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Google is
Ranked
#9
in
Global Top 100 Brands
Brand Page
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Google is ranked #1 in Top Brands for Gen Z

Awards & Recognition

  • Top Brands for Gen-Z 2021
  • Top Brands for Millenials 2021
  • Top 100 Brands 2021

About Google's Brand

Google is a multinational corporation that is specialized in internet-related services and products. Google’s brand is ranked #9 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Google. When compared to other organizations within the Tech industry, Google is ranked #4. Among its major competitors, Google is ranked in 4th place for NPS while Adzerk is 1st, and Apple is 2nd. Overall, Google has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $1.42T

Brand at a Glance

88%
Customer Loyalty
4.3/5
Product Quality
4.1/5
Pricing
4.1/5
Customer Service
Google CMO
  Google CMO

Lorraine Twohill

Before filling the role of CMO, Lorraine Twohill was Senior Vice President of Global Marketing at Google. Ms. Twohill joined Google in 2003 and is responsible for its global Marketing function. She served as Vice President of Marketing for EMEA at Google Inc. from 2003 to 2009 and also served as its Chief of European Marketing division. She holds a Joint Honours Degree in International Marketing and Languages from Dublin City University.

Google Ranking

Google NPS

Google's Net Promoter Score (NPS) is a 49 with 66% Promoters, 17% Passives, and 17% Detractors. Net Promoter Score tracks whether Google's customers would recommend using the product based on a scale of -100 to 100.

Google Overall NPS

49
NPS
66%Promoters
17%Passives
17%Detractors
Google Overall NPS

Google NPS Trend

-100
-50
0
50
100
Jun 2021
52
Jun 202152
Jul 2021
52
Jul 202152
Aug 2021
50
Aug 202150
Sep 2021
49
Sep 202149
Oct 2021
49
Oct 202149
Nov 2021
49
Nov 202149
Dec 2021
49
Dec 202149
Jan 2022
49
Jan 202249
Feb 2022
49
Feb 202249
Mar 2022
49
Mar 202249
Apr 2022
49
Apr 202249
May 2022
49
May 202249

How Other Brands Compare

Google is ranked third for NPS among its competitors. Apple and Amazon come in first and second, with Microsoft coming in at #4. Among those competitors, it is the lowest valued company behind Apple.

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Google's Logo
Google
Amazon's Logo
Amazon
Apple's Logo
Apple
Microsoft's Logo
Microsoft
Global Ranking#9#5#6#22
NPS49535444
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNeutralNegativeNeutral
Valuation Updated every 24 hours for public companies$1.42T$1.64T$2.11T$1.91T

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Google NPS by Gender

Female customers rated Google's NPS 8 points higher than Male customers.

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Male

53

Google's NPS was rated 53 by Male customers on Comparably.

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69%
Promoters
15%
Passives
16%
Detractors

Female

61

Google's NPS was rated 61 by Female customers on Comparably.

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71%
Promoters
19%
Passives
10%
Detractors

Google NPS by Ethnicity

Google's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Google.
-100
-50
0
50
100
Caucasian
50
Caucasian50
Hispanic or Latino
60
Hispanic or Latino60
African American/Black
51
African American/Black51
Asian or Pacific Islander
60
Asian or Pacific Islander60
Native American
47
Native American47
Other
57
Other57

Google NPS by Age

Google's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Google.
0
20
40
60
80
100
Promoters
73%
Passives
16%
Detractors
11%
18-2573%16%11%
Promoters
70%
Passives
16%
Detractors
14%
26-3070%16%14%
Promoters
69%
Passives
20%
Detractors
11%
31-3569%20%11%
Promoters
71%
Passives
16%
Detractors
13%
36-4071%16%13%
Promoters
67%
Passives
18%
Detractors
15%
41-4567%18%15%
Promoters
59%
Passives
29%
Detractors
12%
46-5059%29%12%
Promoters
70%
Passives
14%
Detractors
16%
51-5570%14%16%
Promoters
67%
Passives
15%
Detractors
18%
56-6067%15%18%
Promoters
47%
Passives
20%
Detractors
33%
61-6547%20%33%
Promoters
50%
Passives
3%
Detractors
47%
66+50%3%47%

Google NPS by Usage

Google's NPS was rated the highest by customers who have used Google's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full NPS by Usage data of Google.
-100
-50
0
50
100
Less than 1 Year
30
Less than 1 Year30
1 to 2 Years
39
1 to 2 Years39
2 to 5 Years
49
2 to 5 Years49
5 to 10 Years
59
5 to 10 Years59
Over 10 Years
64
Over 10 Years64

Google NPS vs. Competitors

Compared to its competitors, Google's NPS is rated right above Microsoft, and is preceded by Amazon.

Unlock Google NPS vs. Competitors Data

Google's Logo
VS
Adzerk's Logo
Apple's Logo
Amazon's Logo
Microsoft's Logo
Atlassian's Logo
Meta's Logo
Baidu's Logo
Hadean's Logo
Lightbend's Logo
Yahoo's Logo

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Google NPS vs Companies in Tech

In the Tech industry, Google's NPS is rated right above ROBLOX, and is preceded by Zoom Video Communications.

Unlock Google NPS vs. Companies in Tech Data

Google's Logo
VS
Peloton's Logo
Nintendo's Logo
Spotify's Logo
Apple's Logo
Netflix's Logo
Zoom Video Communications' Logo
ROBLOX's Logo

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Google Customer Reviews

Out of the 275 Google customer reviews 245 were positive and 30 were constructive. Google customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
a) Invest in competent, in-house customer support; b) stop constantly killing/rebranding product lines. PLEASE give your users some stability.
Review from Seattle, WA / Male / Caucasian / 41-45Posted 5 days ago
What do you value most about this brand?
reliable, up-to-date, usability, consistency, adaptability
Review from San Francisco, CA / Female / Caucasian / 31-35Posted 4 days ago
What do you value most about this brand?
Easy to use and convenience.
Review from San Francisco, CA / Female / Asian or Pacific Islander / 26-30Posted 4 days ago
What do you value most about this brand?
I use Google in my daily life flawlessly and mostly without effort and it makes my life easier
Review from Palm Bay, FL / Female / Native American / 41-45Posted 8 days ago
What do you value most about this brand?
it delivers on its promise
Review from San Francisco, CA / Male / Other / 31-35Posted 8 days ago

Google Customer Loyalty

88%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

88% of Google users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

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88
88%
12
12%
Google Customer Loyalty

Google Customer Loyalty Score by Gender

Female customers rated Google's Customer Loyalty score 3% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Google.
Male
91%
Yes
Female
94%
Yes

Google Customer Loyalty Score by Ethnicity

Google's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Google.
92
out of 100
Caucasian
88
out of 100
Hispanic or Latino
93
out of 100
African American/Black
93
out of 100
Asian or Pacific Islander
92
out of 100
Native American
92
out of 100
Other

Google Customer Loyalty Score by Age

Google's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Google.
0
20%
40%
60%
80%
100%
18-25
93%
18-2593%
26-30
91%
26-3091%
31-35
93%
31-3593%
36-40
92%
36-4092%
41-45
91%
41-4591%
46-50
95%
46-5095%
51-55
96%
51-5596%
56-60
95%
56-6095%
61-65
82%
61-6582%
66+
85%
66+85%

Google Customer Loyalty Score by Usage

Google's Customer Loyalty score was rated the highest by customers who have used Google's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year
75%
1 to 2 Years
88%
2 to 5 Years
94%
5 to 10 Years
93%
Over 10 Years
95%

Google Customer Loyalty Score by Industry

Google's Customer Loyalty score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Outsourcing or Offshoring industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech
92%
Accounting
94%
Aerospace and Aviation
87%
Fashion and Beauty
88%
Architecture and Planning
78%
Arts and Entertainment
93%
Automotive and Transportation
84%
Banking and Financial Services
95%
Beverage, Wine and Spirits
100%
Biotech and Pharmaceuticals
87%
Business and Consumer Services
96%
Business Supplies and Equipment
89%
Chemicals
100%
Civic and Social Organization
100%
Computer Hardware
88%
Construction
96%
Consulting
91%
Consumer Goods
75%
Consumer Services
94%
Education
99%
Environmental Services
78%
Events Services
100%
Facilities Services
100%
Government and Public Policy
94%
Healthcare, Hospitals and Medicine
93%
Hospitality
100%
Individual and Family Services
100%
Insurance
100%
International Trade and Development
100%
Legal
95%
Travel and Hospitality
100%
Logistics and Supply Chain
100%
Luxury Goods and Jewelry
100%
Manufacturing and Machinery
84%
Marketing, Advertising and Research
97%
Mechanical, Civil or Industrial Engineering
93%
Media and Entertainment
87%
Military and Defense
73%
Non-Profit
100%
Energy and Manufacturing
91%
Outsourcing or Offshoring
70%
Professional Services
100%
Public Relations and Communications
100%
Real Estate
100%
Retail
95%
Security and Investigations
100%
Staffing and Recruiting
100%
Telecommunications
100%

Google Customer Loyalty vs. Competitors

Compared to its competitors, Google's Customer Loyalty score is rated right above Apple, and is preceded by Amazon.

COMPANYCustomer Loyalty Score
Adzerk100%
Amazon90%
Google88%
Apple87%
Microsoft84%
Meta76%
Atlassian74%
Baidu72%
Yahoo67%
HadeanN/A
LightbendN/A

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Google's Logo
VS
Adzerk's Logo
Amazon's Logo
Apple's Logo
Microsoft's Logo
Meta's Logo
Atlassian's Logo
Baidu's Logo
Yahoo's Logo
Hadean's Logo
Lightbend's Logo

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Customer Loyalty for Other Tech Brands

In the Tech industry, Google's Customer Loyalty score is rated right above Netflix, and is preceded by Nintendo.

COMPANYCustomer Loyalty Score
Peloton90%
ROBLOX90%
Nintendo90%
Google88%
Netflix88%
Zoom Video Communications88%
Apple87%
Spotify87%

Unlock Google Customer Loyalty vs. Companies in Tech Data

Google's Logo
VS
Peloton's Logo
ROBLOX's Logo
Nintendo's Logo
Netflix's Logo
Zoom Video Communications' Logo
Apple's Logo
Spotify's Logo

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Google Product Quality

4.3/5

Google has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.

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Google Product Information

Google serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Google supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.

Google’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Beverage, Wine and Spirits industry rated Google's product the highest. Reviewers from the Education industry rated Google the lowest at 4.6.

Website
http://www.google.com/
Company Size
10,000+ Employees

Industry

Tech
Manufacturing and Machinery
Marketing, Advertising and Research
Mechanical, Civil or Industrial Engineering
AI, Big Data and Analytics
AdTech
Big Data

Languages Supported

English
Arabic
Chinese (Traditional)
Dutch
French
German
Indonesian
Portuguese
Spanish
Thai
Chinese (Simplified)
Japanese
Turkish
Italian
Korean
Russian
Hebrew
Ukrainian
Czech
Swedish
Polish
Danish
Finnish
Hungarian
Irish
Norwegian
Taiwanese

Quick Insights into Google Product Quality

Google's Product Quality score was rated highest by customers from the Beverage, Wine and Spirits industry, and rated lowest by customers from the Military and Defense industry.

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Ranked Google Product Quality the Highest

Beverage, Wine and Spirits
4.8
18-25
4.5
5 to 10 Years
4.5

Ranked Google Product Quality the Lowest

Native American
3.8
61-65
3.4
Military and Defense
3.4

Google Product Quality Score by Gender

Female customers rated Google's Product Quality score 0.1 stars higher than Male customers.

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Male

4.3/5

Female

4.4/5

Google Product Quality Score by Ethnicity

Google's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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0
1
2
3
4
5
Caucasian
4.2
Caucasian4.2
Hispanic or Latino
4.3
Hispanic or Latino4.3
African American/Black
4.3
African American/Black4.3
Asian or Pacific Islander
4.4
Asian or Pacific Islander4.4
Native American
3.8
Native American3.8
Other
4.3
Other4.3

Google Product Quality Score by Age

Google's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Google.
0
1
2
3
4
5
18-25
4.5
18-254.5
26-30
4.4
26-304.4
31-35
4.3
31-354.3
36-40
4.3
36-404.3
41-45
4.3
41-454.3
46-50
4.2
46-504.2
51-55
4.3
51-554.3
56-60
4.2
56-604.2
61-65
3.4
61-653.4
66+
3.5
66+3.5

Google Product Quality Score by Usage

Google's Product Quality score was rated the highest by customers who have used Google's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.9
1 to 2 Years
4.1
2 to 5 Years
4.2
5 to 10 Years
4.5
Over 10 Years
4.4

Google Product Quality Score by Industry

Google's Product Quality score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Military and Defense industry customers.

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Tech
4.4
Accounting
4.2
Aerospace and Aviation
3.5
Fashion and Beauty
4.2
Architecture and Planning
4
Arts and Entertainment
4.4
Automotive and Transportation
4.1
Banking and Financial Services
4.4
Beverage, Wine and Spirits
4.8
Biotech and Pharmaceuticals
3.7
Business and Consumer Services
4.5
Business Supplies and Equipment
4.2
Chemicals
4.5
Civic and Social Organization
4.2
Computer Hardware
4.5
Construction
4.3
Consulting
4.5
Consumer Goods
4.3
Consumer Services
4.3
Education
4.6
Environmental Services
3.4
Events Services
3.4
Facilities Services
4.7
Government and Public Policy
4.3
Healthcare, Hospitals and Medicine
4.3
Hospitality
4.6
Individual and Family Services
3.9
Insurance
4.5
International Trade and Development
4.8
Legal
4.4
Travel and Hospitality
4.5
Logistics and Supply Chain
4.6
Luxury Goods and Jewelry
3.9
Manufacturing and Machinery
4.4
Marketing, Advertising and Research
4.5
Mechanical, Civil or Industrial Engineering
4.3
Media and Entertainment
4.5
Military and Defense
3.4
Non-Profit
4.4
Energy and Manufacturing
4.6
Outsourcing or Offshoring
4.1
Professional Services
4.1
Public Relations and Communications
4.2
Real Estate
4.8
Retail
4.7
Security and Investigations
4.6
Staffing and Recruiting
4.4
Telecommunications
4.5
Content
4.7

Google Product Quality vs. Competitors

Compared to its competitors, Google's Product Quality score is rated right above Microsoft, and is preceded by Amazon.

COMPANYProduct Quality Score
Apple4.4/5
Amazon4.3/5
Google4.3/5
Microsoft4.2/5
Adzerk4.1/5
Atlassian4/5
Meta3.7/5
Baidu3.6/5
Yahoo2.6/5
HadeanN/A
LightbendN/A

Unlock Google Product Quality vs. Competitors Data

Google's Logo
VS
Apple's Logo
Amazon's Logo
Microsoft's Logo
Adzerk's Logo
Atlassian's Logo
Meta's Logo
Baidu's Logo
Yahoo's Logo
Hadean's Logo
Lightbend's Logo

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Product Quality for Other Tech Brands

In the Tech industry, Google's Product Quality score is rated right above ROBLOX, and is preceded by Spotify.

COMPANYProduct Quality Score
Peloton4.5/5
Zoom Video Communications4.5/5
Nintendo4.5/5
Apple4.4/5
Netflix4.3/5
Spotify4.3/5
Google4.3/5
ROBLOX4.1/5

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Google's Logo
VS
Peloton's Logo
Zoom Video Communications' Logo
Nintendo's Logo
Apple's Logo
Netflix's Logo
Spotify's Logo
ROBLOX's Logo

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Google Pricing

Google ROI & Value For Money

4.1/5

Google has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

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Google Pricing Plans

Google has a pricing structure that accommodates small, medium, and large businesses.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Security and Investigations industry. The users from the Luxury Goods and Jewelry industry think that they had the lowest ROI from Google.

Who Uses Google?

Small Businesses
Medium Businesses
Large Enterprises

Quick Insights into Google ROI

Google's ROI score was rated highest by customers from the Security and Investigations industry, and rated lowest by customers from the Luxury Goods and Jewelry industry.

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Ranked Google ROI the Highest

Security and Investigations
5
18-25
4.2
5 to 10 Years
4.2

Ranked Google ROI the Lowest

Native American
3.9
66+
3.3
Luxury Goods and Jewelry
2.6

Google ROI Score by Gender

Female customers rated Google's ROI score 0.1 stars higher than Male customers.

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Male

4.1/5

Female

4.2/5

Google ROI Score by Ethnicity

Google's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Google.
0
1
2
3
4
5
Caucasian
4.1
Caucasian4.1
Hispanic or Latino
4.1
Hispanic or Latino4.1
African American/Black
4.1
African American/Black4.1
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2
Native American
3.9
Native American3.9
Other
4.1
Other4.1

Google ROI Score by Age

Google's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Google.
0
1
2
3
4
5
18-25
4.2
18-254.2
26-30
4.2
26-304.2
31-35
4.1
31-354.1
36-40
4.2
36-404.2
41-45
4.1
41-454.1
46-50
4.1
46-504.1
51-55
4.1
51-554.1
56-60
4.1
56-604.1
61-65
3.3
61-653.3
66+
3.3
66+3.3

Google ROI Score by Usage

Google's ROI score was rated the highest by customers who have used Google's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.9
1 to 2 Years
4
2 to 5 Years
4
5 to 10 Years
4.2
Over 10 Years
4.2

Google ROI Score by Industry

Google's ROI score was rated the highest by Security and Investigations industry customers, and the lowest by Luxury Goods and Jewelry industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech
4.2
Accounting
3.9
Aerospace and Aviation
3.9
Fashion and Beauty
4.4
Architecture and Planning
3.7
Arts and Entertainment
4
Automotive and Transportation
3.8
Banking and Financial Services
4.3
Beverage, Wine and Spirits
4.4
Biotech and Pharmaceuticals
3.1
Business and Consumer Services
4.1
Business Supplies and Equipment
4.3
Chemicals
4
Civic and Social Organization
4
Computer Hardware
4.3
Construction
4.3
Consulting
4.3
Consumer Goods
4.2
Consumer Services
3.9
Education
4.3
Environmental Services
3.2
Events Services
4.3
Facilities Services
4.1
Government and Public Policy
4
Healthcare, Hospitals and Medicine
4.2
Hospitality
4.7
Individual and Family Services
4
Insurance
4.3
International Trade and Development
4.2
Legal
4.4
Travel and Hospitality
3.1
Logistics and Supply Chain
4.2
Luxury Goods and Jewelry
2.6
Manufacturing and Machinery
4.4
Marketing, Advertising and Research
4.2
Mechanical, Civil or Industrial Engineering
3.7
Media and Entertainment
4.2
Military and Defense
3.4
Non-Profit
4.4
Energy and Manufacturing
4.1
Outsourcing or Offshoring
4
Professional Services
3.3
Public Relations and Communications
3.8
Real Estate
4.8
Retail
4.6
Security and Investigations
5
Staffing and Recruiting
4.3
Telecommunications
4.2
Content
4.8
Sports & Entertainment
4.8

Google Pricing vs. Competitors

Compared to its competitors, Google's ROI score is rated right above Apple, and is preceded by Amazon.

COMPANYPricing Score
Adzerk4.2/5
Amazon4.1/5
Google4.1/5
Apple4.1/5
Atlassian4.1/5
Microsoft4/5
Meta3.7/5
Baidu3.6/5
Yahoo2.6/5
HadeanN/A
LightbendN/A

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Adzerk's Logo
Amazon's Logo
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ROI for Other Tech Brands

In the Tech industry, Google's ROI score is rated right above Spotify, and is preceded by Zoom Video Communications.

COMPANYPricing Score
Peloton4.4/5
Zoom Video Communications4.2/5
Google4.1/5
Spotify4.1/5
Nintendo4.1/5
Apple4.1/5
Netflix4/5
ROBLOX3.9/5

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Google's Logo
VS
Peloton's Logo
Zoom Video Communications' Logo
Spotify's Logo
Nintendo's Logo
Apple's Logo
Netflix's Logo
ROBLOX's Logo

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Google Customer Service

4.1/5

Google has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About Google's Customer Service

Address

1600 Amphitheatre Pkwy, Mountain View, CA 94043


Website

http://www.google.com/


Phone Number

1-650-253-0000

Quick Insights into Google Customer Service

Google's Customer Service score was rated highest by customers from the Security and Investigations industry, and rated lowest by customers from the Environmental Services industry.

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Ranked Google Customer Service the Highest

Security and Investigations
5
18-25
4.2
Asian or Pacific Islander
4.2

Ranked Google Customer Service the Lowest

Native American
3.7
66+
2.6
Environmental Services
2.6

Google Customer Service Score by Gender

Google's Customer Service score was rated 4.1 by both Female and Male customers on Comparably.

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Male

4.1/5

Female

4.1/5

Google Customer Service Score by Ethnicity

Google's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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0
1
2
3
4
5
Caucasian
3.9
Caucasian3.9
Hispanic or Latino
4.2
Hispanic or Latino4.2
African American/Black
4.1
African American/Black4.1
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2
Native American
3.7
Native American3.7
Other
4
Other4

Google Customer Service Score by Age

Google's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
4.2
18-254.2
26-30
4.2
26-304.2
31-35
4.1
31-354.1
36-40
4.1
36-404.1
41-45
4
41-454
46-50
3.9
46-503.9
51-55
3.8
51-553.8
56-60
3.9
56-603.9
61-65
3.2
61-653.2
66+
2.6
66+2.6

Google Customer Service Score by Usage

Google's Customer Service score was rated the highest by customers who have used Google's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.9
1 to 2 Years
4
2 to 5 Years
4
5 to 10 Years
4.1
Over 10 Years
4.1

Google Customer Service Score by Industry

Google's Customer Service score was rated the highest by Security and Investigations industry customers, and the lowest by Environmental Services industry customers.

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Tech
4.1
Accounting
4
Aerospace and Aviation
3.6
Fashion and Beauty
4.1
Architecture and Planning
3.8
Arts and Entertainment
4
Automotive and Transportation
3.6
Banking and Financial Services
4.1
Beverage, Wine and Spirits
4.5
Biotech and Pharmaceuticals
3.1
Business and Consumer Services
4.2
Business Supplies and Equipment
4
Chemicals
3.6
Civic and Social Organization
3.7
Computer Hardware
4.5
Construction
4.2
Consulting
3.9
Consumer Goods
4.1
Consumer Services
3.9
Education
4.3
Environmental Services
2.6
Events Services
3.4
Facilities Services
4.2
Government and Public Policy
3.9
Healthcare, Hospitals and Medicine
4.1
Hospitality
4.6
Individual and Family Services
3.9
Insurance
4.3
International Trade and Development
4.2
Legal
4
Travel and Hospitality
3.2
Logistics and Supply Chain
4.2
Luxury Goods and Jewelry
3.4
Manufacturing and Machinery
4.2
Marketing, Advertising and Research
4.2
Mechanical, Civil or Industrial Engineering
4
Media and Entertainment
4.3
Military and Defense
3.3
Non-Profit
4.3
Energy and Manufacturing
4.1
Outsourcing or Offshoring
4
Professional Services
3.1
Public Relations and Communications
3.5
Real Estate
4.8
Retail
4.3
Security and Investigations
5
Staffing and Recruiting
3.5
Telecommunications
4.2

Google Customer Service vs. Competitors

Compared to its competitors, Google's Customer Service score is rated right above Microsoft, and is preceded by Amazon.

COMPANYCustomer Service Score
Adzerk4.5/5
Apple4.2/5
Amazon4.2/5
Google4.1/5
Microsoft4.1/5
Atlassian4.1/5
Baidu3.8/5
Meta3.6/5
Yahoo2.5/5
HadeanN/A
LightbendN/A

Unlock Google Customer Service vs. Competitors Data

Google's Logo
VS
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Apple's Logo
Amazon's Logo
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Atlassian's Logo
Baidu's Logo
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Yahoo's Logo
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Lightbend's Logo

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Customer Service for Other Tech Brands

In the Tech industry, Google's Customer Service score is rated right above Netflix, and is preceded by Zoom Video Communications.

COMPANYCustomer Service Score
Peloton4.3/5
Apple4.2/5
Zoom Video Communications4.1/5
Google4.1/5
Netflix4.1/5
Spotify4.1/5
Nintendo4.1/5
ROBLOX3.7/5

Unlock Google Customer Service vs. Companies in Tech Data

Google's Logo
VS
Peloton's Logo
Apple's Logo
Zoom Video Communications' Logo
Netflix's Logo
Spotify's Logo
Nintendo's Logo
ROBLOX's Logo

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Google as an Employer

4.7/5

Google has a 4.7/5 stars for its overall company culture rated by their employees

  Google CEO
top
5%
CEO of Google

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Google scored a 49 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of Google would recommend the brand to a friend. ENPS measures how likely Google employees would recommend working at Google to a friend.

Net Promoter Score

49
NPS Score
66%Promoters
17%Passive
17%Detractors

Employee Net Promoter Score

37
eNPS Score
58%Promoters
21%Passive
21%Detractors

Global Ranking Snapshot

Google is ranked #9 in the Global Top 100 Brands. It ranks just behind Target and just ahead of Spotify.

RANKCOMPANYCEOINDUSTRY
7
Nike  Nike CEO
John Donahoe
Fashion and Beauty
8
Target  Target CEO
Brian Cornell
Retail
9
Google  Google CEO
Sundar Pichai
Tech
10
Spotify  Spotify CEO
Daniel Ek
Tech
11
Trader Joe's  Trader Joe's CEO
Dan Bane
Retail
12
Zoom Video Communications  Zoom Video Communications CEO
Eric Yuan
Tech
13
The Walt Disney Company  The Walt Disney Company CEO
Bob Chapek
Media and Entertainment

Tech Ranking Snapshot

Google is ranked #4 in the Tech Industry. It ranks just behind Apple and just ahead of Spotify.

RANKCOMPANYLocation
2
Netflix
Los Gatos, CA
3
Apple
Cupertino, CA
4
Google
Mountain View, CA
5
Spotify
New York
6
Zoom Video Communications
San Jose, CA
7
ROBLOX
San Mateo, CA
8
Nintendo
Redmond, WA