59
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
GoTo is ranked #78 in Tech Brands
GoTo is ranked #78 in Tech Brands
About GoTo's Brand
LogMeIn is now GoTo! Category-defining products unlock the potential of the modern workforce by making it possible for millions of people and businesses around the globe do their best work, whenever, however, and most importantly, wherever. A pioneer in remote work technology and a driving force behind today’s work-from-anywhere movement, LogMeIn has become one of the world’s largest SaaS companies with tens of millions of active users, more than 3,500 global employees, over $1.2 billion in annual revenue and more than 2 million customers worldwide who use its software as an essential part of their daily lives. The company is headquartered in Boston, Massachusetts with additional locations in North America, South America, Europe, Asia and Australia. GoTo’s brand is ranked #291 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of GoTo. When compared to other organizations within the Tech industry, GoTo is ranked #78. Among its major competitors, GoTo is ranked in 1st place for NPS while Dashlane is 2nd, and WebEx is 3rd. Overall, GoTo has a negative social sentiment, when analyzing social media channels and online mentions.Their current valuation is $4.22B
Brand at a Glance
88%
Customer Loyalty
4.4/5
Product Quality
4.4/5
Pricing
4.3/5
Customer Service
GoTo Ranking
- #291 in Global Best Brands
- #78 in Tech
- #1 / 4 of its competitors
GoTo NPS
GoTo's Net Promoter Score (NPS) is a 59 with 74% Promoters, 11% Passives, and 15% Detractors. Net Promoter Score tracks whether GoTo's customers would recommend using the product based on a scale of -100 to 100.
GoTo Overall NPS
| 74% | Promoters |
|---|---|
| 11% | Passives |
| 15% | Detractors |
GoTo NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2022 53 | Nov 2022 | 53 |
Sep 2023 53 | Sep 2023 | 53 |
Oct 2023 53 | Oct 2023 | 53 |
Dec 2023 53 | Dec 2023 | 53 |
Jan 2024 55 | Jan 2024 | 55 |
May 2024 54 | May 2024 | 54 |
Jul 2024 54 | Jul 2024 | 54 |
Aug 2024 58 | Aug 2024 | 58 |
Sep 2024 58 | Sep 2024 | 58 |
Oct 2024 58 | Oct 2024 | 58 |
Jan 2025 58 | Jan 2025 | 58 |
Apr 2025 57 | Apr 2025 | 57 |
How Other Brands Compare
GoTo is ranked first for NPS among its competitors. Dashlane and WebEx come in second and third, with Citrix coming in at #4. Among those competitors, it is the most valued company behind Citrix.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
GoTo NPS by Gender
GoTo's NPS was rated 100 by Male customers on Comparably.
Male
100
GoTo's NPS was rated 100 by Male customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
Female
N/A
GoTo's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
GoTo NPS by Ethnicity
GoTo's NPS was rated 100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 100 | Caucasian | 100 |
GoTo NPS by Age
GoTo's NPS was rated 100 points by customers ages 31-35 and customers ages 36-40 on Comparably.
GoTo NPS by Usage
GoTo's NPS was rated the highest by customers who have used GoTo's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 40 | Less than 1 Year | 40 |
1 to 2 Years 67 | 1 to 2 Years | 67 |
2 to 5 Years 63 | 2 to 5 Years | 63 |
5 to 10 Years 86 | 5 to 10 Years | 86 |
GoTo Customer Loyalty
88%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
88% of GoTo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
GoTo Customer Loyalty Score by Gender
GoTo's Customer Loyalty score was rated 100 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of GoTo.
Male
100%
Yes
Female
N/A
Yes
GoTo Customer Loyalty Score by Ethnicity
GoTo's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of GoTo.
100
out of 100
Caucasian
GoTo Customer Loyalty Score by Age
GoTo's Customer Loyalty score was rated 100% by customers ages 31-35 and customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of GoTo.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 100% | 31-35 | 100% |
36-40 100% | 36-40 | 100% |
GoTo Customer Loyalty Score by Usage
GoTo's Customer Loyalty score was rated the highest by customers who have used GoTo's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
GoTo Customer Loyalty Score by Industry
GoTo's Customer Loyalty score was rated 100% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
GoTo Customer Loyalty vs. Competitors
Compared to its competitors, GoTo's Customer Loyalty score is rated right above WebEx.
Unlock GoTo Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full GoTo Customer Loyalty vs. Competitors data and gain insights into your customers today.
Customer Loyalty for Other Tech Brands
In the Tech industry, GoTo's Customer Loyalty score is rated right above Netflix, and is preceded by Nintendo.
Unlock GoTo Customer Loyalty vs. Companies in Tech Data
VS
Sign Up for Brand Profile PRO to get the full GoTo Customer Loyalty vs. Companies in Tech data and gain insights into your customers today.
GoTo Product Quality
4.4/5
GoTo has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
Sign Up to unlock GoTo's overall Product Quality score rated by its users and customers.
GoTo Product Information
GoTo serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. GoTo supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
GoTo’s product quality score is a 4.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated GoTo's product the highest. Reviewers from the Banking and Financial Services industry rated GoTo the lowest at 3.6.
- Website
- https://www.goto.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
AI, Big Data and Analytics
Business Services
SaaS
Languages Supported
English
Arabic
Chinese (Traditional)
Dutch
French
German
Indonesian
Portuguese
Spanish
Thai
Chinese (Simplified)
Japanese
Turkish
Italian
Korean
Russian
Hebrew
Ukrainian
Czech
Swedish
Polish
Danish
Finnish
Hungarian
Norwegian
Quick Insights into GoTo Product Quality
GoTo's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers from the Banking and Financial Services industry.
Sign Up to unlock insights into how customers have ranked GoTo's Product Quality.
Ranked GoTo Product Quality the Highest
Ranked GoTo Product Quality the Lowest
GoTo Product Quality Score by Gender
GoTo's Product Quality score was rated 4.9 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of GoTo.
Male
4.9/5
Female
N/A
GoTo Product Quality Score by Ethnicity
GoTo's Product Quality score was rated 5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of GoTo.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
GoTo Product Quality Score by Age
GoTo's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of GoTo.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.6 | 31-35 | 4.6 |
36-40 5 | 36-40 | 5 |
GoTo Product Quality Score by Usage
GoTo's Product Quality score was rated the highest by customers who have used GoTo's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
GoTo Product Quality Score by Industry
GoTo's Product Quality score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
GoTo Product Quality vs. Competitors
Compared to its competitors, GoTo's Product Quality score is rated right above WebEx.
Unlock GoTo Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full GoTo Product Quality vs. Competitors data and gain insights into your customers today.
Product Quality for Other Tech Brands
In the Tech industry, GoTo's Product Quality score is rated right above Nintendo.
Unlock GoTo Product Quality vs. Companies in Tech Data
VS
Sign Up for Brand Profile PRO to get the full GoTo Product Quality vs. Companies in Tech data and gain insights into your customers today.
GoTo Pricing
GoTo ROI & Value For Money
4.4/5
GoTo has a value for money and ROI score of 4.4 out of 5 stars rated by its users and customers.
Sign Up to unlock GoTo's overall ROI score rated by its users and customers.
GoTo Pricing Plans
GoTo has a pricing structure that accommodates small, medium, and large businesses. Starting from $48/year, GoTo uses a subscription model.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Legal industry think that they had the lowest ROI from GoTo.
Who Uses GoTo?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into GoTo ROI
GoTo's ROI score was rated highest by customers ages 36-40, and rated lowest by customers who have used GoTo's products/services for 2 to 5 Years.
Sign Up to unlock insights into how customers have ranked GoTo's ROI score.
Ranked GoTo ROI the Highest
Ranked GoTo ROI the Lowest
GoTo ROI Score by Gender
GoTo's ROI score was rated 4.8 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of GoTo.
Male
4.8/5
Female
N/A
GoTo ROI Score by Ethnicity
GoTo's ROI score was rated 5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of GoTo.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
GoTo ROI Score by Age
GoTo's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full ROI by Age data of GoTo.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.5 | 31-35 | 4.5 |
36-40 5 | 36-40 | 5 |
GoTo ROI Score by Usage
GoTo's ROI score was rated the highest by customers who have used GoTo's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
GoTo ROI Score by Industry
GoTo's ROI score was rated the highest by Tech industry customers, and the lowest by Sports & Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
GoTo Pricing vs. Competitors
Compared to its competitors, GoTo's ROI score is rated right above WebEx.
Unlock GoTo ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full GoTo ROI vs. Competitors data and gain insights into your customers today.
ROI for Other Tech Brands
In the Tech industry, GoTo's ROI score is rated right above Zoom Video Communications.
Unlock GoTo ROI vs. Companies in Tech Data
VS
Sign Up for Brand Profile PRO to get the full GoTo ROI vs. Companies in Tech data and gain insights into your customers today.
GoTo Customer Satisfaction (CSAT)
GoTo Customer Satisfaction (CSAT) Score
89 / 100
GoTo has an overall Customer Satisfaction score of 89 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
89%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into GoTo Customer Satisfaction
GoTo's Customer Satisfaction score was rated highest by customers ages 36-40.
Sign Up to unlock insights into how customers have ranked GoTo's Customer Satisfaction.
Ranked GoTo Customer Satisfaction the Highest
GoTo Customer Satisfaction Score by Gender
GoTo's Customer Satisfaction score was rated 86 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of GoTo.
86 / 100
MaleVery Satisfied | 86% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 14% |
GoTo Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
GoTo's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of GoTo.
100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
GoTo Customer Satisfaction Score by Age
GoTo's Customer Satisfaction score was rated 100 points by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of GoTo.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 100% |
GoTo Customer Satisfaction Score by Usage
GoTo's Customer Satisfaction score was rated 75 points by customers who have used GoTo's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
GoTo Customer Satisfaction Score by Industry
GoTo's Customer Satisfaction score was rated 100 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "GoTo Customer Satisfaction Score by Industry",
"text": "GoTo's Customer Satisfaction score was rated 100 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "GoTo's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
}
]
}GoTo Customer Satisfaction vs. Competitors
Compared to its competitors, GoTo's Customer Satisfaction score is rated right above Dashlane, and is preceded by WebEx.
Unlock GoTo Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full GoTo Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Customer Satisfaction for Other Tech Brands
In the Tech industry, GoTo's Customer Satisfaction score is rated right above Nintendo.
Unlock GoTo Customer Satisfaction vs. Companies in Tech Data
VS
Sign Up for Brand Profile PRO to get the full GoTo Customer Satisfaction vs. Companies in Tech data and gain insights into your customers today.
GoTo Customer Service
4.3/5
GoTo has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
Sign Up to unlock GoTo's overall Customer Service score rated by its users and customers.
About GoTo's Customer Service
Address
333 Summer St, Boston, MA 02210
Website
https://www.goto.com/
Phone Number
781-638-9050
GoTo's Social Links
Quick Insights into GoTo Customer Service
GoTo's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers who have used GoTo's products/services for 2 to 5 Years.
Sign Up to unlock insights into how customers have ranked GoTo's Customer Service score.
Ranked GoTo Customer Service the Highest
Ranked GoTo Customer Service the Lowest
GoTo Customer Service Score by Gender
GoTo's Customer Service score was rated 4.8 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of GoTo.
Male
4.8/5
Female
N/A
GoTo Customer Service Score by Ethnicity
GoTo's Customer Service score was rated 5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of GoTo.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
GoTo Customer Service Score by Age
GoTo's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of GoTo.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 4.5 | 31-35 | 4.5 |
36-40 5 | 36-40 | 5 |
GoTo Customer Service Score by Usage
GoTo's Customer Service score was rated the highest by customers who have used GoTo's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
GoTo Customer Service Score by Industry
GoTo's Customer Service score was rated 4.8 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
GoTo Customer Service vs. Competitors
Compared to its competitors, GoTo's Customer Service score is rated right above WebEx.
Unlock GoTo Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full GoTo Customer Service vs. Competitors data and gain insights into your customers today.
Customer Service for Other Tech Brands
In the Tech industry, GoTo's Customer Service score is rated right above Apple.
Unlock GoTo Customer Service vs. Companies in Tech Data
VS
Sign Up for Brand Profile PRO to get the full GoTo Customer Service vs. Companies in Tech data and gain insights into your customers today.
GoTo as an Employer
4.7/5
GoTo has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
GoTo scored a 59 for Net Promoter Score and a 52 for Employee Net Promoter Score. NPS gauges how likely a customer of GoTo would recommend the brand to a friend. ENPS measures how likely GoTo employees would recommend working at GoTo to a friend.
Net Promoter Score
59
NPS Score
| 74% | Promoters |
|---|---|
| 11% | Passive |
| 15% | Detractors |
Employee Net Promoter Score
52
eNPS Score
| 65% | Promoters |
|---|---|
| 22% | Passive |
| 13% | Detractors |
Global Ranking Snapshot
GoTo is ranked #291 in the Global Top 100 Brands. It ranks just behind Michelin and just ahead of Zulily.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
289 |  | Discord |  | Jason Citron | Tech |
290 |  | Michelin |  | Florent Menegaux | Automotive and Transportation |
291 | | GoTo | | Paddy Srinivasan | Tech |
292 |  | Zulily |  | Terry Boyle | Fashion and Beauty |
293 |  | Fanatics Commerce |  | Andrew Low Ah Kee | Retail |
294 |  | Overstock.com |  | Jonathan E. Johnson | Tech |
295 |  | Fannie Mae |  | Banking and Financial Services |
