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Google is

Ranked

Global Top 100 Brands

Brand Page

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Google

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Google is ranked #1 in Top Brands for Gen Z
Awards & Recognition

About Google's Brand

Google is a multinational corporation that is specialized in internet-related services and products. Google’s brand is ranked #8 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Google. When compared to other organizations within the Tech industry, Google is ranked #4. Among its major competitors, Google is ranked in 3rd place for NPS while Amazon is 1st, and Apple is 2nd. Overall, Google has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $1.42T

Brand at a Glance

87%

Customer Loyalty

4.1/5

Product Quality

4/5

Pricing

4/5

Customer Service

Google CMO

Lorraine Twohill

Before filling the role of CMO, Lorraine Twohill was Senior Vice President of Global Marketing at Google. Ms. Twohill joined Google in 2003 and is responsible for its global Marketing function. She served as Vice President of Marketing for EMEA at Google Inc. from 2003 to 2009 and also served as its Chief of European Marketing division. She holds a Joint Honours Degree in International Marketing and Languages from Dublin City University.

Google Ranking

^#8 / 100 in Global Best Brands
^#3 in Top Brands for Millennials
^#1 in Top Brands for Gen Z
^#4 in Tech
^#3 / 4 of its competitors

Google NPS

Google's Net Promoter Score (NPS) is a 42 with 63% Promoters, 16% Passives, and 21% Detractors. Net Promoter Score tracks whether Google's customers would recommend using the product based on a scale of -100 to 100.

Google Overall NPS

NPS

63%	Promoters
16%	Passives
21%	Detractors

Google NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 43	Feb 2025	43
Mar 2025 43	Mar 2025	43
Apr 2025 43	Apr 2025	43
May 2025 43	May 2025	43
Jun 2025 43	Jun 2025	43
Jul 2025 43	Jul 2025	43
Aug 2025 43	Aug 2025	43
Sep 2025 43	Sep 2025	43
Oct 2025 43	Oct 2025	43
Nov 2025 43	Nov 2025	43
Dec 2025 43	Dec 2025	43
Jan 2026 43	Jan 2026	43

How Other Brands Compare

Google is ranked third for NPS among its competitors. Amazon and Apple come in first and second, with Microsoft coming in at #4. Among those competitors, it is the lowest valued company behind Apple.

	Google	Apple	Amazon	Microsoft
Global Ranking	#8	#5	#9	#22
NPS	42	48	49	38
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$1.42T	$2.11T	$1.64T	$1.91T

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Google NPS by Gender

Female customers rated Google's NPS 9 points higher than Male customers.

Male

Google's NPS was rated 44 by Male customers on Comparably.

64%

Promoters

16%

Passives

20%

Detractors

Female

Google's NPS was rated 53 by Female customers on Comparably.

68%

Promoters

17%

Passives

15%

Detractors

Google NPS by Ethnicity

Google's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 32	Caucasian	32
Hispanic or Latino 63	Hispanic or Latino	63
African American/Black 42	African American/Black	42
Asian or Pacific Islander 57	Asian or Pacific Islander	57
Native American 28	Native American	28
Other 46	Other	46

Google NPS by Age

Google's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

18-25

70%

16%

14%

26-30

67%

16%

17%

31-35

65%

17%

18%

36-40

65%

17%

18%

41-45

68%

16%

46-50

63%

22%

15%

51-55

60%

18%

22%

56-60

59%

12%

29%

61-65

47%

16%

37%

66+

40%

52%

Google NPS by Usage

Google's NPS was rated the highest by customers who have used Google's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 19	Less than 1 Year	19
1 to 2 Years 42	1 to 2 Years	42
2 to 5 Years 42	2 to 5 Years	42
5 to 10 Years 55	5 to 10 Years	55
Over 10 Years 53	Over 10 Years	53

Google NPS vs. Competitors

Compared to its competitors, Google's NPS is rated right above Microsoft, and is preceded by Apple.

COMPANY		NPS Score
	Amazon	49
	Apple	48
	Google	42
	Microsoft	38
	Meta	9
	Yahoo	-21

Google NPS vs Companies in Tech

In the Tech industry, Google's NPS is rated right above ROBLOX, and is preceded by Netflix.

COMPANY		NPS Score
	Nintendo	55
	Spotify	49
	Apple	48
	Zoom Video Communications	44
	Netflix	43
	Google	42
	ROBLOX	38
	Peloton	31

Google Customer Reviews

Out of the 603 Google customer reviews 526 were positive and 77 were constructive. Google customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Google Customer Loyalty

87%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

87% of Google users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

87%

13%

Google Customer Loyalty Score by Gender

Female customers rated Google's Customer Loyalty score 2% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Google.

Male

90%

Yes

Female

92%

Yes

Google Customer Loyalty Score by Ethnicity

Google's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Native American customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Google.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Google Customer Loyalty Score by Age

Google's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Google.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 92%	18-25	92%
26-30 91%	26-30	91%
31-35 90%	31-35	90%
36-40 90%	36-40	90%
41-45 92%	41-45	92%
46-50 93%	46-50	93%
51-55 94%	51-55	94%
56-60 89%	56-60	89%
61-65 84%	61-65	84%
66+ 86%	66+	86%

Google Customer Loyalty Score by Usage

Google's Customer Loyalty score was rated the highest by customers who have used Google's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	79%
1 to 2 Years	87%
2 to 5 Years	90%
5 to 10 Years	93%
Over 10 Years	93%

Google Customer Loyalty Score by Industry

Google's Customer Loyalty score was rated the highest by Events Services industry customers, and the lowest by Outsourcing or Offshoring industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	90%
Accounting	93%
Aerospace and Aviation	71%
Fashion and Beauty	91%
Architecture and Planning	78%
Arts and Entertainment	90%
Automotive and Transportation	84%
Banking and Financial Services	92%
Beverage, Wine and Spirits	91%
Biotech and Pharmaceuticals	89%
Business and Consumer Services	94%
Business Supplies and Equipment	88%
Chemicals	89%
Civic and Social Organization	94%
Commercial Real Estate	82%
Computer Hardware	85%
Construction	95%
Consulting	94%
Consumer Goods	87%
Consumer Services	97%
Education	95%
Environmental Services	85%
Events Services	100%
Facilities Services	100%
Fishing and Farming	85%
Government and Public Policy	95%
Healthcare, Hospitals and Medicine	95%
Hospitality	96%
Import and Export	100%
Individual and Family Services	100%
Insurance	86%
International Affairs	78%
International Trade and Development	94%
Legal	95%
Travel and Hospitality	92%
Logistics and Supply Chain	100%
Luxury Goods and Jewelry	100%
Manufacturing and Machinery	93%
Marketing, Advertising and Research	95%
Mechanical, Civil or Industrial Engineering	95%
Media and Entertainment	86%
Military and Defense	85%
Non-Profit	89%
Energy and Manufacturing	89%
Outsourcing or Offshoring	70%
Politics	100%
Professional Services	87%
Public Relations and Communications	100%
Public Safety	87%
Real Estate	92%
Religious Institutions	100%
Restaurants	100%
Retail	92%
Security and Investigations	91%
Semiconductors	78%
Staffing and Recruiting	100%
Telecommunications	96%
Textiles	100%
Transportation	82%
Utilities	100%
Warehousing	100%
Wholesale	82%

Google Customer Loyalty vs. Competitors

Compared to its competitors, Google's Customer Loyalty score is rated right above Apple, and is preceded by Amazon.

COMPANY		Customer Loyalty Score
	Amazon	89%
	Google	87%
	Apple	86%
	Microsoft	84%
	Meta	75%
	Yahoo	65%

Unlock Google Customer Loyalty vs. Competitors Data

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Customer Loyalty for Other Tech Brands

In the Tech industry, Google's Customer Loyalty score is rated right above Netflix, and is preceded by Nintendo.

COMPANY		Customer Loyalty Score
	ROBLOX	89%
	Nintendo	89%
	Google	87%
	Netflix	87%
	Spotify	87%
	Apple	86%
	Zoom Video Communications	84%
	Peloton	82%

Unlock Google Customer Loyalty vs. Companies in Tech Data

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Google Product Quality

4.1/5

Google has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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Google Product Information

Google serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Google supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.

Google’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the International Trade and Development industry rated Google's product the highest. Reviewers from the Computer Hardware industry rated Google the lowest at 4.5.

Website: http://www.google.com/

Company Size: 10,000+ Employees

Industry

Tech

Fashion and Beauty

Architecture and Planning

Biotech and Pharmaceuticals

Construction

Consulting

Education

Healthcare, Hospitals and Medicine

Marketing, Advertising and Research

Military and Defense

Professional Services

Real Estate

AI, Big Data and Analytics

AdTech

Big Data

Languages Supported

English

Arabic

Chinese (Traditional)

Dutch

French

German

Indonesian

Portuguese

Spanish

Thai

Chinese (Simplified)

Japanese

Turkish

Italian

Korean

Russian

Hebrew

Ukrainian

Czech

Swedish

Polish

Danish

Finnish

Hungarian

Irish

Norwegian

Taiwanese

Quick Insights into Google Product Quality

Google's Product Quality score was rated highest by customers from the International Trade and Development industry, and rated lowest by customers from the Public Safety industry.

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Ranked Google Product Quality the Highest

International Trade and Development	4.8
18-25	4.4
5 to 10 Years	4.4

Ranked Google Product Quality the Lowest

Native American	3.6
66+	3.1
Public Safety	3

Google Product Quality Score by Gender

Google's Product Quality score was rated 4.2 by both Female and Male customers on Comparably.

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Male

4.2/5

Female

4.2/5

Google Product Quality Score by Ethnicity

Google's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Google.

Summary	Ethnicity	Score
Caucasian 3.9	Caucasian	3.9
Hispanic or Latino 4.3	Hispanic or Latino	4.3
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3
Native American 3.6	Native American	3.6
Other 4.2	Other	4.2

Google Product Quality Score by Age

Google's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Google.

Summary	Age	Score
18-25 4.4	18-25	4.4
26-30 4.3	26-30	4.3
31-35 4.2	31-35	4.2
36-40 4.1	36-40	4.1
41-45 4.3	41-45	4.3
46-50 4.2	46-50	4.2
51-55 4	51-55	4
56-60 3.9	56-60	3.9
61-65 3.2	61-65	3.2
66+ 3.1	66+	3.1

Google Product Quality Score by Usage

Google's Product Quality score was rated the highest by customers who have used Google's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year	3.9
1 to 2 Years	4.2
2 to 5 Years	4.1
5 to 10 Years	4.4
Over 10 Years	4.2

Google Product Quality Score by Industry

Google's Product Quality score was rated the highest by International Trade and Development industry customers, and the lowest by Public Safety industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech	4.3
Accounting	4.2
Aerospace and Aviation	3.6
Fashion and Beauty	4.1
Architecture and Planning	3.8
Arts and Entertainment	4
Automotive and Transportation	3.9
Banking and Financial Services	4.2
Beverage, Wine and Spirits	3.6
Biotech and Pharmaceuticals	3.9
Business and Consumer Services	4.4
Business Supplies and Equipment	4
Chemicals	4
Civic and Social Organization	4.2
Commercial Real Estate	3.4
Computer Hardware	4.5
Construction	4.2
Consulting	4.5
Consumer Goods	4
Consumer Services	3.9
Education	4.4
Environmental Services	3.7
Events Services	4
Facilities Services	4.4
Fishing and Farming	4.5
Government and Public Policy	4.2
Healthcare, Hospitals and Medicine	4.1
Hospitality	4.4
Import and Export	3.9
Individual and Family Services	3.4
Insurance	3.8
International Affairs	3.9
International Trade and Development	4.8
Legal	4
Travel and Hospitality	4.1
Logistics and Supply Chain	4.4
Luxury Goods and Jewelry	4.1
Manufacturing and Machinery	4.4
Marketing, Advertising and Research	4.3
Mechanical, Civil or Industrial Engineering	4.4
Media and Entertainment	4.4
Military and Defense	3.8
Non-Profit	4.1
Energy and Manufacturing	4.3
Outsourcing or Offshoring	4.1
Politics	4.3
Professional Services	3.9
Public Relations and Communications	4
Public Safety	3
Real Estate	4
Religious Institutions	4.1
Restaurants	3.8
Retail	4.4
Security and Investigations	3.8
Semiconductors	4.1
Staffing and Recruiting	4.3
Telecommunications	4.6
Textiles	4.7
Transportation	3.9
Utilities	4.6
Warehousing	4.8
Wholesale	4.4
Content	4.7

Google Product Quality vs. Competitors

Compared to its competitors, Google's Product Quality score is rated right above Microsoft, and is preceded by Amazon.

COMPANY		Product Quality Score
	Apple	4.3/5
	Amazon	4.2/5
	Google	4.1/5
	Microsoft	4.1/5
	Meta	3.6/5
	Yahoo	2.7/5

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Product Quality for Other Tech Brands

In the Tech industry, Google's Product Quality score is rated right above Peloton, and is preceded by Spotify.

COMPANY		Product Quality Score
	Nintendo	4.4/5
	Apple	4.3/5
	Zoom Video Communications	4.3/5
	Netflix	4.2/5
	Spotify	4.2/5
	Google	4.1/5
	Peloton	4/5
	ROBLOX	4/5

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Google Pricing

Google ROI & Value For Money

4/5

Google has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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Google Pricing Plans

Google has a pricing structure that accommodates small, medium, and large businesses.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Warehousing industry. The users from the Commercial Real Estate industry think that they had the lowest ROI from Google.

Who Uses Google?

Small Businesses

Medium Businesses

Large Enterprises

Quick Insights into Google ROI

Google's ROI score was rated highest by customers from the Warehousing industry, and rated lowest by customers from the Commercial Real Estate industry.

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Ranked Google ROI the Highest

Warehousing	4.9
Hispanic or Latino	4.2
18-25	4.1

Ranked Google ROI the Lowest

Native American	3.5
66+	3.1
Commercial Real Estate	2.9

Google ROI Score by Gender

Google's ROI score was rated 4 by both Female and Male customers on Comparably.

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Male

4/5

Female

4/5

Google ROI Score by Ethnicity

Google's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Google.

Summary	Ethnicity	Score
Caucasian 3.8	Caucasian	3.8
Hispanic or Latino 4.2	Hispanic or Latino	4.2
African American/Black 4	African American/Black	4
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Native American 3.5	Native American	3.5
Other 4	Other	4

Google ROI Score by Age

Google's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4.1	18-25	4.1
26-30 4.1	26-30	4.1
31-35 4	31-35	4
36-40 4	36-40	4
41-45 4.1	41-45	4.1
46-50 4.1	46-50	4.1
51-55 3.8	51-55	3.8
56-60 3.7	56-60	3.7
61-65 3.1	61-65	3.1
66+ 3.1	66+	3.1

Google ROI Score by Usage

Google's ROI score was rated the highest by customers who have used Google's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.6
1 to 2 Years	4
2 to 5 Years	3.9
5 to 10 Years	4.1
Over 10 Years	4

Google ROI Score by Industry

Google's ROI score was rated the highest by Warehousing industry customers, and the lowest by Commercial Real Estate industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech	4.1
Accounting	4
Aerospace and Aviation	3.7
Fashion and Beauty	4.2
Architecture and Planning	3.7
Arts and Entertainment	3.7
Automotive and Transportation	3.7
Banking and Financial Services	4
Beverage, Wine and Spirits	3.6
Biotech and Pharmaceuticals	3.5
Business and Consumer Services	4
Business Supplies and Equipment	4
Chemicals	4
Civic and Social Organization	3.8
Commercial Real Estate	2.9
Computer Hardware	4.2
Construction	4.1
Consulting	4.3
Consumer Goods	4
Consumer Services	3.6
Education	4.1
Environmental Services	3.7
Events Services	4.3
Facilities Services	3.9
Fishing and Farming	3.1
Government and Public Policy	3.9
Healthcare, Hospitals and Medicine	4
Hospitality	4.4
Import and Export	3.8
Individual and Family Services	3.3
Insurance	3.9
International Affairs	3.9
International Trade and Development	4.1
Legal	3.9
Travel and Hospitality	3.7
Logistics and Supply Chain	4.2
Luxury Goods and Jewelry	3.2
Manufacturing and Machinery	4.1
Marketing, Advertising and Research	4.1
Mechanical, Civil or Industrial Engineering	3.9
Media and Entertainment	3.9
Military and Defense	3.8
Non-Profit	4
Energy and Manufacturing	3.6
Outsourcing or Offshoring	4
Politics	4.1
Professional Services	3.3
Public Relations and Communications	3.7
Public Safety	3.2
Real Estate	3.9
Religious Institutions	4.3
Restaurants	3.5
Retail	4.4
Security and Investigations	3.7
Semiconductors	3.6
Staffing and Recruiting	4.4
Telecommunications	4.1
Textiles	4.6
Transportation	4
Utilities	3.6
Warehousing	4.9
Wholesale	3.9
Content	4.8
Sports & Entertainment	4.8

Google Pricing vs. Competitors

Compared to its competitors, Google's ROI score is rated right above Apple, and is preceded by Amazon.

COMPANY		Pricing Score
	Amazon	4.1/5
	Google	4/5
	Apple	4/5
	Microsoft	4/5
	Meta	3.6/5
	Yahoo	2.6/5

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ROI for Other Tech Brands

In the Tech industry, Google's ROI score is rated right above Spotify, and is preceded by Zoom Video Communications.

COMPANY		Pricing Score
	Zoom Video Communications	4.1/5
	Google	4/5
	Spotify	4/5
	Nintendo	4/5
	Peloton	4/5
	Netflix	4/5
	Apple	4/5
	ROBLOX	3.8/5

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Google Customer Satisfaction (CSAT)

Google Customer Satisfaction (CSAT) Score

81 / 100

Google has an overall Customer Satisfaction score of 81 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	48%
Satisfied	33%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	3%
Very Dissatisfied	7%

Very Satisfied

48%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Google Customer Satisfaction

Google's Customer Satisfaction score was rated highest by customers from the Environmental Services industry, and rated lowest by customers from the Public Safety industry.

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Ranked Google Customer Satisfaction the Highest

Environmental Services	100%
18-25	91%
5 to 10 Years	90%

Ranked Google Customer Satisfaction the Lowest

Native American	64%
66+	45%
Public Safety	34%

Google Customer Satisfaction Score by Gender

Female customers rated Google's Customer Satisfaction score 2 points higher than Male customers.

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83 / 100

Male

	Very Satisfied	51%
	Satisfied	32%
	Neither Satisfied nor Dissatisfied	8%
	Dissatisfied	2%
	Very Dissatisfied	7%

85 / 100

Female

	Very Satisfied	49%
	Satisfied	36%
	Neither Satisfied nor Dissatisfied	7%
	Dissatisfied	1%
	Very Dissatisfied	7%

Google Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Google's Customer Satisfaction (CSAT) score was rated 73% according to Caucasian users and customers.

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73 / 100

Very Satisfied	42%
Satisfied	31%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	4%
Very Dissatisfied	13%

Very Satisfied

42%

Satisfied

31%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

13%

CSAT according to Hispanic or Latino

Google's Customer Satisfaction (CSAT) score was rated 87% according to Hispanic or Latino users and customers.

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87 / 100

Very Satisfied	60%
Satisfied	27%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	1%
Very Dissatisfied	5%

Very Satisfied

60%

Satisfied

27%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Google's Customer Satisfaction (CSAT) score was rated 86% according to African American/Black users and customers.

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86 / 100

Very Satisfied	53%
Satisfied	33%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	2%
Very Dissatisfied	5%

Very Satisfied

53%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Google's Customer Satisfaction (CSAT) score was rated 89% according to Asian or Pacific Islander users and customers.

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89 / 100

Very Satisfied	52%
Satisfied	37%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	1%
Very Dissatisfied	3%

Very Satisfied

52%

Satisfied

37%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Native American

Google's Customer Satisfaction (CSAT) score was rated 64% according to Native American users and customers.

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64 / 100

Very Satisfied	41%
Satisfied	23%
Neither Satisfied nor Dissatisfied	15%
Dissatisfied	4%
Very Dissatisfied	17%

Very Satisfied

41%

Satisfied

23%

Neither Satisfied nor Dissatisfied

15%

Dissatisfied

Very Dissatisfied

17%

CSAT according to Other

Google's Customer Satisfaction (CSAT) score was rated 87% according to Other users and customers.

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87 / 100

Very Satisfied	51%
Satisfied	36%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	1%
Very Dissatisfied	6%

Very Satisfied

51%

Satisfied

36%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Google Customer Satisfaction Score by Age

Google's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

91%

26-30

86%

31-35

83%

36-40

81%

41-45

86%

46-50

81%

51-55

80%

56-60

70%

61-65

57%

66+

45%

Google Customer Satisfaction Score by Usage

Google's Customer Satisfaction score was rated the highest by customers who have used Google's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	76
1 to 2 Years	87
2 to 5 Years	84
5 to 10 Years	90
Over 10 Years	81

Google Customer Satisfaction Score by Industry

Google's Customer Satisfaction score was rated the highest by Environmental Services industry customers, and the lowest by Public Safety industry customers.

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{
	"title": "Google Customer Satisfaction Score by Industry",
	"text": "Google's Customer Satisfaction score was rated the highest by Environmental Services industry customers, and the lowest by Public Safety industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 85,
			"stars": 0,
			"csatScore": 85,
			"text": "Google's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 85
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 84,
			"stars": 0,
			"csatScore": 84,
			"text": "Google's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 84
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 69,
			"stars": 0,
			"csatScore": 69,
			"text": "Google's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 69
		},
		{
			"label": "Fashion and Beauty",
			"groupId": 497,
			"score": 78,
			"stars": 0,
			"csatScore": 78,
			"text": "Google's Customer Satisfaction score is  rated by Fashion and Beauty customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 78
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Google's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 81,
			"stars": 0,
			"csatScore": 81,
			"text": "Google's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 81
		},
		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 72,
			"stars": 0,
			"csatScore": 72,
			"text": "Google's Customer Satisfaction score is  rated by Automotive and Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 72
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 85,
			"stars": 0,
			"csatScore": 85,
			"text": "Google's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 85
		},
		{
			"label": "Beverage, Wine and Spirits",
			"groupId": 502,
			"score": 61,
			"stars": 0,
			"csatScore": 61,
			"text": "Google's Customer Satisfaction score is  rated by Beverage, Wine and Spirits customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 61
		},
		{
			"label": "Biotech and Pharmaceuticals",
			"groupId": 503,
			"score": 89,
			"stars": 0,
			"csatScore": 89,
			"text": "Google's Customer Satisfaction score is  rated by Biotech and Pharmaceuticals customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 89
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 91,
			"stars": 0,
			"csatScore": 91,
			"text": "Google's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 91
		},
		{
			"label": "Business Supplies and Equipment",
			"groupId": 505,
			"score": 85,
			"stars": 0,
			"csatScore": 85,
			"text": "Google's Customer Satisfaction score is  rated by Business Supplies and Equipment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 85
		},
		{
			"label": "Chemicals",
			"groupId": 506,
			"score": 72,
			"stars": 0,
			"csatScore": 72,
			"text": "Google's Customer Satisfaction score is  rated by Chemicals customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 72
		},
		{
			"label": "Civic and Social Organization",
			"groupId": 507,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Google's Customer Satisfaction score is  rated by Civic and Social Organization customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Commercial Real Estate",
			"groupId": 508,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Google's Customer Satisfaction score is  rated by Commercial Real Estate customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Computer Hardware",
			"groupId": 509,
			"score": 90,
			"stars": 0,
			"csatScore": 90,
			"text": "Google's Customer Satisfaction score is  rated by Computer Hardware customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 90
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 87,
			"stars": 0,
			"csatScore": 87,
			"text": "Google's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 87
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 90,
			"stars": 0,
			"csatScore": 90,
			"text": "Google's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 90
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 79,
			"stars": 0,
			"csatScore": 79,
			"text": "Google's Customer Satisfaction score is  rated by Consumer Goods customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 79
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 76,
			"stars": 0,
			"csatScore": 76,
			"text": "Google's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 76
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 89,
			"stars": 0,
			"csatScore": 89,
			"text": "Google's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 89
		},
		{
			"label": "Environmental Services",
			"groupId": 516,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Google's Customer Satisfaction score is  rated by Environmental Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Events Services",
			"groupId": 517,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Google's Customer Satisfaction score is  rated by Events Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Facilities Services",
			"groupId": 518,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "Google's Customer Satisfaction score is  rated by Facilities Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Fishing and Farming",
			"groupId": 519,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Google's Customer Satisfaction score is  rated by Fishing and Farming customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 85,
			"stars": 0,
			"csatScore": 85,
			"text": "Google's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 85
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Google's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "Google's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Import and Export",
			"groupId": 524,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Google's Customer Satisfaction score is  rated by Import and Export customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Individual and Family Services",
			"groupId": 525,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Google's Customer Satisfaction score is  rated by Individual and Family Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 69,
			"stars": 0,
			"csatScore": 69,
			"text": "Google's Customer Satisfaction score is  rated by Insurance customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 69
		},
		{
			"label": "International Affairs",
			"groupId": 527,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Google's Customer Satisfaction score is  rated by International Affairs customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "International Trade and Development",
			"groupId": 528,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Google's Customer Satisfaction score is  rated by International Trade and Development customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Google's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Travel and Hospitality",
			"groupId": 530,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "Google's Customer Satisfaction score is  rated by Travel and Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Logistics and Supply Chain",
			"groupId": 531,
			"score": 79,
			"stars": 0,
			"csatScore": 79,
			"text": "Google's Customer Satisfaction score is  rated by Logistics and Supply Chain customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 79
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 96,
			"stars": 0,
			"csatScore": 96,
			"text": "Google's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 96
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 87,
			"stars": 0,
			"csatScore": 87,
			"text": "Google's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 87
		},
		{
			"label": "Mechanical, Civil or Industrial Engineering",
			"groupId": 536,
			"score": 85,
			"stars": 0,
			"csatScore": 85,
			"text": "Google's Customer Satisfaction score is  rated by Mechanical, Civil or Industrial Engineering customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 85
		},
		{
			"label": "Media and Entertainment",
			"groupId": 537,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Google's Customer Satisfaction score is  rated by Media and Entertainment customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Military and Defense",
			"groupId": 538,
			"score": 53,
			"stars": 0,
			"csatScore": 53,
			"text": "Google's Customer Satisfaction score is  rated by Military and Defense customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 53
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 88,
			"stars": 0,
			"csatScore": 88,
			"text": "Google's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 88
		},
		{
			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 76,
			"stars": 0,
			"csatScore": 76,
			"text": "Google's Customer Satisfaction score is  rated by Energy and Manufacturing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 76
		},
		{
			"label": "Politics",
			"groupId": 547,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Google's Customer Satisfaction score is  rated by Politics customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Professional Services",
			"groupId": 549,
			"score": 62,
			"stars": 0,
			"csatScore": 62,
			"text": "Google's Customer Satisfaction score is  rated by Professional Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 62
		},
		{
			"label": "Public Relations and Communications",
			"groupId": 550,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Google's Customer Satisfaction score is  rated by Public Relations and Communications customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Public Safety",
			"groupId": 551,
			"score": 34,
			"stars": 0,
			"csatScore": 34,
			"text": "Google's Customer Satisfaction score is  rated by Public Safety customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 34
		},
		{
			"label": "Real Estate",
			"groupId": 554,
			"score": 81,
			"stars": 0,
			"csatScore": 81,
			"text": "Google's Customer Satisfaction score is  rated by Real Estate customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 81
		},
		{
			"label": "Religious Institutions",
			"groupId": 556,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Google's Customer Satisfaction score is  rated by Religious Institutions customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Restaurants",
			"groupId": 558,
			"score": 76,
			"stars": 0,
			"csatScore": 76,
			"text": "Google's Customer Satisfaction score is  rated by Restaurants customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 76
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 82,
			"stars": 0,
			"csatScore": 82,
			"text": "Google's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 82
		},
		{
			"label": "Security and Investigations",
			"groupId": 560,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Google's Customer Satisfaction score is  rated by Security and Investigations customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Semiconductors",
			"groupId": 561,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Google's Customer Satisfaction score is  rated by Semiconductors customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Telecommunications",
			"groupId": 564,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Google's Customer Satisfaction score is  rated by Telecommunications customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Textiles",
			"groupId": 565,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Google's Customer Satisfaction score is  rated by Textiles customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Transportation",
			"groupId": 567,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Google's Customer Satisfaction score is  rated by Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Utilities",
			"groupId": 568,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Google's Customer Satisfaction score is  rated by Utilities customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Warehousing",
			"groupId": 570,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Google's Customer Satisfaction score is  rated by Warehousing customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Wholesale",
			"groupId": 571,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Google's Customer Satisfaction score is  rated by Wholesale customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		}
	]
}

Tech	85
Accounting	84
Aerospace and Aviation	69
Fashion and Beauty	78
Architecture and Planning	75
Arts and Entertainment	81
Automotive and Transportation	72
Banking and Financial Services	85
Beverage, Wine and Spirits	61
Biotech and Pharmaceuticals	89
Business and Consumer Services	91
Business Supplies and Equipment	85
Chemicals	72
Civic and Social Organization	75
Commercial Real Estate	50
Computer Hardware	90
Construction	87
Consulting	90
Consumer Goods	79
Consumer Services	76
Education	89
Environmental Services	100
Events Services	100
Facilities Services	83
Fishing and Farming	100
Government and Public Policy	85
Healthcare, Hospitals and Medicine	80
Hospitality	83
Import and Export	80
Individual and Family Services	80
Insurance	69
International Affairs	75
International Trade and Development	100
Legal	80
Travel and Hospitality	60
Logistics and Supply Chain	79
Manufacturing and Machinery	96
Marketing, Advertising and Research	87
Mechanical, Civil or Industrial Engineering	85
Media and Entertainment	100
Military and Defense	53
Non-Profit	88
Energy and Manufacturing	76
Politics	100
Professional Services	62
Public Relations and Communications	80
Public Safety	34
Real Estate	81
Religious Institutions	67
Restaurants	76
Retail	82
Security and Investigations	75
Semiconductors	75
Telecommunications	100
Textiles	100
Transportation	80
Utilities	100
Warehousing	100
Wholesale	100

Google Customer Satisfaction vs. Competitors

Compared to its competitors, Google's Customer Satisfaction score is rated right above Microsoft, and is preceded by Amazon.

COMPANY		Customer Satisfaction (CSAT) Score
	Apple	85%
	Amazon	84%
	Google	81%
	Microsoft	80%
	Meta	65%
	Yahoo	48%

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Customer Satisfaction for Other Tech Brands

In the Tech industry, Google's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Spotify.

COMPANY		Customer Satisfaction (CSAT) Score
	Nintendo	88%
	Netflix	85%
	Apple	85%
	Spotify	85%
	Google	81%
	Zoom Video Communications	74%
	ROBLOX	73%
	Peloton	63%

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Google Customer Service

4/5

Google has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Google's Customer Service

Address

1600 Amphitheatre Pkwy, Mountain View, CA 94043

Website

http://www.google.com/

Phone Number

1-650-253-0000

Quick Insights into Google Customer Service

Google's Customer Service score was rated highest by customers from the Textiles industry, and rated lowest by customers ages 66+.

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Ranked Google Customer Service the Highest

Textiles	4.6
18-25	4.2
Hispanic or Latino	4.2

Ranked Google Customer Service the Lowest

Native American	3.5
Environmental Services	2.8
66+	2.6

Google Customer Service Score by Gender

Female customers rated Google's Customer Service score 0.1 stars higher than Male customers.

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Male

3.9/5

Female

4/5

Google Customer Service Score by Ethnicity

Google's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.5	Caucasian	3.5
Hispanic or Latino 4.2	Hispanic or Latino	4.2
African American/Black 4	African American/Black	4
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Native American 3.5	Native American	3.5
Other 4	Other	4

Google Customer Service Score by Age

Google's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 4.2	18-25	4.2
26-30 4.1	26-30	4.1
31-35 4	31-35	4
36-40 3.9	36-40	3.9
41-45 4	41-45	4
46-50 3.9	46-50	3.9
51-55 3.6	51-55	3.6
56-60 3.3	56-60	3.3
61-65 2.9	61-65	2.9
66+ 2.6	66+	2.6

Google Customer Service Score by Usage

Google's Customer Service score was rated the highest by customers who have used Google's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.8
1 to 2 Years	4
2 to 5 Years	3.9
5 to 10 Years	4.1
Over 10 Years	3.9

Google Customer Service Score by Industry

Google's Customer Service score was rated the highest by Textiles industry customers, and the lowest by Environmental Services industry customers.

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Tech	4
Accounting	4
Aerospace and Aviation	3.5
Fashion and Beauty	3.9
Architecture and Planning	3.7
Arts and Entertainment	3.7
Automotive and Transportation	3.6
Banking and Financial Services	3.9
Beverage, Wine and Spirits	3.6
Biotech and Pharmaceuticals	3.7
Business and Consumer Services	4.1
Business Supplies and Equipment	3.9
Chemicals	4
Civic and Social Organization	4
Commercial Real Estate	2.9
Computer Hardware	4.4
Construction	3.9
Consulting	4
Consumer Goods	3.8
Consumer Services	3.7
Education	4.1
Environmental Services	2.8
Events Services	3.8
Facilities Services	4
Fishing and Farming	3.1
Government and Public Policy	3.8
Healthcare, Hospitals and Medicine	3.9
Hospitality	4.3
Import and Export	3.5
Individual and Family Services	3.2
Insurance	3.8
International Affairs	3.7
International Trade and Development	4.2
Legal	3.7
Travel and Hospitality	3.4
Logistics and Supply Chain	4.1
Luxury Goods and Jewelry	3.8
Manufacturing and Machinery	4.1
Marketing, Advertising and Research	4
Mechanical, Civil or Industrial Engineering	3.9
Media and Entertainment	3.8
Military and Defense	3.6
Non-Profit	3.8
Energy and Manufacturing	3.6
Outsourcing or Offshoring	4
Politics	3.8
Professional Services	3.3
Public Relations and Communications	3.3
Public Safety	3.3
Real Estate	3.9
Religious Institutions	3.5
Restaurants	3.6
Retail	4.1
Security and Investigations	3.6
Semiconductors	3.6
Staffing and Recruiting	3.7
Telecommunications	4.1
Textiles	4.6
Transportation	3.8
Utilities	3.6
Warehousing	4.2
Wholesale	4.1

Google Customer Service vs. Competitors

Compared to its competitors, Google's Customer Service score is rated right above Microsoft, and is preceded by Apple.

COMPANY		Customer Service Score
	Amazon	4.2/5
	Apple	4.2/5
	Google	4/5
	Microsoft	4/5
	Meta	3.5/5
	Yahoo	2.6/5

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Customer Service for Other Tech Brands

In the Tech industry, Google's Customer Service score is rated right above Zoom Video Communications, and is preceded by Apple.

COMPANY		Customer Service Score
	Apple	4.2/5
	Google	4/5
	Zoom Video Communications	4/5
	Nintendo	4/5
	Peloton	4/5
	Netflix	4/5
	Spotify	4/5
	ROBLOX	3.6/5

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Google as an Employer

4.6/5

Google has a 4.6/5 stars for its overall company culture rated by their employees

top

CEO of Google

Sundar Pichai

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Google scored a 42 for Net Promoter Score and a 31 for Employee Net Promoter Score. NPS gauges how likely a customer of Google would recommend the brand to a friend. ENPS measures how likely Google employees would recommend working at Google to a friend.

Net Promoter Score

NPS Score

63%	Promoters
16%	Passive
21%	Detractors

Employee Net Promoter Score

eNPS Score

56%	Promoters
19%	Passive
25%	Detractors

Global Ranking Snapshot

Google is ranked #8 in the Global Top 100 Brands. It ranks just behind Target and just ahead of Amazon.

RANK			INDUSTRY
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail
8	Google	Sundar Pichai	Tech
9	Amazon	Andy Jassy	Retail
10	Spotify	Daniel Ek	Tech
11	Trader Joe's	Bryan Palbaum	Retail
12	Zoom Video Communications	Eric Yuan	Tech

Tech Ranking Snapshot

Google is ranked #4 in the Tech Industry. It ranks just behind Apple and just ahead of Spotify.

RANK		Location
2	Netflix	Los Gatos, CA
3	Apple	Cupertino, CA
4	Google	Mountain View, CA
5	Spotify	New York
6	Zoom Video Communications	San Jose, CA
7	ROBLOX	San Mateo, CA
8	Nintendo	Redmond, WA

Google is ranked #1 in Top Brands for Gen ZAwards & Recognition

Awards & Recognition

About Google's Brand

Brand at a Glance

Lorraine Twohill

Google Ranking

Google NPS

Google Overall NPS

Google NPS Trend

How Other Brands Compare

What is NPS

Google NPS by Gender

Male

Female

Google NPS by Ethnicity

Google NPS by Age

Google NPS by Usage

Google NPS vs. Competitors

Google NPS vs Companies in Tech

Google Customer Reviews

Google Customer Loyalty

Google Customer Loyalty Score by Gender

Google Customer Loyalty Score by Ethnicity

Google Customer Loyalty Score by Age

Google Customer Loyalty Score by Usage

Google Customer Loyalty Score by Industry

Google Customer Loyalty vs. Competitors

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Customer Loyalty for Other Tech Brands

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Google Product Quality

Google Product Information

Industry

Languages Supported

Quick Insights into Google Product Quality

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Google Product Quality Score by Gender

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Female

Google Product Quality Score by Ethnicity

Google Product Quality Score by Age

Google Product Quality Score by Usage

Google Product Quality Score by Industry

Google Product Quality vs. Competitors

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Product Quality for Other Tech Brands

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Google Pricing

Google ROI & Value For Money

Google Pricing Plans

Who Uses Google?

Quick Insights into Google ROI

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Google ROI Score by Gender

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Google ROI Score by Ethnicity

Google ROI Score by Age

Google ROI Score by Usage

Google ROI Score by Industry

Google Pricing vs. Competitors

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ROI for Other Tech Brands

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Google Customer Satisfaction (CSAT)

Google Customer Satisfaction (CSAT) Score

What is Customer Satisfaction (CSAT) Score

Quick Insights into Google Customer Satisfaction

Ranked Google Customer Satisfaction the Highest

Ranked Google Customer Satisfaction the Lowest

Google Customer Satisfaction Score by Gender

Google Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

CSAT according to Hispanic or Latino

CSAT according to African American/Black

CSAT according to Asian or Pacific Islander

CSAT according to Native American

CSAT according to Other

Google is ranked #1 in Top Brands for Gen Z
Awards & Recognition