49
NPS
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Spotify is ranked #9 in Top Brands for Gen ZAwards & Recognition
Spotify is ranked #9 in Top Brands for Gen Z
Awards & Recognition
About Spotify's Brand
Spotify transformed music listening forever when it launched in 2008. Discover, manage and share over 70 million tracks, including more than 2.2 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free listening experience. Today, Spotify is the world’s most popular audio streaming subscription service with 345m users, including 155m subscribers, across 178 markets. Spotify’s brand is ranked #10 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Spotify. When compared to other organizations within the Tech industry, Spotify is ranked #5. Among its major competitors, Spotify is ranked in 2nd place for NPS while Amazon is 1st, and Apple is 3rd. Overall, Spotify has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $49.43B
Brand at a Glance
87%
Customer Loyalty
4.2/5
Product Quality
4/5
Pricing
4/5
Customer Service
Spotify Ranking
- #10 / 100 in Global Best Brands
- #13 in Top Brands for Millennials
- #9 in Top Brands for Gen Z
- #5 in Tech
- #2 / 4 of its competitors
Spotify NPS
Spotify's Net Promoter Score (NPS) is a 49 with 65% Promoters, 19% Passives, and 16% Detractors. Net Promoter Score tracks whether Spotify's customers would recommend using the product based on a scale of -100 to 100.
Spotify Overall NPS
| 65% | Promoters |
|---|---|
| 19% | Passives |
| 16% | Detractors |
Spotify NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2025 49 | Feb 2025 | 49 |
Mar 2025 49 | Mar 2025 | 49 |
Apr 2025 49 | Apr 2025 | 49 |
May 2025 49 | May 2025 | 49 |
Jun 2025 49 | Jun 2025 | 49 |
Jul 2025 49 | Jul 2025 | 49 |
Aug 2025 49 | Aug 2025 | 49 |
Sep 2025 49 | Sep 2025 | 49 |
Oct 2025 49 | Oct 2025 | 49 |
Nov 2025 49 | Nov 2025 | 49 |
Dec 2025 49 | Dec 2025 | 49 |
Jan 2026 49 | Jan 2026 | 49 |
How Other Brands Compare
Spotify is ranked second for NPS among its competitors. Amazon and Apple come in first and third, with YouTube coming in at #4. Among those competitors, it is the lowest valued company behind Apple.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Spotify NPS by Gender
Female customers rated Spotify's NPS 10 points higher than Male customers.
Male
49
Spotify's NPS was rated 49 by Male customers on Comparably.
64%
Promoters
21%
Passives
15%
Detractors
Female
59
Spotify's NPS was rated 59 by Female customers on Comparably.
71%
Promoters
17%
Passives
12%
Detractors
Spotify NPS by Ethnicity
Spotify's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 55 | Caucasian | 55 |
Hispanic or Latino 76 | Hispanic or Latino | 76 |
African American/Black 39 | African American/Black | 39 |
Asian or Pacific Islander 48 | Asian or Pacific Islander | 48 |
Native American 75 | Native American | 75 |
Other 47 | Other | 47 |
Spotify NPS by Age
Spotify's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Spotify NPS by Usage
Spotify's NPS was rated the highest by customers who have used Spotify's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 19 | Less than 1 Year | 19 |
1 to 2 Years 53 | 1 to 2 Years | 53 |
2 to 5 Years 60 | 2 to 5 Years | 60 |
5 to 10 Years 58 | 5 to 10 Years | 58 |
Over 10 Years 47 | Over 10 Years | 47 |
Spotify Customer Reviews
Out of the 113 Spotify customer reviews 101 were positive and 12 were constructive. Spotify customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Spotify Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Spotify users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Spotify Customer Loyalty Score by Gender
Female customers rated Spotify's Customer Loyalty score 4% higher than Male customers.
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Male
88%
Yes
Female
92%
Yes
Spotify Customer Loyalty Score by Ethnicity
Spotify's Customer Loyalty score was rated the highest by Native American customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Spotify.
90
out of 100
Caucasian
93
out of 100
Hispanic or Latino
85
out of 100
African American/Black
90
out of 100
Asian or Pacific Islander
100
out of 100
Native American
87
out of 100
Other
Spotify Customer Loyalty Score by Age
Spotify's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Spotify.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 94% | 18-25 | 94% |
26-30 91% | 26-30 | 91% |
31-35 85% | 31-35 | 85% |
36-40 76% | 36-40 | 76% |
41-45 86% | 41-45 | 86% |
46-50 93% | 46-50 | 93% |
51-55 61% | 51-55 | 61% |
56-60 86% | 56-60 | 86% |
61-65 64% | 61-65 | 64% |
66+ 89% | 66+ | 89% |
Spotify Customer Loyalty Score by Usage
Spotify's Customer Loyalty score was rated the highest by customers who have used Spotify's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Spotify Customer Loyalty Score by Industry
Spotify's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Telecommunications industry customers.
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Spotify Customer Loyalty vs. Competitors
Compared to its competitors, Spotify's Customer Loyalty score is rated right above Apple, and is preceded by Amazon.
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Customer Loyalty for Other Tech Brands
In the Tech industry, Spotify's Customer Loyalty score is rated right above Netflix, and is preceded by Nintendo.
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Spotify Product Quality
4.2/5
Spotify has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Spotify Product Information
Spotify’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Chemicals industry rated Spotify's product the highest. Reviewers from the Fashion and Beauty industry rated Spotify the lowest at 4.6.
- Website
- http://www.spotify.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Content
Media
Mobile App
On Demand
SaaS
Quick Insights into Spotify Product Quality
Spotify's Product Quality score was rated highest by customers from the Chemicals industry, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked Spotify Product Quality the Highest
Ranked Spotify Product Quality the Lowest
Spotify Product Quality Score by Gender
Female customers rated Spotify's Product Quality score 0.2 stars higher than Male customers.
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Male
4.2/5
Female
4.4/5
Spotify Product Quality Score by Ethnicity
Spotify's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Spotify.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Native American 4.2 | Native American | 4.2 |
Other 4 | Other | 4 |
Spotify Product Quality Score by Age
Spotify's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.5 | 26-30 | 4.5 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4 | 41-45 | 4 |
46-50 4.1 | 46-50 | 4.1 |
51-55 3.9 | 51-55 | 3.9 |
56-60 4.1 | 56-60 | 4.1 |
61-65 3.8 | 61-65 | 3.8 |
66+ 3.6 | 66+ | 3.6 |
Spotify Product Quality Score by Usage
Spotify's Product Quality score was rated the highest by customers who have used Spotify's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Spotify Product Quality Score by Industry
Spotify's Product Quality score was rated the highest by Chemicals industry customers, and the lowest by Aerospace and Aviation industry customers.
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Spotify Product Quality vs. Competitors
Compared to its competitors, Spotify's Product Quality score is rated right above SoundCloud, and is preceded by Amazon.
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Product Quality for Other Tech Brands
In the Tech industry, Spotify's Product Quality score is rated right above Netflix, and is preceded by Apple.
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Spotify Pricing
Spotify ROI & Value For Money
4/5
Spotify has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Spotify Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Chemicals industry. The users from the Legal industry think that they had the lowest ROI from Spotify.
Quick Insights into Spotify ROI
Spotify's ROI score was rated highest by customers from the Chemicals industry, and rated lowest by customers from the Legal industry.
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Ranked Spotify ROI the Highest
Ranked Spotify ROI the Lowest
Spotify ROI Score by Gender
Female customers rated Spotify's ROI score 0.2 stars higher than Male customers.
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Male
3.9/5
Female
4.1/5
Spotify ROI Score by Ethnicity
Spotify's ROI score was rated the highest by Native American customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Spotify.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 4.4 | Native American | 4.4 |
Other 3.7 | Other | 3.7 |
Spotify ROI Score by Age
Spotify's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3.8 | 46-50 | 3.8 |
51-55 3.6 | 51-55 | 3.6 |
56-60 3.7 | 56-60 | 3.7 |
61-65 3.8 | 61-65 | 3.8 |
66+ 3.9 | 66+ | 3.9 |
Spotify ROI Score by Usage
Spotify's ROI score was rated the highest by customers who have used Spotify's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Spotify ROI Score by Industry
Spotify's ROI score was rated the highest by Chemicals industry customers, and the lowest by Legal industry customers.
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Spotify Pricing vs. Competitors
Compared to its competitors, Spotify's ROI score is rated right above Apple, and is preceded by Amazon.
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ROI for Other Tech Brands
In the Tech industry, Spotify's ROI score is rated right above Google, and is preceded by Zoom Video Communications.
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Spotify Customer Satisfaction (CSAT)
Spotify Customer Satisfaction (CSAT) Score
85 / 100
Spotify has an overall Customer Satisfaction score of 85 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
52%
Satisfied
33%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
3%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Spotify Customer Satisfaction
Spotify's Customer Satisfaction score was rated highest by customers ages 56-60, and rated lowest by customers ages 61-65.
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Ranked Spotify Customer Satisfaction the Highest
Ranked Spotify Customer Satisfaction the Lowest
Spotify Customer Satisfaction Score by Gender
Female customers rated Spotify's Customer Satisfaction score 7 points higher than Male customers.
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85 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 35% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 1% | |
Very Dissatisfied | 8% |
92 / 100
FemaleVery Satisfied | 58% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 1% | |
Very Dissatisfied | 4% |
Spotify Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Spotify's Customer Satisfaction (CSAT) score was rated 89% according to Caucasian users and customers.
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89 / 100
Very Satisfied
55%
Satisfied
34%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
2%
Very Dissatisfied
6%
CSAT according to Hispanic or Latino
Spotify's Customer Satisfaction (CSAT) score was rated 91% according to Hispanic or Latino users and customers.
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91 / 100
Very Satisfied
63%
Satisfied
28%
Neither Satisfied nor Dissatisfied
1%
Dissatisfied
0%
Very Dissatisfied
8%
CSAT according to African American/Black
Spotify's Customer Satisfaction (CSAT) score was rated 91% according to African American/Black users and customers.
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91 / 100
Very Satisfied
47%
Satisfied
44%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
9%
CSAT according to Asian or Pacific Islander
Spotify's Customer Satisfaction (CSAT) score was rated 90% according to Asian or Pacific Islander users and customers.
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90 / 100
Very Satisfied
54%
Satisfied
36%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
2%
Very Dissatisfied
1%
CSAT according to Native American
Spotify's Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.
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100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Spotify's Customer Satisfaction (CSAT) score was rated 85% according to Other users and customers.
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85 / 100
Very Satisfied
51%
Satisfied
34%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
1%
Very Dissatisfied
7%
Spotify Customer Satisfaction Score by Age
Spotify's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Spotify.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 95% | |||||||||||||||
| 26-30 | 90% | |||||||||||||||
| 31-35 | 88% | |||||||||||||||
| 36-40 | 80% | |||||||||||||||
| 41-45 | 80% | |||||||||||||||
| 46-50 | 80% | |||||||||||||||
| 51-55 | 69% | |||||||||||||||
| 56-60 | 100% | |||||||||||||||
| 61-65 | 60% | |||||||||||||||
| 66+ | 63% |
Spotify Customer Satisfaction Score by Usage
Spotify's Customer Satisfaction score was rated the highest by customers who have used Spotify's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Spotify Customer Satisfaction Score by Industry
Spotify's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Architecture and Planning industry customers.
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"label": "Hospitality",
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"scoreClassName": "",
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"label": "Insurance",
"groupId": 526,
"score": 100,
"stars": 0,
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{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 94,
"stars": 0,
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"scoreClassName": "",
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{
"label": "Media and Entertainment",
"groupId": 537,
"score": 91,
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"scoreClassName": "",
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"label": "Public Relations and Communications",
"groupId": 550,
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"scoreClassName": "max",
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{
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"groupId": 559,
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}Spotify Customer Satisfaction vs. Competitors
Compared to its competitors, Spotify's Customer Satisfaction score is rated right above Apple, and is preceded by Deezer.
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Spotify's Customer Satisfaction score is rated right above Netflix, and is preceded by Nintendo.
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Spotify Customer Service
4/5
Spotify has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Spotify's Customer Service
Address
4 World Trade Center, 10006
Website
http://www.spotify.com
Phone Number
46-7-22-24-00-01
Spotify's Social Links
Quick Insights into Spotify Customer Service
Spotify's Customer Service score was rated highest by customers from the Construction industry, and rated lowest by customers from the Legal industry.
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Ranked Spotify Customer Service the Highest
Ranked Spotify Customer Service the Lowest
Spotify Customer Service Score by Gender
Female customers rated Spotify's Customer Service score 0.2 stars higher than Male customers.
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Male
3.8/5
Female
4/5
Spotify Customer Service Score by Ethnicity
Spotify's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 3.5 | Native American | 3.5 |
Other 3.7 | Other | 3.7 |
Spotify Customer Service Score by Age
Spotify's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3.7 | 46-50 | 3.7 |
51-55 3.4 | 51-55 | 3.4 |
56-60 3.9 | 56-60 | 3.9 |
61-65 3.1 | 61-65 | 3.1 |
66+ 3.4 | 66+ | 3.4 |
Spotify Customer Service Score by Usage
Spotify's Customer Service score was rated the highest by customers who have used Spotify's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Spotify Customer Service Score by Industry
Spotify's Customer Service score was rated the highest by Construction industry customers, and the lowest by Legal industry customers.
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Spotify Customer Service vs. Competitors
Compared to its competitors, Spotify's Customer Service score is rated right above SoundCloud, and is preceded by Apple.
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Customer Service for Other Tech Brands
In the Tech industry, Spotify's Customer Service score is rated right above Peloton, and is preceded by Nintendo.
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Consumer vs. Employees
Spotify scored a 49 for Net Promoter Score and a 16 for Employee Net Promoter Score. NPS gauges how likely a customer of Spotify would recommend the brand to a friend. ENPS measures how likely Spotify employees would recommend working at Spotify to a friend.
Net Promoter Score
49
NPS Score
| 65% | Promoters |
|---|---|
| 19% | Passive |
| 16% | Detractors |
Employee Net Promoter Score
16
eNPS Score
| 45% | Promoters |
|---|---|
| 26% | Passive |
| 29% | Detractors |
Global Ranking Snapshot
Spotify is ranked #10 in the Global Top 100 Brands. It ranks just behind Amazon and just ahead of Trader Joe's.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
8 | |  | Sundar Pichai | Tech | |
9 | | Amazon |  | Andy Jassy | Retail |
10 | | Spotify |  | Daniel Ek | Tech |
11 |  | Trader Joe's |  | Bryan Palbaum | Retail |
12 | | Zoom Video Communications |  | Eric Yuan | Tech |
13 |  | The Walt Disney Company |  | Bob Chapek | Media and Entertainment |
14 | | ROBLOX |  | David Baszucki | Media and Entertainment |
Tech Ranking Snapshot
Spotify is ranked #5 in the Tech Industry. It ranks just behind Google and just ahead of Zoom Video Communications.
