LinkedIn NPS & Customer Reviews | Comparably
LinkedIn is
Ranked
#29
in
Global Top 100 Brands
Brand Page
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LinkedIn is ranked #25 in Top Brands for Millennials

Awards & Recognition

  • Top Brands for Millenials 2021
  • Top 100 Brands 2021

About LinkedIn's Brand

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.? Join us to transform the way the world works. LinkedIn’s brand is ranked #29 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of LinkedIn. When compared to other organizations within the Tech industry, LinkedIn is ranked #11. Among its major competitors, LinkedIn is ranked in 1st place for NPS while Twitter is 2nd, and Meta is 3rd. Overall, LinkedIn has a neutral social sentiment, when analyzing social media channels and online mentions.

Brand at a Glance

84%
Customer Loyalty
3.9/5
Product Quality
3.7/5
Pricing
3.6/5
Customer Service

LinkedIn CMO

LinkedIn Ranking

LinkedIn NPS

LinkedIn's Net Promoter Score (NPS) is a 32 with 55% Promoters, 22% Passives, and 23% Detractors. Net Promoter Score tracks whether LinkedIn's customers would recommend using the product based on a scale of -100 to 100.

LinkedIn Overall NPS

32
NPS
55%Promoters
22%Passives
23%Detractors
LinkedIn Overall NPS

LinkedIn NPS Trend

-100
-50
0
50
100
May 2025
33
May 202533
Jun 2025
33
Jun 202533
Jul 2025
33
Jul 202533
Aug 2025
33
Aug 202533
Sep 2025
33
Sep 202533
Oct 2025
33
Oct 202533
Dec 2025
33
Dec 202533
Jan 2026
33
Jan 202633
Feb 2026
33
Feb 202633
Mar 2026
33
Mar 202633
Apr 2026
33
Apr 202633
May 2026
33
May 202633

How Other Brands Compare

LinkedIn is ranked first for NPS among its competitors. Twitter and Meta come in second and third, with ZipRecruiter coming in at #4.

LinkedIn's Logo
LinkedIn
Twitter's Logo
Twitter
Meta's Logo
Meta
ZipRecruiter's Logo
ZipRecruiter
Global Ranking#29#91#102#526
NPS321195
Social Sentiment Calculated by analyzing social media and other online mentionsNeutral-NeutralNeutral
Valuation Updated every 24 hours for public companies-$57.69B$746.49B$950.00M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

LinkedIn NPS by Gender

Female customers rated LinkedIn's NPS 7 points higher than Male customers.

Male

21

LinkedIn's NPS was rated 21 by Male customers on Comparably.

48%
Promoters
25%
Passives
27%
Detractors

Female

28

LinkedIn's NPS was rated 28 by Female customers on Comparably.

53%
Promoters
22%
Passives
25%
Detractors

LinkedIn NPS by Ethnicity

LinkedIn's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

-100
-50
0
50
100
Caucasian
15
Caucasian15
Hispanic or Latino
15
Hispanic or Latino15
African American/Black
26
African American/Black26
Asian or Pacific Islander
36
Asian or Pacific Islander36
Native American
0
Native American0
Other
11
Other11

LinkedIn NPS by Age

LinkedIn's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.

0
20
40
60
80
100
Promoters
51%
Passives
29%
Detractors
20%
18-2551%29%20%
Promoters
57%
Passives
25%
Detractors
18%
26-3057%25%18%
Promoters
44%
Passives
28%
Detractors
28%
31-3544%28%28%
Promoters
62%
Passives
17%
Detractors
21%
36-4062%17%21%
Promoters
55%
Passives
24%
Detractors
21%
41-4555%24%21%
Promoters
44%
Passives
28%
Detractors
28%
46-5044%28%28%
Promoters
42%
Passives
32%
Detractors
26%
51-5542%32%26%
Promoters
55%
Passives
10%
Detractors
35%
56-6055%10%35%
Promoters
11%
Passives
11%
Detractors
78%
61-6511%11%78%
Promoters
47%
Passives
6%
Detractors
47%
66+47%6%47%

LinkedIn NPS by Usage

LinkedIn's NPS was rated the highest by customers who have used LinkedIn's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
25
Less than 1 Year25
1 to 2 Years
51
1 to 2 Years51
2 to 5 Years
17
2 to 5 Years17
5 to 10 Years
34
5 to 10 Years34
Over 10 Years
12
Over 10 Years12

LinkedIn NPS vs. Competitors

Compared to its competitors, LinkedIn's NPS is rated right above Twitter.

COMPANYNPS Score
LinkedIn
32
Twitter
11
Meta
9
ZipRecruiter
5

LinkedIn NPS vs Companies in Tech

In the Tech industry, LinkedIn's NPS is rated right above Peloton, and is preceded by ROBLOX.

LinkedIn Customer Reviews

Out of the 71 LinkedIn customer reviews 51 were positive and 20 were constructive. LinkedIn customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
Unable to contact customer service when problems resetting password or getting an error message without using a password. Had to resort to posting request for help on Twitter. Then it took 4 emails to correct. Agents didn't read the messages and kept asking for info I previously supplied.
What do you value most about this brand?
easly to connect with people
What do you value most about this brand?
finding work and connect with people around
What can this brand most improve?
customer service is almost NONexisting
What can this brand most improve?
The company needs to respond to issues.

LinkedIn Customer Loyalty

84%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

84% of LinkedIn users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

84
84%
16
16%
LinkedIn Customer Loyalty

LinkedIn Customer Loyalty Score by Gender

Female customers rated LinkedIn's Customer Loyalty score 2% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of LinkedIn.
Male
83%
Yes
Female
85%
Yes

LinkedIn Customer Loyalty Score by Ethnicity

LinkedIn's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

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89
out of 100
Caucasian
67
out of 100
Hispanic or Latino
78
out of 100
African American/Black
76
out of 100
Asian or Pacific Islander
100
out of 100
Native American
86
out of 100
Other

LinkedIn Customer Loyalty Score by Age

LinkedIn's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.

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0
20%
40%
60%
80%
100%
18-25
73%
18-2573%
26-30
84%
26-3084%
31-35
85%
31-3585%
36-40
86%
36-4086%
41-45
83%
41-4583%
46-50
88%
46-5088%
51-55
91%
51-5591%
56-60
87%
56-6087%
61-65
90%
61-6590%
66+
84%
66+84%

LinkedIn Customer Loyalty Score by Usage

LinkedIn's Customer Loyalty score was rated the highest by customers who have used LinkedIn's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
73%
1 to 2 Years
84%
2 to 5 Years
76%
5 to 10 Years
86%
Over 10 Years
92%

LinkedIn Customer Loyalty Score by Industry

LinkedIn's Customer Loyalty score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Hospitality industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech
81%
Accounting
78%
Aerospace and Aviation
87%
Fashion and Beauty
70%
Architecture and Planning
80%
Arts and Entertainment
87%
Automotive and Transportation
78%
Banking and Financial Services
72%
Biotech and Pharmaceuticals
100%
Business and Consumer Services
86%
Construction
100%
Consulting
84%
Consumer Goods
100%
Education
79%
Healthcare, Hospitals and Medicine
100%
Hospitality
70%
Insurance
100%
Logistics and Supply Chain
78%
Marketing, Advertising and Research
78%
Mechanical, Civil or Industrial Engineering
82%
Media and Entertainment
78%
Non-Profit
100%
Real Estate
100%
Staffing and Recruiting
100%
Telecommunications
100%

LinkedIn Customer Loyalty vs. Competitors

Compared to its competitors, LinkedIn's Customer Loyalty score is rated right above Twitter.

COMPANYCustomer Loyalty Score
LinkedIn84%
Twitter75%
Meta75%
ZipRecruiter74%

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Customer Loyalty for Other Tech Brands

In the Tech industry, LinkedIn's Customer Loyalty score is rated right above Zoom Video Communications, and is preceded by Apple.

COMPANYCustomer Loyalty Score
ROBLOX89%
Nintendo89%
Netflix87%
Google87%
Spotify87%
Apple86%
LinkedIn84%
Zoom Video Communications84%
Peloton82%

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LinkedIn's Logo
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LinkedIn Product Quality

3.9/5

LinkedIn has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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LinkedIn Product Information

LinkedIn serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, and Germany. LinkedIn supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.

LinkedIn’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Insurance industry rated LinkedIn's product the highest. Reviewers from the Automotive and Transportation industry rated LinkedIn the lowest at 4.2.

Website
https://linkedin.com/
Company Size
10,000+ Employees

Industry

Tech
AdTech
Business Services
Social

Languages Supported

English
Dutch
French
German
Indonesian
Portuguese
Spanish
Japanese
Turkish
Italian
Korean
Czech
Swedish
Polish
Danish
Norwegian

Product Type

Human Resources (HR) Software
Contact Management Software
Recruitment Software

Quick Insights into LinkedIn Product Quality

LinkedIn's Product Quality score was rated highest by customers from the Insurance industry, and rated lowest by customers from the Staffing and Recruiting industry.

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Ranked LinkedIn Product Quality the Highest

Insurance
4.5
1 to 2 Years
4.1
18-25
4.1

Ranked LinkedIn Product Quality the Lowest

Over 10 Years
3.5
61-65
2
Staffing and Recruiting
2

LinkedIn Product Quality Score by Gender

Female customers rated LinkedIn's Product Quality score 0.1 stars higher than Male customers.

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Male

3.8/5

Female

3.9/5

LinkedIn Product Quality Score by Ethnicity

LinkedIn's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
3.7
Caucasian3.7
Hispanic or Latino
3.6
Hispanic or Latino3.6
African American/Black
3.8
African American/Black3.8
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1
Native American
3.8
Native American3.8
Other
3.5
Other3.5

LinkedIn Product Quality Score by Age

LinkedIn's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
18-25
4.1
18-254.1
26-30
4
26-304
31-35
3.8
31-353.8
36-40
3.8
36-403.8
41-45
4.1
41-454.1
46-50
3.6
46-503.6
51-55
4
51-554
56-60
3.7
56-603.7
61-65
2
61-652
66+
3.2
66+3.2

LinkedIn Product Quality Score by Usage

LinkedIn's Product Quality score was rated the highest by customers who have used LinkedIn's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.9
1 to 2 Years
4.1
2 to 5 Years
3.9
5 to 10 Years
4.1
Over 10 Years
3.5

LinkedIn Product Quality Score by Industry

LinkedIn's Product Quality score was rated the highest by Insurance industry customers, and the lowest by Staffing and Recruiting industry customers.

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Tech
3.8
Accounting
4
Aerospace and Aviation
3.3
Fashion and Beauty
3.3
Architecture and Planning
3.5
Arts and Entertainment
4
Automotive and Transportation
4.2
Banking and Financial Services
4.2
Biotech and Pharmaceuticals
3.5
Business and Consumer Services
3.9
Construction
4.1
Consulting
4
Consumer Goods
3.5
Education
3.6
Healthcare, Hospitals and Medicine
4.1
Hospitality
3.3
Insurance
4.5
Logistics and Supply Chain
4.1
Marketing, Advertising and Research
4.2
Mechanical, Civil or Industrial Engineering
4.4
Media and Entertainment
4.2
Non-Profit
3.1
Real Estate
4.2
Staffing and Recruiting
2
Telecommunications
4.5
Content
4.1

LinkedIn Product Quality vs. Competitors

Compared to its competitors, LinkedIn's Product Quality score is rated right above Twitter.

COMPANYProduct Quality Score
LinkedIn3.9/5
Twitter3.6/5
Meta3.6/5
ZipRecruiter3.5/5

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Product Quality for Other Tech Brands

In the Tech industry, LinkedIn's Product Quality score is rated right below ROBLOX.

COMPANYProduct Quality Score
Nintendo4.4/5
Zoom Video Communications4.3/5
Apple4.3/5
Netflix4.2/5
Spotify4.2/5
Google4.1/5
Peloton4/5
ROBLOX4/5
LinkedIn3.9/5

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LinkedIn Pricing

LinkedIn ROI & Value For Money

3.7/5

LinkedIn has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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LinkedIn Pricing Plans

LinkedIn has a pricing structure that accommodates small, medium, and large businesses.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Telecommunications industry. The users from the Staffing and Recruiting industry think that they had the lowest ROI from LinkedIn.

Who Uses LinkedIn?

Small Businesses
Medium Businesses
Large Enterprises

Quick Insights into LinkedIn ROI

LinkedIn's ROI score was rated highest by customers from the Telecommunications industry, and rated lowest by customers ages 61-65.

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Ranked LinkedIn ROI the Highest

Telecommunications
4.6
Native American
4
1 to 2 Years
3.9

Ranked LinkedIn ROI the Lowest

Over 10 Years
3.2
Staffing and Recruiting
1.8
61-65
1.5

LinkedIn ROI Score by Gender

LinkedIn's ROI score was rated 3.5 by both Female and Male customers on Comparably.

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Male

3.5/5

Female

3.5/5

LinkedIn ROI Score by Ethnicity

LinkedIn's ROI score was rated the highest by Native American customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
3.3
Caucasian3.3
Hispanic or Latino
3.4
Hispanic or Latino3.4
African American/Black
3.7
African American/Black3.7
Asian or Pacific Islander
3.6
Asian or Pacific Islander3.6
Native American
4
Native American4
Other
3.3
Other3.3

LinkedIn ROI Score by Age

LinkedIn's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
18-25
3.8
18-253.8
26-30
3.7
26-303.7
31-35
3.5
31-353.5
36-40
3.7
36-403.7
41-45
3.8
41-453.8
46-50
3.4
46-503.4
51-55
3.5
51-553.5
56-60
3.2
56-603.2
61-65
1.5
61-651.5
66+
2.8
66+2.8

LinkedIn ROI Score by Usage

LinkedIn's ROI score was rated the highest by customers who have used LinkedIn's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.4
1 to 2 Years
3.9
2 to 5 Years
3.5
5 to 10 Years
3.8
Over 10 Years
3.2

LinkedIn ROI Score by Industry

LinkedIn's ROI score was rated the highest by Telecommunications industry customers, and the lowest by Staffing and Recruiting industry customers.

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Tech
3.5
Accounting
4
Aerospace and Aviation
3.3
Fashion and Beauty
2.6
Architecture and Planning
3.2
Arts and Entertainment
3.7
Automotive and Transportation
3.9
Banking and Financial Services
3.8
Biotech and Pharmaceuticals
4
Business and Consumer Services
4
Construction
4
Consulting
3.6
Consumer Goods
3.3
Education
3.4
Healthcare, Hospitals and Medicine
3.8
Hospitality
3.1
Insurance
4.2
Logistics and Supply Chain
3.5
Marketing, Advertising and Research
3.4
Mechanical, Civil or Industrial Engineering
4
Media and Entertainment
3.5
Non-Profit
3
Real Estate
3.7
Staffing and Recruiting
1.8
Telecommunications
4.6

LinkedIn Pricing vs. Competitors

Compared to its competitors, LinkedIn's ROI score is rated right above Meta.

COMPANYPricing Score
LinkedIn3.7/5
Meta3.6/5
Twitter3.6/5
ZipRecruiter3.4/5

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ROI for Other Tech Brands

In the Tech industry, LinkedIn's ROI score is rated right below ROBLOX.

COMPANYPricing Score
Zoom Video Communications4.1/5
Google4/5
Spotify4/5
Peloton4/5
Netflix4/5
Apple4/5
Nintendo4/5
ROBLOX3.8/5
LinkedIn3.7/5

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LinkedIn Customer Satisfaction (CSAT)

LinkedIn Customer Satisfaction (CSAT) Score

76 / 100

LinkedIn has an overall Customer Satisfaction score of 76 rated by its users and customers.

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Very Satisfied36%
Satisfied40%
Neither Satisfied nor Dissatisfied11%
Dissatisfied3%
Very Dissatisfied10%
Very Satisfied
36%
Satisfied
40%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
3%
Very Dissatisfied
10%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into LinkedIn Customer Satisfaction

LinkedIn's Customer Satisfaction score was rated highest by customers from the Biotech and Pharmaceuticals industry, and rated lowest by customers ages 61-65.

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Ranked LinkedIn Customer Satisfaction the Highest

Biotech and Pharmaceuticals
100%
1 to 2 Years
87%
31-35
84%

Ranked LinkedIn Customer Satisfaction the Lowest

Over 10 Years
56%
Staffing and Recruiting
33%
61-65
14%

LinkedIn Customer Satisfaction Score by Gender

Female customers rated LinkedIn's Customer Satisfaction score 7 points higher than Male customers.

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69 / 100
Male
Very Satisfied
28%
Satisfied
41%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
5%
Very Dissatisfied
17%
76 / 100
Female
Very Satisfied
33%
Satisfied
43%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
2%
Very Dissatisfied
11%

LinkedIn Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

LinkedIn's Customer Satisfaction (CSAT) score was rated 70% according to Caucasian users and customers.

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70 / 100
Very Satisfied27%
Satisfied43%
Neither Satisfied nor Dissatisfied10%
Dissatisfied6%
Very Dissatisfied14%
Very Satisfied
27%
Satisfied
43%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
6%
Very Dissatisfied
14%

CSAT according to Hispanic or Latino

LinkedIn's Customer Satisfaction (CSAT) score was rated 73% according to Hispanic or Latino users and customers.

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73 / 100
Very Satisfied32%
Satisfied41%
Neither Satisfied nor Dissatisfied11%
Dissatisfied0%
Very Dissatisfied16%
Very Satisfied
32%
Satisfied
41%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
16%

CSAT according to African American/Black

LinkedIn's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.

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67 / 100
Very Satisfied29%
Satisfied38%
Neither Satisfied nor Dissatisfied12%
Dissatisfied6%
Very Dissatisfied15%
Very Satisfied
29%
Satisfied
38%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
6%
Very Dissatisfied
15%

CSAT according to Asian or Pacific Islander

LinkedIn's Customer Satisfaction (CSAT) score was rated 84% according to Asian or Pacific Islander users and customers.

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84 / 100
Very Satisfied39%
Satisfied45%
Neither Satisfied nor Dissatisfied8%
Dissatisfied2%
Very Dissatisfied6%
Very Satisfied
39%
Satisfied
45%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
2%
Very Dissatisfied
6%

CSAT according to Other

LinkedIn's Customer Satisfaction (CSAT) score was rated 62% according to Other users and customers.

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62 / 100
Very Satisfied30%
Satisfied32%
Neither Satisfied nor Dissatisfied11%
Dissatisfied4%
Very Dissatisfied23%
Very Satisfied
30%
Satisfied
32%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
4%
Very Dissatisfied
23%

LinkedIn Customer Satisfaction Score by Age

LinkedIn's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
18-25 CSAT Score
76%
Very Satisfied
32%
Satisfied
44%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
2%
Very Dissatisfied
9%
18-2576%
26-30 CSAT Score
82%
Very Satisfied
30%
Satisfied
52%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
12%
26-3082%
31-35 CSAT Score
84%
Very Satisfied
42%
Satisfied
42%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
8%
31-3584%
36-40 CSAT Score
78%
Very Satisfied
35%
Satisfied
43%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
7%
Very Dissatisfied
10%
36-4078%
41-45 CSAT Score
78%
Very Satisfied
36%
Satisfied
42%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
0%
Very Dissatisfied
4%
41-4578%
46-50 CSAT Score
60%
Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
5%
Very Dissatisfied
15%
46-5060%
51-55 CSAT Score
72%
Very Satisfied
22%
Satisfied
50%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
14%
51-5572%
56-60 CSAT Score
63%
Very Satisfied
38%
Satisfied
25%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
6%
Very Dissatisfied
25%
56-6063%
61-65 CSAT Score
14%
Very Satisfied
0%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
72%
61-6514%
66+ CSAT Score
43%
Very Satisfied
22%
Satisfied
21%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
21%
Very Dissatisfied
36%
66+43%

LinkedIn Customer Satisfaction Score by Usage

LinkedIn's Customer Satisfaction score was rated the highest by customers who have used LinkedIn's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
68
1 to 2 Years
87
2 to 5 Years
69
5 to 10 Years
84
Over 10 Years
56

LinkedIn Customer Satisfaction Score by Industry

LinkedIn's Customer Satisfaction score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Staffing and Recruiting industry customers.

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Tech
70
Accounting
77
Aerospace and Aviation
50
Architecture and Planning
67
Arts and Entertainment
83
Automotive and Transportation
67
Banking and Financial Services
84
Biotech and Pharmaceuticals
100
Business and Consumer Services
73
Construction
67
Consulting
84
Consumer Goods
67
Education
73
Healthcare, Hospitals and Medicine
100
Insurance
67
Logistics and Supply Chain
75
Marketing, Advertising and Research
51
Mechanical, Civil or Industrial Engineering
75
Media and Entertainment
100
Non-Profit
67
Staffing and Recruiting
33

LinkedIn Customer Satisfaction vs. Competitors

Compared to its competitors, LinkedIn's Customer Satisfaction score is rated right above Meta.

COMPANYCustomer Satisfaction (CSAT) Score
LinkedIn76%
Meta65%
Twitter64%
ZipRecruiter47%

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Customer Satisfaction for Other Tech Brands

In the Tech industry, LinkedIn's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.

COMPANYCustomer Satisfaction (CSAT) Score
Nintendo88%
Netflix85%
Apple85%
Spotify85%
Google81%
LinkedIn76%
Zoom Video Communications74%
ROBLOX72%
Peloton64%

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Nintendo's Logo
Netflix's Logo
Apple's Logo
Spotify's Logo
Google's Logo
Zoom Video Communications' Logo
ROBLOX's Logo
Peloton's Logo

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LinkedIn Customer Service

3.6/5

LinkedIn has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About LinkedIn's Customer Service

Address

1000 W Maude Ave, Sunnyvale, CA 94085


Website

https://linkedin.com/


Phone Number

650-687-3600

Quick Insights into LinkedIn Customer Service

LinkedIn's Customer Service score was rated highest by customers from the Telecommunications industry, and rated lowest by customers ages 61-65.

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Ranked LinkedIn Customer Service the Highest

Telecommunications
4.6
1 to 2 Years
4
Native American
4

Ranked LinkedIn Customer Service the Lowest

Over 10 Years
2.8
Non-Profit
1.6
61-65
1.5

LinkedIn Customer Service Score by Gender

Female customers rated LinkedIn's Customer Service score 0.1 stars higher than Male customers.

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Male

3.4/5

Female

3.5/5

LinkedIn Customer Service Score by Ethnicity

LinkedIn's Customer Service score was rated the highest by Native American customers, and the lowest by Other customers.

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0
20
40
60
80
100
Caucasian
3.2
Caucasian3.2
Hispanic or Latino
3.4
Hispanic or Latino3.4
African American/Black
3.6
African American/Black3.6
Asian or Pacific Islander
3.6
Asian or Pacific Islander3.6
Native American
4
Native American4
Other
3
Other3

LinkedIn Customer Service Score by Age

LinkedIn's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
18-25
3.9
18-253.9
26-30
3.7
26-303.7
31-35
3.6
31-353.6
36-40
3.6
36-403.6
41-45
3.8
41-453.8
46-50
3.1
46-503.1
51-55
3.4
51-553.4
56-60
3.3
56-603.3
61-65
1.5
61-651.5
66+
1.6
66+1.6

LinkedIn Customer Service Score by Usage

LinkedIn's Customer Service score was rated the highest by customers who have used LinkedIn's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.4
1 to 2 Years
4
2 to 5 Years
3.5
5 to 10 Years
3.7
Over 10 Years
2.8

LinkedIn Customer Service Score by Industry

LinkedIn's Customer Service score was rated the highest by Telecommunications industry customers, and the lowest by Non-Profit industry customers.

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Tech
3.5
Accounting
3.5
Aerospace and Aviation
3.4
Fashion and Beauty
3.1
Architecture and Planning
3.3
Arts and Entertainment
4.1
Automotive and Transportation
3.4
Banking and Financial Services
3.6
Biotech and Pharmaceuticals
4
Business and Consumer Services
3.7
Construction
3.6
Consulting
3.7
Consumer Goods
3.1
Education
3.1
Healthcare, Hospitals and Medicine
4
Hospitality
3.1
Insurance
4
Logistics and Supply Chain
3.5
Marketing, Advertising and Research
2.9
Mechanical, Civil or Industrial Engineering
3.4
Media and Entertainment
3.5
Non-Profit
1.6
Real Estate
3.4
Staffing and Recruiting
1.8
Telecommunications
4.6

LinkedIn Customer Service vs. Competitors

Compared to its competitors, LinkedIn's Customer Service score is rated right above Meta.

COMPANYCustomer Service Score
LinkedIn3.6/5
Meta3.5/5
Twitter3.5/5
ZipRecruiter2.8/5

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Customer Service for Other Tech Brands

In the Tech industry, LinkedIn's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.

COMPANYCustomer Service Score
Apple4.2/5
Google4/5
Zoom Video Communications4/5
Nintendo4/5
Peloton4/5
Netflix4/5
Spotify4/5
LinkedIn3.6/5
ROBLOX3.6/5

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LinkedIn's Logo
VS
Apple's Logo
Google's Logo
Zoom Video Communications' Logo
Nintendo's Logo
Peloton's Logo
Netflix's Logo
Spotify's Logo
ROBLOX's Logo

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LinkedIn as an Employer

4.6/5

LinkedIn has a 4.6/5 stars for its overall company culture rated by their employees

  LinkedIn CEO
top
5%
CEO of LinkedIn

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

LinkedIn scored a 32 for Net Promoter Score and a 40 for Employee Net Promoter Score. NPS gauges how likely a customer of LinkedIn would recommend the brand to a friend. ENPS measures how likely LinkedIn employees would recommend working at LinkedIn to a friend.

Net Promoter Score

32
NPS Score
55%Promoters
22%Passive
23%Detractors

Employee Net Promoter Score

40
eNPS Score
59%Promoters
22%Passive
19%Detractors

Global Ranking Snapshot

LinkedIn is ranked #29 in the Global Top 100 Brands. It ranks just behind CHANEL and just ahead of Uniqlo.

RANKCOMPANYCEOINDUSTRY
27
Rockstar Games  Rockstar Games CEO
Strauss Zelnick
Media and Entertainment
28
CHANEL  CHANEL CEO
Alain Wertheimer
Fashion and Beauty
29
LinkedIn  LinkedIn CEO
Ryan Roslansky
Tech
30
Uniqlo  Uniqlo CEO
Tadashi Yanai
Fashion and Beauty
31
PlayStation  PlayStation CEO
Jim Ryan
Media and Entertainment
32
Tesla  Tesla CEO
Elon Musk
Automotive and Transportation
33
Starbucks  Starbucks CEO
Howard Schultz
Travel and Hospitality

Tech Ranking Snapshot

LinkedIn is ranked #11 in the Tech Industry. It ranks just behind Rockstar Games and just ahead of NVIDIA.

RANKCOMPANYLocation
9
Microsoft
Redmond, WA
10
Rockstar Games
New York City, NY
11
LinkedIn
Sunnyvale, CA
12
NVIDIA
Santa Clara, CA
13
Slack
San Francisco, CA
14
Pinterest
San Francisco, CA
15
Logitech
Newark, CA