental's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Continental Customer Loyalty Score by Industry
Continental's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Tech industry customers.
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Continental Customer Loyalty vs. Competitors
Compared to its competitors, Continental's Customer Loyalty score is rated right above Goodyear, and is preceded by Valeo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Michelin | 81% |
| Valeo | 76% |
| Continental | 76% |
| Goodyear | 73% |
| Bosch USA | 66% |
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Continental Product Quality
3.9/5
Continental has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Continental Product Information
Continental’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Automotive and Transportation industry rated Continental's product the highest. Reviewers from the Tech industry rated Continental the lowest at 4.1.
- Company Size
- 10,000+ Employees
Industry
Hardware and Devices
Manufacturing
Quick Insights into Continental Product Quality
Continental's Product Quality score was rated highest by customers who have used Continental's products/services for Over 10 Years, and rated lowest by Caucasian customers.
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Ranked Continental Product Quality the Highest
Ranked Continental Product Quality the Lowest
Continental Product Quality Score by Gender
Female customers rated Continental's Product Quality score 0.9 stars higher than Male customers.
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Male
3.5/5
Female
4.4/5
Continental Product Quality Score by Ethnicity
Continental's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 4.3 | Other | 4.3 |
Continental Product Quality Score by Age
Continental's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
1
2
3
4
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| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
41-45 4.3 | 41-45 | 4.3 |
56-60 3.8 | 56-60 | 3.8 |
Continental Product Quality Score by Usage
Continental's Product Quality score was rated the highest by customers who have used Continental's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Continental Product Quality Score by Industry
Continental's Product Quality score was rated the highest by Automotive and Transportation industry customers, and the lowest by Tech industry customers.
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Continental Product Quality vs. Competitors
Compared to its competitors, Continental's Product Quality score is rated right above Goodyear, and is preceded by Valeo.
| COMPANY | Product Quality Score | |
|---|---|---|
| Michelin | 4.1/5 |
| Valeo | 4/5 |
| Continental | 3.9/5 |
| Goodyear | 3.6/5 |
| Bosch USA | 1.9/5 |
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Continental Pricing
Continental ROI & Value For Money
3.7/5
Continental has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Continental Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Automotive and Transportation industry. The users from the Tech industry think that they had the lowest ROI from Continental.
Quick Insights into Continental ROI
Continental's ROI score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by Caucasian customers.
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Ranked Continental ROI the Highest
Ranked Continental ROI the Lowest
Continental ROI Score by Gender
Female customers rated Continental's ROI score 1.1 stars higher than Male customers.
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Male
3.5/5
Female
4.6/5
Continental ROI Score by Ethnicity
Continental's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 4.8 | Other | 4.8 |
Continental ROI Score by Age
Continental's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
41-45 4.1 | 41-45 | 4.1 |
56-60 3.6 | 56-60 | 3.6 |
Continental ROI Score by Usage
Continental's ROI score was rated the highest by customers who have used Continental's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Continental ROI Score by Industry
Continental's ROI score was rated the highest by Automotive and Transportation industry customers, and the lowest by Tech industry customers.
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Continental Pricing vs. Competitors
Compared to its competitors, Continental's ROI score is rated right above Goodyear, and is preceded by Valeo.
| COMPANY | Pricing Score | |
|---|---|---|
| Michelin | 3.9/5 |
| Valeo | 3.8/5 |
| Continental | 3.7/5 |
| Goodyear | 3.6/5 |
| Bosch USA | 1.8/5 |
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Continental Customer Satisfaction (CSAT)
Continental Customer Satisfaction (CSAT) Score
78 / 100
Continental has an overall Customer Satisfaction score of 78 rated by its users and customers.
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Very Satisfied
39%
Satisfied
39%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Continental Customer Satisfaction
Continental's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Caucasian customers.
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Ranked Continental Customer Satisfaction the Highest
Ranked Continental Customer Satisfaction the Lowest
Continental Customer Satisfaction Score by Gender
Female customers rated Continental's Customer Satisfaction score 45 points higher than Male customers.
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55 / 100
MaleVery Satisfied | 19% | |
|---|---|---|
Satisfied | 36% | |
Neither Satisfied nor Dissatisfied | 36% | |
Dissatisfied | 0% | |
Very Dissatisfied | 9% |
100 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 60% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Continental Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Continental's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
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50 / 100
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Asian or Pacific Islander
Continental's Customer Satisfaction (CSAT) score was rated 57% according to Asian or Pacific Islander users and customers.
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57 / 100
Very Satisfied
29%
Satisfied
28%
Neither Satisfied nor Dissatisfied
43%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Continental's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Continental Customer Satisfaction Score by Age
Continental's Customer Satisfaction score was rated 67 points by customers ages 18-25 and customers ages 56-60 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 56-60 | 67% |
Continental Customer Satisfaction Score by Usage
Continental's Customer Satisfaction score was rated the highest by customers who have used Continental's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Continental Customer Satisfaction Score by Industry
Continental's Customer Satisfaction score was rated 100 points by Tech industry customers.
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"title": "Continental Customer Satisfaction Score by Industry",
"text": "Continental's Customer Satisfaction score was rated 100 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 100,
"stars": 0,
"csatScore": 100,
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"scoreClassName": "max",
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}Continental Customer Satisfaction vs. Competitors
Compared to its competitors, Continental's Customer Satisfaction score is rated right above Michelin, and is preceded by Valeo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Valeo | 82% |
| Continental | 78% |
| Michelin | 76% |
| Goodyear | 76% |
| Bosch USA | 27% |
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Continental Customer Service
3.8/5
Continental has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Continental's Customer Service
Address
1 Continental Dr, Auburn Hills, MI 48326
Website
https://www.continental-corporation.com/en-us
Quick Insights into Continental Customer Service
Continental's Customer Service score was rated highest by customers ages 41-45, and rated lowest by Caucasian customers.
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Ranked Continental Customer Service the Highest
Ranked Continental Customer Service the Lowest
Continental Customer Service Score by Gender
Female customers rated Continental's Customer Service score 0.7 stars higher than Male customers.
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Male
3.6/5
Female
4.3/5
Continental Customer Service Score by Ethnicity
Continental's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4.1 | Other | 4.1 |
Continental Customer Service Score by Age
Continental's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
41-45 4.8 | 41-45 | 4.8 |
56-60 3.6 | 56-60 | 3.6 |
Continental Customer Service Score by Usage
Continental's Customer Service score was rated the highest by customers who have used Continental's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Continental Customer Service Score by Industry
Continental's Customer Service score was rated the highest by Automotive and Transportation industry customers, and the lowest by Tech industry customers.
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Continental Customer Service vs. Competitors
Compared to its competitors, Continental's Customer Service score is rated right above Goodyear, and is preceded by Valeo.
| COMPANY | Customer Service Score | |
|---|---|---|
| Michelin | 4/5 |
| Valeo | 3.9/5 |
| Continental | 3.8/5 |
| Goodyear | 3.8/5 |
| Bosch USA | 1.7/5 |
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Continental as an Employer
3.9/5
Continental has a 3.9/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Continental scored a 21 for Net Promoter Score and a 26 for Employee Net Promoter Score. NPS gauges how likely a customer of Continental would recommend the brand to a friend. ENPS measures how likely Continental employees would recommend working at Continental to a friend.
Net Promoter Score
21
NPS Score
| 53% | Promoters |
|---|---|
| 15% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
26
eNPS Score
| 50% | Promoters |
|---|---|
| 26% | Passive |
| 24% | Detractors |
