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Shopify is

Ranked

#50

Global Top 100 Brands

Brand Page

Shopify

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Shopify

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Shopify is ranked #27 in Top Brands for Millennials
Awards & Recognition

About Shopify's Brand

We build products that help entrepreneurs around the world start and grow their businesses. Shopify’s brand is ranked #50 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Shopify. When compared to other organizations within the Tech industry, Shopify is ranked #16. Among its major competitors, Shopify is ranked in 3rd place for NPS while Amazon is 1st, and Magento Commerce is 2nd. Overall, Shopify has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $139.10B

Brand at a Glance

75%

Customer Loyalty

4/5

Product Quality

4/5

Pricing

4/5

Customer Service

Shopify Ranking

^#50 / 100 in Global Best Brands
^#27 in Top Brands for Millennials
^#16 in Tech
^#2 / 4 of its competitors

Shopify NPS

Shopify's Net Promoter Score (NPS) is a 33 with 57% Promoters, 19% Passives, and 24% Detractors. Net Promoter Score tracks whether Shopify's customers would recommend using the product based on a scale of -100 to 100.

Shopify Overall NPS

NPS

57%	Promoters
19%	Passives
24%	Detractors

Shopify NPS Trend

-100

-50

100

Summary	Date	Score
Oct 2024 34	Oct 2024	34
Nov 2024 34	Nov 2024	34
Dec 2024 34	Dec 2024	34
Jan 2025 34	Jan 2025	34
Feb 2025 34	Feb 2025	34
Mar 2025 34	Mar 2025	34
Apr 2025 34	Apr 2025	34
May 2025 34	May 2025	34
Aug 2025 32	Aug 2025	32
Sep 2025 32	Sep 2025	32
Oct 2025 32	Oct 2025	32
Nov 2025 32	Nov 2025	32

How Other Brands Compare

Shopify is ranked second for NPS among its competitors. Amazon and Squarespace come in first and third, with Block coming in at #4. Among those competitors, it is the second most valued company behind Amazon.

	Shopify	Amazon	Block	Squarespace
Global Ranking	#50	#9	#67	#434
NPS	33	49	25	29
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$139.10B	$1.64T	$97.54B	$1.70B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Shopify NPS by Gender

Female customers rated Shopify's NPS 7 points higher than Male customers.

Male

Shopify's NPS was rated 29 by Male customers on Comparably.

53%

Promoters

23%

Passives

24%

Detractors

Female

Shopify's NPS was rated 36 by Female customers on Comparably.

60%

Promoters

16%

Passives

24%

Detractors

Shopify NPS by Ethnicity

Shopify's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 34	Caucasian	34
Hispanic or Latino 46	Hispanic or Latino	46
African American/Black 36	African American/Black	36
Asian or Pacific Islander 16	Asian or Pacific Islander	16
Native American 11	Native American	11
Other 16	Other	16

Shopify NPS by Age

Shopify's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

18-25

59%

23%

18%

26-30

58%

15%

27%

31-35

59%

11%

30%

36-40

51%

21%

28%

41-45

54%

21%

25%

46-50

73%

20%

51-55

33%

56%

11%

56-60

33%

17%

50%

61-65

33%

17%

50%

66+

33%

67%

Shopify NPS by Usage

Shopify's NPS was rated the highest by customers who have used Shopify's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 29	Less than 1 Year	29
1 to 2 Years 37	1 to 2 Years	37
2 to 5 Years 37	2 to 5 Years	37
5 to 10 Years 47	5 to 10 Years	47
Over 10 Years 24	Over 10 Years	24

Shopify NPS vs. Competitors

Compared to its competitors, Shopify's NPS is rated right above Squarespace, and is preceded by Magento Commerce.

COMPANY		NPS Score
	Amazon	49
	Magento Commerce	49
	Shopify	33
	Squarespace	29
	Block	25
	Volusion	-100

Shopify NPS vs Companies in Tech

In the Tech industry, Shopify's NPS is rated right above Peloton, and is preceded by ROBLOX.

COMPANY		NPS Score
	Nintendo	55
	Spotify	49
	Apple	48
	Zoom Video Communications	44
	Netflix	43
	Google	42
	ROBLOX	38
	Shopify	33
	Peloton	31

Shopify Customer Reviews

Out of the 55 Shopify customer reviews 44 were positive and 11 were constructive. Shopify customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Shopify Customer Loyalty

75%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

75% of Shopify users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

75%

25%

Shopify Customer Loyalty Score by Gender

Female customers rated Shopify's Customer Loyalty score 7% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Shopify.

Male

76%

Yes

Female

83%

Yes

Shopify Customer Loyalty Score by Ethnicity

Shopify's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Shopify.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Shopify Customer Loyalty Score by Age

Shopify's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Shopify.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 74%	18-25	74%
26-30 78%	26-30	78%
31-35 81%	31-35	81%
36-40 88%	36-40	88%
41-45 81%	41-45	81%
46-50 88%	46-50	88%
51-55 60%	51-55	60%
56-60 70%	56-60	70%
61-65 70%	61-65	70%
66+ 40%	66+	40%

Shopify Customer Loyalty Score by Usage

Shopify's Customer Loyalty score was rated the highest by customers who have used Shopify's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	66%
1 to 2 Years	85%
2 to 5 Years	91%
5 to 10 Years	76%
Over 10 Years	83%

Shopify Customer Loyalty Score by Industry

Shopify's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Business Supplies and Equipment industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	78%
Accounting	85%
Aerospace and Aviation	72%
Fashion and Beauty	88%
Architecture and Planning	61%
Arts and Entertainment	67%
Banking and Financial Services	100%
Beverage, Wine and Spirits	40%
Business and Consumer Services	85%
Business Supplies and Equipment	40%
Computer Hardware	70%
Consumer Goods	82%
Healthcare, Hospitals and Medicine	100%
Insurance	100%
Luxury Goods and Jewelry	78%
Marketing, Advertising and Research	66%
Non-Profit	55%
Retail	87%

Shopify Customer Loyalty vs. Competitors

Compared to its competitors, Shopify's Customer Loyalty score is rated right above Squarespace, and is preceded by Block.

COMPANY		Customer Loyalty Score
	Amazon	89%
	Volusion	81%
	Magento Commerce	79%
	Block	76%
	Shopify	75%
	Squarespace	69%

Unlock Shopify Customer Loyalty vs. Competitors Data

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Customer Loyalty for Other Tech Brands

In the Tech industry, Shopify's Customer Loyalty score is rated right below Peloton.

COMPANY		Customer Loyalty Score
	ROBLOX	89%
	Nintendo	89%
	Netflix	87%
	Google	87%
	Spotify	87%
	Apple	86%
	Zoom Video Communications	84%
	Peloton	82%
	Shopify	75%

Unlock Shopify Customer Loyalty vs. Companies in Tech Data

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Shopify Product Quality

4/5

Shopify has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

Sign Up to unlock Shopify's overall Product Quality score rated by its users and customers.

Shopify Product Information

Shopify serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Shopify supports Web devices and offers products for large sized businesses.

Shopify’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Insurance industry rated Shopify's product the highest. Reviewers from the Arts and Entertainment industry rated Shopify the lowest at 4.1.

Website: https://www.shopify.com

Company Size: 10,000+ Employees

Industry

Tech

Ecommerce and Marketplaces

Mobile App

SaaS

Languages Supported

English

Quick Insights into Shopify Product Quality

Shopify's Product Quality score was rated highest by customers from the Insurance industry, and rated lowest by customers from the Luxury Goods and Jewelry industry.

Sign Up to unlock insights into how customers have ranked Shopify's Product Quality.

Ranked Shopify Product Quality the Highest

Insurance	5
46-50	4.4
5 to 10 Years	4.3

Ranked Shopify Product Quality the Lowest

Native American	3.2
66+	3
Luxury Goods and Jewelry	2.6

Shopify Product Quality Score by Gender

Female customers rated Shopify's Product Quality score 0.2 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Shopify.

Male

4/5

Female

4.2/5

Shopify Product Quality Score by Ethnicity

Shopify's Product Quality score was rated the highest by African American/Black customers, and the lowest by Native American customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Shopify.

Summary	Ethnicity	Score
Caucasian 4	Caucasian	4
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Native American 3.2	Native American	3.2
Other 4.1	Other	4.1

Shopify Product Quality Score by Age

Shopify's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Shopify.

Summary	Age	Score
18-25 4.2	18-25	4.2
26-30 4.1	26-30	4.1
31-35 4.1	31-35	4.1
36-40 4.1	36-40	4.1
41-45 3.9	41-45	3.9
46-50 4.4	46-50	4.4
51-55 3.6	51-55	3.6
56-60 3.1	56-60	3.1
61-65 3.1	61-65	3.1
66+ 3	66+	3

Shopify Product Quality Score by Usage

Shopify's Product Quality score was rated the highest by customers who have used Shopify's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4.1
1 to 2 Years	4.2
2 to 5 Years	4.1
5 to 10 Years	4.3
Over 10 Years	3.7

Shopify Product Quality Score by Industry

Shopify's Product Quality score was rated the highest by Insurance industry customers, and the lowest by Luxury Goods and Jewelry industry customers.

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Tech	4.4
Accounting	4
Aerospace and Aviation	3.9
Fashion and Beauty	4.2
Architecture and Planning	3.9
Arts and Entertainment	4.1
Banking and Financial Services	4.7
Beverage, Wine and Spirits	4
Business and Consumer Services	3.9
Business Supplies and Equipment	4.6
Computer Hardware	3.5
Consumer Goods	4.1
Healthcare, Hospitals and Medicine	3.8
Insurance	5
Luxury Goods and Jewelry	2.6
Marketing, Advertising and Research	4.1
Media and Entertainment	4.7
Non-Profit	3.7
Retail	4.1
Food and Beverages	4.7

Shopify Product Quality vs. Competitors

Compared to its competitors, Shopify's Product Quality score is rated right above Squarespace, and is preceded by Amazon.

COMPANY		Product Quality Score
	Amazon	4.2/5
	Shopify	4/5
	Squarespace	4/5
	Block	3.6/5
	Magento Commerce	3.3/5
	Volusion	2.1/5

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Product Quality for Other Tech Brands

In the Tech industry, Shopify's Product Quality score is rated right above Peloton, and is preceded by Google.

COMPANY		Product Quality Score
	Nintendo	4.4/5
	Apple	4.3/5
	Zoom Video Communications	4.3/5
	Netflix	4.2/5
	Spotify	4.2/5
	Google	4.1/5
	Shopify	4/5
	Peloton	4/5
	ROBLOX	4/5

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Shopify Pricing

Shopify ROI & Value For Money

4/5

Shopify has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

Sign Up to unlock Shopify's overall ROI score rated by its users and customers.

Shopify Pricing Plans

Shopify has a pricing structure that accommodates large businesses.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Non-Profit industry. The users from the Luxury Goods and Jewelry industry think that they had the lowest ROI from Shopify.

Who Uses Shopify?

Large Enterprises

Quick Insights into Shopify ROI

Shopify's ROI score was rated highest by customers from the Non-Profit industry, and rated lowest by customers from the Luxury Goods and Jewelry industry.

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Ranked Shopify ROI the Highest

Non-Profit	4.7
46-50	4.3
5 to 10 Years	4.1

Ranked Shopify ROI the Lowest

Native American	2.7
61-65	2.6
Luxury Goods and Jewelry	2.6

Shopify ROI Score by Gender

Female customers rated Shopify's ROI score 0.2 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Shopify.

Male

3.8/5

Female

4/5

Shopify ROI Score by Ethnicity

Shopify's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Shopify.

Summary	Ethnicity	Score
Caucasian 3.9	Caucasian	3.9
Hispanic or Latino 3.6	Hispanic or Latino	3.6
African American/Black 3.7	African American/Black	3.7
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Native American 2.7	Native American	2.7
Other 3.9	Other	3.9

Shopify ROI Score by Age

Shopify's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 3.8	18-25	3.8
26-30 4.1	26-30	4.1
31-35 3.9	31-35	3.9
36-40 3.9	36-40	3.9
41-45 3.8	41-45	3.8
46-50 4.3	46-50	4.3
51-55 3.8	51-55	3.8
56-60 3.1	56-60	3.1
61-65 2.6	61-65	2.6
66+ 3.1	66+	3.1

Shopify ROI Score by Usage

Shopify's ROI score was rated the highest by customers who have used Shopify's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.8
1 to 2 Years	4
2 to 5 Years	3.9
5 to 10 Years	4.1
Over 10 Years	3.5

Shopify ROI Score by Industry

Shopify's ROI score was rated the highest by Non-Profit industry customers, and the lowest by Luxury Goods and Jewelry industry customers.

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Tech	4.1
Accounting	3.7
Aerospace and Aviation	4
Fashion and Beauty	3.9
Architecture and Planning	3.8
Arts and Entertainment	3.5
Banking and Financial Services	4.5
Beverage, Wine and Spirits	3.6
Business and Consumer Services	3.5
Business Supplies and Equipment	4.6
Computer Hardware	3.1
Consumer Goods	3.7
Healthcare, Hospitals and Medicine	3.3
Insurance	4.6
Luxury Goods and Jewelry	2.6
Marketing, Advertising and Research	3.9
Media and Entertainment	4.3
Non-Profit	4.7
Retail	4.3
Food and Beverages	4.4

Shopify Pricing vs. Competitors

Compared to its competitors, Shopify's ROI score is rated right above Magento Commerce, and is preceded by Squarespace.

COMPANY		Pricing Score
	Amazon	4.1/5
	Squarespace	4.1/5
	Shopify	4/5
	Magento Commerce	3.9/5
	Block	3.6/5
	Volusion	1.8/5

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ROI for Other Tech Brands

In the Tech industry, Shopify's ROI score is rated right above Peloton, and is preceded by Nintendo.

COMPANY		Pricing Score
	Zoom Video Communications	4.1/5
	Google	4/5
	Spotify	4/5
	Nintendo	4/5
	Shopify	4/5
	Peloton	4/5
	Netflix	4/5
	Apple	4/5
	ROBLOX	3.8/5

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Shopify Customer Satisfaction (CSAT)

Shopify Customer Satisfaction (CSAT) Score

78 / 100

Shopify has an overall Customer Satisfaction score of 78 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	42%
Satisfied	36%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	4%
Very Dissatisfied	5%

Very Satisfied

42%

Satisfied

36%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Shopify Customer Satisfaction

Shopify's Customer Satisfaction score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers ages 66+.

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Ranked Shopify Customer Satisfaction the Highest

Banking and Financial Services	100%
41-45	90%
2 to 5 Years	88%

Ranked Shopify Customer Satisfaction the Lowest

Native American	43%
Luxury Goods and Jewelry	34%
66+	33%

Shopify Customer Satisfaction Score by Gender

Female customers rated Shopify's Customer Satisfaction score 1 points higher than Male customers.

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81 / 100

Male

	Very Satisfied	45%
	Satisfied	36%
	Neither Satisfied nor Dissatisfied	11%
	Dissatisfied	3%
	Very Dissatisfied	5%

82 / 100

Female

	Very Satisfied	48%
	Satisfied	34%
	Neither Satisfied nor Dissatisfied	11%
	Dissatisfied	6%
	Very Dissatisfied	1%

Shopify Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Shopify's Customer Satisfaction (CSAT) score was rated 81% according to Caucasian users and customers.

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81 / 100

Very Satisfied	47%
Satisfied	34%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	4%
Very Dissatisfied	4%

Very Satisfied

47%

Satisfied

34%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

Shopify's Customer Satisfaction (CSAT) score was rated 82% according to Hispanic or Latino users and customers.

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82 / 100

Very Satisfied	64%
Satisfied	18%
Neither Satisfied nor Dissatisfied	18%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

64%

Satisfied

18%

Neither Satisfied nor Dissatisfied

18%

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Shopify's Customer Satisfaction (CSAT) score was rated 72% according to African American/Black users and customers.

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72 / 100

Very Satisfied	40%
Satisfied	32%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	12%
Very Dissatisfied	4%

Very Satisfied

40%

Satisfied

32%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

12%

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Shopify's Customer Satisfaction (CSAT) score was rated 85% according to Asian or Pacific Islander users and customers.

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85 / 100

Very Satisfied	46%
Satisfied	39%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	2%
Very Dissatisfied	2%

Very Satisfied

46%

Satisfied

39%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

CSAT according to Native American

Shopify's Customer Satisfaction (CSAT) score was rated 43% according to Native American users and customers.

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43 / 100

Very Satisfied	29%
Satisfied	14%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	14%
Very Dissatisfied	29%

Very Satisfied

29%

Satisfied

14%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

14%

Very Dissatisfied

29%

CSAT according to Other

Shopify's Customer Satisfaction (CSAT) score was rated 80% according to Other users and customers.

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80 / 100

Very Satisfied	43%
Satisfied	37%
Neither Satisfied nor Dissatisfied	17%
Dissatisfied	3%
Very Dissatisfied	0%

Very Satisfied

43%

Satisfied

37%

Neither Satisfied nor Dissatisfied

17%

Dissatisfied

Very Dissatisfied

Shopify Customer Satisfaction Score by Age

Shopify's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

86%

26-30

82%

31-35

70%

36-40

79%

41-45

90%

46-50

83%

51-55

83%

56-60

60%

61-65

50%

66+

33%

Shopify Customer Satisfaction Score by Usage

Shopify's Customer Satisfaction score was rated the highest by customers who have used Shopify's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	74
1 to 2 Years	83
2 to 5 Years	88
5 to 10 Years	80
Over 10 Years	64

Shopify Customer Satisfaction Score by Industry

Shopify's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Luxury Goods and Jewelry industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "Shopify Customer Satisfaction Score by Industry",
	"text": "Shopify's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Luxury Goods and Jewelry industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 90,
			"stars": 0,
			"csatScore": 90,
			"text": "Shopify's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 90
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 81,
			"stars": 0,
			"csatScore": 81,
			"text": "Shopify's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 81
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 64,
			"stars": 0,
			"csatScore": 64,
			"text": "Shopify's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 64
		},
		{
			"label": "Fashion and Beauty",
			"groupId": 497,
			"score": 90,
			"stars": 0,
			"csatScore": 90,
			"text": "Shopify's Customer Satisfaction score is  rated by Fashion and Beauty customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 90
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 85,
			"stars": 0,
			"csatScore": 85,
			"text": "Shopify's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 85
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 64,
			"stars": 0,
			"csatScore": 64,
			"text": "Shopify's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 64
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Shopify's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Shopify's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "Shopify's Customer Satisfaction score is  rated by Consumer Goods customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Luxury Goods and Jewelry",
			"groupId": 532,
			"score": 34,
			"stars": 0,
			"csatScore": 34,
			"text": "Shopify's Customer Satisfaction score is  rated by Luxury Goods and Jewelry customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 34
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "Shopify's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 76,
			"stars": 0,
			"csatScore": 76,
			"text": "Shopify's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 76
		}
	]
}

Tech	90
Accounting	81
Aerospace and Aviation	64
Fashion and Beauty	90
Architecture and Planning	85
Arts and Entertainment	64
Banking and Financial Services	100
Business and Consumer Services	80
Consumer Goods	60
Luxury Goods and Jewelry	34
Marketing, Advertising and Research	60
Retail	76

Shopify Customer Satisfaction vs. Competitors

Compared to its competitors, Shopify's Customer Satisfaction score is rated right above Magento Commerce, and is preceded by Amazon.

COMPANY		Customer Satisfaction (CSAT) Score
	Amazon	84%
	Shopify	78%
	Magento Commerce	66%
	Block	63%
	Squarespace	20%
	Volusion	11%

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Customer Satisfaction for Other Tech Brands

In the Tech industry, Shopify's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.

COMPANY		Customer Satisfaction (CSAT) Score
	Nintendo	88%
	Netflix	85%
	Apple	85%
	Spotify	85%
	Google	81%
	Shopify	78%
	Zoom Video Communications	74%
	ROBLOX	73%
	Peloton	63%

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Shopify Customer Service

4/5

Shopify has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Shopify's Customer Service

Address

Ottawa Canada

Website

https://www.shopify.com

Phone Number

6479706221

Shopify's Social Links

Quick Insights into Shopify Customer Service

Shopify's Customer Service score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers ages 61-65.

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Ranked Shopify Customer Service the Highest

Banking and Financial Services	4.6
46-50	4.5
Hispanic or Latino	4.2

Ranked Shopify Customer Service the Lowest

Over 10 Years	3
Luxury Goods and Jewelry	2.9
61-65	2.8

Shopify Customer Service Score by Gender

Female customers rated Shopify's Customer Service score 0.2 stars higher than Male customers.

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Male

3.9/5

Female

4.1/5

Shopify Customer Service Score by Ethnicity

Shopify's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.9	Caucasian	3.9
Hispanic or Latino 4.2	Hispanic or Latino	4.2
African American/Black 4	African American/Black	4
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Native American 3	Native American	3
Other 3.8	Other	3.8

Shopify Customer Service Score by Age

Shopify's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.

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100

Summary	Age	Customer Service Score
18-25 3.9	18-25	3.9
26-30 4.1	26-30	4.1
31-35 4.1	31-35	4.1
36-40 3.8	36-40	3.8
41-45 3.8	41-45	3.8
46-50 4.5	46-50	4.5
51-55 3.6	51-55	3.6
56-60 3.1	56-60	3.1
61-65 2.8	61-65	2.8
66+ 3.3	66+	3.3

Shopify Customer Service Score by Usage

Shopify's Customer Service score was rated the highest by customers who have used Shopify's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4
1 to 2 Years	4.1
2 to 5 Years	4
5 to 10 Years	3.9
Over 10 Years	3

Shopify Customer Service Score by Industry

Shopify's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Luxury Goods and Jewelry industry customers.

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Tech	4.1
Accounting	3.9
Aerospace and Aviation	3.9
Fashion and Beauty	4
Architecture and Planning	4
Arts and Entertainment	3.5
Banking and Financial Services	4.6
Beverage, Wine and Spirits	4
Business and Consumer Services	3.8
Business Supplies and Equipment	4.6
Computer Hardware	3.1
Consumer Goods	3.1
Healthcare, Hospitals and Medicine	3.3
Insurance	4.6
Luxury Goods and Jewelry	2.9
Marketing, Advertising and Research	4.2
Non-Profit	4
Retail	4.2

Shopify Customer Service vs. Competitors

Compared to its competitors, Shopify's Customer Service score is rated right above Squarespace, and is preceded by Magento Commerce.

COMPANY		Customer Service Score
	Amazon	4.2/5
	Magento Commerce	4.1/5
	Shopify	4/5
	Squarespace	3.9/5
	Block	3.4/5
	Volusion	1.5/5

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Customer Service for Other Tech Brands

In the Tech industry, Shopify's Customer Service score is rated right above Google, and is preceded by Apple.

COMPANY		Customer Service Score
	Apple	4.2/5
	Shopify	4/5
	Google	4/5
	Zoom Video Communications	4/5
	Nintendo	4/5
	Peloton	4/5
	Netflix	4/5
	Spotify	4/5
	ROBLOX	3.6/5

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Shopify as an Employer

4.3/5

Shopify has a 4.3/5 stars for its overall company culture rated by their employees

top

15%

CEO of Shopify

Tobi Lutke

In the Top 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Shopify scored a 33 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of Shopify would recommend the brand to a friend. ENPS measures how likely Shopify employees would recommend working at Shopify to a friend.

Net Promoter Score

NPS Score

57%	Promoters
19%	Passive
24%	Detractors

Employee Net Promoter Score

eNPS Score

48%	Promoters
19%	Passive
33%	Detractors

Global Ranking Snapshot

Shopify is ranked #50 in the Global Top 100 Brands. It ranks just behind Ritz-Carlton and just ahead of Crocs.

RANK			INDUSTRY
48	Logitech	Bracken Darrell	Tech
49	Ritz-Carlton	Herve Humler	Travel and Hospitality
50	Shopify	Tobi Lutke	Tech
51	Crocs	Andrew Rees	Fashion and Beauty
52	Gucci	Marco Bizzarri	Fashion and Beauty
53	AMD	Lisa Su	Tech
54	Tiffany & Co	Anthony Ledru	Fashion and Beauty