12
NPS
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Snap Inc. is ranked #34 in Tech Brands
Snap Inc. is ranked #34 in Tech Brands
About Snap Inc. Brand
Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. Snap Inc.’s brand is ranked #125 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Snap Inc.. When compared to other organizations within the Tech industry, Snap Inc. is ranked #34. Among its major competitors, Snap Inc. is ranked in 3rd place for NPS while Amazon is 1st, and Google is 2nd. Overall, Snap Inc. has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $97.62B
Brand at a Glance
84%
Customer Loyalty
4/5
Product Quality
3.7/5
Pricing
3.8/5
Customer Service
Snap Inc. CMO
Snap Inc. Ranking
- #125 in Global Best Brands
- #34 in Tech
- #3 / 4 of its competitors
Snap Inc. NPS
Snap Inc.'s Net Promoter Score (NPS) is a 12 with 48% Promoters, 16% Passives, and 36% Detractors. Net Promoter Score tracks whether Snap Inc.'s customers would recommend using the product based on a scale of -100 to 100.
Snap Inc. Overall NPS
| 48% | Promoters |
|---|---|
| 16% | Passives |
| 36% | Detractors |
Snap Inc. NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 12 | Nov 2023 | 12 |
Jan 2024 12 | Jan 2024 | 12 |
Apr 2024 12 | Apr 2024 | 12 |
May 2024 12 | May 2024 | 12 |
Aug 2024 12 | Aug 2024 | 12 |
Sep 2024 10 | Sep 2024 | 10 |
Oct 2024 12 | Oct 2024 | 12 |
Nov 2024 12 | Nov 2024 | 12 |
Dec 2024 12 | Dec 2024 | 12 |
Jan 2025 12 | Jan 2025 | 12 |
Feb 2025 12 | Feb 2025 | 12 |
Apr 2025 12 | Apr 2025 | 12 |
How Other Brands Compare
Snap Inc. is ranked third for NPS among its competitors. Amazon and Google come in first and second, with Meta coming in at #4. Among those competitors, it is the lowest valued company behind Amazon.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Snap Inc. NPS by Gender
Female customers rated Snap Inc.'s NPS 37 points higher than Male customers.
Male
6
Snap Inc.'s NPS was rated 6 by Male customers on Comparably.
42%
Promoters
22%
Passives
36%
Detractors
Female
43
Snap Inc.'s NPS was rated 43 by Female customers on Comparably.
64%
Promoters
15%
Passives
21%
Detractors
Snap Inc. NPS by Ethnicity
Snap Inc.'s NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 17 | Caucasian | 17 |
African American/Black 27 | African American/Black | 27 |
Asian or Pacific Islander -20 | Asian or Pacific Islander | -20 |
Other 57 | Other | 57 |
Snap Inc. NPS by Age
Snap Inc.'s NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
Snap Inc. NPS by Usage
Snap Inc.'s NPS was rated the highest by customers who have used Snap Inc.'s products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 18 | Less than 1 Year | 18 |
1 to 2 Years 21 | 1 to 2 Years | 21 |
2 to 5 Years 31 | 2 to 5 Years | 31 |
5 to 10 Years 24 | 5 to 10 Years | 24 |
Over 10 Years 37 | Over 10 Years | 37 |
Snap Inc. Customer Reviews
Out of the 12 Snap Inc. customer reviews 10 were positive and 2 were constructive. Snap Inc. customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Snap Inc. Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Snap Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Snap Inc. Customer Loyalty Score by Gender
Female customers rated Snap Inc.'s Customer Loyalty score 15% higher than Male customers.
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Male
78%
Yes
Female
93%
Yes
Snap Inc. Customer Loyalty Score by Ethnicity
Snap Inc.'s Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Snap Inc..
78
out of 100
Caucasian
95
out of 100
African American/Black
73
out of 100
Asian or Pacific Islander
88
out of 100
Other
Snap Inc. Customer Loyalty Score by Age
Snap Inc.'s Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 90% | 18-25 | 90% |
26-30 100% | 26-30 | 100% |
31-35 80% | 31-35 | 80% |
36-40 100% | 36-40 | 100% |
41-45 60% | 41-45 | 60% |
51-55 100% | 51-55 | 100% |
Snap Inc. Customer Loyalty Score by Usage
Snap Inc.'s Customer Loyalty score was rated the highest by customers who have used Snap Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Snap Inc. Customer Loyalty Score by Industry
Snap Inc.'s Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Hospitality industry customers.
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Snap Inc. Customer Loyalty vs. Competitors
Compared to its competitors, Snap Inc.'s Customer Loyalty score is rated right above Meta, and is preceded by Google.
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Customer Loyalty for Other Tech Brands
In the Tech industry, Snap Inc.'s Customer Loyalty score is rated right above Zoom Video Communications, and is preceded by Apple.
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Snap Inc. Product Quality
4/5
Snap Inc. has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Snap Inc. Product Information
Snap Inc.’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Snap Inc.'s product the highest. Reviewers from the Arts and Entertainment industry rated Snap Inc. the lowest at 4.
- Website
- https://www.snap.com/en-US/
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Content
Mobile App
Virtual Reality
Quick Insights into Snap Inc. Product Quality
Snap Inc.'s Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers from the Fashion and Beauty industry.
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Ranked Snap Inc. Product Quality the Highest
Ranked Snap Inc. Product Quality the Lowest
Snap Inc. Product Quality Score by Gender
Female customers rated Snap Inc.'s Product Quality score 0.8 stars higher than Male customers.
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Male
3.7/5
Female
4.5/5
Snap Inc. Product Quality Score by Ethnicity
Snap Inc.'s Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Snap Inc..
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.9 | Other | 3.9 |
Snap Inc. Product Quality Score by Age
Snap Inc.'s Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.8 | 36-40 | 4.8 |
41-45 4.1 | 41-45 | 4.1 |
51-55 3.5 | 51-55 | 3.5 |
Snap Inc. Product Quality Score by Usage
Snap Inc.'s Product Quality score was rated the highest by customers who have used Snap Inc.'s products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Snap Inc. Product Quality Score by Industry
Snap Inc.'s Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Fashion and Beauty industry customers.
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Snap Inc. Product Quality vs. Competitors
Compared to its competitors, Snap Inc.'s Product Quality score is rated right above Meta, and is preceded by Google.
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Product Quality for Other Tech Brands
In the Tech industry, Snap Inc.'s Product Quality score is rated right above Peloton, and is preceded by Google.
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Snap Inc. Pricing
Snap Inc. ROI & Value For Money
3.7/5
Snap Inc. has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Snap Inc. Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Snap Inc..
Quick Insights into Snap Inc. ROI
Snap Inc.'s ROI score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Fashion and Beauty industry.
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Ranked Snap Inc. ROI the Highest
Ranked Snap Inc. ROI the Lowest
Snap Inc. ROI Score by Gender
Female customers rated Snap Inc.'s ROI score 0.7 stars higher than Male customers.
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Male
3.6/5
Female
4.3/5
Snap Inc. ROI Score by Ethnicity
Snap Inc.'s ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 4 | Other | 4 |
Snap Inc. ROI Score by Age
Snap Inc.'s ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4.3 | 26-30 | 4.3 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4.6 | 36-40 | 4.6 |
41-45 3.8 | 41-45 | 3.8 |
51-55 3.8 | 51-55 | 3.8 |
Snap Inc. ROI Score by Usage
Snap Inc.'s ROI score was rated the highest by customers who have used Snap Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Snap Inc. ROI Score by Industry
Snap Inc.'s ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Fashion and Beauty industry customers.
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Snap Inc. Pricing vs. Competitors
Compared to its competitors, Snap Inc.'s ROI score is rated right above Meta, and is preceded by Google.
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ROI for Other Tech Brands
In the Tech industry, Snap Inc.'s ROI score is rated right below ROBLOX.
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Snap Inc. Customer Satisfaction (CSAT)
Snap Inc. Customer Satisfaction (CSAT) Score
78 / 100
Snap Inc. has an overall Customer Satisfaction score of 78 rated by its users and customers.
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Very Satisfied
50%
Satisfied
28%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
5%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Snap Inc. Customer Satisfaction
Snap Inc.'s Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers who have used Snap Inc.'s products/services for 5 to 10 Years.
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Ranked Snap Inc. Customer Satisfaction the Highest
Ranked Snap Inc. Customer Satisfaction the Lowest
Snap Inc. Customer Satisfaction Score by Gender
Female customers rated Snap Inc.'s Customer Satisfaction score 11 points higher than Male customers.
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77 / 100
MaleVery Satisfied | 58% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 4% | |
Very Dissatisfied | 15% |
88 / 100
FemaleVery Satisfied | 51% | |
|---|---|---|
Satisfied | 37% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 0% | |
Very Dissatisfied | 8% |
Snap Inc. Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Snap Inc. Customer Satisfaction (CSAT) score was rated 70% according to Caucasian users and customers.
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70 / 100
Very Satisfied
40%
Satisfied
30%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
20%
CSAT according to African American/Black
Snap Inc. Customer Satisfaction (CSAT) score was rated 94% according to African American/Black users and customers.
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94 / 100
Very Satisfied
53%
Satisfied
41%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
3%
Very Dissatisfied
3%
CSAT according to Asian or Pacific Islander
Snap Inc. Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
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67 / 100
Very Satisfied
56%
Satisfied
11%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
0%
Very Dissatisfied
11%
CSAT according to Other
Snap Inc. Customer Satisfaction (CSAT) score was rated 78% according to Other users and customers.
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78 / 100
Very Satisfied
52%
Satisfied
26%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
22%
Snap Inc. Customer Satisfaction Score by Age
Snap Inc.'s Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 83% | |||||||||||||||
| 26-30 | 91% | |||||||||||||||
| 31-35 | 72% | |||||||||||||||
| 36-40 | 80% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 51-55 | 72% |
Snap Inc. Customer Satisfaction Score by Usage
Snap Inc.'s Customer Satisfaction score was rated the highest by customers who have used Snap Inc.'s products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Snap Inc. Customer Satisfaction Score by Industry
Snap Inc.'s Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Hospitality industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Snap Inc. Customer Satisfaction vs. Competitors
Compared to its competitors, Snap Inc.'s Customer Satisfaction score is rated right above Meta, and is preceded by Google.
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Snap Inc.'s Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
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Snap Inc. Customer Service
3.8/5
Snap Inc. has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Snap Inc.'s Customer Service
Address
2772 Donald Douglas Loop N, Santa Monica, CA 90405
Website
https://www.snap.com/en-US/
Phone Number
1-310-396-7252
Snap Inc.'s Social Links
Quick Insights into Snap Inc. Customer Service
Snap Inc.'s Customer Service score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Fashion and Beauty industry.
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Ranked Snap Inc. Customer Service the Highest
Ranked Snap Inc. Customer Service the Lowest
Snap Inc. Customer Service Score by Gender
Female customers rated Snap Inc.'s Customer Service score 0.7 stars higher than Male customers.
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Male
3.6/5
Female
4.3/5
Snap Inc. Customer Service Score by Ethnicity
Snap Inc.'s Customer Service score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Snap Inc..
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Other 4.2 | Other | 4.2 |
Snap Inc. Customer Service Score by Age
Snap Inc.'s Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4 | 31-35 | 4 |
36-40 4.8 | 36-40 | 4.8 |
41-45 3.8 | 41-45 | 3.8 |
51-55 3.8 | 51-55 | 3.8 |
Snap Inc. Customer Service Score by Usage
Snap Inc.'s Customer Service score was rated the highest by customers who have used Snap Inc.'s products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Snap Inc. Customer Service Score by Industry
Snap Inc.'s Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Fashion and Beauty industry customers.
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Snap Inc. Customer Service vs. Competitors
Compared to its competitors, Snap Inc.'s Customer Service score is rated right above Meta, and is preceded by Google.
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Customer Service for Other Tech Brands
In the Tech industry, Snap Inc.'s Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
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Snap Inc. as an Employer
4.8/5
Snap Inc. has a 4.8/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
Snap Inc. scored a 12 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Snap Inc. would recommend the brand to a friend. ENPS measures how likely Snap Inc. employees would recommend working at Snap Inc. to a friend.
Net Promoter Score
12
NPS Score
| 48% | Promoters |
|---|---|
| 16% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 44% | Promoters |
|---|---|
| 12% | Passive |
| 44% | Detractors |
Global Ranking Snapshot
Snap Inc. is ranked #125 in the Global Top 100 Brands. It ranks just behind Accenture and just ahead of Warner Bros..
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
123 |  | Stanley Black & Decker |  | Don Allen | Consumer Goods |
124 |  | Accenture |  | Julie Sweet | Business and Consumer Services |
125 | | Snap Inc. | | Evan Spiegel | Tech |
126 |  | Warner Bros. |  | Media and Entertainment | |
127 |  | Hulu |  | Bob Chapek | Media and Entertainment |
128 |  | Lowe's Home Improvement |  | Marvin Ellison | Retail |
129 |  | Bloomberg |  | Michael Bloomberg | Tech |
Tech Ranking Snapshot
Snap Inc. is ranked #34 in the Tech Industry. It ranks just behind Accenture and just ahead of Bloomberg.
| RANK | COMPANY | Location | |
|---|---|---|---|
32 |  | Dell Technologies | Round Rock, TX |
33 | | Accenture | Chicago, IL |
34 | | Snap Inc. | Santa Monica, CA |
35 | | Bloomberg | New York City, NY |
36 |  | Docusign | San Francisco, CA |
37 |  | Pixar Animation Studios | |
38 |  | DoorDash | San Francisco, CA |
