46
NPS
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Pinterest is ranked #47 in Global Top 100 BrandsAwards & Recognition
Pinterest is ranked #47 in Global Top 100 Brands
Awards & Recognition
About Pinterest's Brand
Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. With billions of Pins on Pinterest, you'll always find ideas to spark inspiration. When you discover Pins you love, save them to boards to keep your ideas organized and easy to find. You can also create Pins to share your ideas with other people on Pinterest. Pinterest’s brand is ranked #47 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Pinterest. When compared to other organizations within the Tech industry, Pinterest is ranked #14. Among its major competitors, Pinterest is ranked in 1st place for NPS while LinkedIn is 2nd, and Instagram is 3rd. Overall, Pinterest has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $53.09B
Brand at a Glance
81%
Customer Loyalty
4.1/5
Product Quality
4/5
Pricing
3.9/5
Customer Service
Pinterest CMO
Andréa Mallard
Andréa Mallard serves as the Chief Marketing Officer of Pinterest. Andréa started at Pinterest in November of 2018. Andréa currently resides in the San Francisco Bay Area.
Pinterest Ranking
- #47 / 100 in Global Best Brands
- #14 in Tech
- #1 / 4 of its competitors
Pinterest NPS
Pinterest's Net Promoter Score (NPS) is a 46 with 64% Promoters, 18% Passives, and 18% Detractors. Net Promoter Score tracks whether Pinterest's customers would recommend using the product based on a scale of -100 to 100.
Pinterest Overall NPS
| 64% | Promoters |
|---|---|
| 18% | Passives |
| 18% | Detractors |
Pinterest NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2025 47 | Jan 2025 | 47 |
Feb 2025 47 | Feb 2025 | 47 |
Mar 2025 47 | Mar 2025 | 47 |
Apr 2025 47 | Apr 2025 | 47 |
May 2025 47 | May 2025 | 47 |
Jun 2025 47 | Jun 2025 | 47 |
Jul 2025 47 | Jul 2025 | 47 |
Aug 2025 47 | Aug 2025 | 47 |
Sep 2025 47 | Sep 2025 | 47 |
Oct 2025 47 | Oct 2025 | 47 |
Nov 2025 47 | Nov 2025 | 47 |
Dec 2025 47 | Dec 2025 | 47 |
How Other Brands Compare
Pinterest is ranked first for NPS among its competitors. LinkedIn and Instagram come in second and third, with Twitter coming in at #4. Among those competitors, it is the most valued company behind Instagram.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Pinterest NPS by Gender
Female customers rated Pinterest's NPS 20 points higher than Male customers.
Male
31
Pinterest's NPS was rated 31 by Male customers on Comparably.
51%
Promoters
29%
Passives
20%
Detractors
Female
51
Pinterest's NPS was rated 51 by Female customers on Comparably.
68%
Promoters
15%
Passives
17%
Detractors
Pinterest NPS by Ethnicity
Pinterest's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 46 | Caucasian | 46 |
Hispanic or Latino 72 | Hispanic or Latino | 72 |
African American/Black 21 | African American/Black | 21 |
Asian or Pacific Islander 43 | Asian or Pacific Islander | 43 |
Native American 67 | Native American | 67 |
Other 36 | Other | 36 |
Pinterest NPS by Age
Pinterest's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
Pinterest NPS by Usage
Pinterest's NPS was rated the highest by customers who have used Pinterest's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 14 | Less than 1 Year | 14 |
1 to 2 Years 18 | 1 to 2 Years | 18 |
2 to 5 Years 36 | 2 to 5 Years | 36 |
5 to 10 Years 78 | 5 to 10 Years | 78 |
Over 10 Years 21 | Over 10 Years | 21 |
Pinterest Customer Reviews
Out of the 26 Pinterest customer reviews 23 were positive and 3 were constructive. Pinterest customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Pinterest Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Pinterest users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Pinterest Customer Loyalty Score by Gender
Female customers rated Pinterest's Customer Loyalty score 17% higher than Male customers.
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Male
73%
Yes
Female
90%
Yes
Pinterest Customer Loyalty Score by Ethnicity
Pinterest's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Pinterest.
90
out of 100
Caucasian
74
out of 100
Hispanic or Latino
94
out of 100
African American/Black
84
out of 100
Asian or Pacific Islander
100
out of 100
Native American
87
out of 100
Other
Pinterest Customer Loyalty Score by Age
Pinterest's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Pinterest.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 94% | 18-25 | 94% |
26-30 70% | 26-30 | 70% |
31-35 72% | 31-35 | 72% |
36-40 68% | 36-40 | 68% |
41-45 90% | 41-45 | 90% |
46-50 78% | 46-50 | 78% |
51-55 82% | 51-55 | 82% |
56-60 100% | 56-60 | 100% |
Pinterest Customer Loyalty Score by Usage
Pinterest's Customer Loyalty score was rated the highest by customers who have used Pinterest's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Pinterest Customer Loyalty Score by Industry
Pinterest's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.
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Pinterest Customer Loyalty vs. Competitors
Compared to its competitors, Pinterest's Customer Loyalty score is rated right above TikTok, and is preceded by Tumblr.
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Customer Loyalty for Other Tech Brands
In the Tech industry, Pinterest's Customer Loyalty score is rated right below Peloton.
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Pinterest Product Quality
4.1/5
Pinterest has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Pinterest Product Information
Pinterest’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Pinterest's product the highest. Reviewers from the Business and Consumer Services industry rated Pinterest the lowest at 4.1.
- Website
- https://pinterest.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Content
Media
Social
Quick Insights into Pinterest Product Quality
Pinterest's Product Quality score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers from the Energy and Manufacturing industry.
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Ranked Pinterest Product Quality the Highest
Ranked Pinterest Product Quality the Lowest
Pinterest Product Quality Score by Gender
Female customers rated Pinterest's Product Quality score 0.1 stars higher than Male customers.
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Male
4.1/5
Female
4.2/5
Pinterest Product Quality Score by Ethnicity
Pinterest's Product Quality score was rated the highest by Native American customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 4.6 | Native American | 4.6 |
Other 4 | Other | 4 |
Pinterest Product Quality Score by Age
Pinterest's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.3 | 36-40 | 4.3 |
41-45 4 | 41-45 | 4 |
46-50 3.5 | 46-50 | 3.5 |
51-55 4.4 | 51-55 | 4.4 |
56-60 3.8 | 56-60 | 3.8 |
Pinterest Product Quality Score by Usage
Pinterest's Product Quality score was rated the highest by customers who have used Pinterest's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Pinterest Product Quality Score by Industry
Pinterest's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Energy and Manufacturing industry customers.
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Pinterest Product Quality vs. Competitors
Compared to its competitors, Pinterest's Product Quality score is rated right above LinkedIn.
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Product Quality for Other Tech Brands
In the Tech industry, Pinterest's Product Quality score is rated right above Google, and is preceded by Spotify.
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Pinterest Pricing
Pinterest ROI & Value For Money
4/5
Pinterest has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Pinterest Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from Pinterest.
Quick Insights into Pinterest ROI
Pinterest's ROI score was rated highest by customers from the Consulting industry, and rated lowest by customers from the Business and Consumer Services industry.
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Ranked Pinterest ROI the Highest
Ranked Pinterest ROI the Lowest
Pinterest ROI Score by Gender
Female customers rated Pinterest's ROI score 0.2 stars higher than Male customers.
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Male
3.8/5
Female
4/5
Pinterest ROI Score by Ethnicity
Pinterest's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Pinterest.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 4.1 | Native American | 4.1 |
Other 4.2 | Other | 4.2 |
Pinterest ROI Score by Age
Pinterest's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.9 | 41-45 | 3.9 |
46-50 2.9 | 46-50 | 2.9 |
51-55 3.8 | 51-55 | 3.8 |
56-60 3.5 | 56-60 | 3.5 |
Pinterest ROI Score by Usage
Pinterest's ROI score was rated the highest by customers who have used Pinterest's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Pinterest ROI Score by Industry
Pinterest's ROI score was rated the highest by Consulting industry customers, and the lowest by Business and Consumer Services industry customers.
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Pinterest Pricing vs. Competitors
Compared to its competitors, Pinterest's ROI score is rated right above LinkedIn.
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ROI for Other Tech Brands
In the Tech industry, Pinterest's ROI score is rated right above Peloton, and is preceded by Nintendo.
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Pinterest Customer Satisfaction (CSAT)
Pinterest Customer Satisfaction (CSAT) Score
82 / 100
Pinterest has an overall Customer Satisfaction score of 82 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
45%
Satisfied
37%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
2%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Pinterest Customer Satisfaction
Pinterest's Customer Satisfaction score was rated highest by customers who have used Pinterest's products/services for 5 to 10 Years, and rated lowest by customers ages 41-45.
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Ranked Pinterest Customer Satisfaction the Highest
Ranked Pinterest Customer Satisfaction the Lowest
Pinterest Customer Satisfaction Score by Gender
Male customers rated Pinterest's Customer Satisfaction score 3 points higher than Female customers.
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90 / 100
MaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 47% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
87 / 100
FemaleVery Satisfied | 52% | |
|---|---|---|
Satisfied | 35% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 3% | |
Very Dissatisfied | 4% |
Pinterest Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Pinterest's Customer Satisfaction (CSAT) score was rated 91% according to Caucasian users and customers.
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91 / 100
Very Satisfied
52%
Satisfied
39%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
2%
Very Dissatisfied
2%
CSAT according to Hispanic or Latino
Pinterest's Customer Satisfaction (CSAT) score was rated 80% according to Hispanic or Latino users and customers.
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80 / 100
Very Satisfied
60%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Pinterest's Customer Satisfaction (CSAT) score was rated 85% according to African American/Black users and customers.
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85 / 100
Very Satisfied
38%
Satisfied
47%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
15%
CSAT according to Asian or Pacific Islander
Pinterest's Customer Satisfaction (CSAT) score was rated 88% according to Asian or Pacific Islander users and customers.
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88 / 100
Very Satisfied
46%
Satisfied
42%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Native American
Pinterest's Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Pinterest's Customer Satisfaction (CSAT) score was rated 84% according to Other users and customers.
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84 / 100
Very Satisfied
46%
Satisfied
38%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
0%
Pinterest Customer Satisfaction Score by Age
Pinterest's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Pinterest.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 96% | |||||||||||||||
| 26-30 | 80% | |||||||||||||||
| 31-35 | 89% | |||||||||||||||
| 36-40 | 80% | |||||||||||||||
| 41-45 | 63% | |||||||||||||||
| 46-50 | 86% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 56-60 | 100% |
Pinterest Customer Satisfaction Score by Usage
Pinterest's Customer Satisfaction score was rated the highest by customers who have used Pinterest's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Pinterest Customer Satisfaction Score by Industry
Pinterest's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Energy and Manufacturing industry customers.
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{
"title": "Pinterest Customer Satisfaction Score by Industry",
"text": "Pinterest's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Energy and Manufacturing industry customers.",
"bars": [
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"label": "Tech",
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{
"label": "Education",
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}Pinterest Customer Satisfaction vs. Competitors
Compared to its competitors, Pinterest's Customer Satisfaction score is rated right above LinkedIn.
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Pinterest's Customer Satisfaction score is rated right above Google, and is preceded by Spotify.
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Pinterest Customer Service
3.9/5
Pinterest has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Pinterest's Customer Service
Address
San Francisco, CA 94103
Website
https://pinterest.com
Phone Number
(415) 762-7100
Pinterest's Social Links
Quick Insights into Pinterest Customer Service
Pinterest's Customer Service score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers from the Energy and Manufacturing industry.
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Ranked Pinterest Customer Service the Highest
Ranked Pinterest Customer Service the Lowest
Pinterest Customer Service Score by Gender
Female customers rated Pinterest's Customer Service score 0.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Pinterest.
Male
3.7/5
Female
3.9/5
Pinterest Customer Service Score by Ethnicity
Pinterest's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Pinterest.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Native American 4.5 | Native American | 4.5 |
Other 4.1 | Other | 4.1 |
Pinterest Customer Service Score by Age
Pinterest's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Pinterest.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.9 | 36-40 | 3.9 |
41-45 3.5 | 41-45 | 3.5 |
46-50 3.2 | 46-50 | 3.2 |
51-55 3.8 | 51-55 | 3.8 |
56-60 3.5 | 56-60 | 3.5 |
Pinterest Customer Service Score by Usage
Pinterest's Customer Service score was rated the highest by customers who have used Pinterest's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Pinterest Customer Service Score by Industry
Pinterest's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Energy and Manufacturing industry customers.
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Pinterest Customer Service vs. Competitors
Compared to its competitors, Pinterest's Customer Service score is rated right above LinkedIn.
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Customer Service for Other Tech Brands
In the Tech industry, Pinterest's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
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Pinterest as an Employer
4.0/5
Pinterest has a 4.0/5 stars for its overall company culture rated by their employees
top
30%
Consumer vs. Employees
Pinterest scored a 46 for Net Promoter Score and a 9 for Employee Net Promoter Score. NPS gauges how likely a customer of Pinterest would recommend the brand to a friend. ENPS measures how likely Pinterest employees would recommend working at Pinterest to a friend.
Net Promoter Score
46
NPS Score
| 64% | Promoters |
|---|---|
| 18% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
9
eNPS Score
| 45% | Promoters |
|---|---|
| 19% | Passive |
| 36% | Detractors |
Global Ranking Snapshot
Pinterest is ranked #47 in the Global Top 100 Brands. It ranks just behind BMW Group and just ahead of Logitech.
