39
NPS
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Ranked
#21
Automotive and Transportation Brands
Brand Page
Michelin
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Michelin is ranked #21 in Automotive and Transportation Brands
Michelin is ranked #21 in Automotive and Transportation Brands
About Michelin's Brand
Michelin, the leading tire company, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing. Michelin’s brand is ranked #290 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Michelin. When compared to other organizations within the Automotive and Transportation industry, Michelin is ranked #21. Among its major competitors, Michelin is ranked in 2nd place for NPS while Pirelli & C. is 1st, and Continental is 3rd.Their current valuation is $27.04B
Brand at a Glance
81%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
4/5
Customer Service
Michelin Ranking
- #21 in Automotive and Transportation
- #2 / 4 of its competitors
Michelin NPS
Michelin's Net Promoter Score (NPS) is a 39 with 60% Promoters, 19% Passives, and 21% Detractors. Net Promoter Score tracks whether Michelin's customers would recommend using the product based on a scale of -100 to 100.
Michelin Overall NPS
| 60% | Promoters |
|---|---|
| 19% | Passives |
| 21% | Detractors |
Michelin NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2024 39 | Nov 2024 | 39 |
Dec 2024 39 | Dec 2024 | 39 |
Jan 2025 40 | Jan 2025 | 40 |
Feb 2025 40 | Feb 2025 | 40 |
Mar 2025 40 | Mar 2025 | 40 |
May 2025 39 | May 2025 | 39 |
Jun 2025 39 | Jun 2025 | 39 |
Jul 2025 39 | Jul 2025 | 39 |
Aug 2025 39 | Aug 2025 | 39 |
Nov 2025 39 | Nov 2025 | 39 |
Dec 2025 39 | Dec 2025 | 39 |
Jan 2026 39 | Jan 2026 | 39 |
How Other Brands Compare
Michelin is ranked second for NPS among its competitors. Pirelli & C. and Continental come in first and third, with Goodyear coming in at #4. Among those competitors, it is the second most valued company.
Michelin |  Goodyear |  Continental |  Pirelli & C. | |
| Global Ranking | #290 | #193 | #- | #- |
| NPS | 39 | 12 | 21 | 50 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $27.04B | $4.05B | $9.45B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Michelin NPS by Gender
Female customers rated Michelin's NPS 5 points higher than Male customers.
Male
24
Michelin's NPS was rated 24 by Male customers on Comparably.
55%
Promoters
14%
Passives
31%
Detractors
Female
29
Michelin's NPS was rated 29 by Female customers on Comparably.
55%
Promoters
19%
Passives
26%
Detractors
Michelin NPS by Ethnicity
Michelin's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Hispanic or Latino 25 | Hispanic or Latino | 25 |
African American/Black 56 | African American/Black | 56 |
Asian or Pacific Islander 39 | Asian or Pacific Islander | 39 |
Other 47 | Other | 47 |
Michelin NPS by Age
Michelin's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Michelin NPS by Usage
Michelin's NPS was rated the highest by customers who have used Michelin's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 14 | Less than 1 Year | 14 |
1 to 2 Years 19 | 1 to 2 Years | 19 |
2 to 5 Years 29 | 2 to 5 Years | 29 |
5 to 10 Years 34 | 5 to 10 Years | 34 |
Over 10 Years 43 | Over 10 Years | 43 |
Michelin NPS vs. Competitors
Compared to its competitors, Michelin's NPS is rated right above Continental, and is preceded by Pirelli & C..
| COMPANY | NPS Score | |
|---|---|---|
| Pirelli & C. | 50 |
| Michelin | 39 |
| Continental | 21 |
 | Bridgestone Americas | 15 |
| Goodyear | 12 |
 | Nokian Tyres | N/A |
Michelin Customer Reviews
Out of the 18 Michelin customer reviews 12 were positive and 6 were constructive. Michelin customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Michelin Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Michelin users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Michelin Customer Loyalty Score by Gender
Male customers rated Michelin's Customer Loyalty score 6% higher than Female customers.
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Male
86%
Yes
Female
80%
Yes
Michelin Customer Loyalty Score by Ethnicity
Michelin's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Michelin.
78
out of 100
Caucasian
93
out of 100
Hispanic or Latino
90
out of 100
African American/Black
80
out of 100
Asian or Pacific Islander
86
out of 100
Other
Michelin Customer Loyalty Score by Age
Michelin's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 87% | 18-25 | 87% |
26-30 79% | 26-30 | 79% |
31-35 100% | 31-35 | 100% |
36-40 74% | 36-40 | 74% |
41-45 86% | 41-45 | 86% |
46-50 100% | 46-50 | 100% |
51-55 50% | 51-55 | 50% |
61-65 100% | 61-65 | 100% |
66+ 70% | 66+ | 70% |
Michelin Customer Loyalty Score by Usage
Michelin's Customer Loyalty score was rated the highest by customers who have used Michelin's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Michelin Customer Loyalty Score by Industry
Michelin's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Logistics and Supply Chain industry customers.
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Michelin Customer Loyalty vs. Competitors
Compared to its competitors, Michelin's Customer Loyalty score is rated right above Continental, and is preceded by Pirelli & C..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Pirelli & C. | 100% |
| Michelin | 81% |
| Continental | 76% |
| Bridgestone Americas | 74% |
| Goodyear | 73% |
| Nokian Tyres | N/A |
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Customer Loyalty for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Michelin's Customer Loyalty score is rated right above Tesla, and is preceded by BMW Group.
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Michelin Product Quality
4.1/5
Michelin has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Michelin Product Information
Michelin’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Michelin's product the highest. Reviewers from the Accounting industry rated Michelin the lowest at 4.1.
- Website
- http://www.michelin.com/eng/
- Company Size
- 10,000+ Employees
Industry
Tech
Hardware and Devices
Travel
Quick Insights into Michelin Product Quality
Michelin's Product Quality score was rated highest by customers from the Education industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Michelin Product Quality the Highest
Ranked Michelin Product Quality the Lowest
Michelin Product Quality Score by Gender
Male customers rated Michelin's Product Quality score 0.3 stars higher than Female customers.
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Male
4.1/5
Female
3.8/5
Michelin Product Quality Score by Ethnicity
Michelin's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
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2
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4.4 | Other | 4.4 |
Michelin Product Quality Score by Age
Michelin's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
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0
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| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.7 | 26-30 | 4.7 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.2 | 36-40 | 4.2 |
41-45 3.4 | 41-45 | 3.4 |
46-50 4.8 | 46-50 | 4.8 |
51-55 2.5 | 51-55 | 2.5 |
61-65 4.2 | 61-65 | 4.2 |
66+ 2.7 | 66+ | 2.7 |
Michelin Product Quality Score by Usage
Michelin's Product Quality score was rated the highest by customers who have used Michelin's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Michelin Product Quality Score by Industry
Michelin's Product Quality score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Michelin Product Quality vs. Competitors
Compared to its competitors, Michelin's Product Quality score is rated right above Continental, and is preceded by Pirelli & C..
| COMPANY | Product Quality Score | |
|---|---|---|
| Pirelli & C. | 5/5 |
| Michelin | 4.1/5 |
| Continental | 3.9/5 |
| Goodyear | 3.6/5 |
| Bridgestone Americas | 3.4/5 |
| Nokian Tyres | N/A |
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Product Quality for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Michelin's Product Quality score is rated right above Honda, and is preceded by Mercedes-Benz USA.
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Michelin Pricing
Michelin ROI & Value For Money
3.9/5
Michelin has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Michelin Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Michelin.
Quick Insights into Michelin ROI
Michelin's ROI score was rated highest by customers from the Education industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Michelin ROI the Highest
Ranked Michelin ROI the Lowest
Michelin ROI Score by Gender
Male customers rated Michelin's ROI score 0.6 stars higher than Female customers.
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Male
3.9/5
Female
3.3/5
Michelin ROI Score by Ethnicity
Michelin's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 4.3 | Other | 4.3 |
Michelin ROI Score by Age
Michelin's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4 | 31-35 | 4 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.5 | 41-45 | 3.5 |
46-50 4.5 | 46-50 | 4.5 |
51-55 2.3 | 51-55 | 2.3 |
61-65 3.9 | 61-65 | 3.9 |
66+ 2.7 | 66+ | 2.7 |
Michelin ROI Score by Usage
Michelin's ROI score was rated the highest by customers who have used Michelin's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Michelin ROI Score by Industry
Michelin's ROI score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Michelin Pricing vs. Competitors
Compared to its competitors, Michelin's ROI score is rated right above Continental, and is preceded by Pirelli & C..
| COMPANY | Pricing Score | |
|---|---|---|
| Pirelli & C. | 5/5 |
| Michelin | 3.9/5 |
| Continental | 3.7/5 |
| Goodyear | 3.6/5 |
| Bridgestone Americas | 3.5/5 |
| Nokian Tyres | N/A |
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ROI for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Michelin's ROI score is rated right above Honda, and is preceded by Mercedes-Benz USA.
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Michelin Customer Satisfaction (CSAT)
Michelin Customer Satisfaction (CSAT) Score
76 / 100
Michelin has an overall Customer Satisfaction score of 76 rated by its users and customers.
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Very Satisfied
43%
Satisfied
33%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
4%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Michelin Customer Satisfaction
Michelin's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked Michelin Customer Satisfaction the Highest
Ranked Michelin Customer Satisfaction the Lowest
Michelin Customer Satisfaction Score by Gender
Male customers rated Michelin's Customer Satisfaction score 5 points higher than Female customers.
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70 / 100
MaleVery Satisfied | 45% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 7% | |
Very Dissatisfied | 15% |
65 / 100
FemaleVery Satisfied | 35% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 9% | |
Very Dissatisfied | 22% |
Michelin Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Michelin's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
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50 / 100
Very Satisfied
36%
Satisfied
14%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
11%
Very Dissatisfied
32%
CSAT according to Hispanic or Latino
Michelin's Customer Satisfaction (CSAT) score was rated 72% according to Hispanic or Latino users and customers.
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72 / 100
Very Satisfied
45%
Satisfied
27%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
18%
Very Dissatisfied
0%
CSAT according to African American/Black
Michelin's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
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75 / 100
Very Satisfied
63%
Satisfied
12%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Michelin's Customer Satisfaction (CSAT) score was rated 88% according to Asian or Pacific Islander users and customers.
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88 / 100
Very Satisfied
41%
Satisfied
47%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
12%
CSAT according to Other
Michelin's Customer Satisfaction (CSAT) score was rated 92% according to Other users and customers.
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92 / 100
Very Satisfied
50%
Satisfied
42%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
8%
Michelin Customer Satisfaction Score by Age
Michelin's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
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0
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 91% | |||||||||||||||
| 31-35 | 72% | |||||||||||||||
| 36-40 | 83% | |||||||||||||||
| 41-45 | 60% | |||||||||||||||
| 46-50 | 75% | |||||||||||||||
| 51-55 | 25% | |||||||||||||||
| 61-65 | 67% | |||||||||||||||
| 66+ | 34% |
Michelin Customer Satisfaction Score by Usage
Michelin's Customer Satisfaction score was rated the highest by customers who have used Michelin's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Michelin Customer Satisfaction Score by Industry
Michelin's Customer Satisfaction score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Aerospace and Aviation industry customers.
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{
"title": "Michelin Customer Satisfaction Score by Industry",
"text": "Michelin's Customer Satisfaction score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Aerospace and Aviation industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 64,
"stars": 0,
"csatScore": 64,
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"scoreClassName": "",
"scoreLabel": 64
},
{
"label": "Accounting",
"groupId": 495,
"score": 74,
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"groupId": 522,
"score": 33,
"stars": 0,
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"scoreClassName": "",
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"groupId": 533,
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"score": 67,
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"scoreClassName": "",
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},
{
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}Michelin Customer Satisfaction vs. Competitors
Compared to its competitors, Michelin's Customer Satisfaction score is rated right above Goodyear, and is preceded by Continental.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Continental | 78% |
| Michelin | 76% |
| Goodyear | 76% |
| Bridgestone Americas | 57% |
| Pirelli & C. | 50% |
| Nokian Tyres | 0% |
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Customer Satisfaction for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Michelin's Customer Satisfaction score is rated right above BMW Group, and is preceded by Mercedes-Benz USA.
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Michelin Customer Service
4/5
Michelin has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Michelin's Customer Service
Address
France
Website
http://www.michelin.com/eng/
Phone Number
33473322000
Quick Insights into Michelin Customer Service
Michelin's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Michelin Customer Service the Highest
Ranked Michelin Customer Service the Lowest
Michelin Customer Service Score by Gender
Male customers rated Michelin's Customer Service score 0.2 stars higher than Female customers.
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Male
3.8/5
Female
3.6/5
Michelin Customer Service Score by Ethnicity
Michelin's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
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40
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80
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 4.3 | Other | 4.3 |
Michelin Customer Service Score by Age
Michelin's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.4 | 41-45 | 3.4 |
46-50 4.6 | 46-50 | 4.6 |
51-55 2.3 | 51-55 | 2.3 |
61-65 3.5 | 61-65 | 3.5 |
66+ 2.1 | 66+ | 2.1 |
Michelin Customer Service Score by Usage
Michelin's Customer Service score was rated the highest by customers who have used Michelin's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Michelin Customer Service Score by Industry
Michelin's Customer Service score was rated the highest by Mechanical, Civil or Industrial Engineering industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Michelin Customer Service vs. Competitors
Compared to its competitors, Michelin's Customer Service score is rated right above Continental, and is preceded by Pirelli & C..
| COMPANY | Customer Service Score | |
|---|---|---|
| Pirelli & C. | 5/5 |
| Michelin | 4/5 |
| Continental | 3.8/5 |
| Goodyear | 3.8/5 |
| Bridgestone Americas | 3.5/5 |
| Nokian Tyres | N/A |
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Customer Service for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Michelin's Customer Service score is rated right above Honda, and is preceded by Toyota.
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Michelin as an Employer
4.2/5
Michelin has a 4.2/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Michelin scored a 39 for Net Promoter Score and a 31 for Employee Net Promoter Score. NPS gauges how likely a customer of Michelin would recommend the brand to a friend. ENPS measures how likely Michelin employees would recommend working at Michelin to a friend.
Net Promoter Score
39
NPS Score
| 60% | Promoters |
|---|---|
| 19% | Passive |
| 21% | Detractors |
Employee Net Promoter Score
31
eNPS Score
| 57% | Promoters |
|---|---|
| 17% | Passive |
| 26% | Detractors |
Global Ranking Snapshot
Michelin is ranked #290 in the Global Top 100 Brands. It ranks just behind Discord and just ahead of GoTo.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
288 |  | Abercrombie & Fitch Company |  | Fran Horowitz | Retail |
289 |  | Discord |  | Jason Citron | Tech |
290 | | Michelin | | Florent Menegaux | Automotive and Transportation |
291 |  | GoTo |  | Paddy Srinivasan | Tech |
292 |  | Zulily |  | Terry Boyle | Fashion and Beauty |
293 |  | Fanatics Commerce |  | Andrew Low Ah Kee | Retail |
294 |  | Overstock.com |  | Jonathan E. Johnson | Tech |
Automotive and Transportation Ranking Snapshot
Michelin is ranked #21 in the Automotive and Transportation Industry. It ranks just behind Airbus and just ahead of Uline.
