
Twitter is an online social networking service that enables users to send and read short messages. Twitter’s brand is ranked #91 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Twitter. When compared to other organizations within the Tech industry, Twitter is ranked #24. Among its major competitors, Twitter is ranked in 4th place for NPS while Pinterest is 1st, and LinkedIn is 2nd.Their current market cap is $57.69B

Leslie Berland is the marketing lead responsible for Twitter’s global consumer, product and sales marketing and communications. A core part of Leslie’s focus is to align the company’s external brand identity with the internal culture that defines Twitter. Prior to joining the company in 2016, she was executive vice president of global advertising and marketing and digital partnerships at American Express. As a member of the company’s global management team, Leslie oversaw advertising, media, sponsorships, content, brand identity, and digital partnerships. Earlier in her career, Leslie led PR and online communications strategies for global brands on the agency side. Leslie joined American Express in 2005 and led a global team responsible for creating marketplace demand and driving commerce through differentiated products, marketing, and customer experiences globally. Her marketing work has been recognized with several awards from the Cannes Lions, D&AD, FEPE, OBIE, and One Show. In 2017, 2018, and 2019, Leslie was named one of Forbes’ Most Influential CMOs, and she has also been recognized by Ad Age, Adweek, and Business Insider as an industry leader. Leslie earned a B.S. from Boston University’s College of Communication.
Twitter's Net Promoter Score (NPS) is a 11 with 46% Promoters, 19% Passives, and 35% Detractors. Net Promoter Score tracks whether Twitter's customers would recommend using the product based on a scale of -100 to 100.
| 46% | Promoters |
|---|---|
| 19% | Passives |
| 35% | Detractors |
| Summary | Date | Score |
|---|---|---|
Sep 2024 11 | Sep 2024 | 11 |
Oct 2024 11 | Oct 2024 | 11 |
Nov 2024 11 | Nov 2024 | 11 |
Dec 2024 11 | Dec 2024 | 11 |
Jan 2025 11 | Jan 2025 | 11 |
Feb 2025 11 | Feb 2025 | 11 |
Mar 2025 11 | Mar 2025 | 11 |
Apr 2025 11 | Apr 2025 | 11 |
May 2025 11 | May 2025 | 11 |
Aug 2025 11 | Aug 2025 | 11 |
Nov 2025 11 | Nov 2025 | 11 |
Jan 2026 11 | Jan 2026 | 11 |
Twitter is ranked third for NPS among its competitors. Pinterest and LinkedIn come in first and second, with Meta coming in at #4. Among those competitors, it is the lowest valued company behind Meta.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Twitter's NPS 6 points higher than Male customers.
Twitter's NPS was rated 12 by Male customers on Comparably.
Twitter's NPS was rated 18 by Female customers on Comparably.
Twitter's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -19 | Caucasian | -19 |
Hispanic or Latino 55 | Hispanic or Latino | 55 |
African American/Black 22 | African American/Black | 22 |
Asian or Pacific Islander 27 | Asian or Pacific Islander | 27 |
Native American 34 | Native American | 34 |
Other -3 | Other | -3 |
Twitter's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
Twitter's NPS was rated the highest by customers who have used Twitter's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -8 | Less than 1 Year | -8 |
1 to 2 Years 33 | 1 to 2 Years | 33 |
2 to 5 Years 24 | 2 to 5 Years | 24 |
5 to 10 Years 20 | 5 to 10 Years | 20 |
Over 10 Years 11 | Over 10 Years | 11 |
Out of the 40 Twitter customer reviews 37 were positive and 3 were constructive. Twitter customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Twitter users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Twitter's Customer Loyalty score was rated 78 by both Female and Male customers on Comparably.
Twitter's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
% who answered "Yes"
Twitter's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 78% | 26-30 | 78% |
31-35 78% | 31-35 | 78% |
36-40 96% | 36-40 | 96% |
41-45 79% | 41-45 | 79% |
46-50 82% | 46-50 | 82% |
51-55 84% | 51-55 | 84% |
56-60 78% | 56-60 | 78% |
61-65 40% | 61-65 | 40% |
66+ 49% | 66+ | 49% |
Twitter's Customer Loyalty score was rated the highest by customers who have used Twitter's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Twitter's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Government and Public Policy industry customers.
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Compared to its competitors, Twitter's Customer Loyalty score is rated right above Meta, and is preceded by Pinterest.
In the Tech industry, Twitter's Customer Loyalty score is rated right below Peloton.
Twitter has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Twitter serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Twitter supports iOS and Android devices and offers products for small, medium, and large sized businesses.
Twitter’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Twitter's product the highest. Reviewers from the Tech industry rated Twitter the lowest at 3.7.
Twitter's Product Quality score was rated highest by customers from the Content industry, and rated lowest by customers from the Government and Public Policy industry.
Female customers rated Twitter's Product Quality score 0.3 stars higher than Male customers.
Twitter's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Native American 4.1 | Native American | 4.1 |
Other 3.3 | Other | 3.3 |
Twitter's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4 | 31-35 | 4 |
36-40 4 | 36-40 | 4 |
41-45 3.5 | 41-45 | 3.5 |
46-50 3.8 | 46-50 | 3.8 |
51-55 2 | 51-55 | 2 |
56-60 2.9 | 56-60 | 2.9 |
61-65 2.1 | 61-65 | 2.1 |
66+ 2.4 | 66+ | 2.4 |
Twitter's Product Quality score was rated the highest by customers who have used Twitter's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Twitter's Product Quality score was rated the highest by Content industry customers, and the lowest by Government and Public Policy industry customers.
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Compared to its competitors, Twitter's Product Quality score is rated right above Meta, and is preceded by LinkedIn.
In the Tech industry, Twitter's Product Quality score is rated right below ROBLOX.
Twitter has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Twitter has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Government and Public Policy industry think that they had the lowest ROI from Twitter.
Twitter's ROI score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Government and Public Policy industry.
Female customers rated Twitter's ROI score 0.3 stars higher than Male customers.
Twitter's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 4.1 | Native American | 4.1 |
Other 3.2 | Other | 3.2 |
Twitter's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.9 | 36-40 | 3.9 |
41-45 3.2 | 41-45 | 3.2 |
46-50 3.7 | 46-50 | 3.7 |
51-55 2.3 | 51-55 | 2.3 |
56-60 3 | 56-60 | 3 |
61-65 2.1 | 61-65 | 2.1 |
66+ 2.5 | 66+ | 2.5 |
Twitter's ROI score was rated the highest by customers who have used Twitter's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Twitter's ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Government and Public Policy industry customers.
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Compared to its competitors, Twitter's ROI score is rated right below Meta.
In the Tech industry, Twitter's ROI score is rated right below ROBLOX.
Twitter has an overall Customer Satisfaction score of 64 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Twitter's Customer Satisfaction score was rated highest by customers from the Media and Entertainment industry, and rated lowest by customers from the Government and Public Policy industry.
Twitter's Customer Satisfaction score was rated 62 by both Female and Male customers on Comparably.
Very Satisfied | 23% | |
|---|---|---|
Satisfied | 39% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 5% | |
Very Dissatisfied | 16% |
Very Satisfied | 34% | |
|---|---|---|
Satisfied | 28% | |
Neither Satisfied nor Dissatisfied | 19% | |
Dissatisfied | 7% | |
Very Dissatisfied | 12% |
Twitter's Customer Satisfaction (CSAT) score was rated 49% according to Caucasian users and customers.
Twitter's Customer Satisfaction (CSAT) score was rated 80% according to Hispanic or Latino users and customers.
Twitter's Customer Satisfaction (CSAT) score was rated 71% according to African American/Black users and customers.
Twitter's Customer Satisfaction (CSAT) score was rated 72% according to Asian or Pacific Islander users and customers.
Twitter's Customer Satisfaction (CSAT) score was rated 67% according to Native American users and customers.
Twitter's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
Twitter's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 63% | |||||||||||||||
| 26-30 | 61% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 94% | |||||||||||||||
| 41-45 | 70% | |||||||||||||||
| 46-50 | 76% | |||||||||||||||
| 51-55 | 22% | |||||||||||||||
| 56-60 | 50% | |||||||||||||||
| 61-65 | 25% | |||||||||||||||
| 66+ | 14% |
Twitter's Customer Satisfaction score was rated the highest by customers who have used Twitter's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Twitter's Customer Satisfaction score was rated the highest by Media and Entertainment industry customers, and the lowest by Government and Public Policy industry customers.
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"title": "Twitter Customer Satisfaction Score by Industry",
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"scoreClassName": "",
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"groupId": 535,
"score": 63,
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}Compared to its competitors, Twitter's Customer Satisfaction score is rated right below Meta.
In the Tech industry, Twitter's Customer Satisfaction score is rated right above Peloton, and is preceded by ROBLOX.
Twitter has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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1355 Market St, Ste 900, San Francisco, CA 94103
https://about.twitter.com
1-415-222-9670
Twitter's Customer Service score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Government and Public Policy industry.
Female customers rated Twitter's Customer Service score 0.2 stars higher than Male customers.
Twitter's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 4.1 | Native American | 4.1 |
Other 3.2 | Other | 3.2 |
Twitter's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.4 | 26-30 | 3.4 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.9 | 36-40 | 3.9 |
41-45 3 | 41-45 | 3 |
46-50 3.8 | 46-50 | 3.8 |
51-55 2 | 51-55 | 2 |
56-60 2.6 | 56-60 | 2.6 |
61-65 1.6 | 61-65 | 1.6 |
66+ 2.2 | 66+ | 2.2 |
Twitter's Customer Service score was rated the highest by customers who have used Twitter's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Twitter's Customer Service score was rated the highest by Fashion and Beauty industry customers, and the lowest by Government and Public Policy industry customers.
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Compared to its competitors, Twitter's Customer Service score is rated right below Meta.
In the Tech industry, Twitter's Customer Service score is rated right below ROBLOX.
Twitter scored a 11 for Net Promoter Score and a -1 for Employee Net Promoter Score. NPS gauges how likely a customer of Twitter would recommend the brand to a friend. ENPS measures how likely Twitter employees would recommend working at Twitter to a friend.
| 46% | Promoters |
|---|---|
| 19% | Passive |
| 35% | Detractors |
| 40% | Promoters |
|---|---|
| 19% | Passive |
| 41% | Detractors |
Twitter is ranked #91 in the Global Top 100 Brands. It ranks just behind Uber and just ahead of Procter & Gamble.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
89 | ![]() | Johnson & Johnson | ![]() | Joaquin Duato | Consumer Goods |
90 | ![]() | Uber | ![]() | Dara Khosrowshahi | Travel and Hospitality |
91 | ![]() | ![]() | Elon Musk | Tech | |
92 | ![]() | Procter & Gamble | ![]() | David Taylor | Consumer Goods |
93 | ![]() | 7-Eleven | ![]() | Joseph M. DePinto | Retail |
94 | ![]() | Coinbase | ![]() | Brian Armstrong | Tech |
95 | ![]() | FedEx | ![]() | Frederick Smith | Automotive and Transportation |
Twitter is ranked #24 in the Tech Industry. It ranks just behind ZoomInfo and just ahead of Coinbase.