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NPS
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Hulu is ranked #35 in Top Brands for MillennialsAwards & Recognition
Hulu is ranked #35 in Top Brands for Millennials
Awards & Recognition
About Hulu's Brand
Hulu is a leading premium streaming service offering access to live and on demand channels, original series and films, and a premium library of TV and movies. Hulu’s brand is ranked #127 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Hulu. When compared to other organizations within the Media and Entertainment industry, Hulu is ranked #23. Among its major competitors, Hulu is ranked in 5th place for NPS while Amazon is 1st, and Netflix is 2nd. Overall, Hulu has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $238.31B
Brand at a Glance
72%
Customer Loyalty
3.3/5
Product Quality
3.1/5
Pricing
3/5
Customer Service
Hulu CMO
Hulu Ranking
- #35 in Top Brands for Millennials
- #23 in Media and Entertainment
- #4 / 4 of its competitors
Hulu NPS
Hulu's Net Promoter Score (NPS) is a -2 with 38% Promoters, 22% Passives, and 40% Detractors. Net Promoter Score tracks whether Hulu's customers would recommend using the product based on a scale of -100 to 100.
Hulu Overall NPS
| 38% | Promoters |
|---|---|
| 22% | Passives |
| 40% | Detractors |
Hulu NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2025 0 | Feb 2025 | 0 |
Mar 2025 -2 | Mar 2025 | -2 |
Apr 2025 -2 | Apr 2025 | -2 |
May 2025 -3 | May 2025 | -3 |
Jun 2025 -3 | Jun 2025 | -3 |
Jul 2025 -3 | Jul 2025 | -3 |
Aug 2025 -3 | Aug 2025 | -3 |
Sep 2025 -3 | Sep 2025 | -3 |
Oct 2025 -3 | Oct 2025 | -3 |
Nov 2025 -3 | Nov 2025 | -3 |
Dec 2025 -3 | Dec 2025 | -3 |
Jan 2026 -3 | Jan 2026 | -3 |
How Other Brands Compare
Hulu is ranked #4 for NPS among its competitors. Amazon and Netflix come in first and second, with YouTube coming in at third. Among those competitors, it is the third most valued company behind Amazon.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Hulu NPS by Gender
Female customers rated Hulu's NPS 26 points higher than Male customers.
Male
-33
Hulu's NPS was rated -33 by Male customers on Comparably.
25%
Promoters
17%
Passives
58%
Detractors
Female
-7
Hulu's NPS was rated -7 by Female customers on Comparably.
35%
Promoters
23%
Passives
42%
Detractors
Hulu NPS by Ethnicity
Hulu's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -40 | Caucasian | -40 |
Hispanic or Latino -7 | Hispanic or Latino | -7 |
African American/Black 29 | African American/Black | 29 |
Asian or Pacific Islander -40 | Asian or Pacific Islander | -40 |
Native American -34 | Native American | -34 |
Other -51 | Other | -51 |
Hulu NPS by Age
Hulu's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Hulu NPS by Usage
Hulu's NPS was rated the highest by customers who have used Hulu's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 4 | 1 to 2 Years | 4 |
2 to 5 Years -25 | 2 to 5 Years | -25 |
5 to 10 Years -23 | 5 to 10 Years | -23 |
Over 10 Years -12 | Over 10 Years | -12 |
Hulu NPS vs Companies in Media and Entertainment
In the Media and Entertainment industry, Hulu's NPS is rated right below Instagram.
| COMPANY | NPS Score | |
|---|---|---|
 | Nintendo | 55 |
 | Spotify | 49 |
 | Apple | 48 |
 | Netflix | 43 |
 | The Walt Disney Company | 38 |
 | ROBLOX | 38 |
 | Rockstar Games | 38 |
 | 21 | |
 | Hulu | -2 |
Hulu Customer Reviews
Out of the 47 Hulu customer reviews 22 were positive and 25 were constructive. Hulu customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Hulu Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Hulu users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Hulu Customer Loyalty Score by Gender
Female customers rated Hulu's Customer Loyalty score 16% higher than Male customers.
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Male
65%
Yes
Female
81%
Yes
Hulu Customer Loyalty Score by Ethnicity
Hulu's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Hulu.
64
out of 100
Caucasian
83
out of 100
Hispanic or Latino
79
out of 100
African American/Black
73
out of 100
Asian or Pacific Islander
70
out of 100
Native American
74
out of 100
Other
Hulu Customer Loyalty Score by Age
Hulu's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Hulu.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 72% | 18-25 | 72% |
26-30 84% | 26-30 | 84% |
31-35 70% | 31-35 | 70% |
36-40 78% | 36-40 | 78% |
41-45 74% | 41-45 | 74% |
46-50 72% | 46-50 | 72% |
51-55 59% | 51-55 | 59% |
56-60 89% | 56-60 | 89% |
61-65 75% | 61-65 | 75% |
66+ 63% | 66+ | 63% |
Hulu Customer Loyalty Score by Usage
Hulu's Customer Loyalty score was rated the highest by customers who have used Hulu's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Hulu Customer Loyalty Score by Industry
Hulu's Customer Loyalty score was rated the highest by Government and Public Policy industry customers, and the lowest by Real Estate industry customers.
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Hulu Customer Loyalty vs. Competitors
Compared to its competitors, Hulu's Customer Loyalty score is rated right below Spectrum.
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Customer Loyalty for Other Media and Entertainment Brands
In the Media and Entertainment industry, Hulu's Customer Loyalty score is rated right below The Walt Disney Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| ROBLOX | 89% |
| Nintendo | 89% |
| Netflix | 87% |
| Spotify | 87% |
| Apple | 86% |
| 84% | |
| Rockstar Games | 84% |
| The Walt Disney Company | 83% |
| Hulu | 72% |
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Hulu Product Quality
3.3/5
Hulu has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Hulu Product Information
Hulu’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Government and Public Policy industry rated Hulu's product the highest. Reviewers from the Tech industry rated Hulu the lowest at 3.3.
- Website
- http://www.hulu.com/
- Company Size
- 1,001-5,000 Employees
Industry
Media and Entertainment
Quick Insights into Hulu Product Quality
Hulu's Product Quality score was rated highest by customers from the Government and Public Policy industry, and rated lowest by customers from the Telecommunications industry.
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Ranked Hulu Product Quality the Highest
Ranked Hulu Product Quality the Lowest
Hulu Product Quality Score by Gender
Female customers rated Hulu's Product Quality score 0.5 stars higher than Male customers.
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Male
2.9/5
Female
3.4/5
Hulu Product Quality Score by Ethnicity
Hulu's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Hulu.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 3.5 | Native American | 3.5 |
Other 2.7 | Other | 2.7 |
Hulu Product Quality Score by Age
Hulu's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Hulu.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.2 | 41-45 | 3.2 |
46-50 3 | 46-50 | 3 |
51-55 2.5 | 51-55 | 2.5 |
56-60 3.2 | 56-60 | 3.2 |
61-65 1.7 | 61-65 | 1.7 |
66+ 1.9 | 66+ | 1.9 |
Hulu Product Quality Score by Usage
Hulu's Product Quality score was rated the highest by customers who have used Hulu's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Hulu Product Quality Score by Industry
Hulu's Product Quality score was rated the highest by Government and Public Policy industry customers, and the lowest by Telecommunications industry customers.
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Hulu Product Quality vs. Competitors
Compared to its competitors, Hulu's Product Quality score is rated right above Spectrum, and is preceded by YouTube.
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Product Quality for Other Media and Entertainment Brands
In the Media and Entertainment industry, Hulu's Product Quality score is rated right below Instagram.
| COMPANY | Product Quality Score | |
|---|---|---|
| Nintendo | 4.4/5 |
| Apple | 4.3/5 |
| Netflix | 4.2/5 |
| Spotify | 4.2/5 |
| The Walt Disney Company | 4.1/5 |
| Rockstar Games | 4.1/5 |
| ROBLOX | 4/5 |
| 3.7/5 | |
| Hulu | 3.3/5 |
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Hulu Pricing
Hulu ROI & Value For Money
3.1/5
Hulu has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Hulu Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Government and Public Policy industry. The users from the Professional Services industry think that they had the lowest ROI from Hulu.
Quick Insights into Hulu ROI
Hulu's ROI score was rated highest by customers from the Government and Public Policy industry, and rated lowest by customers from the Real Estate industry.
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Ranked Hulu ROI the Highest
Ranked Hulu ROI the Lowest
Hulu ROI Score by Gender
Female customers rated Hulu's ROI score 0.7 stars higher than Male customers.
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Male
2.4/5
Female
3.1/5
Hulu ROI Score by Ethnicity
Hulu's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Hulu.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Native American 2 | Native American | 2 |
Other 2.2 | Other | 2.2 |
Hulu ROI Score by Age
Hulu's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Hulu.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.4 | 26-30 | 3.4 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.1 | 36-40 | 3.1 |
41-45 3.2 | 41-45 | 3.2 |
46-50 2.7 | 46-50 | 2.7 |
51-55 2 | 51-55 | 2 |
56-60 2.6 | 56-60 | 2.6 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.8 | 66+ | 1.8 |
Hulu ROI Score by Usage
Hulu's ROI score was rated the highest by customers who have used Hulu's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Hulu ROI Score by Industry
Hulu's ROI score was rated the highest by Government and Public Policy industry customers, and the lowest by Real Estate industry customers.
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Hulu Pricing vs. Competitors
Compared to its competitors, Hulu's ROI score is rated right above Spectrum, and is preceded by YouTube.
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ROI for Other Media and Entertainment Brands
In the Media and Entertainment industry, Hulu's ROI score is rated right below Instagram.
| COMPANY | Pricing Score | |
|---|---|---|
| Spotify | 4/5 |
| Nintendo | 4/5 |
| Netflix | 4/5 |
| Apple | 4/5 |
| Rockstar Games | 3.8/5 |
| ROBLOX | 3.8/5 |
| The Walt Disney Company | 3.7/5 |
| 3.5/5 | |
| Hulu | 3.1/5 |
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Hulu Customer Satisfaction (CSAT)
Hulu Customer Satisfaction (CSAT) Score
51 / 100
Hulu has an overall Customer Satisfaction score of 51 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
27%
Satisfied
24%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
17%
Very Dissatisfied
19%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Hulu Customer Satisfaction
Hulu's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Telecommunications industry.
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Ranked Hulu Customer Satisfaction the Highest
Ranked Hulu Customer Satisfaction the Lowest
Hulu Customer Satisfaction Score by Gender
Female customers rated Hulu's Customer Satisfaction score 25 points higher than Male customers.
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33 / 100
MaleVery Satisfied | 15% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 24% | |
Very Dissatisfied | 30% |
58 / 100
FemaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 17% | |
Very Dissatisfied | 21% |
Hulu Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Hulu's Customer Satisfaction (CSAT) score was rated 39% according to Caucasian users and customers.
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39 / 100
Very Satisfied
16%
Satisfied
23%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
25%
Very Dissatisfied
27%
CSAT according to Hispanic or Latino
Hulu's Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.
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50 / 100
Very Satisfied
21%
Satisfied
29%
Neither Satisfied nor Dissatisfied
21%
Dissatisfied
8%
Very Dissatisfied
21%
CSAT according to African American/Black
Hulu's Customer Satisfaction (CSAT) score was rated 69% according to African American/Black users and customers.
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69 / 100
Very Satisfied
58%
Satisfied
11%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
20%
CSAT according to Asian or Pacific Islander
Hulu's Customer Satisfaction (CSAT) score was rated 77% according to Asian or Pacific Islander users and customers.
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77 / 100
Very Satisfied
33%
Satisfied
44%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
12%
Very Dissatisfied
0%
CSAT according to Native American
Hulu's Customer Satisfaction (CSAT) score was rated 33% according to Native American users and customers.
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33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Other
Hulu's Customer Satisfaction (CSAT) score was rated 29% according to Other users and customers.
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29 / 100
Very Satisfied
10%
Satisfied
19%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
24%
Very Dissatisfied
28%
Hulu Customer Satisfaction Score by Age
Hulu's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Hulu.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 85% | |||||||||||||||
| 26-30 | 50% | |||||||||||||||
| 31-35 | 82% | |||||||||||||||
| 36-40 | 58% | |||||||||||||||
| 41-45 | 46% | |||||||||||||||
| 46-50 | 33% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 56-60 | 53% | |||||||||||||||
| 61-65 | 6% | |||||||||||||||
| 66+ | 7% |
Hulu Customer Satisfaction Score by Usage
Hulu's Customer Satisfaction score was rated the highest by customers who have used Hulu's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Hulu Customer Satisfaction Score by Industry
Hulu's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Telecommunications industry customers.
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{
"title": "Hulu Customer Satisfaction Score by Industry",
"text": "Hulu's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Telecommunications industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 38,
"stars": 0,
"csatScore": 38,
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"scoreClassName": "",
"scoreLabel": 38
},
{
"label": "Accounting",
"groupId": 495,
"score": 72,
"stars": 0,
"csatScore": 72,
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"scoreClassName": "",
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},
{
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"groupId": 498,
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"scoreClassName": "",
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{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 63,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 63
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 40,
"stars": 0,
"csatScore": 40,
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"scoreClassName": "",
"scoreLabel": 40
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 63,
"stars": 0,
"csatScore": 63,
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"scoreClassName": "",
"scoreLabel": 63
},
{
"label": "Construction",
"groupId": 510,
"score": 17,
"stars": 0,
"csatScore": 17,
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"scoreClassName": "",
"scoreLabel": 17
},
{
"label": "Education",
"groupId": 515,
"score": 44,
"stars": 0,
"csatScore": 44,
"text": "Hulu's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 44
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 23,
"stars": 0,
"csatScore": 23,
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"scoreClassName": "",
"scoreLabel": 23
},
{
"label": "Legal",
"groupId": 529,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Hulu's Customer Satisfaction score is rated by Legal customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 85,
"stars": 0,
"csatScore": 85,
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"scoreClassName": "max",
"scoreLabel": 85
},
{
"label": "Professional Services",
"groupId": 549,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Hulu's Customer Satisfaction score is rated by Professional Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Real Estate",
"groupId": 554,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Hulu's Customer Satisfaction score is rated by Real Estate customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Telecommunications",
"groupId": 564,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Hulu's Customer Satisfaction score is rated by Telecommunications customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
}
]
}Hulu Customer Satisfaction vs. Competitors
Compared to its competitors, Hulu's Customer Satisfaction score is rated right above Spectrum, and is preceded by YouTube.
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Customer Satisfaction for Other Media and Entertainment Brands
In the Media and Entertainment industry, Hulu's Customer Satisfaction score is rated right below Instagram.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nintendo | 88% |
| Netflix | 85% |
| Apple | 85% |
| Spotify | 85% |
| The Walt Disney Company | 77% |
| Rockstar Games | 76% |
| ROBLOX | 73% |
| 61% | |
| Hulu | 51% |
Unlock Hulu Customer Satisfaction vs. Companies in Media and Entertainment Data
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Hulu Customer Service
3/5
Hulu has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Hulu's Customer Service
Address
2500 Broadway 2nd Floor, Santa Monica, CA 90404
Website
http://www.hulu.com/
Phone Number
310-571-4700
Hulu's Social Links
Quick Insights into Hulu Customer Service
Hulu's Customer Service score was rated highest by customers from the Government and Public Policy industry, and rated lowest by customers from the Professional Services industry.
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Ranked Hulu Customer Service the Highest
Ranked Hulu Customer Service the Lowest
Hulu Customer Service Score by Gender
Female customers rated Hulu's Customer Service score 0.4 stars higher than Male customers.
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Male
2.5/5
Female
2.9/5
Hulu Customer Service Score by Ethnicity
Hulu's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Native American 2.3 | Native American | 2.3 |
Other 2.3 | Other | 2.3 |
Hulu Customer Service Score by Age
Hulu's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.4 | 26-30 | 3.4 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3 | 36-40 | 3 |
41-45 3.1 | 41-45 | 3.1 |
46-50 2.4 | 46-50 | 2.4 |
51-55 1.9 | 51-55 | 1.9 |
56-60 2.7 | 56-60 | 2.7 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2 | 66+ | 2 |
Hulu Customer Service Score by Usage
Hulu's Customer Service score was rated the highest by customers who have used Hulu's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Hulu Customer Service Score by Industry
Hulu's Customer Service score was rated the highest by Government and Public Policy industry customers, and the lowest by Professional Services industry customers.
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Hulu Customer Service vs. Competitors
Compared to its competitors, Hulu's Customer Service score is rated right above Spectrum, and is preceded by YouTube.
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Customer Service for Other Media and Entertainment Brands
In the Media and Entertainment industry, Hulu's Customer Service score is rated right below Instagram.
| COMPANY | Customer Service Score | |
|---|---|---|
| Apple | 4.2/5 |
| The Walt Disney Company | 4.1/5 |
| Nintendo | 4/5 |
| Netflix | 4/5 |
| Spotify | 4/5 |
| Rockstar Games | 3.7/5 |
| ROBLOX | 3.6/5 |
| 3.3/5 | |
| Hulu | 3/5 |
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Hulu as an Employer
3.2/5
Hulu has a 3.2/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
Hulu scored a -2 for Net Promoter Score and a 13 for Employee Net Promoter Score. NPS gauges how likely a customer of Hulu would recommend the brand to a friend. ENPS measures how likely Hulu employees would recommend working at Hulu to a friend.
Net Promoter Score
-2
NPS Score
| 38% | Promoters |
|---|---|
| 22% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
13
eNPS Score
| 47% | Promoters |
|---|---|
| 19% | Passive |
| 34% | Detractors |
Global Ranking Snapshot
Hulu is ranked #127 in the Global Top 100 Brands. It ranks just behind Warner Bros. and just ahead of Lowe's Home Improvement.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
125 |  | Snap Inc. |  | Evan Spiegel | Tech |
126 |  | Warner Bros. |  | Media and Entertainment | |
127 | | Hulu | | Bob Chapek | Media and Entertainment |
128 |  | Lowe's Home Improvement |  | Marvin Ellison | Retail |
129 |  | Bloomberg |  | Michael Bloomberg | Tech |
130 |  | KFC |  | Sabir Sami | Food and Beverages |
131 |  | Docusign |  | Allan Thygesen | Tech |
Media and Entertainment Ranking Snapshot
Hulu is ranked #23 in the Media and Entertainment Industry. It ranks just behind Warner Bros. and just ahead of Bloomberg.
| RANK | COMPANY | Location | |
|---|---|---|---|
21 | | Snap Inc. | Santa Monica, CA |
22 | | Warner Bros. | Burbank, CA |
23 | | Hulu | Santa Monica, CA |
24 | | Bloomberg | New York City, NY |
25 |  | Pixar Animation Studios | |
26 |  | Sony Pictures Entertainment | Culver City, CA |
27 |  | Activision | Santa Monica, CA |
