
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.? Join us to transform the way the world works. LinkedIn’s brand is ranked #29 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of LinkedIn. When compared to other organizations within the Tech industry, LinkedIn is ranked #11. Among its major competitors, LinkedIn is ranked in 1st place for NPS while Twitter is 2nd, and Meta is 3rd. Overall, LinkedIn has a neutral social sentiment, when analyzing social media channels and online mentions.
LinkedIn's Net Promoter Score (NPS) is a 33 with 55% Promoters, 23% Passives, and 22% Detractors. Net Promoter Score tracks whether LinkedIn's customers would recommend using the product based on a scale of -100 to 100.
| 55% | Promoters |
|---|---|
| 23% | Passives |
| 22% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 35 | Jan 2025 | 35 |
Feb 2025 35 | Feb 2025 | 35 |
Mar 2025 35 | Mar 2025 | 35 |
Apr 2025 33 | Apr 2025 | 33 |
May 2025 33 | May 2025 | 33 |
Jun 2025 33 | Jun 2025 | 33 |
Jul 2025 33 | Jul 2025 | 33 |
Aug 2025 33 | Aug 2025 | 33 |
Sep 2025 33 | Sep 2025 | 33 |
Oct 2025 33 | Oct 2025 | 33 |
Dec 2025 33 | Dec 2025 | 33 |
Jan 2026 33 | Jan 2026 | 33 |
LinkedIn is ranked first for NPS among its competitors. Twitter and Meta come in second and third, with ZipRecruiter coming in at #4.
![]() LinkedIn | ![]() Twitter | ![]() Meta | ![]() ZipRecruiter | |
| Global Ranking | #29 | #91 | #102 | #526 |
| NPS | 33 | 11 | 9 | 5 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $57.69B | $746.49B | $950.00M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated LinkedIn's NPS 8 points higher than Male customers.
LinkedIn's NPS was rated 21 by Male customers on Comparably.
LinkedIn's NPS was rated 29 by Female customers on Comparably.
LinkedIn's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 16 | Caucasian | 16 |
Hispanic or Latino 15 | Hispanic or Latino | 15 |
African American/Black 31 | African American/Black | 31 |
Asian or Pacific Islander 33 | Asian or Pacific Islander | 33 |
Native American 0 | Native American | 0 |
Other 11 | Other | 11 |
LinkedIn's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
LinkedIn's NPS was rated the highest by customers who have used LinkedIn's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 26 | Less than 1 Year | 26 |
1 to 2 Years 51 | 1 to 2 Years | 51 |
2 to 5 Years 14 | 2 to 5 Years | 14 |
5 to 10 Years 34 | 5 to 10 Years | 34 |
Over 10 Years 13 | Over 10 Years | 13 |
Compared to its competitors, LinkedIn's NPS is rated right above Twitter.
| COMPANY | NPS Score | |
|---|---|---|
![]() | 33 | |
![]() | 11 | |
![]() | Meta | 9 |
![]() | ZipRecruiter | 5 |
Out of the 68 LinkedIn customer reviews 49 were positive and 19 were constructive. LinkedIn customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of LinkedIn users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated LinkedIn's Customer Loyalty score 2% higher than Male customers.
LinkedIn's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
LinkedIn's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 74% | 18-25 | 74% |
26-30 83% | 26-30 | 83% |
31-35 87% | 31-35 | 87% |
36-40 86% | 36-40 | 86% |
41-45 83% | 41-45 | 83% |
46-50 88% | 46-50 | 88% |
51-55 91% | 51-55 | 91% |
56-60 87% | 56-60 | 87% |
61-65 90% | 61-65 | 90% |
66+ 82% | 66+ | 82% |
LinkedIn's Customer Loyalty score was rated the highest by customers who have used LinkedIn's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
LinkedIn's Customer Loyalty score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Logistics and Supply Chain industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, LinkedIn's Customer Loyalty score is rated right above Twitter.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | 85% | |
![]() | 75% | |
![]() | Meta | 75% |
![]() | ZipRecruiter | 74% |
In the Tech industry, LinkedIn's Customer Loyalty score is rated right above Zoom Video Communications, and is preceded by Apple.
LinkedIn has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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LinkedIn serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, and Germany. LinkedIn supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
LinkedIn’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Insurance industry rated LinkedIn's product the highest. Reviewers from the Automotive and Transportation industry rated LinkedIn the lowest at 4.2.
LinkedIn's Product Quality score was rated highest by customers from the Insurance industry, and rated lowest by customers from the Staffing and Recruiting industry.
Female customers rated LinkedIn's Product Quality score 0.1 stars higher than Male customers.
LinkedIn's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 3.8 | Native American | 3.8 |
Other 3.5 | Other | 3.5 |
LinkedIn's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4 | 26-30 | 4 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.8 | 36-40 | 3.8 |
41-45 4.1 | 41-45 | 4.1 |
46-50 3.6 | 46-50 | 3.6 |
51-55 4 | 51-55 | 4 |
56-60 3.7 | 56-60 | 3.7 |
61-65 2 | 61-65 | 2 |
66+ 3.1 | 66+ | 3.1 |
LinkedIn's Product Quality score was rated the highest by customers who have used LinkedIn's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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LinkedIn's Product Quality score was rated the highest by Insurance industry customers, and the lowest by Staffing and Recruiting industry customers.
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Compared to its competitors, LinkedIn's Product Quality score is rated right above Twitter.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | 4/5 | |
![]() | 3.6/5 | |
![]() | Meta | 3.6/5 |
![]() | ZipRecruiter | 3.5/5 |
In the Tech industry, LinkedIn's Product Quality score is rated right above ROBLOX, and is preceded by Peloton.
LinkedIn has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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LinkedIn has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Telecommunications industry. The users from the Staffing and Recruiting industry think that they had the lowest ROI from LinkedIn.
LinkedIn's ROI score was rated highest by customers from the Telecommunications industry, and rated lowest by customers ages 61-65.
Female customers rated LinkedIn's ROI score 0.1 stars higher than Male customers.
LinkedIn's ROI score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Native American 4 | Native American | 4 |
Other 3.3 | Other | 3.3 |
LinkedIn's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.8 | 41-45 | 3.8 |
46-50 3.4 | 46-50 | 3.4 |
51-55 3.5 | 51-55 | 3.5 |
56-60 3.2 | 56-60 | 3.2 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.6 | 66+ | 2.6 |
LinkedIn's ROI score was rated the highest by customers who have used LinkedIn's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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LinkedIn's ROI score was rated the highest by Telecommunications industry customers, and the lowest by Staffing and Recruiting industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, LinkedIn's ROI score is rated right above Meta.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | 3.7/5 | |
![]() | Meta | 3.6/5 |
![]() | 3.6/5 | |
![]() | ZipRecruiter | 3.4/5 |
In the Tech industry, LinkedIn's ROI score is rated right below ROBLOX.
LinkedIn has an overall Customer Satisfaction score of 76 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
LinkedIn's Customer Satisfaction score was rated highest by customers from the Biotech and Pharmaceuticals industry, and rated lowest by customers ages 61-65.
Female customers rated LinkedIn's Customer Satisfaction score 9 points higher than Male customers.
Very Satisfied | 28% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 5% | |
Very Dissatisfied | 17% |
Very Satisfied | 33% | |
|---|---|---|
Satisfied | 44% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 3% | |
Very Dissatisfied | 10% |
LinkedIn's Customer Satisfaction (CSAT) score was rated 70% according to Caucasian users and customers.
LinkedIn's Customer Satisfaction (CSAT) score was rated 73% according to Hispanic or Latino users and customers.
LinkedIn's Customer Satisfaction (CSAT) score was rated 71% according to African American/Black users and customers.
LinkedIn's Customer Satisfaction (CSAT) score was rated 84% according to Asian or Pacific Islander users and customers.
LinkedIn's Customer Satisfaction (CSAT) score was rated 62% according to Other users and customers.
LinkedIn's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 77% | |||||||||||||||
| 26-30 | 81% | |||||||||||||||
| 31-35 | 85% | |||||||||||||||
| 36-40 | 77% | |||||||||||||||
| 41-45 | 78% | |||||||||||||||
| 46-50 | 60% | |||||||||||||||
| 51-55 | 71% | |||||||||||||||
| 56-60 | 63% | |||||||||||||||
| 61-65 | 14% | |||||||||||||||
| 66+ | 42% |
LinkedIn's Customer Satisfaction score was rated the highest by customers who have used LinkedIn's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
LinkedIn's Customer Satisfaction score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Staffing and Recruiting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 515,
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"groupId": 522,
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"groupId": 535,
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"groupId": 536,
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}Compared to its competitors, LinkedIn's Customer Satisfaction score is rated right above Meta.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | 76% | |
![]() | Meta | 65% |
![]() | 64% | |
![]() | ZipRecruiter | 47% |
In the Tech industry, LinkedIn's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
LinkedIn has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock LinkedIn's overall Customer Service score rated by its users and customers.
1000 W Maude Ave, Sunnyvale, CA 94085
https://linkedin.com/
650-687-3600
LinkedIn's Customer Service score was rated highest by customers from the Telecommunications industry, and rated lowest by customers ages 61-65.
Female customers rated LinkedIn's Customer Service score 0.2 stars higher than Male customers.
LinkedIn's Customer Service score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Native American 4 | Native American | 4 |
Other 3 | Other | 3 |
LinkedIn's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.8 | 41-45 | 3.8 |
46-50 3.1 | 46-50 | 3.1 |
51-55 3.4 | 51-55 | 3.4 |
56-60 3.3 | 56-60 | 3.3 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.7 | 66+ | 1.7 |
LinkedIn's Customer Service score was rated the highest by customers who have used LinkedIn's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
LinkedIn's Customer Service score was rated the highest by Telecommunications industry customers, and the lowest by Staffing and Recruiting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, LinkedIn's Customer Service score is rated right above Meta.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | 3.7/5 | |
![]() | Meta | 3.5/5 |
![]() | 3.5/5 | |
![]() | ZipRecruiter | 2.8/5 |
In the Tech industry, LinkedIn's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
LinkedIn has a 4.6/5 stars for its overall company culture rated by their employees

LinkedIn scored a 33 for Net Promoter Score and a 40 for Employee Net Promoter Score. NPS gauges how likely a customer of LinkedIn would recommend the brand to a friend. ENPS measures how likely LinkedIn employees would recommend working at LinkedIn to a friend.
| 55% | Promoters |
|---|---|
| 23% | Passive |
| 22% | Detractors |
| 59% | Promoters |
|---|---|
| 22% | Passive |
| 19% | Detractors |
LinkedIn is ranked #29 in the Global Top 100 Brands. It ranks just behind CHANEL and just ahead of Uniqlo.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
27 | ![]() | Rockstar Games | ![]() | Strauss Zelnick | Media and Entertainment |
28 | ![]() | CHANEL | ![]() | Alain Wertheimer | Fashion and Beauty |
29 | ![]() | ![]() | Ryan Roslansky | Tech | |
30 | ![]() | Uniqlo | ![]() | Tadashi Yanai | Fashion and Beauty |
31 | ![]() | PlayStation | ![]() | Jim Ryan | Media and Entertainment |
32 | ![]() | Tesla | ![]() | Elon Musk | Automotive and Transportation |
33 | ![]() | Starbucks | ![]() | Howard Schultz | Travel and Hospitality |
LinkedIn is ranked #11 in the Tech Industry. It ranks just behind Rockstar Games and just ahead of NVIDIA.